• Title/Summary/Keyword: 상호시장 진출

Search Result 65, Processing Time 0.026 seconds

Demand-based Strategies for Overseas Industrial Complexes (수요 맞춤형 해외산업단지 조성방안 연구: 베트남과 인도네시아를 중심으로)

  • Yeun-woo, Jeong;Seung-eun, Lee
    • Land and Housing Review
    • /
    • v.14 no.1
    • /
    • pp.17-32
    • /
    • 2023
  • This study investigates investment attraction in manufacturing and reviews the current trend of Korean companies' overseas expansion, targeting Vietnam and Indonesia to create a demand-based overseas industrial complex. Furthermore, a survey was conducted with domestic companies located in industrial complexes to analyze the details of their intention to enter overseas markets. By linking the previously specified industrial sectors for investment attraction with the desired industrial sectors for overseas expansion and previously entered industries, measures to promote overseas industrial complexes are proposed. For instance, combining with already expanded industries, entering attractive fields to develop new markets, and deriving specialized strategies for each country. These strategies can be useful as basic resources when establishing plans that reflect the domestic and foreign needs of the key target countries to attract companies to overseas industrial complexes.

A Study Success Factors on the Born Global Franchise : Based on Yoguberry (본 글로벌 프랜차이즈(Born Global Franchise)의 성공요인 분석 : 요거베리를 중심으로)

  • Han, Sangho;Lee, Jaehan;Seol, Seunghyun
    • The Korean Journal of Franchise Management
    • /
    • v.5 no.1
    • /
    • pp.5-25
    • /
    • 2014
  • The impact of industry characteristics on born global firms'internationalization process is widely acknowledged. Even though there are studies focusing on other industries, the franchise industry's internationalization patterns have not been generally analyzed. Through a multiple case-study research focusing on a comparison between franchise and other industries, we are able to define "born-global franchise" in the internationalization pattern and specific influential factors. Our findings show that (1) leadership and creativity of executive, (2) learning orientation and technology orientation, (3) differentiated proprietary technology (4) observation of the surrounding environment.

대표부서 탐방-뮬러마티니코리아 영업부

  • 김상호
    • 프린팅코리아
    • /
    • v.7 no.10
    • /
    • pp.108-109
    • /
    • 2008
  • 뮬러마티니코리아(주)(대표이사 김두일, www.mullermartini.co.kr)는 스위스에 본사를 두고 있는 뮬러마티니의 한국법인이다. 뮬러마티니는 중철제본기 시장에서 세계적으로 높은 시장점유율을 자랑하고 있어 인쇄업계를 비롯, 후가공업계에서 세계적으로 높은 지명도를 갖고 있는 기업이다. 한국시장에 진출한 것은 그 이전부터였지만 지난 97년부터 현재와 같은 체제로 전환하여 본격적인 활동에 들어갔던 뮬러마티니코리아에서 중추적인 역할을 감당하고 있는 부서인 영업부는 글로벌 기업의 실력과 명성을 국내 시장에서 다시 확인시켜 주면서 회사를 이끄는 견인차의 역할을 잘 감당해 오고 있다. 현재 영업부를 이끌고 있는 조기동 이사에 의하면 뮬러마티니코리아는 뮬러마티니의 앞선 기술과 차별화된 A/S를 통해 고객 이윤의 극대화를 실현하고 있으며 시대적인 요구인 산업구조 조정과 이에 뒤따르는 인력구조의 변화에 대비, 자동화 및 고효율 제품의 개발에 혼신의 노력을 기울이고 있다.

  • PDF

A Study on Evaluation of the Potential of Omni-Channel Market in China by Region (중국의 지역별 옴니채널시장 잠재력 평가에 관한 연구)

  • Jung, Seok-Mo;Lee, Choong-Bae
    • Korea Trade Review
    • /
    • v.43 no.1
    • /
    • pp.131-152
    • /
    • 2018
  • This study evaluates the potential by Chines region for entry of Korean logistics companies and retailers. The variables affecting e-commerce business and retail sales concerning the Chinese omni-channel market were extracted from a thorough literature review. Empirical analyses for variables based on 31 regions in China were performed. Results show that e-commerce is affected by disposable income and internet traffic and that retail sales are affected by urban and rural population, GRDP and urbanization. In addition, we performed variance decomposition analysis in order to estimate responses of logistics GDP(transport, storage and communication) and the number of Chinese mobile users. Exogenous shocks to logistics GDP and the number of mobile phone users play a strong role in explaining the forecast error of express service variance over time. Based on our results, we suggest 7 potential regions(Guangdong, Jiangsu, Zhejiang, Beijing, Shanghai, Liaoning and Shandong) as well as managerial implications for entry into China for logistics companies and retailers.

  • PDF

The Effect of External Knowledge Search on Innovation Speed: Focusing on the Moderation Effect of Export Performance (외부지식탐색이 혁신속도에 미치는 영향: 수출성과의 조절효과를 중심으로)

  • Roh, Taewoo
    • Journal of Digital Convergence
    • /
    • v.16 no.2
    • /
    • pp.93-102
    • /
    • 2018
  • This study suggests external knowledge search as a way of creating knowledge and efforts for reaching out to the innovation and examines the relationship between innovation speed and the breadth and depth of external knowledge search. As a part of efforts to overcome the limitations of the routines of external knowledge search in the domestic market, the efforts of a firm to enter the foreign market have been examined with a moderate effect. Although previous research focused on exploration of external knowledge that is mostly effected in single country or similar industry, this study expands it by introducing the concept of market expansion and empirically inspect the interaction effect. 818 valid samples used in this study are based on the innovation survey published by STEPI and empirical results are as follows. First, the breadth and depth of external knowledge search have a positive impact on innovation speed. Second, export performance as the effect of expanding the market has a moderating effect on the speed of innovation. Third, younger companies prefer various networks while older companies prefer depth networks in order to increase the speed.

Global Market Participation Strategy by The International Mobility of Professional Engineers (국제기술사 상호인정 체제에 따른 세계시장 진출전략)

  • Lee, Sun
    • Journal of the Korean Professional Engineers Association
    • /
    • v.42 no.1
    • /
    • pp.34-38
    • /
    • 2009
  • There are three major international agreements governing mutual recognition of engineering qualifications and professional competence of the International PEs; namely, Washington Accords, APEC engineer agreement and EMF agreement. International Organizations of APEC Engineer Coordinating Committer and Engineers Mobility Forum established international registries with the goal of improving international mobility. APEC and EMF membership requires minimum qualifications for licensure with the minimum standards including engineering education, Professional experience, compliance with home jurisdiction requirements, having verified record of responsible charge, and demonstrating a commitment to continuing education.

  • PDF

A Study on the Quality Assurance of e-Sports Game (e스포츠 게임의 품질 보증에 관한 연구)

  • Jo, Yong-Min;Kim, Hyo-Nam
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2018.01a
    • /
    • pp.237-240
    • /
    • 2018
  • 현재 e스포츠 시장은 게임 산업의 성장과 맞물려 매우 큰 규모로 확대되고 있고, 업종을 불문하고 다양한 국제적인 기업과 스포츠 구단이 진출하고 있는 실정이다. 본 논문에서는 컴퓨팅 관련 산업에 있어서 수요와 공급의 중간 매체의 역할을 하는 품질보증(QA : Quality Assurance)이 게임 산업의 한 분야인 e스포츠 산업을 위해 수행할 역할과 상호작용에 대한 중요성과 필요성을 제시하고자 한다.

  • PDF

서비스 로봇의 안전 및 성능 평가 기술

  • Jeong, Yeong-Suk;Lee, Gyeong-Ho;Seo, Beom-Su
    • Information and Communications Magazine
    • /
    • v.33 no.8
    • /
    • pp.36-43
    • /
    • 2016
  • 최근 인공지능의 급부상과 함께 서비스 로봇은 물론 산업용 로봇에 이르기까지 ICT 융합을 통한 HRI(Human Robot Interaction) 지능화가 가속화되고 있다. 제조, 물류, 공공장소, 가정 등 다양한 환경에서 인간과 가까이 공존하며 상호작용하는 지능로봇의 안전과 성능에 기반한 신뢰성 확보는 성장하는 로봇 시장에 중요한 이슈로 떠오르고 있다. 2014년 실내외에서 운용되는 개인지원로봇에 대한 기본 안전 요구 표준인 ISO 13482가 공표되고 유럽, 일본을 비롯한 세계시장은 국제 표준 에 기반한 서비스 로봇의 인증을 요구하고 있다. 이에 최근 국내 로봇 기업의 해외 시장 진출에 있어 가장 우선적으로 요구받고 있는 안전 요구조건과 검증에 필요한 위험 평가 프로세스를 소개하고 서비스 로봇의 안전 및 성능 평가 기술과 표준에 대하여 살펴본다.

A Study on Relationship between National Policy Support and Recognized Competitiveness of Spatial Information Company (공간정보기업의 해외진출 체감 경쟁력과 국가 지원정책간의 연관성 분석)

  • Jin, Heui Chae;Choe, Byong Nam;Han, Seon Hee
    • Spatial Information Research
    • /
    • v.22 no.3
    • /
    • pp.59-69
    • /
    • 2014
  • Korea's spatial information companies have been supported by the government due to overcome the weak global competitiveness. This research examines possible causality between the request from the company and the policy support by the government. Structural equation model is used to analyze the recognized competitiveness and the supporting policy. The analysis result shows no statistically significant causality between the company's request and government's support. In other words, the current policies including subsidies, tax incentives, national certificates, and information channels do not impact the global competitiveness of a spatial information company. This research concludes that it is necessity to identify actual weaknesses of the company and to review the efficiency of the supporting policies to overcome those identified weaknesses.

A SWOT based ANP Application for Strategy Development to enter Overseas Water Market (해외 수처리 시장 진출 전략 개발을 위한 SWOT-ANP 적용 모델 개발)

  • Choi, Jae-Ho
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.34 no.1
    • /
    • pp.305-316
    • /
    • 2014
  • The current global water market has been reshaped with a few multinational water companies, water-specialized companies, and other non-construction companies such as manufacturing and financial companies. Each has different business objectives along with the value chain of water industry. In this context, a SWOT-ANP model is proposed to prioritize strategic alternatives for a non-construction company in Korea and the result is validated through a comparison with the AHP model and real business strategies of the company examined from the recent news reports. The validation was confirmed that the company's strategies are very much similar to the priority list and the rankings of the strategic alternatives are identical with those from AHP model, while the weights are slightly changed from the weights in AHP result.