• Title/Summary/Keyword: 상품 특성

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A Study on Construction of Quick Response Distribution System for Fashion Products in China (중국 패션 유통업체의 시장대응형 프로세스 구축)

  • 염인순;이창호;신용산
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.351-355
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    • 2003
  • 유행에 민감한 의류업계의 생명은 빠른 대응이다. 특히 중국은 인구가 많고, 국토 면적이 넓어서 동북부와 남부 및 서부지역에서 계절의 변화가 뚜렷한 차이를 보이고 온도 차이가 큼으로 하여 같은 시점에서 서로 다른 계절의 의류가 요구되거나 유행되고 있는 것이 특징이 다. 본 연구에서는 중국의 특성에 맞추어 중국현지의 의류유통회사(약칭 S사)의 생산과 판매중심의 시장대응형 프로세스를 구축하여 상품기획에서부터 상품발주, OEM생산, 입하, 배분, 출하, 판매, 실적집계, 판매평가, 보충출하, 보충생산, 히트상품 및 유사품 재발주 등 일련의 과정을 포함하는 정보망을 구축하여 각 과정에서 발생하는 정보를 실시간으로 집계하고 다각도에서 분석하여 더 빠르고 더 정확한 영업의사결정의 지원을 목적으로 하였다.

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The Market Goods Substitution of Housework and the Determinants on it (식생활과 의생활영역의 가사노동 상품대체와 그 영향요인)

  • 구혜령;이기영
    • Journal of Families and Better Life
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    • v.19 no.2
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    • pp.111-127
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    • 2001
  • The purposes of this study were to investigate the relationships between individuals characteristics (socio-economic status, time pressures, resources related with implementing housework), attitudes toward goods characteristics, and the level of market goods substitution of housework in the domain of foods and clothes. For empirical analysis, the data of the study was collected from 572 married women living in Seoul. Covariance structure analysis were employed for data analysis, using LISREL. The major findings were as follows: 1) Individuals characteristics, attitudes toward market goods characteristics, and the level of goods substitution of housework had causal relationships. 2) Generally, wifes age and resources related with implementing housework were negative predictors of the level of market goods substitution of housework and wifes education, income, time pressures, attitudes toward characteristics of market goods were positive predictors. Wifes employment was a constraint of Korean traditional sauce, clothes repairing service and laundry service purchases, but a facilitator of the level of dining-out.

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Design of a Monitoring Control System for Microwave Dryer (마이크로웨이브 건조기용 모니터링 제어시스템 설계)

  • Noh, Jin-ho;Park, Jae-hyeon;Choo, Yeon-gyu
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.876-877
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    • 2013
  • 기존 식품건조 공정방법인 냉동보관, 자연건조에 의한 건조방식은 상품의 품질을 저하시켜 경쟁력이 낮고, 열풍건조 등 자동화된 건조공정의 경우에도 열에 의한 건조대상물의 탈색 및 변형 등의 특성변화로 인하여 고부가가치 상품의 제조하기 어려움의 한계로 인한 보관 및 상품성 저하 문제점 대두되고 있다. 따라서 이러한 문제점들을 해결하기 위하여 마이크로웨이브 건조기술 도입을 통한 건조방식 개선이 필요하다. 마이크로웨이브 건조기술은 표면 가열방식의 기존 건조방식에 비해 가열대상 물질의 표면 손상이 적고 전력효율이 우수하다는 특징으로 인하여 건조분야에서 점차 해당 건조기술이 확대되고 있다. 본 논문에서는 마이크로웨이브 건조에서 공정관리 요소들의 상태를 실시간으로 수집하고 이를 기반으로 숙련자의 작업공정 환경을 습득하여 데이터 베이스화하여 자동화된 작업공정을 제공하기 위한 모니터링 제어시스템을 제안하였다.

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Customer System Tuning Methodology for Maximizing Capability and Profitability of a Web-Cased Information System (웹기반 정보시스템의 성능 및 수익성 극대화를 위한 고객시스템 튜닝 방법론)

  • Hwang, Sung-Ha;Lee, Gang-Soo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2001.10a
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    • pp.343-346
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    • 2001
  • 정보통신 인프라의 발전으로 상품에 대한 구매 의존도가 실제상점에서 웹 쇼핑몰로 변화하고 있다. 이러한 결과로 웹 쇼핑몰들이 기하급수적으로 증가하고 있다는 것을 알 수 있다. 따라서, 고객이 원하는 상품을 신속하고 안전하며 편리하게 구매할 수 있도록 서비스의 질적 향상을 위한 시스템 개발의 필요성이 대두되고 있다. 이를 위해선 고객들이 원하는 바를 충족시키고 만족시킬 수 있는 소비자(이하, 고객) 행동패턴의 획득과 폼 배치가 필요하다. 본 논문에서는 HCI 이론과 고객 행동론을 이용한 고객행동패턴 획득, 상품 레이아웃 이론을 이용한 웹 재구성, 웹서버의 워크로드 특성 및 클러스터링들을 조사, 활용 및 개량하여 고객시스템 튜닝 방법론(폼 배치 및 구조 설계방법 제시, 고객 행동패턴 획득 시스템 개발)을 제시하였다.

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인터넷 마케팅의 활용과 전망

  • 한상린
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 1997.03a
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    • pp.47-53
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    • 1997
  • 대기업이나 중소 도매상을 중심으로 EOS, POS 카드등을 이용해 수발주, 결재 등 사무분야의 효율화를 도모함과 동시에 POS 데이터분석, 고객 데이터베이스구축등으로 상품기획, 품목구비 등 상품관리력이나 고객 대응력을 더욱 강화해 나가고 있다. 특히 , 최근 이용자가 폭발적으로 증가하고 있는 인터넷 상의 웹 서비스는 조만간 전통적 유통구조를 혁신적으로 변화시킬 것이 예상됨에 따라 선진기업들은 인터넷 마케팅 개념을 도입하여 시장 고략에 나서고 있다. 월드와이드웹(WWW)을 이용한 마케팅과 광고는 고객과의 쌍방향(Interactive)이용 특성상 기존의 전통적인 마케팅 매체와는 달리 고객들에게 자세하고 다양한 상품 정보를 제공하고 그들과 수준높은 상호관계를 유지할 수 있게 해주는 장점이 있어 최근의 새로운 마케팅 수단으로 부상하고 있다. 본 논문에서는 인터넷을 이용한 마케팅 실태와 향후 전망을 짚어본다.

Regional Characteristics of Commodity Sales by Internet Shopping : A Case Study of G eshop (인터넷 쇼핑에 의한 상품판매의 지역적 특성 - G eshop의 경우 -)

  • 김영숙
    • Journal of the Korean Geographical Society
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    • v.38 no.5
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    • pp.769-785
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    • 2003
  • The regional distribution of the selling amount on the internet shopping is divided into urban areas and rural areas. In the urban areas, a large amount of selling and various commodity groups are purchased. In the rural areas, a small amount of selling simple clothing goods, home kitchen goods, and the others commodity groups are purchased. The regional distribution is considered dependent upon the size of population, the development degree of the education and service industry in the region, and the buying power of women in the 25 to 49 year group. This regional trend shows the difference of each population composition between urban and rural areas during the period of economic growth in our country affects internet shopping. Therefore consumer's limited purchase behavior is apparent in rural areas.

A study on development method for practical use of Big Data related to recommendation to financial item (금융 상품 추천에 관련된 빅 데이터 활용을 위한 개발 방법)

  • Kim, Seok-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.8
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    • pp.73-81
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    • 2014
  • This study proposed development method for practical use techniques compromise data storage layer, data processing layer, data analysis layer, visualization layer. Data of storage, process, analysis of each phase can see visualization. After data process through Hadoop, the result visualize from Mahout. According to this course, we can capture several features of customer, we can choose recommendation of financial item on time. This study introduce background and problem of big data and discuss development method and case study that how to create big data has new business opportunity through financial item recommendation case.

Empirical Approach to Marketing Research on the Quality Control of F&B in Hotels (관광(觀光)호텔의 식음료(食飮料) 부문(部門) 품질관리(品質管理)를 통한 마케팅방안 연구)

  • Choi Seung-Kuk;Lim Bum-Jong
    • The Journal of the Korea Contents Association
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    • v.6 no.1
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    • pp.102-113
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    • 2006
  • This article presents the results of empirical studies on the Quality of F&B parts in Hotel services. The main aim is to describe and analyze service breakdown from the customer's point of view and thus create a basis for quality management. The aim is also to find out maximizing factors of sales volume with profit in hotel F&B parts based on the serving systems of F&B items, quality control, change and innovation. The results of the study show statistically significant differences between the each F&B parts in term of quality of foods, location of restaurant, service inconvenience condition, variety of menu, teamwork of empolyees, educational programme, hotel internal culture, etc. Marketing and management implications for effective targeting the market segments are discussed.

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Characteristics of Purchasers and Non-Purchasers of Environmental Products (환경상품 구매자와 비구매자의 특성 비교 분석)

  • 안창희;정순희
    • Journal of Families and Better Life
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    • v.22 no.1
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    • pp.55-64
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    • 2004
  • The major purpose of this study was to investigate purchasing behavior of environmental products by Korean consumers, which will ultimately help foster sustainable consumption. Environmental consciousness, environmental behaviors, level of awareness of environmental products, and purchasing of environmental products were examined. Mean differences between purchasers and non-purchasers of environmental products were compared in terms of environmental consciousness and behaviors, and the level of awareness of environmental products. A survey was conducted on 310 consumers in the greater Seoul metropolitan area. The data were analyzed by frequencies, percentages, logistic regression, and t-tests using a variable for interval scale and a variable for nominal scale. There were significant mean differences between purchasers and non-purchasers of environmental products on three variables of environmental consciousness and behaviors. Those who were educated on environmental issues showed a higher preference in purchasing environmental products. Among socio-demographic variables, the income level was the only variable that showed a significant mean difference between the two groups. Also, there was a remarkable difference in purchasing behavior between the two groups. For the purchasers of environmental products, the purchasing decisions took into account environment-friendliness of products. Non-purchasers of environmental products put more emphasis on price or quality of products. The results of the logistic regression analysis indicated that those who had higher education, who viewed environmental pollution as a serious problem, and who are more cognizant of the environmental labeling tend to purchase more environmental products.

Delivery Service Demand Analysis Using Social Network Analysis (SNA) (소셜 네트워크 분석(SNA)을 활용한 택배 서비스 수요 분석)

  • Kyungeun Oh;Sulim Kim;HanByeol Stella Choi;Heeseok Lee
    • Information Systems Review
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    • v.24 no.4
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    • pp.1-22
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    • 2022
  • The transition to a non-face-to-face consumer society has rapidly occurred since Covid-19. The need for a subdivided urban logistics policy centered on courier delivery, a life-friendly last-mile logistics service, has been raised. This study proposes a SNS-based method that can analyze the demand relationship by region and product, respectively. We extend the market basket network (MBN) and co-purchased product network (CPN), find product category patterns, and confirm regional differences by using delivery order data. Our results imply that SNA analysis can be effectively applied to inventory distribution or product (SKU) selection strategies in urban logistics.