• Journal of Distribution Research
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• v.6 no.1
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• pp.1-21
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• 2001

This study introduced the components of apparel store, which include product and service factor to reflect the modified conception of service. The purposes of this study were to investigate the dimensions of the components of apparel store and to examine consumers' rating of importance on the components of apparel store. In addition, this study explored the effect of clothing involvement and demographic variables on importance perception. Data were collected via a questionnaire from young adult females in their twenties. The results of this study revealed five dimensions of service factor: environmental service, salesperson service, attitude and policy service related to exchange and refund, policy service related to promotion, and policy service related to convenience. Factors related to product were identified price, quality, variety, fashion, design and brand. Attitude and policy service related to exchange and refund is the most important factor that consumer perceived. Salesperson service and product quality were the second important factors. The relatively important factor in each service dimension was this : display in the environmental service, the ability of salesperson to resolve customer's complaints in the salesperson service, sales person’s courtesy in managing exchange or refund in policy service. Clothing involvement and demographic variables do affect consumers’perception on importance.

• Journal of Cadastre & Land InformatiX
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• v.49 no.1
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• pp.45-63
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• 2019

Until recently, most people have invested in a traditional portfolio consisting of stocks, bonds and real estates based on the three-division method of properties in Korea. However, this study analyzed the impact of the composition of a portfolio combining representative real estate indirect investment products such as Reits and real estate funds on the investment performance. For this purpose, the empirical analysis using the mean variance model, which is the most appropriate method for the portfolio composition, was used. For variables used in this study, mixed asset portfolios were classified into Portfolio A through Portfolio G depending on the composition of assets, and the price indices selected as Kospi, Krx bond, Reits Trus Y7, Hanwha-Lasal fund, and Office (Seoul). The results are as follows; first Portfolio D, which combined bonds, stocks, Reits and Real Estate funds, and Portfolio G, which added the office, the actual real estate, were shown to have the lowest risk. second, Portfolio B composed of bonds, stocks and Reits and Portfolio D with added real estate funds had the lowest risk while Portfolio F composed of bonds, stocks, offices and real estate funds, and Portfolio G with added Reits were the most profitable. As a result, it has been analyzed that it was more effective to compose a portfolio including Reits and real estate funds, which were real estate indirect investment products that eliminated the illiquidity limitation of real estates than real estates, the traditional three-division method of properties. Therefore, it is possible to minimize the risk of investors and reduce the cost of ownership of the real estate by solving the illiquidity problem that is the biggest disadvantage of the direct investment, In addition, it is considered that it is more necessary to reinvigorate the real estate indirect investment market where small amounts can be invested.

• Journal of Intelligence and Information Systems
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• v.15 no.4
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• pp.159-182
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• 2009

We construct product networks from the retail transaction dataset of an off-line department store. In the product networks, nodes are products, and an edge connecting two products represents the existence of co-purchases by a customer. We measure the quantities frequently used for characterizing network structures, such as the degree centrality, the closeness centrality, the betweenness centrality and the centralization. Using the quantities, gender, age, seasonal, and regional differences of the product networks were analyzed and network characteristics of each product category containing each product node were derived. Lastly, we analyze the correlations among the three centrality quantities and draw a marketing strategy for the cross-selling.

• Proceedings of the Korea Contents Association Conference
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• 2004.11a
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• pp.483-488
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• 2004

Comparison of prices and specifications is a very important informations for the decision of buying selected goods. It is hard to get informations of comparison of prices and specifications at the spot on off-line shopping. In this paper, we propose a system that provides optimized information of goods by PDA mobile phones and other mobile devices. The proposed system consists of a server that include a search robot and clients that can read barcode. When a client send the barcode information scanned by a camera attached his/her mobile device, the server sends the information of the goods to the client.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.153-155
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• 2019

본 논문에서는 다양한 아두이노 무선센서 모듈과 Raspberry Pi, 웹서버를 이용한 IOT 기반 환경정보 수집시스템과 기상청 API를 통한 기상정보, 상점 서비스를 매시업하여 상품추천시스템을 구현하였다. 이 시스템은 사용자가 주변 환경의 데이터를 정확하게 확인하고 그에 맞는 상품을 추천받을 수 있도록 한다. 상품추천시스템에서는 상점 외부에 부착된 환경정보 수집시스템에서 측정한 데이터와 기상청 API 데이터를 DB에 저장하고 DB에 저장된 데이터를 이용하여 상황에 맞는 기후화면디자인과 환경정보 데이터를 html로 구성하여 보여준다. Raspverry Pi에 연결된 모니터를 통해 실시간으로 정보를 보여주며 일정 시간 간격으로 관련 상품 광고를 보여주며 필요한 물건을 추천해준다.

• Journal of Advanced Navigation Technology
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• v.15 no.5
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• pp.925-930
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• 2011

In this paper, we propose a method to apply the purchase preference of a user in on-line shopping mall. To analyze the preference, we use topic preference vector. The topic is purchase count of products. In this structure, we construct the association the four factors; Purchase Hit meaning the purchase count of product, Count meaning the purchase count by other users in interesting product, Preference meaning product preference, and product meaning information of the product. By this structure and the method, we could show that proposed method displayed the product applying user preference, effectively.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.637-640
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• 2000

인터넷 상에는 많은 전자 쇼핑몰들이 개설되어 있고 계속해서 빠른 속도로 증가하고 있다. 전자 쇼핑몰들이 증가함에 따라 동일한 품목과 동일한 소비자 계층을 대상으로 하는 경쟁적 쇼핑몰들이 증가하는 추세에 있다. 이러한 환경 속에서 다른 전자 쇼핑몰들에 대한 우위를 점하기 위해서는 효과적이고 차별적인 마케팅전략이 절실하게 요구된다. 그러한 전략의 한 가지로서 소비자에게 적합한 상품을 추천하는 쇼핑몰이 등장하게 되었다. 그러나 대부분의 쇼핑몰은 아직까지 소비자와 상품의 연관성을 찾아서 소비자에게 유용한 정보를 제공하는 방식을 쓰지 않고 있다. 따라서 이 논문에서는 고객과 제품에 관한 정보를 기반으로 소비자의 구매의사 결정 패턴을 고려하여 가장 고객에게 적합한 상품을 추천해 주는 3차원적 모델을 제시하고, 모델 구성에 필요한 3차원 속성(제품 특성, 소비자의 유형, 구매의사결정 유형)의 분류에 대하여 연구한다.

• Proceedings of the Korean Information Science Society Conference
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• 1999.10a
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• pp.370-372
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• 1999

전자상거래가 활성화되었지만 현재의 쇼핑몰은 단순한 상품 구매 역할과 정보 제공, 그리고 정적인 웹 공간의 관리로 이를 통해 인터넷 쇼핑몰 상품의 효율적인 진열, 상품 연관성을 고려한 마케팅 전략, 고객관리와 웹 페이지간의 시간 연관성을 고려한 링크 정보 등과 같은 효율적인 마케팅 전략을 구사하기에는 한계가 있다. 이 논문에서는 전자상거래에 적용 가능한 시간 연관 규칙 탐사기법을 통해 구매 데이터를 기반으로 상품간의 시간 연관 규칙 탐사와, 웹 서버에서 수집된 웹로그 파일로부터 연관 규칙을 찾아내기 위한 모델을 제시한다. 또한 이를 통해 생성된 규칙을 해석하여 사용자에 따른 웹 공간 구성, 방문 페이지 간의 연관성을 고려한 마케팅 전략과 효율적인 광고 전략 등을 위한 방안을 제시한다.

• Journal of the Korean Institute of Intelligent Systems
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• v.16 no.6
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• pp.785-790
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• 2006

In RFID-based SCM, The traceability and product information is the important target data. In this paper, efficient items traceability model and the integrated model of the product between RFID network and GDS(Global Data Synchronization) network are studied. Information consists of the dynamic data generated from RFID network and static data generated from GDS Network. The integrated model will provide the interoperability between 2 kinds of networks.

• The monthly packaging world
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• s.310
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• pp.48-63
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• 2019

한국디자인진흥원(원장 윤주현)과 산업통상자원부는 2018 우수디자인(GD)상품 선정 및 수상결과를 발표했다. 2018년에는 875점이 출품돼 총 339점이 GD로 선정되었으며(선정율 39%), 이 중 대통령상을 비롯한 국무총리상, 장관상, 원장상 등 총78점이 최종 수상했다. 우수디자인(GD)상품 선정은 최근 2년 이내 국내 또는 국외에서 판매를 개시하였거나 당해연도 판매 예정인 상품을 대상으로 제품, 커뮤니케이션, 포장, 공간환경, 서비스 등 총39개 분야에서 선정하고 있다. 포장부문은 소비자제품, 식음료, 뷰티/헬스, 의약품, 산업/B2B, 기타포장 등 6개항목으로 구성됐다. 올해 포장 부문에서는 롯데제과의 '애니타임'과 (주)애경산업의 '팬톤+2080'이 산업통상자원부장관상을, 디토의 '막걸리 공용 용기', (주)헤즈의 '프레스킷 디자인'이 중소벤처기업부장관상을, CJ제일제당의 '워터젤리 제로' 등 8개 제품이 KIDP원장상을 수상했다. 다음에 우수디자인으로 선정된 포장부문 제품들을 살펴보도록 한다.