• Title/Summary/Keyword: 상품구성의준비

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A Comparative Study of Domestic Travel Patterns and Determinant Factors Affecting Satisfaction by Generations (대한민국 국민의 세대별 국내여행 방식 및 만족도 영향요인)

  • Mi-Sook Lee;Yoon-Joo Park
    • Information Systems Review
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    • v.22 no.2
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    • pp.137-166
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    • 2020
  • While South Koreans overseas travelling rate has been increased every year, domestic travelling rate has been at a standstill for several years. The purpose of this study is to analyze domestic traveling styles of Koreans according to their generations in order to provide generation-specific traveling services. For this purpose, we categorized the survey respondents into four different generations, which are Millennium (age 19~34), X generation (35~54), Baby Boomer (55~64) and senior by following the criterions of the Korea National Tourism Organization. After then, we analyze factors related to travel preparation process, the actual traveling activities and satisfaction after the travel. In this study, 16,713 data collected by the Ministry of Culture, Sports and Tourism are used. The results of this study show that Korean people tends to acquire domestic traveling information from their own or acquaintances past experiences. Also, they do not prefer the organized trip for domestic travels, thus do not buy package products a lot. In addition, natural scenery, rich in cultural heritage, and convenient accommodation are the most important determinant factors affecting the overall travel satisfaction of level for all generations. The traveling characteristics for each generation are as follows. Millennium get traveling information from the internet a lot, and more specifically, they refer portal sites and social network services (SNS) in many cases. Also, they tend to travel in summer peak season to popular destinations and pursues active traveling experiences. Generation X has similar traveling patterns with Millennium, however they major transportation method is using their own car. Also, transportation convenience and satisfactory leisure activity are important factors affecting the overall satisfaction level to Generation X. On the other hand, Baby boomer generation has a greater emphasis on appreciation of nature, visiting famous restaurants, and relaxation, rather than actively participating experiencing programs. They travel evenly in summer and spring/fall season to many different areas instead of focusing on popular tourist spots. In addition, shopping and eating delicious food are the important factors affecting the overall satisfaction level for them. Lastly, Senior generation has similar characteristics with Baby boomer in many ways, however, they travel a lot on the same day using public transportations or car rental service. They prefer spring and autumn trips rather than summer peak season, and tend to buy packaged travel products a lot compared with other generations. If these different traveling characteristics of each generation are considered for organizing and customizing tourism services, it is expected that domestic tourism satisfaction level will be ultimately increased.

A Study on the Influence of Price of TV Home Shopping Household Goods' upon Its Sales (TV홈쇼핑 가정용품 판매가격이 매출에 미치는 영향에 관한 연구)

  • CHO, Kyung-In;Lee, Sang-Yun
    • Journal of Distribution Science
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    • v.7 no.2
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    • pp.29-44
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    • 2009
  • The aim of this study was to theoretically examine the current status of TV home shopping business entities' expansion of business structure, and then look into TV home shopping business entities' preparation for the future business in their mature period. For this, the investigator examined literature home and abroad and then empirically carried out an experimental sale of household goods by selecting a model TV home shopping business entity. In order to understand current business structure of TV home shopping and increase sales, the investigator has changed price and then induced sales, focusing on the price of household goods. Study findings are as follows: As for the influence of TV home shopping household goods' price upon its sales, because TV home shopping business entities set in advance an efficiency unit-price per broadcast hour and carry out a sales strategy of reaching out the efficiency, they try to keep their sales with discounted price in the real sales setting of TV home shopping. But it is not an exclusive practice. General promotion became a common practice. The price of goods is the same with its life. Continuous discount events lower the reliability of goods and its supplier must bear the result. Overall sales after experiment increases by 13% and the sales efficiency also increases by 9%. Sales amount increases by 9% and a stable sales which is above average is achieved. The number of sales goods keeps 100%.

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Multi-Dimensional Analysis Method of Product Reviews for Market Insight (마켓 인사이트를 위한 상품 리뷰의 다차원 분석 방안)

  • Park, Jeong Hyun;Lee, Seo Ho;Lim, Gyu Jin;Yeo, Un Yeong;Kim, Jong Woo
    • Journal of Intelligence and Information Systems
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    • v.26 no.2
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    • pp.57-78
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    • 2020
  • With the development of the Internet, consumers have had an opportunity to check product information easily through E-Commerce. Product reviews used in the process of purchasing goods are based on user experience, allowing consumers to engage as producers of information as well as refer to information. This can be a way to increase the efficiency of purchasing decisions from the perspective of consumers, and from the seller's point of view, it can help develop products and strengthen their competitiveness. However, it takes a lot of time and effort to understand the overall assessment and assessment dimensions of the products that I think are important in reading the vast amount of product reviews offered by E-Commerce for the products consumers want to compare. This is because product reviews are unstructured information and it is difficult to read sentiment of reviews and assessment dimension immediately. For example, consumers who want to purchase a laptop would like to check the assessment of comparative products at each dimension, such as performance, weight, delivery, speed, and design. Therefore, in this paper, we would like to propose a method to automatically generate multi-dimensional product assessment scores in product reviews that we would like to compare. The methods presented in this study consist largely of two phases. One is the pre-preparation phase and the second is the individual product scoring phase. In the pre-preparation phase, a dimensioned classification model and a sentiment analysis model are created based on a review of the large category product group review. By combining word embedding and association analysis, the dimensioned classification model complements the limitation that word embedding methods for finding relevance between dimensions and words in existing studies see only the distance of words in sentences. Sentiment analysis models generate CNN models by organizing learning data tagged with positives and negatives on a phrase unit for accurate polarity detection. Through this, the individual product scoring phase applies the models pre-prepared for the phrase unit review. Multi-dimensional assessment scores can be obtained by aggregating them by assessment dimension according to the proportion of reviews organized like this, which are grouped among those that are judged to describe a specific dimension for each phrase. In the experiment of this paper, approximately 260,000 reviews of the large category product group are collected to form a dimensioned classification model and a sentiment analysis model. In addition, reviews of the laptops of S and L companies selling at E-Commerce are collected and used as experimental data, respectively. The dimensioned classification model classified individual product reviews broken down into phrases into six assessment dimensions and combined the existing word embedding method with an association analysis indicating frequency between words and dimensions. As a result of combining word embedding and association analysis, the accuracy of the model increased by 13.7%. The sentiment analysis models could be seen to closely analyze the assessment when they were taught in a phrase unit rather than in sentences. As a result, it was confirmed that the accuracy was 29.4% higher than the sentence-based model. Through this study, both sellers and consumers can expect efficient decision making in purchasing and product development, given that they can make multi-dimensional comparisons of products. In addition, text reviews, which are unstructured data, were transformed into objective values such as frequency and morpheme, and they were analysed together using word embedding and association analysis to improve the objectivity aspects of more precise multi-dimensional analysis and research. This will be an attractive analysis model in terms of not only enabling more effective service deployment during the evolving E-Commerce market and fierce competition, but also satisfying both customers.

A Study on the Knowledge-Based System for Automaic Abstracting (자동 초록을 위한 지식 기반 시스템 설계에 관한 연구)

  • 최인숙
    • Journal of the Korean Society for information Management
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    • v.6 no.1
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    • pp.93-117
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    • 1989
  • The objective of this study is to design an automatic abstracting system through the analysis of natural language texts. For this purpose a knowledge-based system operating on the basis of domain knowledge was developed. The procedure of generating an abstract consists of three steps: (1) A knowledge-base containing domain knowledge necessary to understand a text is constructed using frame and semantic network structures,and preliminary abstracts are prepared for various cases. (2) Input text is analysed on the basis of domain knowledge in order to extract information filling slots of the abstract with. (3) A Preliminary abstract corresponding to the input text is called and filled with the information, completing the abstract.

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A Study on Use of Search Data for Evaluation of Business Idea Attractiveness (사업 아이디어 매력도 평가를 위한 검색 데이터 활용에 관한 연구)

  • Shim, Jae-Hu;Choi, Myeong-Gil
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.8-11
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    • 2009
  • 성공적인 창업을 위해서는 창업가의 준비가 선행되어야 하지만, 매력적인 사업 아이디어의 계발이 뒤따라야 한다. 그러나 지금까지의 창업연구는 창업행동과 사업성과에 영향을 미치는 창업가 요인에 치우쳐 있으며, 사업 아이디어의 계발과 평가에 대한 연구는 부족한 실정이다. 이 연구는 고객이 상품을 구매하기 전 인터넷 검색엔진에서 해당 상품에 대한 검색을 하는 경우가 일반화되고 있다는 사실과 고객이 검색엔진에 입력하는 키워드는 고객의 의도를 대변한다는 사실을 기초로, 키워드로 표현된 사업 아이디어의 매력도를 객관적으로 측정하는 방법을 제시하는 것을 목적으로 한다.이 연구는 키워드로 표현된 사업 아이디어 매력도(BIA)를 구매의도를 가진 잠재고객의 자사 웹 사이트 방문수로 정의한다. 키워드로 표현된 사업 아이디어 매력도(BIA)는 [해당 키워드의 조회수(Q) ${\times}$ 구매의도 비율(R) / 경쟁 사이트의 수(S)]의 수식으로 나타낼 수 있으며, 수식을 구성하는 변수 중에서 해당 키워드의 조회수(Q)와 경쟁 사이트의 수(S)는 검색엔진에서 쉽게 제공 받을 수 있으므로, 구매의도 비율(R)만 알 수 있다면 BIA를 비교적 정확히 추정할 수 있다. 연구자는 특정 분야 키워드 100개를 선정한 다음, 전문가로 하여금 각 키워드의 구매의도 비율(R)을 추정하게 하고, 전문가 추정 없이도 구매의도 비율을 예측할 수 있도록 각 키워드의 구매의도 비율(R)을 예측하는 주요 데이터를 의사결정 나무 기법으로 도출하고, 의사결정 나무 기법으로 도출된 데이터로 구성된 회귀식을 제시함으로써 키워드로 표현된 사업 아이디어 매력도(BIA)를 객관적으로 평가하는 방법을 제시한다. 이 연구는 사업 아이디어의 계발과 평가에 대한 객관적인 기준을 제시함으로써 창업의 성공률을 높이는 데 기여할 수 있고, 창업연구에 새로운 방법론을 도입했다는 점에서 의의가있다.

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Analysis of Stakeholder through Function Area(FA) in Sports Event (스포츠이벤트 기능(FA) 프로세스에 따른 이해관계자 분석)

  • Kim, Joo-Hak;Cho, Sun-Mi
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.12
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    • pp.909-918
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    • 2018
  • Sports event is core product of sports business and the scale of sports event business is steadily increasing. For the successful operation of sports events, it is necessary to analyze the stackholder in stage according to the Function Area(FA) in the process of hosting / preparation / operation. This study is a study to define stakeholder by analyzing sports event process of sports events horizontally and vertically. This study consists of three categories : 1) investigation, 2) analysis and systematization of core processes, 3) analysis stakeholder. As a result of the analysis, the core stakeholders in the stage of hosting(bid) were analyzed as local organizations and committees including the promotion TF team, government organizations, domestic and foreign competition associations, national and international sports organizations (committees), and bid committees. Stakeholders in the stage of preparation / operation include stakeholders from organizational committees, various sports committees, international organizations and international organizations, governments and local governments, related companies and businesses, media, sponsors, donors or volunteers, athletes, teams and spectators.

A Study of the method about Improving engineer by YeGamChang creating mechanism (예술창조 매커니즘을 통한 창조적 공학인의 육성 방안 연구 -교육 사례를 중심으로-)

  • Kwon, Yong Rang;Lee, Kyung Hwan;Kim, Su Jeong
    • The Journal of Korean Institute for Practical Engineering Education
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    • v.3 no.2
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    • pp.11-17
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    • 2011
  • As a rapid rate of social change and competitive, paradigm of industry environment manufacturing products and services is shifted. Engineers design, develop, manufacture the products and services are strongly asked competency of different new creative practices. This means while industrial structure has been shifted from mass production to various allied production and social engineering based production, qualifications of engineers are required to individual creative competency as alternatives. In order to improve the competency, engineer become the creative people have ability to develop the professional knowledge competency and expand the competency to convergence the new product and services with sensing the life and social structure shift, human engineering, psychology, and emotion. For the competency, we develop the training program "improving convergence, creativity through Art." we intend that the program should be composed of creative engineering mechanism combined creative arts mechanism. It has been operated to the engineers for 17 weeks. we will discuss the program result and research direction and utilization in depth.

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Corporate Environment, Six Sigma Program, and Work Commitment;Focused on Hotel Cuisine Department (외식환경, 호텔 조리부서의 6시그마기법, 및 업무몰입간의 관계)

  • Kim, Hyeon-Muk;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.8 no.8
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    • pp.261-273
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    • 2008
  • One recurrent theme within the literature on 6 sigma was the study of its effect on organizational performance. Nonetheless, most research were focused on analyzing the relationships between the implementation of different elements and several types of performance. This research incorporated the effect of organizational environment as a variable for explaining the impact of 6 sigma on business results. The model was tested using regression analyses, employing a survey of employees of hotels' cuisine departments involved in 6 sigma. The causal analysis results showed that dynamism, munificence and complexity influenced the degree of implementation of the main 6 sigma principles. Similarly, the dimensions of 6 sigma had an impact on employees' work commitment. The model could be used by hotels to assess their level of 6 sigma success depending on specific environmental characteristics.

A study on the financial structures for the old age preparations in Korea (국내 노후대비 자산구조에 관한 연구)

  • Park, Dong In;Cho, Kil Ho
    • Journal of the Korean Data and Information Science Society
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    • v.26 no.6
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    • pp.1199-1206
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    • 2015
  • into aging is the most rapidly increasing among the OECD countries. Consequently, this study aims at analyzing the forms of portfolio establishment by group, the factors affecting the old age preparation, and the presence of middle-aged households' preparation for the old ages in order to forestall social problems like the poverty ration of elderly that have been caused by the rapidly aging society. The result shows that the portfolio for the old age preparation can be expanded if a combination product of finance and real estate is developed as a means of old age preparation. Upon the results of the study above, it can be seen that the old age preparations differ according to not only the demographic elements, but also the extent to how much resources one holds. Especially, the various factors affecting the holding resources vary householder by household depending on whether they prepare for the old ages or not.