• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.42-43
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• 1999

방송매체 및 인터넷의 발달 등으로 인해 제품수명주기는 과거에 비해 극도로 짧아져 지속적인 제품개발이 이루어지지 않는다면 경쟁시장속에서의 기업생존 및 성장은 보장할 수 없게 되었다. 시간이 더해 갈수록 세분화되고, 다양해지는 소비자의 욕구와 가치척도는 상품 구매시 결정적인 역할을 하는 디자인 속성이기 때문에 많은 기업들에 의해 다양한 조사방법으로 소비자 선호 조형에 근접하기 위한 노력이 실시되고 있다.(중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.880-892
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• 2009

An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.125-137
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• 2011

Product reviews in online shopping sites can serve as a useful guideline to buying decisions of customers. However, due to the massive amount of such reviews, it is almost impossible for users to read all the product reviews. For this reason, e-commerce sites provide users with useful reviews or statistics of ratings on products that are manually chosen or calculated. Opinion mining or sentiment analysis is a study on automating above process that involves firstly analyzing users' reviews on a product to tell if a review contains positive or negative feedback, and secondly, providing a summarized report of users' opinions. Previous researches focus on either providing polarity of a user's opinion or summarizing user's opinion on a feature of a product that result in relatively low usage of information that a user review contains. Actual user reviews contains not only mere assessment of a product, but also dissatisfaction and flaws of a product that a user experiences. There are increasing needs for effective analysis on such criteria to help users on their decision-making process. This paper proposes a model that stores various types of user reviews in a data warehouse, and analyzes integrated reviews dynamically. Also, we analyze reviews of an online application shopping site with the proposed model.

• The monthly packaging world
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• s.278
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• pp.54-67
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• 2016

농식품 패키지디자인과 브랜드 개념은 이미 90년대 중반부터 중요성을 인식하고 있었으나, 생산자 위주의 포장디자인과 유사브랜드의 개발로 차별성이 없고 경쟁력이 떨어지고 있다. 특히 오늘날과 같이 고객의 요구가 다양해지고 시장이 세분화 되고 있는 상황에서 농산물도 품질, 기능, 가격 등의 차별화만으로는 더 이상 경쟁력을 확보할 수 없고, 다른 상품과 달리 소비자가 쉽게 구매결정을 하는 저관여제품이므로, 더욱 더 포장디자인의 역할이 중요하다고 볼 수 있다. 외국의 포장디자인의 현황 및 일본의 성공적인 6차 산업과 포장디자인의 사례를 분석한 후 농촌산업의 활성화를 위한 포장디자인의 발전 전략을 제안하고자 한다. 농산물 포장디자인의 기대효과는 농업의 고부가가치화, 농가소득 증대, 농촌경제 활성화를 위한 농촌산업화 전략이다. 이를 위해 체계적인 방안을 모색하여 차별화할 수 있는 연구를 지속적으로 진행하고, 특히 상품판매를 위한 포장디자인은 농산물 소비량 증대와 농촌경제를 성장시키는 중요한 역할을 하므로 이에 대한 전략 방안을 제시하였다.

• Journal of KIISE
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• v.42 no.4
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• pp.512-521
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• 2015

Internet users purchase goods on the Internet and express their positive or negative emotions of the goods in product reviews. Analysis of the product reviews become critical data to both potential consumers and to the decision making of enterprises. Therefore, the importance of opinion mining techniques which derive opinions by analyzing meaningful data from large numbers of Internet reviews. Existing studies were mostly based on comments written in English, yet analysis in Korean has not actively been done. Unlike English, Korean has characteristics of complex adjectives and suffixes. Existing studies did not consider the characteristics of the Internet language. This study proposes an emotional classification method which increases the accuracy of emotional classification by analyzing the characteristics of the Internet language connoting feelings. We can classify positive and negative comments about products automatically using the Internet emoticon. Also we can check the validity of the proposed algorithm through the result of high precision, recall and coverage for the evaluation of this method.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.6
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• pp.1150-1163
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• 2016

This study makes use of meta-analysis to statistically integrate the quantitative results of individual research on the influence of fashion product attributes on purchase; in addition, this study utilizes the effect sizes of correlation coefficients. This study was based on 24 individual studies from January 2000 to March 2015. The meta-analysis analyzed 91 effect sizes and 24 studies and calculated the correlation coefficient effect sizes. A random effect model was employed for meta-analysis because the results for the homogeneity test indicated that the effect sizes of each research were heterogeneous. The analysis results are as follows. First, when the total effect sizes of the fashion product attributes that influence clothing purchase decisions were calculated as .256; this indicated that the effect size is slightly below the mid-sized level. Second, upon examining the effect sizes of the categorized fashion product attributes, the intrinsic attributes yielded .222, extrinsic factors yielded .235, and the compiled attributes yielded .420; this demonstrated that the compiled attributes have a larger effect size than individual attributes. Third, when they were measured by the characteristics of study targets, they were larger for a mixed-gender group than women as well as for ordinary citizens than university students. When the effect sizes were measured based on the characteristics of fashion products as suggested in the study, there were significant differences with respect to sportswear, followed by SPA brand clothing, general clothing, fashion accessories, and designer clothing. The cases where the clothing were purchased in non-retail stores were found to have a slightly larger effect size than those of offline retail stores when the effect sizes were measured based on purchase routes; however, the difference was not statistically significant. Next, an investigation of the trend of effect sizes based on published year via the meta regression analysis indicated slightly larger effect sizes as shown in more recent publications, but this was not statistically significant.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.660-663
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• 2009

Consumers express how they evaluate what they purchased by writing reviews especially when they purchased products online. By analyzing the reviews about a product, it will be possible to find out what the consumers liked and disliked about the product. It will be also possible to identify the general consensus on what matters in purchaing certain product type such as a laptop if many reviews about many instances of a particular product type is analyzed. However, it takes a lot of time to manually analyzing the reviews. Thus, we propose to use two natural language processing oriented computational techniques to analyze a large number of reviews. The techniques are text classification and information extraction. We developed an review analysis system and conducted experiments against the reviews about the laptop computers posted on the Naver information portal.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.161-167
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• 2015

Consumer satisfaction is decided by how to provide some information for consumer. Therefore the information qualities such as product and service are very important to retain consumers who have continuously purchasing state of mind. This research confirm the effectiveness of consumer satisfaction in means of information quality that social commerce provides. According to the result of analysis, all aspects of information quality(product information quality, service information quality and social information quality) except price information quality were found to be significantly related to the customer satisfaction. In conclusion, to understand China consumers who purchase through social commerce, this research study the method of how to improve the satisfaction of social commerce in means of information quality.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.06a
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• pp.14-17
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• 2017

인터넷의 발달과 스마트 디바이스의 등장은 기존의 쇼핑구조 및 쇼핑방식에 큰 변화를 가지고 왔으며, 소비자의 일상생활에도 주목할 만한 질적 성장과 발전을 이루게 하였다. 특히, 쇼핑구조는 소매점에서 대형 쇼핑몰로 오프라인 구매에서 인터넷과 스마트 디바이스를 통한 온라인 구매로 변화하고 있고, 쇼핑방식도 오프라인 매장에서 인터넷, 모바일 등 복수 채널을 종합해 고객경험 관리를 최대화하기 위한 옴니 채널의 형태로 급격하게 변하고 있다. 그러나 기존의 옴니 채널은, 고객의 상품 구매 경험을 극대화 시키는 데 중점을 두었기 때문에, 고객 입장에서 보면 채널별 제품정보(가격, 환불정책, 배송정보, 공급점포의 위치 등)의 부족 및 일관성이 결여되어 있어 최종 구매결정까지는 시간이 걸리고, 구매한 제품에 대한 만족도가 낮아서 반품 비율이 상당히 높은 것이 현실이다. 마찬가지로, 유통업체 입장에서 보면 제품의 유효기간, 재고 관리 등 유통과정에 있어서의 제품정보의 일관성이 결여되어 있어, 완전하고 정확한 최신 제품정보의 제공을 통한 소비자의 구매 유도에 큰 어려움을 겪고 있다. 본 논문은 멀티미디어(영상 및 음성) 식별기술을 이용하여, 기존(고객중심)의 옴니 채널이 가지고 있는 문제점을 해결하여, 소비자 및 유통업체에게 구매 및 관리에 충분하고 일관성이 있는 "제품정보 중심의 옴니 채널" 유통모델 및 구현에 관한 방법을 설명한다.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.353-374
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• 2001

Price and brand are two major attributes of products that consumer purchases. Price is important because it is often a measure of worth and quality. Some consumers purchase only well-known national brands. However, By reason of the price competition on account of new business condition and depressions, and consumers practical and rational purchasing tendency, consumers tend to purchase private brands(PB hereafter) because as consumers they expect that producers have reasonable and acceptable quality. Accordingly, The study, with intrinsic cue, extrinsic cue, familiarity anything like these cues from the study of Richardson et aI(1994, 1996), intends to present current topics we guide in retailer's promotion strategy for PB. As for investigating how quality evaluation has on effect on the private brands purchasing behavior of discount store grocery items. This study establishes a hypotheses on the basis of the quality evaluation cues of PB and literature review for purchasing behavior and collects materials for consumers about 196, and also analyzes them using a variety of SPSS/PC+package program. Therefore, the findings of this study provide the following managerial implications. 1) Retailer will successful in increasing private brand market share through dramatic improvement in package design, labeling, advertising, and branding strategies. 2) Planned Purchasers have high intention to repurchase PB because they buy them reasonably in accordance with the estimate therefore, they might have word-of-mouth effect for the evaluation of quality and recognition. They need to acknowledge benefits for PB purchases to maintain purchase like that. 3) The main consumers are housewives in their thirties and forties and they something reasonably because they have a lot of family and retailer will work out.