• The Journal of the Korea Contents Association
• /
• v.17 no.9
• /
• pp.510-522
• /
• 2017

This study aims to investigate the brand image of Korean TV news in terms of functional and symbolic attributes, to examine their interrelationships and their effect on audience' viewing intentions. A survey was conducted on 412 evening main news viewers of KBS1, SBS, and JTBC, and factor analysis and regression analysis were used. The results show that TV news brand personality was composed of three dimensions including enterprising, sincerity, and tradition. JTBC showed the highest mean value in terms of enterprising and sincerity over SBS and KBS1, and the lowest in tradition. The symbolic and functional attributes of the TV news brand image are highly correlated. Finally, the viewing intentions were determined in the order of news brand functional benefit, sincerity and enterprising personality factor.

• Proceedings of the Korea Contents Association Conference
• /
• 2010.05a
• /
• pp.289-291
• /
• 2010

외국문학은 디지털콘텐츠의 경우 한국어와 영어를 동시에 번역, 문학의 시공간을 현재에 공간으로 다양하게 접근시켜 가보고 싶은 곳으로 이끈다. 작품을 체계적인 분류를 통해 상징적인 코드를 수용자의 선호도를 바탕으로 정보를 나열하고 재조립하고 수용자 스스로가 상징적인 코드를 스스로 만들어가는 즐거움이 바로 문학지도의 개발이다.

• 방재와보험
• /
• s.119
• /
• pp.60-65
• /
• 2007

흔히 문화는 상징이라 한다. 상징이란 무엇일까? 사전의 정의를 빌리자면 '추상적인 개념이나 사물을 구체적인 사물이나 표지 또는 기호로 나타낸 것' 이 상징이다. 바꿔 말하면 드러내고자 하는 것을 다른 것으로 바궈서 보여준다는 것이다. 물로 보여주는 대상이 인간 존재일 수도 있지만 민속문화에서는 인간의 삶을 위협하는 비인간적인 존재이기 일쑤다. 예컨대 삿된 것은 말할 것도 없고, 사악한 것들, 질병을 옮겨 준다는 역귀들까지 그 대상이 된다. 이들은 비인간적 존재이면서 우리를 해코지하는 비정상적인 존재이기 때문에 두려움과 회피의 대상이다. 상징을 통해 이들 존재를 피하고자 하는 것은 당연한 일이 아닐 수 없다.

• Journal of Korean Philosophical Society
• /
• v.117
• /
• pp.85-111
• /
• 2011

Topics with which chis paper deals are as following; (1)Zizek's interpretation of Rothko's painting, (2)Lacan's gaze and picture, (3)the real as object a, (4)primal jouissance and death-drive, (5)a new identity of man-emptiness in Zizek, (6) existential level and existential conflict, (7)a variety of meanings of emptiness, (8)transpecsonal drive and meditation, (9) the different Real-Emptiness, (10)Rochko's painting and transpersonal drive.

• The Journal of the Korea Contents Association
• /
• v.18 no.6
• /
• pp.545-553
• /
• 2018

This study analyzes the animal symbolism shown in the novella by Hyoseok Lee and seeks to shed light on the consciousness of the author expressed through such symbolism. Lee used animal symbolism since 1933 which was a literary turning point for him. Animal symbolism in his novels are more than an analogical theme but is used as a core meaning and image. This has a clear intention of the author underneath. Novella which is seen as the starting point of pure literature for Lee, uses the animal pig as a key symbol. The pig serves as a symbol of the capital for poor farmers, while also serving as an amplifier for the desires of the protagonist. The death of the pig that appears at the closing of the novella stands for the tragic reality of the farmers of the time who could not seek growth in their capital or realization of their desires. As such, has characteristics of pure literature but also represents the consciousness of the author who brings attention to the tragic reality of farmers. That is, is a work that realized the unique writing style of Lee and his animal symbolism to bring to life a middle way appraoch to realism and romanticism.

• Cartoon and Animation Studies
• /
• s.17
• /
• pp.133-146
• /
• 2009

In modern days, the iconic symbolicity of animal characters functions as a sign by the social promise after being made with voluntary intentions. Representing a public organization or corporation, an animal character is put to active use as a symbol. Today illusionary animal characters serve as important icons, and product developers incessantly put out animal contents. This study set out to examine the applications of animal characters in modern times according to media development by integrating animal characters into animation, which was the beginning of animal characters, based on the theoretical background of "symbolicity" in the aesthetics history. It also analyzed the symbolicity of "Haechi," which is Seoul's animal character and one of the good examples of utilization of a promotional animal character by a corporation or public organization.

• 지역과문화
• /
• v.7 no.1
• /
• pp.183-208
• /
• 2020

Presenting symbolic concepts consistent with the culture of the host country and international trends at international events will win the favor of the world and raise the image of the host country. The international event mascot symbolically represents the host country's unique culture, and is a good means to enhance the sense of belonging and pride of its members and to display the image of the host country in an outwardly. This study discussed the symbolic elements of the host country characteristics reflected in FIFA's World Cup event mascot. A total of 14 mascots of World Cup events were held from 1966 to 2018, and their materials can be divided into animals, plants, people and creations. The mascot was applied with the characteristic elements of regional specialties, the flag of the host country, symbolic attire, language of the hosting area, social issues and the mascot's dress, posture, props and expression characters of soccer events were used as symbolic elements. First of all, the implications of the research were that mascots were more strongly expressing the "football" signifying element, the theme of events, rather than regional characteristics. Second, the use of 'national flag' was highlighted among the elements of expressing regional characteristics. Third, 'animal' was preferred for mascot material. Fourth, mascots have become integrated with 'cultural perfumes' and play an extended role in raising social awareness. Implications derived from the classification of characteristics and symbol representation elements raised in this study will be used as a basis for the planning of international event mascots.

• Land and Housing Review
• /
• v.5 no.4
• /
• pp.215-224
• /
• 2014

National street has become one of open space for enhancing environmental qualities of city and country. In the developed countries such as France, U.K. U.S.A are designed symbolic malls, squares and street which are represented the historicity, culture and symbolic place. For place identity, we analyzed the relationship between element and user satisfaction in Sejong Avenue, Gwangwhamun Square. Data were analyzed using statistical methods such as descriptive statistics, ANOVA and correlation. Results of this study are as follows, i) factor analysis is carried out to extract spatial components and satisfaction. The satisfaction concerning transportation access was the higher than other factors, ii) user satisfaction was strongly correlated on the spatial elements, iii) user showed high user perception to study site. Results of this study can identify representative street management plan based on landscape elements and user satisfaction.

• Journal of Educational Research in Mathematics
• /
• v.13 no.3
• /
• pp.287-307
• /
• 2003

This study analyzed the concept of equal symbol(=) that is the most symbol used in learning of mathematics and investigated students' understanding of that. The equal symbol is endowed with the 'same', 'equal', and 'equivalent' meaning, represented by =, but students interpret the meaning of equal symbol according to the mathematical con text. Thus, we analyzed the equal symbol on the basis of the theory of conceptual fields. In the theory of conceptual fields, concept is a three-tuple of three sets of situation, operational invariants and symbolic representations, and the operational invariants are the concept-in-action and the theorems- in-action. With the analysis contents, we investigated how students read = by korean, what equals in the expression containing = or by what meaning students used =, and which they could correct the error for =. This study imply that we should consider the symbol notation agreed by mathematical society, the meaning, and the situational context that it used, when we teach the mathematics symbols.

• Management & Information Systems Review
• /
• v.38 no.2
• /
• pp.241-254
• /
• 2019

This study is a study on the consumer reaction to the augmented reality advertisement which is a recent issue. this study was conducted based on the necessity of marketing advertisement technique suitable for the 4th industrial revolution era. First, we present the types of augmented reality ads based on previous studies, and examined the effects of enjoyment and formation of brand attitudes on brand attachment on products or services based on the perceived value of consumers for these types of ads. This study is briefly summarized as follows. Hypothesis (H1) empirical value had a positive effect on pleasure, and hypothesis H2) empirical value also had a positive effect on brand attitude. Hypothesis (H3) symbolic value had a positive effect on pleasure and hypothesis (H4) symbolic value had positive influence on brand attitude. Hypothesis (H5) Practical value has a positive effect on pleasure. Hypothesis (H7) Pleasure affects positively (+) influence on brand attitude. Hypothesis (H8, H9) enjoyment affects affection and brand attitude affects affection positively. Hypothesis (H6) Practical value did not affect brand attitude positively. It can be seen that the augmented reality advertisement communicates with consumers through experience or symbolic side rather than perceive practical value by consumer. The implication of this study is that the augmented reality advertisement is highly interactive with consumers and can induce consumer participation. This means that consumers are more aware of empirical and symbolic values rather than experiencing practical value through augmented reality advertising.