• CRM연구
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• v.1 no.1
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• pp.3-22
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• 2006

As customer relationship management (CRM) has been increasingly adopted by corporations as a core business strategy, measuring performance of CRM is becoming an important managerial issue recently. In this study, we present a conceptual framework formeasuring CRM performance, and provide strategic priorities among the diagnostic perspectives and factors involved in the framework by analyzing their comparative weights. We first derived critical success factors of CRM from an extensive literature review and in-depth interviews with industrial and academic CRM experts, and categorized them into one of four different diagnostic perspectives. Then, we asked a group of CRM experts to evaluate each set of diagnostic factors in a pairwise fashion with respect to each perspective, computing their comparative weights by using the Analytic Hierarchy Process (AHP) technique. In terms of diagnostic perspectives, this study shows that customer perspective was the most critical perspective, whereas infrastructure was the least weighted perspective. The result also discloses that explicit goal and top management's attitude, expanding customer relationship, strengthening customer loyalty, and enhancing customer equity are the most important factors in infrastructure, CRM process, customer, and organizational performance perspective, respectively.

• Proceedings of the Korea Association of Information Systems Conference
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• 1997.10a
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• pp.527-546
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• 1997

정보시스템 기능의 아웃소싱이 정보시스템 효율과 효과성을 개선하기 위한 하나의 전략으로 고려됨에 따라서 소싱설정의 결정요인을 식별하는 것은 중요하다. 본 연구는 금융 산업에 있어서 자료처리 서비스에 대한 소싱결정에 영향을 주는 요인들을 조사하였다. 아웃 소싱이 관리적 혁신으로 간주될 수 있기 때문에, 기존의 연구를 기초로 하여 혁신특성으로 서 상대적 이점과 위험을 소실설정의 중요한 결정요인으로 제시한다. 미국의 1,000개의 은 행을 대상으로 조사한 결과는 상대적 이점과 위험이 정보시스템 아웃소싱 및 아웃소싱 선호 도와 유의적인 관계가 있음을 보여준다.

• the USERS
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• s.47
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• pp.48-51
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• 2006

RFID 인프라를 셋업하고 상품에 RFID 태그를 부착하는데 소요되는 비용이 천문학적인 숫자임에는 틀림없다. 따라서 상대적 증가 비용을 줄이는 것이 중요하다. 이에 따라 인삼제품을 선정했다. 100만원짜리 인삼(홍삼)에 RFID태그를 붙이는 것은 새우깡 봉지에 붙이는 것에 비해 확실히 체감비용이 다르기 때문이다.

• Journal of the Korean Society for information Management
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• v.20 no.1
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• pp.401-416
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• 2003

This study examined weight techniques for applying to DB evaluation This study, then analyzed DB evaluation criteria in terms of category, content, and business model. Finally, it showed the use example of AHP technique to rank the important evaluation factors. These results will be used to evaluate factors which we significant in determining how well the given DB is appropriate in your environment.

• Journal of Navigation and Port Research
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• v.45 no.1
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• pp.9-15
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• 2021

According to IMO, MASS is defined as a vessel operated at various levels independent of human interference. The safety navigation support service for MASS is designed to improve the safety and efficiency of MASS by developing public services on shore for ship arrivals/departures and for cargo handling. The safety navigation support service consists of a total of six types of services: autonomous operation, berthing/unberthing/mooring, cargo handling and ship arrival/departure service, PSC inspection, condition monitoring, and accident response support services. In order to support accident response service, the relative importance of a bridge navigational equipment was assessed by stratifying the navigation system to provide safe and efficient support services by objective judgment through specific and quantitative methods using AHP, one of decision-making methods used by an expert group. The survey was conducted by dividing the bridge navigational equipment into depth, location, and speed information. As a result of applying the AHP method, the importance of depth, location, and speed information was assessed. The relative importance of each equipment for providing location information was also assessed in order of Radar, DGPS, ECDIS, Gyro compass, Autopilot, and AIS. This was similar to survey results on the utilization of each operator's preference and its impact on marine accidents.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.2
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• pp.399-417
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• 2020

In this study, we tried to analyze the relative importance of features for various functions provided by Discovery. We identified a total of 36 assessment items in five categories including contents, search function, serendipity, interactivity, and ease of use based on literature review. In order to objectively evaluate the relative importance of each evaluation element, an AHP technique was adopted. As a result, 'Easy of use' received the highest weighted value among the five categories, followed by 'contents', 'search function', 'interactivity', and 'serendipity'. In addition, among all the 36 assessment items, 'Quality of data for central index' had higher weighted value. These findings can be used as basic data to adopt a discovery tool for libraries.

• Journal for History of Mathematics
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• v.20 no.3
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• pp.91-104
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• 2007

In this paper we study the method to estimate weights of the elementary mathematics achievement factors to get reference index which improves elementary mathematics teaching. For it, we discuss not only a synopsis of AHP but also write out pairwise comparison matrix through statistical survey and estimate weights by eigenvector method.

• Journal of Korean Society of Archives and Records Management
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• v.21 no.3
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• pp.119-138
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• 2021

This study aims to provide the basic functional requirements and degree of importance of online archival exhibitions, which have played an essential role in the records information service lately. It first derived the properties of online archival exhibitions and their functional attributes through literature analysis. Next, it analyzed the degree of importance of functional requirements using the analytic hierarchy process (AHP) method. As a result, 3 properties and 13 functional requirements of online archival exhibitions were proposed. It was found that the archivists managing the online archival exhibitions considered the most important property to be "Information Transmission," the second the "Effectiveness of Exhibition," and the third the "Informative Function." As for the most critical functional requirements, these are "Aesthetics," "Interaction," "Usability," "Educational Experience Provision," and "Promotion and Exhibition Activation," while the least are "Theme Originality" and "Content Inclusiveness."

• Spatial Information Research
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• v.21 no.2
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• pp.35-43
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• 2013

The aim of this research is to analyze the priority to functions of the U-city Service Aid Organization(USAO), which is to support invigorating U-City industry. This research analyzes the relative importance and the priority about the functional area and components of UASO based on AHP. This research also performs a sensitivity analysis. The research result shows that relative importance of functional area is like following orders: 1) distribution of U-City service-related information, 2) quality certification of U-City-related products and services, 3) R&D of U-City technology, 4) standardization of U-City, 5) U-City human resource development. The relative importance order of functional components is 1) establishment of U-City information distribution organization, 2) construction and management of U-City information distribution network, 3) supporting U-City information distribution and price policy, 4) providing U-City information list for distribution, 5) preparation and application of quality certification standard of U-City products and services, 6) research on legal system of U-City items, targets, and procedures for quality certification, 7) research, analysis, and provision of U-City information distribution situation, 8) level examination of constructed infrastructures and services in U-City, 9) U-City core technology development and localization of technology, 10) standardization of collected U-City information, service classification, distribution system. This research result can be applied directly to design functions of USAO. The result also can be used for duty management, human resource planning, or resource allocation.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.263-272
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• 2012

In an attempt to analyze the policy priority on civil servant's education training policy as human resource management in this study, a positive analysis with the experts using AHP method was conducted. Summarizing the outcome of the study; First, in terms of relative priority of the evaluation elements by sector, the education training operation system, among education training program, education training evaluation, and education infrastructure, was analyzed as the most important element. Second, as a result of analyzing the priority of detail sectors of civil servant's education training, Action learning education program was proved to be the top priority project education training program aspect and education training operation system was also evaluated as the top priority project in education training agency budget expansion aspect, education training and personnel administration link was evaluated as the top priority project education training evaluation, and trainer secure was proved to be the top priority education infrastructure. Such outcome of the project is expected to make commitment for evaluating the civil servant's education training policy.