• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.334-346
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• 2019

This study aims to investigate the appearance of Gyeongridangil and its related commercial streets, which seemingly serve as a place brand. Internet trend data, locational conditions, and commercial compositions were analyzed to determine the characteristics of their formation. Result showed that, as the commercial streets developed because of social network services, the street names tended to be considered as place images. In terms of locational conditions, they chose rather remote places, risking the disadvantages for their own spatial style. Interpreted within the framework of place branding, these streets seemed to identify themselves with a unique streetscape using spatial restraints as an advantage. They positioned in a niche area to avoid conflict with other commercial types and attract consumers with the image of "suppliers of trendy lifestyle", thus successfully becoming a place brand.

• 베이커리
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• no.11 s.364
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• pp.156-158
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• 1998

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.1244-1247
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• 2015

본 논문에서는 소상공인의 창업 성공을 지원하는 점포 평가 분석 사례를 소개하여 기업의 빅데이터 도입 및 활용을 촉진하고자 한다. 본 사례에서는 카드사 거래 정보, 가맹점 정보, 부동산 가격 정보, 부동산 통계 정보, 감정평가 정보, 조사업무관련 정보 및 인허가 개폐업 정보를 활용해 36만개의 GIS 블록과 GEO 컨텐츠를 생산하여 빅데이터 분석을 실시하였다. 체계적인 분석을 위해 상권 평가 지수, 업종 평가 지수, 입지 평가 지수, 임대료 추정, 매출 추정, 적정면적 추정 등의 상권, 업종, 입지에 대한 지표를 개발하였다. 이를 통해 상가와 상권에 대한 분석 자료를 제공하여 과밀창업의 예방과 신중한 창업의 유도를 통해 창업실패로 유발 될 수 있는 경제적 비용의 감소 효과를 이룰 것으로 판단된다.

• Journal of Distribution Science
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• v.10 no.5
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• pp.37-44
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• 2012

In this paper, we investigate several factors that affect the locational decision of discount stores by using previous studies on the marketing area and the location of commercial facilities. We selected 21 primary variables that are expected to influence the decision of store location and, by factor analysis, grouped them into five underlying factors. Among these, the demographic factor, which shows the potential purchasing power level, had the greatest impact on the locational decision for the store. However, we found individual stores positioned according to unique locational characteristics in addition to the demographic factor. It means that we have to additionally consider if the vicinity of the market is based on any physical properties. Many previous studies proposed four decision factors for store location: the economic factor, the demographic factor, the land utilization factor, and traffic factor. However, the fivefold factors-our distinctive contribution-are more concrete and persuasive according to Korean reality. We show that location preference is based on the following criteria: (1) the area is densely populated, (2) houses stand close together, (3) residents have a high income level, (4) road traffic is developed and easy to access, and (5) public transportation is well developed. The demographic factor has the greatest impact on the location of a discount store. The number of households has a greater relevance to the demographic factor than does the individual consumer. Second, discount stores relatively prefer places where houses are located close together because such places offer easy access to the market. Third, a place whose residents have a high income level will be preferred, with its large cars and excellent traffic conditions. Fourth, a location would be highly rated if the roads around commercial facilities are well developed and their accessibility is good. Finally, discount stores must be located close to bus stops because female consumers, including housewives-the most important customers-evaluate stores based on distance. In this research, the variable of consumer attitude and preference was excluded, and the location factors of discount stores were analyzed according to a microscopic view through physical spatial data. In the future, the opening of new discount stores based on the five factors indicated above will require a comparatively shorter time from the first project feasibility analysis. In addition, the result of our study can be applied to the field of public policy for constructing and attracting large-scale distribution facilities.

• Journal of the Korean association of regional geographers
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• v.12 no.5
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• pp.523-539
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• 2006

The purpose of this study is to explain the growth of the business area for migrant workers and the spatial characteristics of the start-up of business, location selection and market area of the employers from foreign countries by focusing on the ethnic networks in Wongok-Dong, Ansan. The results of this study are summarized as follows. The businesses for Chinese workers among migrant workers are located densely and have many kinds of businesses relative to the businesses for migrants from other countries having small number of migrant workers in this area. Moreover, The employers from foreign countries come to Korea through the migrant networks. And they are located in Wongok-Dong, Ansan in which the migrants community is developed. These things made it clear that they regard ethnic networks as important factor for migrant businesses. While the market area of businesses for Chinese workers is restricted to Wongok-Dong or Ansan city, the market areas of businesses for migrant workers from other countries are expanded nationwide through ethnic networks.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.31 no.3
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• pp.221-228
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• 2013

In areas such as trade area analysis and urban planning, the maturity assessment of central places is important information to be taken into account for rational decision-making. In this study, 3 business areas, typical retail businesses (retail, personal service, food and beverage), are extracted from year 2004 and 2009 phone books, and centrality index and location quotients for 3 business areas are calculated. Using these outputs growth, declination, and maturation of central places are figured out, then comparing and analyzing these results assessment method for central places is proposed. As a result, it is known that the maturity of central place, such as growing, declining, and maturing, can be assessed by comparing the location quotients of 3 retail business areas. In growing central place, location quotient of food and beverage business is much higher than others, and in maturing central place, that of retail business is much higher than others. Assessment results of central places are very useful, as an important index, to determine branch opening or select business area, in trade area analysis.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.10
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• pp.559-568
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• 2017

recent times, the monthly rent in the Jongno-gu Historical and Cultural Street in Seoul has rapidly increased, because of the presence of large-scale franchises and the entry of private investment into the traditional and local businesses focusing on Bukchon, Seochon, Insa-dong, and Samcheong-dong. As a result, the business environment for these merchants has worsened, due to the increasing economic burden. In order to maintain the business environment of the merchants, it is necessary to evaluate the potential for establishing a regional commercial area, in order to resolve the problems of the existing commercial areas and to improve the locational, economic, cultural and political environment. This study analyzed the factors influencing the merchants' satisfaction with the business environment as a function of their age, by considering three age groups, viz. 30-49, 50-59, and more than 60, considering the locational, economic, cultural and political environment of the merchants. Among the factors influencing the satisfaction with the business environment, the merchants in their 30s and 40s placed more emphasis on the traffic accessibility, floating population, store premium and monthly rent than the other age groups. Among the factors influencing the satisfaction with the business environment, the merchants in their 50s placed more emphasis on the cultural organization, artist activities, expansion of community support facilities, and banning of franchises in certain locations than the other age groups. Among the factors influencing the satisfaction with the business environment, the merchants over 60 years old placed more emphasis on the walking accessibility, monthly sales, merchant community, preservation of historical and cultural landscape, and commercial protection of the government than the other age groups.

• Journal of the Korean Association of Geographic Information Studies
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• v.20 no.2
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• pp.89-101
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• 2017

The study used GIS methods to analyze a business district consisting of traditional markets and large-scale stores, to determine the level of support needed for small enterprises in an urban area of Changwon-si, Gyeongsangnam-do. Data gathered on the area was analyzed using GIS tools such as Kernel density, Network analysis, and Huff modeling. Traditional markets are concentrated in areas where large-scale stores are located, and data analyses show that the number of consumer'use of large-scale stores (157,071) was three times that of traditional markets (59,953). One explanation for these results is that the large-scale stores are located either in densely populated areas or are adjacent to the traditional markets. Therefore, standards and regulations are needed to support small enterprise business districts. In the future, the results of this study can be used as a reference for planning and supporting traditional market business districts.

• Journal of Korean Society for Geospatial Information Science
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• v.17 no.1
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• pp.141-147
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• 2009

A analysis on the spatial features is required for exploratory spatial data analysis of information about space location(population ecological factor, social ecological factor) to manage the store factors, the service industry, etc. Therefore, the purpose of this study is to provide correlation analysis method between the types of service trade using dependence between spatial objects on the geographical space and statistical correlation and to analyze the spatial features through the deduction of correlation analysis between the types of the neighborhood trade area.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.36 no.6
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• pp.611-620
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• 2018

With the revitalization of alley market area becoming a major goal of the urban regeneration project, an understanding on customer characteristics that affect the sales of alley market areas is needed. As spatial heterogeneity appears to exist in alley market areas, the use of GWR (Geographically Weighted Regression) is required as an alternative to OLS (Ordinary Least Squares) regression. This study analyzes effects of customer characteristics on sales of 1007 alley market areas in Seoul. Comparing R squared and AICc, results show that GWR is better than OLS regression. According to OLS regression, the ratio of female, the ratio of 40's and 50's, the number of employees, the opening rate of establishment, the density of building and the size of alley market area have positive effects on sales, while the ratio of 20's and 30's, the distance of bus stop and that of subway station have negative effects. As a result of comparing local regression coefficients of geographically weighted regression analysis, the ratio of female customers has the greatest effect on the northwestern region, followed by the southwestern region, the central region and the northeastern region. The ratio of 20's and 30's and that of 40's and 50's effect on the southeastern and northeastern regions, and then the southwestern region. It is expected that this study will help to identify marketing target for each alley market area.