• Title/Summary/Keyword: 살롱

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A study on the Success Factors in Small Hair Salon Management (소규모 헤어살롱 경영 성공요인에 관한 연구)

  • Jung, Yonghee;Kim, Sanghoon
    • Journal of Service Research and Studies
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    • v.6 no.3
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    • pp.91-105
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    • 2016

  • Today the beauty industry has reached a point of saturation, and competition has become fiercer than ever. Furthermore, customer needs and expectations have become increasingly sophisticated and diversified. In particular, it has become more difficult for small beauty salons to maintain customer loyalty by staying competitive and satisfying customer needs and demand. In fact, beauty salon customers want to get individualized services as well as a wide variety of hairstyles. Therefore, this study attempted to analyze the sustainability management of beauty salons. It looked at how an increase in sales and in customer loyalty can be achieved by enhancing awareness of the fact that small beauty salons' competitiveness stems from strenuous efforts for the best customer service, individualized hairstyling services, professional skills and customer trust. The study results found that beauty salons need to keep promoting development and improvement for the following: advanced skills, excellent services, reasonable price, convenient locations, advertisement and PR, development of an exclusive manual, intensive staff training and character education plan, complaint management and follow-up and decrease in customer migration.

  • https://doi.org/10.18807/jsrs.2016.6.3.091 인용 PDF KSCI

An Analysis of Customers' Value System Using APT Laddering Technique: Difference Comparison and Strategy Suggestion Among Hair Salon Types (APT 래더링 기법을 적용한 고객의 가치체계 분석: 헤어살롱 유형별 차이 비교 및 전략제시)

  • Miok, Seo
    • Journal of Service Research and Studies
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    • v.11 no.2
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    • pp.21-36
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    • 2021

  • This study investigated the means-end chain theory more concretely through the APT hard laddering technique. This is carrying out a questionnaire survey targeting users by hair salon type, and the items drawn from the qualitative laddering technique are applied. The technique is a comparative analysis of each attribute, consequences, and value item by analyzing each step's questions. The results are as follows. First, hairdresser's ability, acceptance of individual-customized opinions, and cheap price were the most mentioned items in the selection attributes. As for the consequences items, image transformation, neatness, novelty, and psychological stability were drawn in order. The items indicated as important among the value items were satisfaction, followed by happiness, confidence, beauty, and bond. Second, the remarkable selection attributes, irrelevant of hair salon type, was revealed as hairdresser's ability and the key values pursued when using a hair salon were drawn as satisfaction, confidence, and beauty. From this result, it was found that meeting the desire of consumers using hair salons can be linked with ultimately pursued values. It was also verified that partial differences were shown by hair salon type and this meant that consumers' desire and expected benefits were different by hair salon type. Although this study drew value perception through comparison with hair salon types based on the means-end chain theory, it was confirmed that the most important selection attribute was hairdresser's ability and they select and use hair salons to gain satisfaction and confidence.

  • https://doi.org/10.18807/jsrs.2021.11.2.021 인용 PDF