• Title/Summary/Keyword: 산업 환경적인 성공요인

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모바일 기술 특성을 고려한 CRM 성공요인이 CRM 성과에 미치는 영향;금융기관을 중심으로

  • Lee, Sang-Hui;Lee, Dong-Man;Kim, Sang-Hyeon
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.147-153
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    • 2007
  • 모바일 정보통신 사용자들에게 있어서 모바일 상거래는 기존에 존재하던 정보에 대한 통신 및 네트워크 접속 등 이용상의 제약을 뛰어넘어 정보이용의 활성화에 있어 주요한 전환점을 가져오고 있다. 모바일과 같은 정보통신기술의 발달로 금융정보화 투자가 촉진되어 금융중개기관의 경영전략 사무합리화 업무효율화 및 고객과의 관계 등과 같은 부분에서 여러 가지 변화가 일어나게 되었다. 금융산업계에서는 고객들의 금융 서비스 욕구가 다양해지고, 고객 중심의 금융시장으로의 전이로 인해 고객을 최우선으로 하고 고객과의 관계를 효과적으로 구축하기 위한 경쟁이 치열하다. 그 노력의 일환으로 IT기술을 활용한 CRM(Customer Relationship Management)을 금융산업의 중요한 전략 중 하나로 추진하고 있다. 하지만, 모바일 환경을 고려한 CRM 성공요소들이 CRM 성과에 미치는 영향에 대한 연구는 여전히 부족한 편이다. 따라서 본 연구의 주목적은 모바일 기술의 대표적 특성인 이동성과 편재성이 CRM 성공요소(최고경영자지원, 고객지향 조직문화, 부서간 상호작용, 고객정보 통합성)와 CRM 성과 사이에서 어떤 영향을 미치는지에 대해 실증적으로 규명하고자 하는데 그 목적이 있다.

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정보기술에 의한 HPR 과 병원 경영 환경변화의 기대효과

  • 사재학
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 1998.03a
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    • pp.191-197
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    • 1998
  • IMF 체제와 의료시장 개방 체제속에서 경쟁우위와 합리적인 경영환경을 구축하기 위해서는 의료업계에서도 불합리한 구조적 개선과 다변화하는 고객서비스 개선을 위해 병원 조직의 효과성 또는 경영 합리화를 위해 구조조정이 불가피하다. 변화의 대응전략 하나로정보기술(Information Technology)에 의한 HPR(Hospital Process ReEngineering) 방법론을 적용시켜 조직의 리스트럭처링(Restructuring)과 프로세스 리엔지니어링(Process ReEngineering)개선으로 인한 경영환경 변화요인을 분석함으로써 기대되는 학습조직, 유연조직, 가상조직, 네트워크 조직, 인간존중조직의 구성효과와 서비스의 질적 향상, 조직의 재구성, 업무의 재분배,인적자원의 적재적소 배치, 사무환경개선, 업무처리과정이 표준와, 경영환경 개선의 기대효과와 정보기술은 단순한 프로세스의 개선, 효율화가 아니라 새로운 환경에 적합한 최적의 경영도구로 병원의 목적 달성에 간접적이 아닌 직접적인 도움을 주는 성공요인으로 평가하였다.

What factors drive AI project success? (무엇이 AI 프로젝트를 성공적으로 이끄는가?)

  • KyeSook Kim;Hyunchul Ahn
    • Journal of Intelligence and Information Systems
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    • v.29 no.1
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    • pp.327-351
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    • 2023
  • This paper aims to derive success factors that successfully lead an artificial intelligence (AI) project and prioritize importance. To this end, we first reviewed prior related studies to select success factors and finally derived 17 factors through expert interviews. Then, we developed a hierarchical model based on the TOE framework. With a hierarchical model, a survey was conducted on experts from AI-using companies and experts from supplier companies that support AI advice and technologies, platforms, and applications and analyzed using AHP methods. As a result of the analysis, organizational and technical factors are more important than environmental factors, but organizational factors are a little more critical. Among the organizational factors, strategic/clear business needs, AI implementation/utilization capabilities, and collaboration/communication between departments were the most important. Among the technical factors, sufficient amount and quality of data for AI learning were derived as the most important factors, followed by IT infrastructure/compatibility. Regarding environmental factors, customer preparation and support for the direct use of AI were essential. Looking at the importance of each 17 individual factors, data availability and quality (0.2245) were the most important, followed by strategy/clear business needs (0.1076) and customer readiness/support (0.0763). These results can guide successful implementation and development for companies considering or implementing AI adoption, service providers supporting AI adoption, and government policymakers seeking to foster the AI industry. In addition, they are expected to contribute to researchers who aim to study AI success models.

A study on the success factors of EDI information system: Focused on medical industry (EDI 정보 시스템의 성공 모형 도출: 의료 산업을 중심으로)

  • Jo, Hyeon;Kim, Soung-Hie;Lee, Seok-Kee
    • Journal of the Korean Data and Information Science Society
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    • v.22 no.2
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    • pp.323-333
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    • 2011
  • Recently, Electronic Data Interchange (EDI) systems are widely used. Many organizations exchange the documents by using EDI, and EDI is used in various industries such as physical distribution, export and import business, custom, and medical care. However, there have been little attempt to empirically investigate the success factors of EDI system. In this paper, we identify the influencing factors which determine the success of typical information system and then suggest the additional factors characterized to the EDI system. Our research model, mainly based on the system success model, is tested by analyzing the empirical data acquired from the companies in the medical industry. As a result, the system quality, information quality, service quality, and the perceived sacrifice turned out to be significant to the success of EDI system while data security does not. The result of this research is likely to help providing useful guidelines for the successful EDI implementations.

The effects of outsourcing strategies and outsourcing partner selection factors on the success of outsourcing and BSC performance (아웃소싱 파트너 선정요인과 전략이 아웃소싱 성공도 및 BSC성과에 미치는 영향에 관한 연구)

  • Jeong, BumSung;Shim, JungTaek;Lee, SangShik
    • Journal of Korea Society of Industrial Information Systems
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    • v.18 no.6
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    • pp.113-125
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    • 2013
  • Outsourcing is used as one of the effective methods while many companies have to start to innovate everything because of increased fierce global competition, low-growth economy, and varied customers' requirements. Under these conditions, a lot of firms are introducing outsourcing for cost savings, risk reduction, management efficiency, strengthen core competence. The purpose of this study is to analyze the effect of between outsourcing success by outsourcing strategy and factors for selecting outsourcing partners and BSC success in the Korea manufacturing. This study was intended to make it possible to get a practical approach on evaluation and compensation of the outsourcing manufacturing enterprises by identifying outsourcing success factors and BSC performance factors. When an outsourcing partner of enterprise is selected, detailed assessment will be possible in terms of partner's competence, financial factors, institutional factors, and operational factors.

Measurement and Operational Strategies for Digital Contents Business Model (성공적인 디지털콘텐츠비즈니스모델 구현을 위한 평가모형 및 대응전략)

  • 주희엽;최용석;권혁인
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.10a
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    • pp.335-342
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    • 2004
  • 디지털콘텐츠는 인터넷 기반 사업 분야의 핵심요인으로 인지되어져 왔다. 디지털콘텐츠 산업은 인터넷 등의 매체를 통해 가치 확산이 빠르게 이루어질 수 있으나 유통 과정의 문제로 인해 사업적 성공을 기대하기는 쉽지 않다. 현재까지 제시된 관련 사업모델은 오프라인 상에서 진행되어 온 유형재(Goods)나 서비스 모델을 반영하여 디지털콘텐츠 분야의 성공적인 사업화를 위한 필요요소를 적극적으로 반영하지 못하여 왔다. 본 연구에서는 디지털콘텐츠의 사업적 성과 향상 및 부가가치 창출을 위해 고려하여야 할 요인을 반영한 사업모델과 그 평가방법을 제시하였다. 또한 제시된 사업모델의 성공적 운영을 위한 전략을 환경에 따라 차별적으로 제시하였다

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The Effects of Success Factors for Starting Business in the Food Service Industry on Management Performance (외식산업 창업 성공 요인이 경영 성과에 미치는 영향)

  • Kim, Sang-Ho;Park, Jin-Whan
    • Culinary science and hospitality research
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    • v.16 no.2
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    • pp.215-231
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    • 2010
  • This study analyzes the effects of success factors for starting business of food service industry on management performance giving executive suggestions. For this study, a survey was conducted to 270 restaurant founders in Daegu city. 237 copies of questionnaire were selected to take a regression analysis to test the hypotheses. The results of the test are as follows. First, the founder's personal characteristic factor has influence on business result. Concretely speaking, those who have enterprising characteristics proved to have influence on management performance. Second, physical surroundings, service and marketing factors had significant effects on business performance. Service factor among them was the most influential factor on business performance. Third, food quality and health-orientation factors had significant influence on business performance. Consequently, it is important to develop recipes for improving health and high-quality food materials because of well-being trends among people.

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An Exploratory Study on the Concept of Student Success Recognized by College Students (대학생이 인식하는 학생성공 개념에 관한 탐색적 연구: CQR-M 분석을 중심으로)

  • Ryu, SoHyeong;Tak, Jinkook
    • The Korean Journal of Coaching Psychology
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    • v.5 no.1
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    • pp.33-65
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    • 2021
  • This study is an exploratory study to investigate the concept of student success recognized by college students. In order to listen to students' free thoughts, an open questionnaire was conducted using an online questionnaire and 99 responses were analyzed. The response results were analyzed using CQR-M (Consensual Qualitative Research-Modified). As a result of the analysis, 25 categories were derived from three domains. The frist domain, 'meaning of student success' recognized by college students is with 9 categories: 'academic achievement', 'job competency improvement', 'gaining diverse experiences', 'satisfactory employment', 'setting of desired career path', 'relationship-building ability improvement', 'setting and achievement of own goals', 'self-development', and 'satisfactory college life'. The second domain, 'college environmental factors for student success' is with 7 categories: 'career development support', 'job competency improvement system', 'support for participation in college life', 'opportunities to form human networks', 'learning capability enhancement system', 'expansion of economic support', and 'environment for student convenience'. The third domain, 'psychological factors necessary for student success' is with 9 categories: 'learning ability', 'self-efficacy', 'interpersonal competence', 'self-awareness and improvement', 'job competency', 'self-regulation ability', 'rich experience', 'career awareness', and 'self-esteem'. The frequency and results of each domain were analyzed and presented, the significance and limitations of the study were discussed, and suggestions for subsequent studies were made.

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Exploratory Study on the Critical Success Factor for Medical Tourism (의료관광의 주요성공요인 및 중요도에 관한 연구)

  • Chun, Je-Ran
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.5
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    • pp.1052-1059
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    • 2009
  • Health care has become one of the paramount issues of the 21st century as governments and individuals grapples the complex problems associated with contemporary medical care such as cost, affordability, and shifting demographic trends. The purpose of this study was to develop the critical success factors of medical tourism for health-care organizations and to measure the wights of these factors. For this purpose, we gathered the data from doctors, travelling agencies and scholars. about the success factors of medical tourism. Exploratory and confirmatory factor analysis was carried out to determine the factors as the Critical Success Factors of medical tourism. We did also the research to evaluate the validity and reliability of these factors. After that the Analytical Hierarchy Process (AHP) was applied to analyze the weight and significances among these factors. Factor analysis resulted in 15 major factors (Eigenvalue > 1.0). The AHP analysis showed the list of Critical Success Factors weighted by its significance priorities. The recommendable degree of reliability and validity suggests that these factors could be the valuable refences for the policy making process of the medical tourism in Korea.

Derivation of Key Success Factors for Can Art Culture Commercialization and Blue Ocean Strategy (캔 아트 문화사업화 성공요인 도출 및 블루오션 전략)

  • Lee, Jungmann;Cha, Hyunju
    • The Journal of the Korea Contents Association
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    • v.13 no.2
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    • pp.127-136
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    • 2013
  • The purpose of this study is to derive key success factors' priorities to industrialize can art using AHP methodology and to suggest blue ocean strategy of can art. First, the survey result showed that the most important factor was eco-commercialization(0.227). And cultural value(0.223), distribution(0.217), experience learning(0.202) are presented in order in terms of the importance. Second, it also suggested eco-design(0.118), recycling improvement(0.118), education value increase(0.117), viral marketing(0.113), and various experience learning(0.105) as detailed important factors. Moreover, this study implies that can art needs to focus on intensifying environmental craft education and eco-commercialization as blue ocean strategies.