• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.238-248
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• 2020

This study examines the feelings of positivity and negativity generated through upward social comparison and explores the impact of the results of the emotions on SNS users' posting behavior. In particular, this study aims to systematically identify the influence of upward social comparison on SNS followers and uploaders' SNS usage behavior and the structural principle of social network circulation in which followers become uploaders again. According to the analysis, interaction-oriented followers made negative upward social comparison and positive upward social comparison, while negative upward social comparison reduced the publication of independence tendency. However, positive upward social comparison has been shown to increase both independent and interactive postings. The results of this study are meaningful in that SNS has expanded the results of prior studies, in which social comparison theories were biased toward negative upward comparisons, to positive upward comparisons. In addition, this study suggested a practical strategy for SNS platform operators on how SNS users would not deviate from other platforms.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.137-149
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• 2021

This study examined whether and how personal traits such as SNS self-efficacy, comparison orientation, fear of missing out are associated with SNS addiction proneness. An online survey of 232 Chinese students in Korea showed that the personal traits are positively associated with sub-dimensions of SNS addiction proneness. Fear of missing out is found to be positively associated with all three sub-dimensions of SNS addiction proneness. On the other hand, SNS self-efficacy and comparison orientation is positively related to some of the sub-dimensions.

• Journal of Korea Game Society
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• v.17 no.2
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• pp.63-74
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• 2017

The study examined how the fun elements of online games and gamers' self-construals affected their flow experience and loyalty to games, focusing on the comparison between the social gamers and the asocial gamers. Results showed that, first, there were significant differences between the two groups in the respective fun elements of achievement, challenge, and closeness; second, differences of gamers' self-construals were found in game environment rather than lifeworld environment; third, the flow experience and game loyalty of social gamers were higher than those of asocial gamers; finally, there were significant differences between the two groups in the effects of the fun elements and gamers' self-construals on their flow experience and game loyalty.

• Journal of The Korean Association For Science Education
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• v.37 no.3
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• pp.395-405
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• 2017

This study aims to investigate the effects of socioscientific issues (SSI) instruction on promoting college students' character and values as citizens, and to compare the effects based on the psychological factor - idiocentrism and allocentrism. Thirty-one college students who enrolled in the SSI course participated in this study. The SSI course provided the students with opportunities to explore various aspects of five topics, to express and share their own opinions, and to identify reasonable alternatives. The students with distinct tendencies were classified into two groups (i.e. idiocentric and allocentric groups) based on the personal value orientation scores before the instruction, and they responded to the questionnaire to examine their character and values as citizens before and after the instruction. The results showed that the students' social and moral compassion and socioscientific accountability improved significantly after the SSI course. The overall effects of the SSI program on students' character and values were not significantly different between two groups. However, the post-mean score of the allocentric group in socioscientific accountability was higher than the one of the idiocentric group. This study shows that SSI instruction could positively affect character development regardless of psychological tendencies, and could be implemented in the science classroom as a good instructional approach to integrating science education and character education.

• Journal of Korea Technology Innovation Society
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• v.11 no.4
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• pp.450-475
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• 2008

The successful diffusion of innovation depends on an understanding of the consumer innovators, although they represent a small group of consumers. Researchers have studied the personalities of innovators to explain how these are associated with innovativeness. This paper examined the relationships of need for uniqueness, susceptibility to interpersonal influence, attention to social comparison information, and role-relaxed consumption to individual innovativeness. Data were collected from 319 students in Seoul. The results supported by large hypothesized relationships among these variables. Based on the results of the analysis, practical implications were discussed.

• Smart Media Journal
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• v.13 no.1
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• pp.67-75
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• 2024

The purpose of this research is to investigate consumer responses to production recommendations by AI. In order to test hypotheses of this study, we conducted experimental study that was a 2(Brand reputation: high vs. low) X 2(Social comparison: high vs. low). The results of this study showed the interaction effects of brand reputation and social comparison on brand attitude. Based on the results, we provide theoretical implications to extent the existing research regarding product recommendations. Moreover, the results of this study provide some practical implications and a new aspect about AI recommendations.

• Proceedings of the Korea Society for Energy Engineering kosee Conference
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• 2006.05a
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• pp.371-376
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• 2006

서로 갈등적인 관계에 있는 다중 기준 하에서 다양한 국가 전력 시스템을 정량적으로 비교하는 데에는 전력 시스템의 비교 지표가 필요하다. 이러한 비교 지표를 산출하기 위하여 해석적 망형 과정(Analytic Network Process; ANP) 모델 가운데 상호 의존도 수중이 낮은 되먹임 모델 및 상호 의존도가 없는 독립성 모델이 개발되었다. 이러한 ANP 모델은 구성요소로 교점들(nodes)과 상호작용 관계를 표현하는 가지들(arcs)을 포함하고 있다. 의사결정 목표 교점에는 세 가지 유형의 리스크 성향이 포함되었다. 이러한 리스크 성향은 원자력 발전소 같은 위험 설비에 대한 전문가(그룹)의 리스크 성향이며, 더 구체적으로 말하면, 리스크 감수 성향, 리스크 혐오 성향, 리스크 중립 성향 등이다. 여기서 수행된 연구의 주요 목적은 ANP 모델을 구성하는 교점들 가운데 하나인 평가 기준 교점에서의 변화가 전력 시스템의 비교 지표에 미치는 영향을 해석하려는 것이다. 이러한 모델 변이가 비교 지표에 미치는 영향을 알아보기 위한 사례 연구에서 각 발전원의 특성을 비교할 평가 기준은 기준 사례와 비교 사례 각각에 대하여 상이하게 선정되었다: 기준 사례의 경우에는 보건성을 대표하는 생명 단축 [yr/TWh], 환경성을 대표하는 지구 온난화 [$g\;CO_{2}-eq./kWh$], 사회성을 대표하는 지속가능 정도[-], 경제성을 대표하는 발전 단가 [\/kWh] 등이 선정되었다; 반면에, 비교 사례의 경우에서는 보건성을 대표하는 사고 사망 [death/GWh]만이 다르고 나머지는 동일하게 선정되었다. 이러한 보건성을 대표하는 생명 단축 또는 사고 사망의 선정은 다음과 같은 비교 지표에 영향을 미친다는 것이 발견되었다: (1) 되먹임 모델에서는 성향 가중치 및 기준 등급에 영향을 준다. (2) 되먹임 모델과 독립성 모델에서는 시스템 등급에 영향을 준다. 향후에는 더욱 더 다양한 상호의존 모델들이 정량화될 필요성이 있다고 본다.

• Korean Journal of Culture and Social Issue
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• v.19 no.3
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• pp.367-388
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• 2013

This study examined how drivers of different cultural orientations(individualism vs. collectivism) attribute the cause(dispositional vs. situational) of four simulated driving situations which were varied in types(cutting-in and sudden-stop by the other driver) and differential emphasis on other the other driver's driving attitude or situational factor. The results showed the followings. First, the drivers generally showed higher attribution scores on the dispositional factor than the situational factor, except for the 'sudden-stop: situation emphasis' scenario condition. Second, when drivers' cultural orientation and attribution styles were considered together, it was found that, except for the 'cutting-in: disposition emphasis' scenario condition. the drivers of collectivism tended to attribute more to situational factor than the drivers of individualism, In contrast, the drivers of individualism showed higher attribution scores on dispositional factor than situational factor in all driving scenario conditions. Implication and suggestion were discussed.

• Korean Journal of Culture and Social Issue
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• v.18 no.1
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• pp.27-51
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• 2012

The current paper examines the effect of collectivism on perceived youth unemployment anxiety as well as mental health and the mediating effects of employment self-efficacy; self-esteem; and the frequency of upward and downward social comparisons. In Study 1, data were gathered from 179 university students in upper-ranking schools and middle-ranking schools in Seoul, Korea. Our results indicated that (a) collectivism was positively correlated to, and also an significant predictor of perceived youth unemployment anxiety and mental health and (b) employment self-efficacy and self-esteem had mediating effects on the relationship between collectivism and perceived youth unemployment anxiety and mental health. In Study 2, data were gathered from 118 students in upper-ranking schools in Seoul, Korea. Our results indicated that (c) upward social comparison had mediating effects on the relationship between collectivism and perceived youth unemployment anxiety and mental health, while downward social comparison did not. The findings are discussed in terms of their general implications for understanding the importance of culture in employment seeking settings.

• Korean Journal of Culture and Social Issue
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• v.27 no.3
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• pp.285-303
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• 2021

The purpose of this study was to investigate the reliability and validity of the Korean version of the zero-sum belief scale among a sample of Korean adults. The original scale was developed by Różycka-Tran, Boski, and Wojciszke (2015) based on the Belief in a Zero-Sum Game (BZSG) model. A total of 508 participants (252 college students and 256 non-student adults) completed an online survey comprised of the scales of zero-sum belief, social trust, subjective socioeconomic status, individualistic-collectivistic tendencies, and social comparison orientation. Results of the exploratory factor analysis and the confirmatory factor analysis indicated that zero-sum belief scale has one factor. The internal consistency of the zero-sum belief scale was good. The Zero-sum belief scale did not have a significant relationship with social trust and subjective socioeconomic status. However, the scale was positively associated with vertical individualistic and vertical collectivistic tendencies and negatively associated with horizontal collectivistic tendencies. There was no significant relationship between zero-sum belief and horizontal individualistic tendencies, but there was a significant positive relationship between zero-sum belief and social comparison orientation. However, the results from the college student sample and the non-student adult sample were different. Lastly, this study could facilitate future research on zero-sum belief in South Korea, and future studies are needed to reveal the predictors and effects of zero-sum belief.