• Journal of Internet of Things and Convergence
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• v.10 no.3
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• pp.35-48
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• 2024

This study analyzed the value empathy of environmentally sustainable fashion products, encompassing environmental, economic, and social values, drawing from existing literature. We sought to verify the relationship between empathic value and the likability and purchase intention towards these products. To validate these relationships, we formulated research hypotheses and conducted an online survey targeting female college students residing in Guangzhou, Guangdong Province, China, who have experience purchasing environmentally sustainable fashion products. The survey was conducted from August 10th to August 20th, 2023, with a total distribution of 352 questionnaires. Among the collected responses, 313 valid responses were utilized for data analysis. The collected survey data underwent frequency analysis, exploratory factor analysis, reliability and validity analysis, correlation analysis, and multiple regression analysis using SPSS 26.0 software. The analysis yielded the following results. First, the empathy value of environmentally sustainable fashion products was classified into environmental protection values, economic values, and social values. Second, the economic and social values of environmentally sustainable fashion products were found to have a positive effect on favorability. Third, it was found that the environmental protection value and social value of environmentally sustainable fashion products had a positive effect on purchase intention. Fourth, it was found that Chinese female college students' favorability toward environmentally sustainable fashion products had a positive effect on their purchase intention. Based on these results, it is judged that companies need to emphasize the characteristics of products such as environmental protective value, economic value, and social value in order to promote consumers' purchase of environmentally sustainable fashion products. The purpose of this study is to help develop marketing strategies for environmentally sustainable fashion products by providing basic data, development ideas, and methods useful for environmentally sustainable fashion-related industries and companies by analyzing the relationship between empathy value, favorability, and purchase intention.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.396-408
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• 2013

The purpose of this research is to derive space storytelling factors newly among the evaluating factors of the building artwork and to present their roles and functions and to verify the effectiveness thereof. Random sampling was carried out on 204 residents who experience space storytelling in Ilsan Wi-City. The new evaluation factor was extracted by deriving the space storytelling factor through a theoretical study on the building artwork evaluation factors: formativeness factor, sociality factor, and environmental factor. And the effects of the space storytelling factor extracted in this way and the existion sculpture evaluation factor on the facilities affinity and the purchase intention were examined. This study will serve as a momentum for the building artwork to be harmonized with the surrounding fine view within urban space and to raise the quality of life of the residents.

• Annual Conference on Human and Language Technology
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• 2015.10a
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• pp.147-150
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• 2015

감성은 개인적인 생활경험을 통해 표현되며 동일한 감정상태와 정보자극을 주더라도 다른 감성이 발생될 뿐만 아니라 개인, 사회, 문화 요인에 따라서 크게 변한다. 따라서 다른 영역의 감성과 도서에 대한 감성이 같지 않기 때문에 별도의 감성 사전 구축이 필요하다. 구축된 감성사전은 비슷한 성향의 도서와 사람을 묶어 추천해 주는데 활용할 수 있다. 감성 사전 구축을 위한 원천 정보로 네티즌이 책을 읽고 호감도와 함께 짧은 문장으로 쓴 소감을 활용하였다. 감성분석에서 가장 기본이 되는 분류는 긍정과 부정으로 나누는 것이다. 하지만, 실제로 도서를 추천하기위해서 긍정과 부정으로만 구분하는 것은 충분하지 않다. 따라서 본 연구에서는 도서에 대해서 감성을 긍정과 부정의 호감정도와 감성의 활성도를 조합한 8개의 감성으로 분류하고 각각의 지수를 함께 산출하여 감성어 사전을 구축하고 활용하는 방안을 제시하였다.

• Korean Journal of Culture and Social Issue
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• v.8 no.2
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• pp.51-76
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• 2002

Using open-ended questionnaires, two studies were conducted to explore social representations held by Korean undergraduates on children, adults and adolescents. Study 1 compared between children and adults with responses reported by 97 undergraduates(men: 28, women: 69). According to the results, characteristics of children distinctive from adults were basically personality-related and in particular, typical children were marked by high extroversion, low agreeableness, conscientiousness and culture. Further, happiness for both children and adults was determined mainly by interpersonal relationships, physical health and socio-economical status. However, good(or desirable) children characteristic of high agreeableness and conscientiousness were more similar to adults worthy of the name than to children worthy of the name. Using 57 undergraduates(men: 16, women: 41), Study 2 explored social representations of adolescents. The results indicated that overall adolescence were on the bridging state between childhood and adulthood. Happiness for adolescents, like both children and adults, was determined mainly by interpersonal relationships and socio-economical status. Finally, agreeableness, conscientiousness, self-, task- and relationship-related characteristics were involved in judging good(or desirable) adolescents. These findings were discussed in terms of features of Korean culture and human development.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.295-302
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• 2022

This study intends to apply the concept of reputation as a tool to positively build an evaluation of the CEO, the CEO of a company. It aims to develop tools to manage the reputation of the CEO and empirically explore the value of the tools use. As a result of the study, reliability, customer management, strategic vision, employee management, and social responsibility were derived as the constituent factors of CEO reputation, and it was confirmed that the relationship between CEO reputation and organizational favorability was statistically causal. Furthermore, the relationship between CEO reputation and product purchase intention was also statistically significant. It was confirmed that if the CEO's reputation was positively managed, it could help the stakeholders to evaluate the company to which the CEO belongs, as well as to purchase the products provided by the company. One of the ways to be well-received by various stakeholders in a corporate environment where uncertainty is intensifying is a reputation management system for CEOs, and CEOs themselves should recognize that their reputation can affect the organization and pay attention to reputation management.

• Journal of Family Resource Management and Policy Review
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• v.15 no.3
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• pp.83-97
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• 2011

The purpose of this study was to investigate stereotypes, affect and social distance toward people from Southeast Asia among visiting supervisors for multicultural families and to explore the factors that influence social distance. The subjects were 243 visiting supervisors for multicultural families. The data were analyzed with SPSS for Windows 15.0 through means, standard deviations, Cronbach's a, Scheff$\acute{e}$ tests, Pearson's correlation, and stepwise regression. It was found that stereotypes and affect among visiting supervisors toward people from Southeast Asia were somewhat positive, at a little higher than midpoint. Social distance, on the other hand, was found to be a little lower than midpoint. To discover the factors that influenced social distance, a stepwise regression was executed. Stereotype was the factor with the highest magnitude of effect and affect was the second- strongest factor in explaining the social distance found among visiting supervisors. Age was the third significant factor in explaining social distance. These variables accounted for 35.7% of variance in the social distance data.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.512-520
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• 2019

This study is to investigate the compulsive use of the social media platform, YouTube. For this purpose, this study built a research model that considered how the personality trait perspective(agreeableness, conscientiousness, neuroticism, extraversion, openness) and the use motivation perspective(utilitarian, hedonic and social use motivations) work together to explain compulsive use of YouTube. The survey method was used for this paper, and data from a total of 165 were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, both agreeableness and conscientiousness have a negative effect on compulsive use of YouTube. Second, utilitarian use motivation has a negative effect on compulsive use of YouTube. The results of this study are meaningful in that it not only alerts YouTube users to the risks of compulsive YouTube use, but also helps them to develop self-management strategies.

• Korean Journal of Legislative Studies
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• v.25 no.1
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• pp.45-78
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• 2019

This study examines the relationship between individuals' perceptions on party conflict and affective polarization. It pays particular attention to party identification as a moderating variable. Using a survey conducted in the context of the 2014 Korean local election, the present study hypothesizes that perceiving serious inter-party conflict in the political arena is likely to increase negative feelings toward out-group political party among partisans only. Not only do the results confirm our hypothesis but suggest that conflict perception leads to affective polarization among partisan voters. This paper contributes to our understanding of the mechanism that links the attribution of blame to out-group political party for legislative gridlock with ever-growing affective polarization of the electorate.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.563-574
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• 2017

The predominant concerns of the study consist of: (1) the direct effects of social work students' evaluation toward connivers of exam-cheating on their evaluation toward connivers of corruptio ns in social welfare organizations; (2) the dual mediation effects of their concerning dysfunction of whistle-blowing and needing of protection arrangement for whistle-blowers. The notable findi ngs are as follows: First, the evaluation toward a person conniving at exam-cheating significantl y has an effect on the evaluation toward connivers committing corruptions in social welfare orga nizations($.211^{***}$). Second, the more positive evaluation for connivers of exam-cheating, the more concerning dysfunction of whistle-blowing, the less needing protection arrangement for whistle-blowers($-.191^{^{\prime}***}$). The students, concerning dysfunction of whistle-blowing more, show less neg ative evaluation toward a person, conniving at corruption in social welfare organizations($.245^{***}$). The more needing protection arrangement for whistle-blowers, the less positive evaluation regar ding whistle-blowers in the organizations($-.122^{***}$). Lastly, both mediating effects of the needing protection arrangement for whistle-blowers and concerning about dysfunction of whistle-blowing are significant so dual mediator are proved. Some practical implications are discussed based on the study's findings.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.245-248
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• 2012

한국 대중문화의 발전과 더불어 국내외에서는 한류라는 브랜드로 대한민국의 문화와 대한민국 자체에 대하여 많은 호감과 함께 질투의 시선을 보내고 있다. 이러한 대한민국의 대중문화산업은 이제 대한민국을 벗어나 우리만의 문화가 아닌 세계를 지향하며 공감대를 형성하는 문화로 발전하고 있으며, 대중적인 인기를 얻고 있는 스타들이 문화첨병의 역할을 하고 있는 상황이다. 이제 한국의 대중문화는 우리만의 것이 아닌 세계인과 소통하고 나누어야 하는 문화인 것이다. 대한민국의 문화산업은 이제 가파른 성장만이 아닌 기본에 충실한 역사와 철학을 수반해야 할 것이며, 대중에 대한 사회적인 책임과 역할을 수행함으로써 더욱더 세계의 문화와 교감하며 발전해 나갈 수 있을 것이다. 그러므로 본 논문에서는 대중들의 사랑을 통하여 성장하는 스타들의 사회적 기여와 그 활동에 대한 사례를 살펴보고 한류의 지속적인 발전과 문화 창출을 위한 올바른 소셜테이너로서의 책임 및 역할과 지구공동체를 위한 힐링 소사이어티에 대하여 고찰해 보고자 한다.