• Survey Research
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• v.5 no.1
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• pp.51-78
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• 2004

This paper examines political leaders' image based on the concepts of social identity and distance. These concepts come from the two ideas: (1) Individuals create events to confirm the sentiments that they have about themselves and others in the current situation. (2) During this process structured sets of beliefs (social identity) about attributes of various entities are formed. Statistical analysis of the data from college students in Seoul offers three main findings. First, attributes clustered into four major groups-sociability, responsibility, power and activity. Sociability concerns as sense of approval or disapproval that can elaborated into closeness and intimacy. Responsibility relates to the judgement of morality, public obligation, or other standards. Power refers to social power, physical magnitude and so on. Activity indexes an entity's spontaneity, which can be elaborate into judgements of agency, speed and so on, Second, respondents evaluate negatively political leaders at the dimensions of sociability, responsibility, and activity, They are positively evaluated only at the dimension of power. Third, political leaders who are felt to be closer than others seem to have more political support nowadays.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.585-590
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• 2007

기업과 소비자간 일대일 상호작용을 가능하게 하는 전자상거래의 기술적 발달을 통해 소비자에게 더 나은 웹 경험을 제공하기 위해 개인화 서비스를 제공하고 있다. 개인화 추천을 수행하기 위해서는 추천을 받을 사용자와 유사한 다른 사용자들의 선호도를 반영하는 협업 필터링 기법이 많이 활용되고 있으며, 많은 사이트들이 추천을 받은 사용자에게 유사한 사용자들을 보여주어 사회망 연결을 위한 기회를 제공하고 있다. 본 연구에서는 웹 기반 개인화 추천 시스템을 이용하여 사용자에게 효과적으로 제품을 추천하기 위해서, 사회적 실재감(Social Presence)이 추천시스템의 만족도에 미치는 영향에 관하여 연구하고자 한다. 또한, 사회적 실재감을 높이기 위한 방안으로 사회망(Social Network) 데이터의 제시를 통해 다양한 차원의 사회적 실재감과 추천시스템에 대한 만족도 및 신뢰간의 영향관계를 분석한다. 이를 위해 실험집단을 나누어 세 가지 차원의 사회적 실재감을 부여하고, 집단간의 추천 시스템에 대한 신뢰와 만족도간에 차이가 있는지를 분석하였다.

• Korean Journal of Culture and Social Issue
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• v.11 no.2
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• pp.1-29
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• 2005

This research examined the effect of social anxiety on psychological adaptation. Higher the social anxiety, higher in neurotism & worry but lower in Psychological Well-Being and Satisfaction with Life. Among the sub-factors of social anxiety, negative adaptation was significantly predicted by personal anxiety. However positive adaption were predicted by personal anxiety, fairness anxiety and future anxiety. Among the sub-dimensions of social anxiety, negative and positive adaptation were significantly predicted only by anticipatory anxiety. And there were significant positive correlations between social anxiety and aggressive/give-up response. Particularly, personal anxiety was the predictor of aggressive response, but safe anxiety and political anxiety were the predictors of give-up response. The dimension predicted the aggressive/give-up response was anticipatory anxiety dimension. Finally, respondents used problem solving stress coping strategy most. But the respondents whose social anxiety level especially safe anxiety and political anxiety were high used wishful thinking strategy. Moreover higher the reactive anxiety level, more frequently used the avoidance coping strategy.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.237-240
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• 2009

1844년 Rochdale Pioneers는 소비자 협동조합을 만들고 그 첫 번째 상점을 열었다. 이 소비조합을 통해 지역 주민에게 양질의 식품을 저렴한 가격에 제공했다. 이러한 유럽의 전통적이고 좌파성향의 경제적 분배이념이 발전하여 유럽의 사회적 기업의 발판이 되었다. 뿐 만 아니라 1991년 이탈리아에서는 주주나 소유주의 이익 산출보다는 공동체 또는 구성원을 위하는 사회적 경제 개념의 협동조합이 시작되었다. 1980년 아쇼카 재단의 설립자 빌 드레이튼은 슘페트에 의해 처음 소개된 '기업가정신'을 한 단계 높은 차원으로 끌어올렸다. 그는 기업가 정신을 사회적 혁신에도 적용하여 사회의 난제에 대해서도 창조적 파괴를 시도하자는 뜻에서 사회적'과 '기업가'를 합성하여 사회적 기업가 정신이라고 사용했다. 이러한 사회적 기업의 발전 과정에서 보면 유럽과 미국의 인식의 차이를 우리는 느낄 수 있다. 유럽의 경우는 좌파적 성향이 담겨져 있다. 유럽의 사회적 기업은 협동조합에서 알 수 있듯이 공평한 분배 개념에의 접근이다. 그에 비해서 미국의 경우는 우파적 성향이 강하다. 미국은 기업가 정신이 투철한 기업가가 많은 부를 축척하고 이렇게 축척된 부의 분배 과정에서 사회적 가치가 강조된다. 이러한 사회적 기업을 가능하게 하는 요인 중 하나가 사회적 자본으로 불리는 네트워크이다. 본 연구는 25개의 사회적 기업 실증을 통하여 생존을 위한 전략적 차원에서 네트워크의 다양성과 강도가 사회적 기업의 기업생존과 고용성장, 매출성장 나아가 권한위임에 정의 관계가 있음을 검증하였다.

• The Science & Technology
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• no.6 s.445
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• pp.82-85
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• 2006

과학연구의 세계적 권위로 자리 잡은 노벨과학상이 제정된 지 100년이 넘었다. 그 동안 물리학, 화학, 생리의학상 세 분야에서 수백 명의 과학자들이 영예로운 상을 수상했으며, 지난 2001년 노벨재단은 이를 기념하기 위해 전세계 주요 도시를 순회하는 특별전시회를 기획했다. ‘창조성의 문화 : 개인적 차원 혹은 사회적 차원’을 주제로 한 이 전시회는 과학적 창조성의 발현이 개인의 특성뿐만 아니라 개개인이 태어나고 성장하는 사회∙문화적 여건에 의해 영향을 받는다는 강한 메시지를 전달하고자 했다. 이번호부터 게재될‘노벨과학상 수상자의 삶과 애환’은 뛰어난 연구 성과를 낸 과학자들이 살았던 사회∙문화적 맥락과 함께 그들의 삶을 소개하고자 한다.

• (The) Korean Journal of Advertising
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• v.28 no.3
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• pp.53-81
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• 2017

As online video advertising market grows, viral advertising is drawing attention. This study investigated factors influencing consumer's sharing intent of viral advertising each from four dimensions which are content, sender, consumer, and network. As a result, factors of persuasive intent, brand-ad image fit, perceived self-presentation, and bridging social capital were found to affect consumer's sharing intent of viral advertising. And persuasive intent of content was found to be negatively affect consumer's sharing intent. Social value and bonding social capital were not found to have significant influence on consumer's sharing intent of viral advertising. From the analysis of this result, this study suggested future research topic and academic/practical implications.

• Journal of Science and Technology Studies
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• v.2 no.2 s.4
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• pp.123-143
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• 2002

The purpose of the paper is to examine the validity of social constructivism embodied in Shapin's case study of Boyle's air pump as a typical case study of the sociology of scientific knowledge. I shall argue that scientific activity has not only epistemic dimension but also non-epistemic dimension, and that social constructivism has put too much emphasis on non-epistemic social dimension such that it cannot provide any balanced understanding of scientific knowledge. I shall first examine the epistemic dimension of the debate between Boyle and Hobbes about air pump, then examine Shapin's view emphasizing epistemic one. Finally I consider some limits of social constructivism shown in Shapin's view.

• Journal of Service Research and Studies
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• v.10 no.2
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• pp.77-89
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• 2020

This study analyzed the effect of Servant Leadership on leader trust and job engagement for the lower-level leader in airline crew occupations with the aim of identifying the possibility of establishing the theoretical framework of Servant Leadership in the service industry. As a result of the regression analysis, it was found that the social learning dimension of Servant Leadership has greater influence than the social exchange dimension on the leader trust, while the influence on job engagement is the opposite. The results of this analysis can be interpreted that trying to learn the words and actions of the Servant Leader is more effective in further consolidating the trust of the subordinates in the leader. On the other hand, the Servant Leader's words and actions for social exchange are inferred to have more influence on the job engagement. This study is targeted at air transport services, exposing limitations to the generalization of research results. Throughout leadership research and organizational research, including Servant leadership, further studies applying the social learning theory and social exchange theory presented in this paper are expected to produce theoretical results that will lead to the emergence of a new framework for research analysis.

• Journal of Technology Innovation
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• v.22 no.4
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• pp.57-88
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• 2014

The 'Grand Challenge' in the global level raises fundamental questions on the role of private firm as a profit maximizer. From the new perspective, firms are recognized as a social entity with social and environmental responsibility. Particularly, the importance of transition-orineted firms, which pursue an objective of socio-technological system transition, have increased. These environmental changes request a new understanding on the identification of firms and the evolution of sustainable business model from the technological innovation perspectives. This paper aims on the new understanding on the motivation of firms who participated on the sustainable system transition and the proposal of 'transition-oriented firms' concept. Based on literature survey, this paper reviews the role of firms in the process of socio-technological system transition, the cases of transition-oriented firm, the types of sustainable business models and their strategies.

• Korean Journal of Social Welfare Studies
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• v.42 no.2
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• pp.205-233
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• 2011

This study aims to fathom the relationship between socio-economic security and social cohesion which are two sub-domains of Social Quality, on the institutional context of welfare state. In order to grasp the institutional context of welfare state, the study adopted welfare status theory and measured socio-economic resources of individuals via the status as welfare beneficiary and welfare taxpayer. The study postulates a theoretical model that the socio-economic security domain affects the social cohesion domain. In order to verity the theoretical hypothesis, this study utilized structural equations analysis(SEM) using social survey data conducted in year 2008. Recognition of social trust was included as the core index of social cohesion, and welfare statuses, socio-economic security and social trust were inserted in the sequence. Results revealed that the amount of resource in regards to welfare status of rights had significant influence on the socio-economic security, whereas it had no significant relations in regards to welfare status of duties. The recognition of socio-economic security derived from status of welfare rights and duties were positively associated with recognition of social trust. Also, the recognition of socio-eocnomic security turned out to have significant influence on social trust. Conclusively, among the two sub-domains of Social Quality, the study found that the socio-economic domain has influence on social cohesion domain. Such results suggest that in order to enhance the overall social cohesion in Korea, more delicate arrangement of welfare institutions are required.