• Asia Marketing Journal
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• v.10 no.4
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• pp.99-121
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• 2009

Social networks can be a powerful force in marketing because they provide new ways to market to young generation. Though many studies on evaluation of customer lifetime value have been conducted, it is not clear how to assess the value of members within social networks. The purpose of this study is to evaluate members based on customer intangible value as well as customer lifetime value. Customer network value in terms of the power and influence within a network is analyzed through network structure analysis. Using Cyworld log file data, this study have shown that high percentage of members are very influential in terms of spreading or withholding information even though their CLV is low. It is expected that the findings of this research contribute to understand the interactive behaviors of members within networks and to provide valuable implications on new product launching and customer management strategies to marketers.

• Journal of the Korean Geographical Society
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• v.45 no.4
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• pp.461-477
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• 2010

Recent environmental issues such as genetically modified organisms, the loss of biodiversity, climate change, and nuclear waste cannot be reduced to a matter of science or society and explained through nature-society dualist approaches because of their complexity and heterogeneity. This paper examines how nature-society dualism has been embedded in science studies and geography and how this dualism can be overcome. Actor-Network Theory as an attempt to overcome this nature-society dualism is appropriate in analysing "strange imbriglio" of biology, politics, technoscience, market, value, ethics and facts that constitute our society by focusing on heterogeneous association, and can contribute to providing a useful framework to solve environmental problems.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.169-186
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• 2020

This study selected 127 powerful Korean film producers, directors, and actors whose stable audience drawing power has been proven over the past seven years from 2013 to 2019, and viewed their network through social network analysis(SNA) to explain their power structure. It also explained the changes compared to the results of previous studies conducted on box office hits from 1998 to 2012. The producers who showed the highest audience drawing power over the past seven years were KANG Hae-jung, JANG Won-seok, LEE Eugene, HAN Jae-duk. BONG Joon-ho, KIM Yong-hwa, and RYOO Seung-wan as directors and SONG Kang-ho, HA Jung-woo, and HWANG Jung-min as actors were confirmed to exhibit the most stable audience drawing power. Meanwhile, the network formed by the 127 leading producers, filmmakers, and actors was analyzed based on closeness/ degree/eigenvector/betwenness centrality, and the result discovered a strong network involving JANG Won-seok, HAN Jae-duk, CHO Jin-woong, Don LEE, and HWANG Jung-min. This study is meaningful in that it included producers, the position which has never been discussed in previous local studies to analyze the network influencing star casting, and selected accurate box office hits by checking whether the concerned films actually reached break-even point rather than simply relying on the number of audiences or total revenue they garnered. Nonetheless, it left a hole to be filled in that it did not include the role of the management companies in the network. Therefore, a relevant follow-up discussion would be needed.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.862-867
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• 2007

한국의 경제가 저출산, 고령화사회의 진전으로 미래에 대한 불확실성 상태에 빠져들고 있다. 그러나 이러한 위기는 새로운 비즈니스 모델의 창출을 필요로 하는 기회가 될 수 있다. 따라서 미래성장엔진으로서 지향을 위한 새로운 사회 서비스 시장의 비즈니스 모델을 준비할 필요성이 있다. 사회서비스 비즈니스 모델은 참여인력 확보와 교육을 통한 양성, 보급을 바탕으로 하는데, 사회에 활성화 되어 있는 인터넷정보기술에 대한 응용방안과 효과를 본 연구를 통해 규명하고자 한다. 본 연구는 국내외 사회서비스 정책을 비교분석하고 연구의 필요성을 효율적으로 이끌어 내기 위해 다음의 연구문제를 설정하였다. 1. 국내 사회서비스 정책은 외국 사회서비스 정책과 비교할 때 어떤 차이가 있는가? 2. 사회 서비스 사업모델과 접목할 수 있는 적합한 정보기술과 접목방안은 어떤 것이 있는가? 3. 정보기술을 접목한 사회 서비스 사업모델의 효과 및 개선방안은 어떠한가? 연구를 통하여 얻은 결과를 가지고 사회 서비스 포털 구성안과 비즈니스 연결 방안을 제시함으로서 정부의 사회 서비스 민영화 방안과 민수사업 활성화, 일자리 확대 목표의 초석이 되는 연구가 되고자 한다.

• Journal of International Area Studies (JIAS)
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• v.14 no.1
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• pp.129-153
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• 2010

The guiding research question of this paper is to discover 'why the UK could not develop a general structure in which transnational corporations were born during the end of the 19th ~ beginning of the 20th century like other countries'. In response to this question, although acknowledging its imperfections, the author would like to explore the causality in the context of 'Social Construction' which is reflected in the attributes of British society. As such, researchers are strongly recommended to take into account the actors' interests and the increased value effect of events which is driven by control power. This paper concludes that: firstly, not only was contempt for industrial capitalism prevalent in British society, the British government was unable to recognize the necessity of promoting policies for the development of transnational corporation. In addition, the increase in the clout of commercial-financial capitalists in the city of London along with the expansion of gentlemanly elites interfered with the transnationality of British companies. Secondly, the foundation of the political and economic structures in the UK experienced continuity and challenge simultaneously. Since the 1850's, the British social structure has been progressively characterized by the strengthening power of the commercial-financial elites in London, which resulted not in the transnationality of manufacturing but that of financial services. Finally, the configuration of the social network driven by the British elites consists of the actors' interests and control power in association with severance and connection. Unlike the complementarity of interests, in the initial stage, intended connection based on voluntary motivation between gentries and commercial-financial elites occurred in terms of control power. However, ultimately, the holding of power was transferred to the commercial-financial elites excluding the industrial capitalists and resulted in the reconfiguration of the social network.

• Review of KIISC
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• v.20 no.4
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• pp.52-65
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• 2010

최근 기존 폐쇄적 제어시스템 환경에서 네트워크를 통해 연결되는 개방형 제어시스템으로 변화하는 등 전자적 제어시스템의 정보통신기술에 대한 의존도가 더욱 심화되고 있다. 전자적 제어시스템은 효율성을 높이고 사회 전반의 편의성을 증진시켰으나, 정보통신기술의 취약성이 전이됨에 따라 안전하게 보호되어야할 제어시스템은 위협에 노출되고 있는 것이 현재 상황이다. 전자적 제어시스템 침해사고 발생 시 제어시스템의 특성 상 많은 피해 및 사회적 혼란을 초래할 수 있기 때문에, 국가 차원에서 법률적인 보호조치가 필요하다. 국내에서는 2001년 "정보통신기반 보호법"이 시행되어 국가정보통신기반시설에 대한 보호 및 사고 대응을 규정하고 있다. 본 논문에서는 실제 발생한 제어시스템 침해사고를 분석을 통해 전자적 제어시스템의 위협요인 및 이에 따른 대응방안을 모색한다. 또한 제어시스템 위협에 가장 선도적으로 대응하고 있는 미국의 법제 분석을 통해 전자적 제어시스템 침해 위협에 따른 법적 대응방안에 대하여 연구하고자 한다.

• 정보화사회
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• s.121
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• pp.31-35
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• 1998

21세기를 눈앞에 둔 지금, 세계는 국가의 경제적 이익을 최우선으로 하는 경제전쟁의 시대에 있으며, 특히 선진 각국은 정보통신의 급격한 발전에 의해 도래하는 정보화 사회에서 주도적 입지를 굳히기 위해 바삐 움직이고 있다. 이러한 국제적.사회적 환경의 급격한 변화에 따라 국민들은 정부에 대한 행정의 수요 및 기대를 다양하게 표출하고 있으며, 정부도 국민에 대한 반응성이 높아지는 반면, 관료제의 영향력은 점차 감소되고 있다. 이러한 국민의 요구에 적극적으로 부응할 수 있는 수요중심의 행정을 펼치기 위해서는 정보통신기술을 전체 행정과정에 적극 도입.활용하는 행정정보화를 통해 정부의 생산성을 획기적으로 제고시키고, 공통의 정보통신기반 위에 하나로 연결된 각종 정부정보 및 서비스를 언제, 어디서나, 어떤 방법으로든, 신속히 제공할 수 있는 행정관리체계를 구축해야 한다. 이와 동시에, 정부의 업무와 조직의 혁신 등 제도적 개선이 병행될 때 비로소 경쟁력 있는 "작고 효율적인 정부"가 구현될 것이다. 본고에서는 현재 우리 나라의 행정정보 공동활용현황과 행정부문 정보화의 주무기관인 "정부전산정보관리소"에서 추진하고 있는 "정부고속망 사업"에 관해 논하고자 한다.

• Journal of the Korean association of regional geographers
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• v.8 no.2
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• pp.247-255
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• 2002

In recent decades, the characteristics of natural hazard has been changed and the global cost of natural disasters has increased substantially. There are several trends in society and nature that suggest this pattern may continue, with more frequent mega-disasters occurring in the future. In particular, risk perception that is at odds with the "real" risk underlies the process of risk transference increases long-term vulnerability. Therefore investigating the correct risk transference and adjustments according to regional socio-economic structure can mitigate and reduce environmental, so called man-made hazard.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.6
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• pp.757-772
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• 2019

The purpose of this paper is to measure the clustering change and analyze empirical results, and choose the clustering ports for Busan, Incheon, and Gwangyang ports by using Artificial Neural Network, Social Network, and Tabu Search models on 38 Asian container ports over the period 2007-2016. The models consider number of cranes, depth, birth length, and total area as inputs and container throughput as output. Followings are the main empirical results. First, the variables ranking order which affects the clustering according to artificial neural network are TEU, birth length, depth, total area, and number of cranes. Second, social network analysis shows the same clustering in the benevolent and aggressive models. Third, the efficiency of domestic ports are worsened after clustering using social network analysis and tabu search models. Forth, social network and tabu search models can increase the efficiency by 37% compared to that of the general CCR model. Fifth, according to the social network analysis and tabu search models, 3 Korean ports could be clustered with Asian ports like Busan Port(Kobe, Osaka, Port Klang, Tanjung Pelepas, and Manila), Incheon Port(Shahid Rajaee, and Gwangyang), and Gwangyang Port(Aqaba, Port Sulatan Qaboos, Dammam, Khor Fakkan, and Incheon). Korean seaport authority should introduce port improvement plans by using the methods used in this paper.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.24 no.1
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• pp.149-169
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• 2013

This exploratory study analyzed the structure of collaborative network among small libraries. The survey was conducted with the small libraries in Bucheon region. In order to analyze the structural features of the network, this study used social network analysis methods. The results of the study indicate that public small libraries has high density networks with other small libraries and performed a central role in the whole network. Private small libraries were, however, isolated in the whole network indicating their weak collaboration with other small libraries.