• Title/Summary/Keyword: 사회적 수용성

Search Result 1,011, Processing Time 0.029 seconds

A Study on Attitudes and Acceptance of Port Digital Transformation (항만 디지털 전환에 대한 수용태도와 수용성에 관한 연구)

  • Song, Hyeon-Deok;Chang, Myung-Hee
    • Journal of Korea Port Economic Association
    • /
    • v.39 no.3
    • /
    • pp.155-178
    • /
    • 2023
  • The purpose of this study is to derive factors that affect the acceptance of digital transformation in ports and empirically analyze the impact of these factors on the acceptance of digital transformation through a survey of port workers. Additionally, we test whether acceptance attitude plays a mediating role in the relationship between these factors and digital transformation acceptance. The variables used in this study are as follows. First, knowledge, self-efficacy, and involvement were included as variables related to individual characteristics, relative advantages, complexity, observability were included as variables related to innovation characteristics, and government regulations and competitor pressure were included as variables relate to environmental characteristics, so that a total of eight latent variables were selected. The results of this study are summarized as follows. First, two variables among individual characteristics, self-efficacy and involvement, were able to confirm a positive(+) causal relationship with the attitude of accepting digital transformation, and knowledge initially expected a positive(+) causal relationship with the attitude of accepting digital transformation, but the result was a negative(-) causal relationship, so that the hypothesis was rejected. Second, among the characteristics of innovation, complexity has a negative(-) causal relationship with the attitude of accepting digital transformation, and relative advantages and technological innovation have a positive(+) causal relationship with the attitude of accepting digital transformation. Finally, among the environmental characteristics, government regulations and competitor pressure, confirmed a positive(+) causal relationship with the attitude of accepting digital transformation. In addition, it was found that the attitude of accepting digital transformation had a positive(+) causal relationship with personal acceptance and social acceptance of digital transformation.

온라인 뱅킹 서비스 수용 영향 요인: 인터넷 뱅킹과 모바일 뱅킹 서비스 비교를 중심으로

  • Lee, Seung-Je;Han, Pil-Gu;Jeon, Byeong-Ho;Kang, Byeong-Gu
    • 한국경영정보학회:학술대회논문집
    • /
    • 2008.06a
    • /
    • pp.950-956
    • /
    • 2008
  • 본 연구의 목적은 현재 급속히 확산되고 있는 온라인 뱅킹의 수용에 영향을 미치는 요인을 분석하기 위한 것으로, 기존 연구를 바탕으로 서비스 품질과 비용이라는 온라인 뱅킹 서비스 관점, 이용자의 태도의 관점(유용성, 용이성, 사용자 특성), 그리고 사회적 영향의 관점을 변인으로 추출하였다. 한편 성숙기에 접어든 인터넷 뱅킹 서비스와 도입기에 있는 모바일 뱅킹 서비스를 비교하기 위해 온라인 뱅킹 서비스 유형이라는 조절변수를 사용하였다. 연구 결과에 따르면, 유용성과 용이성, 개인사용자 특성, 사회적 영향, 서비스 품질, 비용의 모든 요인 이 온라인 뱅킹 서비스의 수용에 유의한 영향을 미치는 것으로 나타났다. 그러나 사회적 영향과 비용 은 인터넷 뱅킹과 모바일 뱅킹 서비스간에 영향 정도가 다른 것으로 나타났다.

  • PDF

Acceptability & Acceptance Intention of Younger Children's Parents for Smart Animal Toy (동물형 스마트 토이에 대한 영유아 부모의 수용성 및 수용의도)

  • Hyun, Eunja;Yoon, Hyunmin
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.5
    • /
    • pp.639-650
    • /
    • 2015
  • The purpose of this study was firstly, to explore the acceptability and acceptance intention of parents for smart animal toys and secondly, investigate whether there is a difference by sex and age. For this purpose, the questionnaire survey was conducted with 344 parents of younger children in Seoul and Gyeonggi Province. As a result, there were significant positive correlations among the relative advantage, aesthetics, social image of smart animal toys, the attitude of the new technology and the parents' acceptability. Whereas there were significant negative correlations among the acceptance risk and the parents' acceptability. The parents' acceptability showed differences in the relative advantages and social image according to the age of the parents and no significant difference according to purchasing experience of smart animal toys. These results indicated that the parents' acceptability and acceptance intention of smart animal toys were similar with the adoption process of innovative products or smart devices. And it was also informed that the most impact factors on parents' acceptance for smart toy were the relative advantage, social image, and the attitude of the new technology. This research will be useful in understanding parents purchasing intention of smart toys and provide valuable implication for smart toy companies, manufacturers, and developers.

An Analysis of Professional's Perspectives on the Roles of Socio-cultural Factors and Welfare Technology among Older Adults in the US (사회문화적 요인이 미국 고령층의 복지기술 수용에 미치는 영향: 전문가 인터뷰를 중심으로)

  • Kang, Suk-Young;Kim, Jeungkun;Winthal, Jeffrey;Lenz, Rosemarie
    • Journal of the Korea Convergence Society
    • /
    • v.12 no.8
    • /
    • pp.215-228
    • /
    • 2021
  • The purpose of this qualitative study was to identify cultural factors among older Americans that could influence them to accept new welfare technologies. This study also explored how social and cultural-based plans could increase the acceptability of welfare technologies for improving the quality of life of older adults in the future. In-depth interviews were conducted with ten professionals who work with older adults. The collected interview data were subsequently analyzed using a two-cycle open coding process. The data analysis generated 29 codes that were organized into 7 primary codes, or categories, and 22 secondary codes nested within the primary codes. Several themes were identified: individualism, family-oriented culture, pragmatism, low-context culture, privacy, fun-seeking culture, and a less hierarchical culture. These findings will inform the development of a future survey to examine the relationship between older adults' intentions when using technology and socio-cultural factors in community settings. In order to explore the different impact levels of the cultural factors found in this study, the future study will need to include measures for identifying socio-cultural variations among individuals in one country or across countries.

An Empirical Study on the Factors Influencing the Acceptance of Mobile Easy Payment Services: A Case of Chinese User (모바일 간편 결제 서비스 수용요인에 관한 실증연구: 중국사례를 중심으로)

  • Chen, Lu;Lee, Dong-Myung
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.8
    • /
    • pp.1-13
    • /
    • 2017
  • In this paper, a research model was designed to investigate the factors influencing the intention to use of mobile easy payment services in China. Our research model includes the service factors(instant connectivity, economic and security), social factors(subjective norms and image), the user's individual factors(self-efficacy personal innovativeness and suitability), perceived ease of use, perceived usefulness and intention to use. A survey was conducted to collect the data with users who have had the actual using experience about mobile easy payment services. In this research, the data were collected by online survey, and in final analysis, 439 users' questionnaires were used. The empirical paper proves research hypothesis by using SPSS 22.0 and AMOS 23.0. The results of the study are as follows: the mobile easy payment service factors, social factors and the user's individual factors partially give positive effects to perceived ease of use and perceived usefulness; perceived ease of use gives positive effects to perceived usefulness. In addition, perceived ease of use and perceived usefulness have positive effects to on intention to use.