• Title/Summary/Keyword: 사회적 상징

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The Effect of Chinese MNC's Employer Brands on Employee Performance and Turnover Intention-The Mediating Effect of Organizational Commitment (중국 대기업 고용주브랜드가 종업원의 업무성과 및 이직의도에 미치는 영향 - 조직몰입의 매개효과를 중심으로)

  • Wang, Xue-Ting;Li, Yan-Nan
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.211-222
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    • 2020
  • In today's society, competition of talents is a critical factor of success in modern enterprises due to living in the era of knowledge economy. Also, success of a modern enterprise can be defined by the brand equity or value of the company name defined by general public (functional) and its employees (symbolic). Company brand equity is a subjectively defined by each employee. This article aims to link the relations between employee's perception of employer brand equity to employees' job performance and turnover intention. In order to empirically verify the effects of employer brand on employee's organizational commitment, performance, and turnover intention, study conducted the general employees working for MNC in the field of e-commerce, IT, and Networking business based in China. Total 235 questionnaires were used for the empirical analysis and SPSS 21.0 statistics package was used to analyze the collected data. The results can be summarized as follows: (1) Both the functional employer brand and the symbolic employer brand equity have a significantly positive impact on organizational commitment. (2) Both the functional employer brand equity and the symbolic employer brand equity have a significant positive impact on employee performance. (3) Neither the functional employer brand equity nor the symbolic employer brand equity confirmed the negative relationship between turnover intentions. (4) Organizational commitment play the intermediary role in the impact of employer brand equity on employees' work performance.

A Study on the Education Program Using Presidential Archives Based on the NIE (대통령기록물을 활용한 NIE 기반 교육프로그램 개발)

  • Lee, Neung Geum;Kim, Yong;Kim, Geon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.2
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    • pp.107-127
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    • 2015
  • This study aims to develop the education program of the presidential archives based on the NIE for social studies. Especially, this study provided an opportunity to develop information processing capacity through newspapers reflecting rapidly changing social environment for users of presidential archives. With the process, it provides an opportunity for users to develop information literacy, which has become a necessity in information society. Through the education program students may have various experiences, wider perspective and diversity with self-directed learning. To perform the goal, this study proposed an education program using presidential archives based on NIE and an applied case.

A Study of the Marketing Strategy based on the Tourist Souvenirs development -focusing on the foreign tourist call on jeonju- (관광기념품 개발을 위한 마케팅 전략에 관한 연구 -전주를 방문한 동남아 지역 외국 관광객을 중심으로-)

  • 이강일;이상락
    • Archives of design research
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    • v.15 no.3
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    • pp.223-230
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    • 2002
  • The studies of souvenirs in korea are mostly limited to the development of souvenirs as tourism resources. The purpose of this study are as fellows. First, to develop the model of souvenir purchasing behavior and to segment a market. Second, To emphasize the value of a souvenir as cultural goods centered around it? authenticity. Third, To establish an integrated concept through reviewing various definitions of souvenir. An extensive literature review was conducted in order to become familiar with salient issues in the authenticity and of souvenir? and question are method was used and the collected data ware analyzebby means of SPSS/PC+. The major findings of the study may be summarized as follows: First, Tourism style, the congnition of a souvenir? authenticity and souvenir purchasing behavior are different according to Tourists(equation omitted) nationality. Second, souvenir purchasing behavior is affected by the tourism style, tourist(equation omitted) of a souvenir? authenticity and these three factors are interrelated.

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Symbolism of the Ginseng Culture in Korean Lifestyle (한국인 생활 속 인삼 문화의 상징성)

  • Soonjong Ock
    • Journal of Ginseng Culture
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    • v.6
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    • pp.35-50
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    • 2024
  • "Culture refers to the behavioral and lifestyle patterns that a society has shared and transmitted within the community over a long period. Ginseng, frequently encountered in the daily life of Koreans through tools, crafts, folklore, and poetry, holds a deep place in the behavioral and lifestyle patterns of the Korean people. Ginseng, engraved in everyday objects, crafts, and poems, is symbolic in our culture as a representation of longevity and well-being. Ginseng elegantly depicted on ceramics serves as a symbol of longevity along with aesthetic beauty. The common inclusion of ginseng in ritual items in mountain deity beliefs, particularly represented by the 'Bullocho' (不老草) ginseng, reflects a strong belief in the mystical qualities of ginseng associated with longevity and prosperity. The incorporation of ginseng into commonly used everyday tools such as rice cakes, dining tables, decorations, matches, and fans suggests that ginseng was considered a talisman symbolizing health and longevity, kept close as a wish for good fortune. Rice cakes, often presented at ceremonies like ancestral rites, 60th-anniversary celebrations, weddings, and birthdays, had ginseng patterns carved into them as a way for our ancestors to inscribe the spirit and health-symbolizing ginseng onto the food. In family communities, ginseng patterns are frequently found on utensils related to eating, such as chopsticks, spoons, tea cups, and trays. Among the various folklore related to ginseng being passed down, the most prevalent are anecdotes illustrating its efficacy. Ginseng, gifted and exchanged as a symbol of gratitude in letters and poems, goes beyond being a mere medicinal herb to embody friendship and blessings. The symbolism of ginseng, as revealed in everyday objects, artworks, poems, and letters, can be summarized as follows: 1. In folklore and legends, ginseng symbolized filial piety offered to parents. 2. It represented gratitude sent to respected teachers and close friends. 3. Ginseng depicted on daily objects and artworks not only showcased aesthetics but also played a magical role in symbolizing longevity and well-being. Ginseng patterns on items like rice cake molds and dining tables embody the spirit of a caring community, wishing for longevity and prosperity."

Costume Analysis through the Text and Characters of 'Nezimaki Tori Chronicle' ([태엽 감는 새 연대기]를 텍스트로한 캐릭터와 의상 관계 분석)

  • Lim, Chan;Yu, Dahye;Peak, Lora
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.617-625
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    • 2013
  • Along with and <1Q84> Murakami Haruki sees through human nature that fades away with time in his latest work with 'color and memory'. This is the type of character or story to read with the deployment of instrument. Costume of characters conceived in the expansion of the body, the inner expression of personal notes. To others what you want to look, how they formed on the body, with a range of social, if you are claiming a statement. To form the body by forming self-practice is that there becomes. This paper the inside of the characters and the apparent strong interest in the set, costume characters, especially characters were recognized as representing the device of novel. Work directly in the results, or is described as a symbolic system of the body and clothing that embodies the meaning of the symbol you want to the structure of the exchange.

A Study on the Characteristics of Placeness in the Slow City Certified Villages (슬로시티 인증 마을의 장소성 구축 특성에 관한 연구)

  • Sun, Lu;Yoon, Ji-Young
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.152-164
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    • 2020
  • The purpose of this research is to derive a checklist for the site evaluation of Slow City, and through the excellent cases of Slow City, carry out field investigation to understand the construction characteristics of Slow City in the concept of locality. The subjects of this research are five cases of slow cities in South Korea certified by Citta Slow. Through literature review, combining with the construction characteristics of locality and the evaluation elements of Slow City certification, the checklist of Slow City locality evaluation has been obtained, and the field visit evaluation has been carried out. The change characteristics and construction characteristics are evaluated by the cases. The results are as follows.Through case analysis, it is found that the site-based construction features of Slow City are as follows: Through the introduction of the basic concept of Slow City to create the relevant place environment, and build the overall site of Slow City based on it.The location of Slow City was evaluated as historical·cultural assets>environmental assets>physical assets>living resources, emotional·symbolic assets>social assets.In addition, the level of environmental assets, historical·cultural assets is higher, but the level of living resources, social assets and emotional·symbolic assets is lower. This means that it is necessary to carry out community activities for local residents or use projects to improve regional pride and so on.

Effects of vocational roles on the perceived prejudice of people with psychiatric disabilities (직업적 역할은 정신장애인이 지각한 편견을 감소시키는가?)

  • Kim, Moon-Geun
    • Korean Journal of Social Welfare Studies
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    • v.40 no.3
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    • pp.299-326
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    • 2009
  • The purpose of this study was to find out some factors affecting the social prejudice perceived by people with psychiatric disability(PPD) and to present some useful explanations for those effects based on theories from symbolic interactionism. The hypotheses were as follow. First, the higher the symptoms, the higher will be the perceived social prejudice of PPD. Second, if PPD have vocational roles, the perceived prejudice will be lower. Third, if PPD want more services or supports for vocational rehabilitation, the perceived prejudice will be higher. Fourth, the higher the perceived prejudice of family members, the higher will be the perceived prejudice of PPD. The results show that the major hypotheses were supported. Based on the results some theoretical and clinical implications are discussed. First, this study made a little contribution to the study of perceived social prejudice of PPD providing some useful theoretical basis and empirical evidences. Secondly, due to the limitation of the data and cross-sectional research the results of this study need to be duplicated under more rigorous experimental or quasi-experimental study. Concerning the clinical intervention, it should be stressed to provide valued social roles to help PPD protect themselves from social prejudices. Secondly, rehabilitation professionals need to help PPD cope with increasing perceived prejudice while pursuing valued social roles such as employee. Third, rehabilitation professionals should assess the perceived prejudice of family members and to help them resist social prejudices through education, self-help groups, and other advocating strategies. Lastly, professionals should be carful not to blame family members for the adverse effects of their perceived prejudice on PPD.

Smart Sensor: Transparent and Flexible Pressure Sensor (스마트 센서: 투명 유연 센서)

  • Kim, Y.S.;Kyung, K.U.;Park, S.T.
    • Electronics and Telecommunications Trends
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    • v.27 no.5
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    • pp.64-72
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    • 2012
  • 물질의 상태를 알기 위해 사용되는 센서 기술은 전기적 신호와 정보 등을 감지하는 전자 기술뿐만 아니라 생물학을 포함한 바이오 기술과 나노 기술과의 융합을 통해 진화하고 있다. 이러한 진화는 아이폰을 시작으로 하는 IT 산업의 변화를 이끌 뿐만 아니라, 헬스케어 분야를 중심으로 빠르게 적용되고 있는 기술로써 첨단기술의 상징으로 자리매김하고 있다. 이미 많은 사람들이 알고 있는 유비쿼터스 사회에서 꼭 필요한 스마트 센서로써의 현주소를 파악하기 위해서 산업동향과 국 내외 주요 연구결과물들을 살펴보고, 향후 발전방향을 예측해 보고자 한다.

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현대 헤어스타일에 나타난 포스트모더니즘의 표현방법 -혼성모방(pastiche)를 중심으로-

  • 손향미;박길순
    • Proceedings of the Costume Culture Conference
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    • 2004.04a
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    • pp.19-21
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    • 2004
  • 복식은 의상뿐만 아니라 헤어스타일에서 신랄에 이르기까지 인간을 장식하는 모든 영역을 포함하고 있으며 특히 토탈패션화 현상이 대두되면서 매우 중요시되고 있다. 특히 복식 중 헤어스타일은 얼굴을 강조하고 우리의 인상을 결정해 주는 중요한 부분으로 다른 복식과 더불어 별도의 영역으로 발달되면서 독특한 상징체를 이루고 있다. 또한 헤어스타일은 대중을 중심으로 빠르고 넓게 그 영향력을 확장해 감으로써 인간의 생활과 밀접한 예술이자 사회 문화적 기능의 한 형태로 자리하고 있다. (중략)

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자기 이미지에 따른 착용의복이미지, 의복추구이미지 및 의복구매행동

  • 염인경;김미숙
    • Proceedings of the Costume Culture Conference
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    • 2003.09a
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    • pp.85-86
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    • 2003
  • 의복은 비언어적 상징으로서 의사를 전달하는 무언의 언어로 이용되어 사람들은 의복을 통해 자기를 나타내며 동시에 다른 사람을 지각하고 평가하게 되는데 이러한 역할은 현대사회에 와서 더욱 강조되었다. 따라서 소비자들은 이미지라는 감정적ㆍ주관적인 요소로써 의류상품을 평가, 구매하는 경우가 많다. 이에 본 연구에서는 여자 대학생을 대상으로 자신이 생각하는 자기 이미지에 따른 실제 착용하는 의복이미지, 추구하는 의복이미지와 의복구매행동을 조사하는 것을 목적으로 하며 의류산업체에서 의류상품개발을 위한 자료를 제공하고자 하였다. (중략)

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