• The Southeast Asian review
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• v.28 no.3
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• pp.159-212
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• 2018

This paper is focused on analyzing the social environment of a rapidly changing on Vietnamese company. The key analysis of this study is on the change of perception in Vietnam and the regional difference of CSR acception. The social acceptance research of CSR is centered on the comparative analysis of Korean, Japanese and Chinese companies Social Activities in Vietnam. In addition, This paper seek to way of contribute to the sustainable development of Korean companies, and its harmonious cooperation with Vietnamese society through reviewing the CSR activities and direction of their CSR expectation. In the paper, linkage analysis was conducted with the results of the study on CSR value development process in Vietnam society and analysis of social responsibility values obtained from empirical studies. Through this, finally, we trying to search the value of social responsibility in Vietnam and its future directions. When we understand Vietnam's CSR, based on 'locality' of Vietnam, Northern and Southern can be understand on its different backgrounds. And it can be analyzed by their CSR characteristics of acception. As the result of this research, In the North, Foreign companies' CSR is understanded to be viewed from the corporate economic income and distribution. In the South, there is a strong tendency to understand CSR activities of foreign companies as marketing activities. On the whole, In northern Hanoi, there was a strong expectation in terms of 'employment improvement' and 'workers' working conditions'. In the South, there was a greater interest in improving the 'quality of life of residents' and 'consumer protection'. This is due to the influence of the economic system experienced during the process of different colonization, modernization and communization between the two regions. Since the Reform and Opening of Vietnam, Social Awareness of CSR seems that the regional differences were formed by the pace of economic development and the economic environment has played a role. In particular, the social acceptance of CSR values showed a slight difference in recognition between the North and South regions, but as both regions showed common hope for 'intervention in the role of government'. Therefore, Social Awareness of Vietnam's CSR is based on relation of 'government-society' formed from the 'Communitarianism'. As foreign investment flows more, CSR awareness and expectations in Vietnam's society will increase further. And the CSR expectations of local governments and stakeholder will be more complicated. It is time to check the needs of Vietnamese society in relation to locality of the social responsibility activities.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.1273-1276
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• 2021

기업의 전통적인 역할은 "이익 추구"였다. 현대 사회에 이르러서는 기업이 기존의 역할을 벗어나 새로운 사회적 기구가 되어야 한다는 주장이 떠오르며 CSR(기업의 사회적 책임)이 대두되었다. 최근 기업과 사회는 ESG 경영(환경, 사회, 지배구조를 고려한 지속가능경영)에 많은 관심을 보이고 있고 이는 더 이상 관심으로 그칠 수 없는 필수적인 요소가 되었다. 이에 본 연구는 텍스트 마이닝을 통해 ESG 지표를 개발하고 [ESG 지표 - 주가]의 상관관계를 도출하였다.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.395-402
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• 2011

Recently, Corporate Social Responsibility(CSR) is essential corporate activity to establish favorable corporate image and sustainability management. But it has been a little research that investigate relationship between CSR in corporate level and marketing performance in individual brand level. This paper investigate relationship between CSR activities and brand equity, moderating effect of product quality and service quality on the relationship between CSR activities and brand equity. The SEM(Structural Equation Model) result of this paper shows positively CSR activity to product quality, service quality, and brand equity. Also, the result show moderating effect of product quality and service quality on the relationship between CSR activities and brand equity. Based on these findings, implication and future direction are discussed.

• Venture DIGEST
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• s.48
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• pp.12-13
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• 2004

한국의 벤처기업들이 한국형 직장모금캠페인인‘한사랑벤처릴레이’에 적극적으로 참여하고 있다는 소식을 접하고 매우 감명을 받았습니다. ‘도전정신과 창의력’을 기반으로 하는 벤처기업 임직원 여러분들이 나눔을 통해 어려운 이웃들과 함께하는 새로운 기업문화 정착에 앞장서고 있는 것은 한국사회가 한걸음 더 발전되고 인간적인 사회로 나아가는 밑거름이 될 것입니다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.265-266
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• 2019

본 연구의 목적은 두 가지이다. 첫째, 정부주도의 지속가능경영 정책 맥락에서 문화예술분야의 한국기업들의 사회적 책임활동(CSR)을 체계적 문헌고찰을 통하여 분석하는 것이다. 둘째, 체계적 문헌고찰의 결과를 바탕으로 문화예술분야 사회적 책임활동에 대한 연구의 요소를 도출하였다. 이를 위해 문헌고찰을 실시하고 각 연구의 요소가 분석되었다. 연구 결과, 사회적 책임활동에 대한 기업과 소비자의 인식 개선, 소비자의 경험, 발전 방향이 도출되었다.

• Korean Journal of Social Welfare
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• v.67 no.2
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• pp.5-31
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• 2015

This study aims to develop the corporate philanthropy scale focusing on the guidelines of ISO26000 and to test its reliability and validity. For the purpose of this study, author conducted focus group interview, individually interview, consult and pilot test in order to clarify description and relevance of scale items. To test reliability and validation of scale, 94 staffs in charge of the corporate philanthropy work in the companies were surveyed as research subjects. The results of the explanatory factor analysis on scale found the six factor structure and 27 items. The construct validity and discriminant validity were confirmed through the confirmatory factor analysis. The reliability of the scale also remained at a high level. Based on these results, implications for corporate philanthropy was suggested.

• Journal of the Economic Geographical Society of Korea
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• v.4 no.1
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• pp.1-18
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• 2001

Some spread-effects and their dynamics accruing to regional community from the new location of large firms would be an interesting theme in economic geography On the assumption that all firms not only should. have cooperative relations with their regional communities but also try to realize such cooperations in case of locating their facilities, some rationale for their philanthropic activities will be discussed in this paper. The focus of this paper is on the community contributions or philanthropy which are executed as the non-profit motivated activities of firms. Why and how should firms respond to the growing requirements of their communities, and what type of philanthropic activities could be good for their social behavioral contexts are the questions to be solved in this study. It is possible to get some guidelines of a firm's philanthropy through the comparisons on the practices in the three largest firm.5: Kodak. Dupont, and POSCO.

• Proceedings of the Korean System Dynamics Society
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• 2000.02a
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• pp.61-96
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• 2000

“다운사이징은 조직의 기술혁신에 어떠한 영향관계를 형성하면서 순환하는가？” 80년대 미국의 기업들이 다운사이징의 열풍을 건너면서, 90년대에 들어 국내의 기업들도 다운사이징 및 해고에 대한 정당성을 지속적으로 피력해 나갔다. 사회적 거부감의 팽배로 인해 본격적인 실행조치를 취하지는 못하던 중에, IMF 체제로까지 물려나간 기업들은 마침내 본격적으로 다운사이징을 실행 화하기 시작하였다. 기업이 다운사이징을 한다는 것은 해당기업은 물론이고 이해관계자, 정치영역, 사회전반체계 등에 지대한 영향을 미친다. 특히 국민정서가 개인주의가 아닌 공동체의식이 발달해있는 문화권에 속한 우리의 사정에서 그 영향력은 훨씬 더 막대하다. 수많은 논쟁들이 다운사이징의 정당성을 놓고 치열하게 진행되고 있다. 국내의 기업들이 겪고 있는 상황은 구태여 어떠한 자료를 제시하지 않더라도 그 생존에 대한 절실함은 이미 잘 알려져 있다. 한보파동, 기아사태, 대우사태로 연결되고 있는 기업들의 생존문제는 다운사이징의 정당성 문제를 이미 공리 화시키고 있다.(중략)

• The Monthly Technology and Standards
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• s.69
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• pp.6-8
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• 2007

저렴한 전력생산이라는 공익성과 이익 극대화라는 기업성을 동시에 달성하고 더 나아가 사회봉사를 통한 기업의 사회적 책임완수로 남동 발전이 국민에게 사랑받는 위대한 기업이 될 수 있도록 최선을 다하고자 한다.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.73-83
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• 2014

This paper is to analyse how Industree Crafts, social enterprise in the field of crafts, could generate profit and create a sustainable growth for the last 30 years out of dependence on government grants in India. Success factors was drawn from the findings as follows. First, bringing stakeholder value: it preferred social mission as a goal for generating the value of stakeholders respectively and shared value mutually. Second, building distinctive internal business processes: it adapted unique business model and 4P strategy into its internal organization system and introduced the way of management to support the independence of self-help groups aimed at creating greater added value. Third, promoting learning and innovation culture: it challenged with the help of new design strategies continuously, was unafraid of change, and promoted learning culture to turn trial and error into the organization learning. Finally fourth, securing right finances and resources: it obtained proper finances and resources such as trying joint-sale, attracting investment from a private company, and acquiring enough skilled artisans at every scaling up.