• The Journal of Society for e-Business Studies
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• v.19 no.2
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• pp.1-29
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• 2014

Advancement of mobile technology opened new business field in existing marketing area and in spirit of depression of advertisement market due to worldwide shrunken business, investment mobile advertisement market only jas a tendency to increase. In this paper I tried to know some factors to influence on the acceptance of customer to receive the referring advertisement continually through the study of 'KaKaotalk Plus Friends', a kind of marketing platform of KaKaotalk, the model killer application of Smart Phone. For this purpose I developed the research model based on Customer Value Theory and Social Exchange Theory etc. Futhermore based on these theories I studied the facts to influence on the acceptance of customer using KaKaotalk Plus Friends Service.

• The Journal of Korean Philosophical History
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• no.32
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• pp.251-276
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• 2011

In old days when there were no developed producing devices like today, all the scholars insisted that we should economize products and that will lead to economic stability of a nation. But the in case of Mozi, he criticized the ruler's extravagance and wastefulness. He tried to prove the result and its' effect on national economy and people's usual life. He also tried to protect and improve people's fortunes and productivity through his theories. He is one of the first scholars who thought about the relationship between labor cost, price theory and product circulation. His theories are in the book of Mojing. He thought that material condition makes a great impact on the people's ethical life and social systems. He devoted his life to improve his theory- if the nobility do not waste and exploit; the national economy will be developed. In Mozi's Economical theory, we can find out his love for the people and desire for the people's welfare.

• Journal of Distribution Research
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• v.9 no.2
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• pp.45-73
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• 2004

The goal of this study is to broaden our understanding about the antecedents for job turnover intention of salesforces. In addition to the previously studied antecedents such as job performance, satisfaction, organizational commitment, in this study we are particularly interested in the variable of alternative attractiveness which is often studied in social exchange theory, Thus, we suggest a model with a new antecedent for job turnover intention by introducing alternative attractiveness. We collected and analyzed the data from the survey on the 178 salespeople at the life insurance companies. We find the alternative attractiveness as an significant antecedent for the turnover intention. Specifically, the more attractive the alternative the greater the intention of turnover. However, we also find that the salesforces are less attracted to the alternative if they are satisfied with their works, Therefore, we believed this research can be a seminary work with the relational perspective for the studies of salesforce management.

• Korean Journal of Culture and Social Issue
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• v.24 no.4
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• pp.519-539
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• 2018

This study investigates the impact of organizational socialization tactics on newcomers' organizational citizenship behaviors. We explains this relationship with the concept of perceived organizational support, which refers to the extent to which individuals perceive that the organization recognizes their contributions and takes care of their well-being. We expect that the more institutionalized the organization's socialization tactics are, the more organizational support individuals perceive, consequently increasing the performance of organizational citizenship behaviors. We performed a survey targeting 450 newcomers in domestic companies, and adopted 382 data for path analyses based on the structural equation modeling. As the result, in all the three dimensions of socialization tactics (content, context, social), the extent to which socialization tactics are institutionalized is positively related to the perception of organizational support. It also has the positive relationship with individuals' organizational citizenship behaviors, being fully mediated by the perceived organizational support. More specifically, context socialization tactics shows the highest level of impact both on the perceived organizational support and organizational citizenship behaviors, whereas social tactics has the lowest level of impact. These results imply that the range of effects the organizational socialization has on the newcomers' attitudes and behaviors should be more extended and detailed.

• Journal of the Korean Home Economics Association
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• v.50 no.2
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• pp.11-23
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• 2012

This qualitative study attempts to analyze the separation experiences of wild geese families from a social exchange perspective. The participants of this study were 16 mothers who lived apart from their partners for the purpose of educating their offspring. To collect data, in-depth interviews were conducted with the mothers about the decision-making process and the separation experiences. The results showed that there was a unique educational factor in Korea that affected wild geese families' decision on family separation. Geese families had to face psychological inconvenience caused by negative eyes from society. In addition, the fathers suffered loneliness and had difficulties in doing household chores, and the mothers experienced an overload of child parenting. On the other hand, emotional relationship between the husband and wife was enhanced, and the friendly relationship between a mother and her children was built. The biggest reward from the wild geese families turned out to be the educational achievement of their children.

• Proceedings of the Korean Association for Survey Research Conference
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• 2005.12a
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• pp.221-245
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• 2005

This research introduced the concept of 'alternative attractiveness' derived from the social exchange theory to the research model predicting turnover intention among salesforce. By doing so, we tried to broaden the understandings of relationship between salesperson job attitude and salesperson behavior. We collected and analysed the data from the survey on the 178 salespeople employed at the life insurance companies. We found the alternative attractiveness to be a significant antecedent of the turnover intention. Specifically, the more attractive the alternative the greater the intention of turnover. However, we also found that the salesforces are less attracted to the alternative if they are more satisfied with their jobs. Finally, this research can be a seminary work with the relational perspective for the studies of salesforce management.

• Journal of The Korean Association For Science Education
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• v.22 no.4
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• pp.820-836
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• 2002

Constructivism has had a great influence on science education over the last two decades. The purpose of this article is twofold: First, to describe the characteristics of constructivism and, second, to suggest an ideal forms of science education in Korea as implied in constructivism. A review of the literatures in the first area shows that constructivism is philosophical/psychological view which believe in the social nature of the construction of scientific knowledge and its learning. And the analyses of a few schools of constructivism suggest decision-making as a goal of science education, learning as the active construction of meaning through interaction between learner and learning environments, and discussion and cooperation as appropriate teaching strategies. At the same time, the results necessitate teaching ethical aspects of science in the secondary schools, and also imply that performance assessment must be emphasized in evaluation of science education.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.3
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• pp.65-75
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• 2017

This research studies the behavior patterns of a character in FIFA Online3, and the transaction patterns between the characters to present a character that acts like a real person and has social interaction with other characters. A character interacts with others mediated by balls in FIFA Online3, we analysis character's behavior and interactions more cleary. Providing the realistic behavior patterns of a character and the relation in the transaction patterns between the characters based on psychology theory, we can give a player the sense of reality. To define the behavior pattern of a character, this study applied the Ego-state as defined by Transactional Analysis(TA). Based on the Transactions in TA, this study then defined the transaction patterns between the characters, which are produced by the actions that a character in the game. This study also presented how to apply a character's transaction patterns with the examples. It showed that a character can act in the game like a real person by defining how a character acts and interacts in the game.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.483-501
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• 2019

This study focuses on university students' social capital, examines the effects of university students' social capital on psychological well-being and campus life adjustment, and analyzes the mediating effects of psychological well-being. Data were gathered from 205 university students. The results showed firstly that university students' social capital did not have a positive effect on personal adjustment. Secondly, social capital did not have a positive effect on academic adjustment. Thirdly, social capital has a positive effect on social adjustment. Finally, psychological well-being mediated the relationship between social capital and campus life adjustment. This study is unique in that it examines the relationship between social capital and campus life adjustment. In addition, theoretical implications can be found in examining the process of mutual cooperation among students and revealing that they are identified by the theory of social exchange. Practically, the study shows that active efforts are needed to strengthen social capital and create a cooperative environment at the school level.

• Information Systems Review
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• v.19 no.1
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• pp.1-23
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• 2017

Since the development of information communication technologies, social networking sites (SNSs) have been diffused to the world with benefits such as building and maintaining relationships among people. SNSs have become more popular with the development of mobile devices. Despite this advantage, SNSs also present unexpected effects on people, such as cyberbullying and identity theft. Cyberbullying has emerged as one of the most serious issues among people who use SNSs. In fact, almost 20% of teenagers confessed that they have been cyberbullied on SNSs. In consideration of this serious social issue, this study investigates the influences of self-disclosure and self-control on the cyberbullying victimization experience from the perspective of Social Exchange Theory. Self-disclosure is a basic characteristic of SNSs. It is classified into self-disclosure for access to SNS and self-disclosure for relationship building and maintaining on SNSs. The cyberbullying victimization experience is classified into being cyber-excluded and being cyber-attacked. We examine how two types of self-disclosure and self-control affect two types of cyberbullying victimization experience based on the survey data of people who are in their 20s and are greatly familiar with SNSs.