• Venture DIGEST
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• s.104
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• pp.28-28
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• 2007

국제표준화기구(ISO)가 추진하는 사회적 책임(SR) 표준화 태풍이 지구촌 전역을 휩쓸고 있다. 이 표준이 제정되면 여느 국제 규약보다도 파괴력이 클 듯하다. 하지만 우리는 적절한 대책을 마련하지 못하고 있다.

• Korean Business Review
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• v.6
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• pp.25-52
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• 1993

• Korea Petroleum Association Journal
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• s.275
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• pp.74-78
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• 2009

GS칼텍스는 '에너지로 나누는 아름다운 대한민국'이라는 사회공헌 슬로건 아래 기업의 사회적 책임을 다하기 위해 활발한 사회공헌활동을 펼치고 있다. 특히 GS칼텍스는 기부금품 위주로 물질적 지원을 넘어 회사 임직원과 지역사회 고객이 함께 참여하여 사회공헌활동을 펼침으로써, 함께 발전하는 지역공동체를 만들고, 나눔문화를 확산시키고자 노력하고 있다. 이를 위해 GS칼텍스는 지난 2005년 사내에 사회공헌 전담부서를 만들었으며, 2006년 8월, 2006년부터 2015년까지 10년 간 매년 100억원씩 출연해 총 1천억원 규모의 공익사업을 전개하는 GS칼텍스재단을 설립하였다. GS칼텍스는 기존에 회사가 펼쳐왔던 공익활동들을 기반으로 회사가 매년 재단에 출연하는 재원을 더해, 의미 있는 공익사업을 펼쳐나가고 있다.

• Korean Journal of Social Welfare
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• v.61 no.4
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• pp.109-136
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• 2009

This study started with concerns for corporate philanthropy that is emerging as an alternative for resource development of social work field in Korea. However, corporate philanthropy is not operating as an accomplished conception yet, but as a type of the practical discourse. Therefore corporate philanthropy is interpreted a multiplicity of meanings is used ambiguously in social work practice field. This is because theoretical reviews on the conceptual thinking of corporate philanthropy are scant and is in need of empirical inquires into conceptual perception of social workers who uses this concept as a stakeholder to corporate philanthropy. After analyzing the data using Q methodology, the result shows that social workers' major perception patterns on corporate philanthropy perspective consists of three patterns; Win-Win Partnership, Social-obligation, Strategic Materialism. These patterns are classified by the dimension of 'classical view', 'socio-economic view', 'modern view' and 'philanthrophic view'. This result will attribute to develop theories, social work practice program and social worker' training program related corporate philanthropy. And to give facilities for lucid communication among practice and theory in social work field as it materializes the explicit conception of corporate philanthropy that is understood ambiguously in Korea.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.1253-1256
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• 2021

떠오르는 ESG 펀드(ETF·ELF)에 투자하는 서비스로 행동하는 소비자가 적극적인 ESG 펀드 기업의 사회적 변화를 주도록 변화를 만들어갈 수 있도록 핀테크와 ESG 플랫폼 통합서비스를 제시한다. 행동하는 소비자들은 증권사가 투자/운용하는 ESG 펀드(ETF·ELF)에 투자하고, 증권사는 발생하는 이익 일부를 사회 취약계층에 기부하여 사회적 책임을 다하는 기업으로 이미지 제고와 증권사 고객 증가, 펀드 자금 증가, 투자받는 기업들은 ESG 경영을 위한 자금 확보를 통해, 소비자와 증권사 그리고 ESG 경영 기업으로 이루어진 선한 영향력의 사이클을 선순환하는 비즈니스 모델과 아키텍쳐를 제시한다.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.13-34
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• 2018

In this case, research has been conducted to verify that the purpose of establishing a reputation for establishing a reputation for identifying brand equity is research and investigation in the context of establishing a reputation for establishing a reputation, and conducting research on CSR activities that are essential to the essential activities of companies. The survey conducted a survey on behalf of the National Center for Adult Women and Girls and Girls ' Generation, using the final round of Section 305 to develop a series of findings, including the analysis of the feasibility analysis, feasibility analysis, reliability, correlation analysis, and factors analysis. A summary of the effects of research on corporate reputation on corporate reputation according to corporate CSR activities is as follows. 1st. Brand equity will have a positive effect on the Company's reputation. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 2st. Brand equity will have a positive effect on ethical responsibility. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 3st, the brand equity will have a positive effect on the benefit of the benevolent. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 4st, The theory that the influence of positive(+) will affect the company's reputation has a significant impact on both ethical and philanthropic factors. 5st. The ethical responsibility was found to have no effect on the usefulness of the brand between brand assets and corporate reputation. 6st. The philanthropic responsibility was partly attributable to the fact that there was a substitution between brand equity and corporate reputation. In sum, the company needs to prioritize its brand recognition before establishing its reputation, and the reason why it should be implemented is that the other elements of the brand equity should be evaluated with the presence of other elements of the brand equity, thereby ensuring continued compliance with continuous CSR activities. As a result, consumers expect to see the performance-based role of the company as a strategic and long-term perspective, as consumers want to see the CSR activity and the corporate reputation in a long-term manner, as opposed to the financial responsibility and legal responsibilities of the past, as opposed to the past.

• Knowledge Management Research
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• v.23 no.3
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• pp.89-109
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• 2022

Many companies are trying to enter into overseas markets to overcome the limited size of domestic markets. However, there are many barriers to enter the overseas markets such as difficulty to find buyers and make contract with them, payment risks, unfriendly foreign policies, and etc. Companies have used to various strategies to get opportunities of overseas markets. One of them is UN public procurement. Despite many advantages, limited number of companies are participating in the procurement. Individual governments are providing policies to support local companies to participate in the UN public procurement. However it is not easy to encourage firms, especially SMEs to participate in the procurement. This study is designed to analyze firm and product determinants of participating in UN public procurement. Based on literature reviews and empirical findings, this study shows social responsibility and global orientation can play an important role regarding the participation. In addition, the positive relationship between UN public procurement participation and sustainability in a given firm could be empirically supported. Last, we suggest combining country- and industry-level data to investigate UN public procurement participation as an interesting topic for future research. This study represents various determinants to encourage UN public procurement participation. They may contribute to enhance firm performance such as sustainability.

• Knowledge Management Research
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• v.24 no.3
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• pp.53-71
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• 2023

Environmental, Social, and Governance (ESG) refers to factors that are important for assessing a firm's social and environmental effect, as well as its governance standards. This paper investigates the relationship between ESG-based corporate governance and SDGs strategy implementation by discussing about incorporating ESG issues into corporate operations. It digs into the advantages and disadvantages of aligning corporate governance with the SDGs, demonstrating the potential for delivering long-term value for both firms and society as a whole. In this paper, we investigate ESG-Based Knowledge Management (ESG-KM), a knowledge management system that incorporates sustainability principles. More specifically, the paper investigates how the synergy between ESG-KM and ESG-Based Corporate Governance (ESG-CG) might influence firms' long-term value creation, stakeholder involvement, and sustainable decision-making. Finally, this paper investigates how public organizations might use knowledge management to improve the implementation and effect of ESG-CG principles, resulting in better sustainable outcomes. Public enterprises may support responsible decision-making, increase stakeholder involvement, and achieve long-term performance by linking ESG principles with corporate governance standards. The paper then explores how ESG-KM might help public firms integrate these concepts into their governance structures. The scientific novelty of this paper resides in its thorough investigation, realistic implementation methodologies, and novel combination of ESG principles, corporate governance, and knowledge management. Furthermore, by providing actionable insights and emphasizing the application of these concepts in the context of public enterprises, the paper makes a valuable contribution to the field of management, propelling the discourse on responsible and sustainable business practices in both the private and public sectors.

• Korea Trade Review
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• v.42 no.6
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• pp.69-85
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• 2017

In 2014, India legalized corporate social responsibility(CSR) for foreign companies and enforced it. Meanwhile, one of the Korean companies' concerns is that the turnover rate of employees is very high. Therefore, this study was conducted in four dimensions. First, Korean IT companies in India ought to work on CSR activities so this study investigates to see if CSR can reduce employee turnover rate. Second, the study is to verify whether job embeddedness plays mediating role in the relationship between CSR and 'intention to leave'. Third, the study is also to verify whether organizational identification plays mediating role in the relationship between CSR and 'intention to leave'. Lastly, the study is also to verify whether job embeddedness and organizational identification show dual mediation effect in the relationship between CSR and 'intention to leave'. The results of the study are as follows ; First, CSR does not make any significant effect on 'intention to leave'. Second, job embeddedness and organizational identification show dual mediation effect in the relationship between CSR and 'intention to leave'. So if Korean IT firms in India conduct CSR activities strategically, the activities can eventually reduce the propensity of 'intention to leave'. Based on the results, several implications on Korean IT firms are suggested for reducing the propensity of 'intention to leave' in India, effectively.

• Korean journal of communication and information
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• v.56
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• pp.237-256
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• 2011

The goal of this study is to examine consumers' cognition for the corporate social responsibility(CSR) and opinion to practical use of CSR on advertising (ex. corporate PR) in situation that CSR is treated with long-term and continuous activity in strategic marketing. The results of survey in this study are, first, the best effective method of CSR to introduce is TV or radio program placed first, internet came second, and followed by advertising. But the cognition process of CSR is internet palaced first in frequency. Thus it is very important to use of new media as a internet with regard to CSR. Second, respondents have thought positively about CSR and to practical use of CSR on advertising. But respondents answered that CSR is not enough though it's importance. Therefore marketers of companies is needed to transfer direction of CSR accord with consumers' liking and taste. Third, consumers have recognized that CSR in connection with characteristics core business of the companies. It is, image of company is not detached with CSR, more effective that CSR reflected characteristics of the company. Fourth, consumers have thought to active for CSR that the companies they like. Finally, these results are showed that is important brand management and corporate image management in strategic and macroscopic level include CSR.