• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.454-460
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• 2021

This study attempted to empirically analyze how the use of portal news is related with user's social credibility levels. 1100 subjects were sampled and online-surveyed. The amount of news usage and level of social credibility were measured respectively by the PNRBS(Portal News Readership Behavior Score) and SCI(Social Credibility Index) which were developed by the researcher. The results show that the relationship between scocial credibility and portal new use is not a linear but some V type. In terms of the mean score of social credibility index, non-portal news user is the highest while the light user is the lowest and the heavy user is the second highest.

• Journal of Internet Computing and Services
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• v.8 no.4
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• pp.137-147
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• 2007

As Web-based online communities are rapidly growing, the agents in social groups need to know their measurable belief of trust for safe andsuccessful interactions. In this paper, we propose a computational model of trust resulting from available feedbacks in online communities. The notion of trust can be defined as an aggregation of consensus given a set of past interactions. The averagetrust of an agent further represents the center of gravity of the distribution of its trustworthiness and untrustworthiness. And then, we precisely describe the relationship between reputation, trust, and averagetrust through a concrete example of their computations. We apply our trust model to online internet settings in order to show how trust mechanisms are involved in a rational decision-making of the agents.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.451-457
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• 2017

The purpose of this study was to investigate the effect of psychobiographical information on the attitude change toward mentally ill people. For this, 30 college students were randomly assigned to one group that received a psychobiographical information(PBI) and the other group a psycho-pathological information(PPI). Measures of attitude change were favorability, reliability, and social distance. The results were significantly different only in social distance between the two groups. Within each group, there was a significant change in favorability only in the psycho-pathological information group, and there was a significant change in the favorability, reliability and social distance in the psychobiographical information group. These results are significant in that they have empirically confirmed that a psychobiographical approach can be effective in changing attitudes toward mentally ill people.

• Korean Journal of Culture and Social Issue
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• v.14 no.1_spc
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• pp.427-468
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• 2008

This article examines the role and influence of educational achievement on Korean society and its future. Four major factors that associated with and influence educational achievement in Korea (i.e., trust, efficacy beliefs, quality of life, and societal transformation) are reviewed. First, the role of educational achievement on establishing a basis for trust in Korean society is examined. By reviewing studies of perception of Korean society, people and institutions, the importance of establishing trust in Korean society is outlined. Second, the role of efficacy belief in promoting educational achievement is examined. The importance of collective efficacy, at the adolescent, adult and political levels is emphasized. In addition, the concept and application of self-efficacy for teachers and parents is reviewed. Third, the role and influence of educational achievement on quality of life is outlined. Studies indicate that educational achievement plays an important role in improving the quality of life. The pressure to achieve, however, can have negative impact on stress and mental health and support systems need to be developed to alleviate their impact. Fourth, the future and prospects for Korean society through educational achievement is discussed. Through education, the importance of bridging the divide with North Korea is an important agenda for the future of Korean society. Finally, the importance of indigenous psychological perspective in understanding Korean society and providing direction for the future is discussed.

• Korean Journal of Culture and Social Issue
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• v.27 no.3
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• pp.285-303
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• 2021

The purpose of this study was to investigate the reliability and validity of the Korean version of the zero-sum belief scale among a sample of Korean adults. The original scale was developed by Różycka-Tran, Boski, and Wojciszke (2015) based on the Belief in a Zero-Sum Game (BZSG) model. A total of 508 participants (252 college students and 256 non-student adults) completed an online survey comprised of the scales of zero-sum belief, social trust, subjective socioeconomic status, individualistic-collectivistic tendencies, and social comparison orientation. Results of the exploratory factor analysis and the confirmatory factor analysis indicated that zero-sum belief scale has one factor. The internal consistency of the zero-sum belief scale was good. The Zero-sum belief scale did not have a significant relationship with social trust and subjective socioeconomic status. However, the scale was positively associated with vertical individualistic and vertical collectivistic tendencies and negatively associated with horizontal collectivistic tendencies. There was no significant relationship between zero-sum belief and horizontal individualistic tendencies, but there was a significant positive relationship between zero-sum belief and social comparison orientation. However, the results from the college student sample and the non-student adult sample were different. Lastly, this study could facilitate future research on zero-sum belief in South Korea, and future studies are needed to reveal the predictors and effects of zero-sum belief.

• Information Systems Review
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• v.18 no.1
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• pp.105-124
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• 2016

This study conducts an empirical analysis to show the effect of social influence and cloud service system quality on the continuous use of cloud service. In particular, this study focuses on the control effects of collectivism in South Korea and China. The research model is designed based on the technology acceptance model and SERVQUAL service quality model of PZB. The factors that influence the cloud service customers in China and South Korea are also analyzed. This study has several practical implications for consideration by South Korean cloud service vendors who plan to enter the cloud service industry in China.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.585-590
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• 2007

기업과 소비자간 일대일 상호작용을 가능하게 하는 전자상거래의 기술적 발달을 통해 소비자에게 더 나은 웹 경험을 제공하기 위해 개인화 서비스를 제공하고 있다. 개인화 추천을 수행하기 위해서는 추천을 받을 사용자와 유사한 다른 사용자들의 선호도를 반영하는 협업 필터링 기법이 많이 활용되고 있으며, 많은 사이트들이 추천을 받은 사용자에게 유사한 사용자들을 보여주어 사회망 연결을 위한 기회를 제공하고 있다. 본 연구에서는 웹 기반 개인화 추천 시스템을 이용하여 사용자에게 효과적으로 제품을 추천하기 위해서, 사회적 실재감(Social Presence)이 추천시스템의 만족도에 미치는 영향에 관하여 연구하고자 한다. 또한, 사회적 실재감을 높이기 위한 방안으로 사회망(Social Network) 데이터의 제시를 통해 다양한 차원의 사회적 실재감과 추천시스템에 대한 만족도 및 신뢰간의 영향관계를 분석한다. 이를 위해 실험집단을 나누어 세 가지 차원의 사회적 실재감을 부여하고, 집단간의 추천 시스템에 대한 신뢰와 만족도간에 차이가 있는지를 분석하였다.

• Journal of agricultural medicine and community health
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• v.37 no.3
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• pp.131-144
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• 2012

Objectives: This study was performed to identify the associations of empowerment and social capital (such as social participation and trust) with self-rated health in Korean communities with poor health. Methods: This study used the data from community health interviews conducted at 29 administrative sections (dong, eup, or myeon) with high mortality from August to October in both 2010 and 2011 as part of the Health Plus Happiness Plus Projects in Gyeongsangnam-do Province. The study subjects comprised 6,383 individuals composed of approximately 220 adults randomly sampled from each administrative section. The empowerment was measured with five-point Likert scale responses to seven perceived control questions (two at the individual level, five at the community level). The social participation was measured with 'participation in formal and/or informal group' and trust using responses to three questions about trust of others. Results: The high empowerment scores at both individual and community levels, social participation in informal groups, and high trust level had independent and significant associations with good self-rated health after adjusting for socio-demographic factors (sex, age, marital status, occupation, and food affordability) and health behaviors (smoking, alcohol drinking, and exercise) in the logistic regressions. There were weak but significant associations among empowerment, social participation, and trust levels. Conclusions: Empowerment, social participation, and trust were weakly inter-related and significantly associated with self-rated health. More studies are warranted for empowerment and other social capital indices in health promotion.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1621-1632
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• 2001

본 연구는 소비자의 실제적인 의복 소비 행동을 설명할수 있는 가치 개념을 제시하기 위하여 의복 소비가치의 구체적 유형을 밝히고, 적합하고 신뢰성 있는 의복 소비가치 척도를 구성 할 수 있는 기초자료를 제시 하고자 하였다. 본 연구에서는 Sheth(1991)의 소비 가치 이론과 의류학 및 소비자 행동분야의 다양한 이론을 토대로 초점집단면접(Focus Group Interview)을 통하여 소비가치에 대한 탐색적 접근을 시도한 결과를 논의하였다. 의복의 구매와 착용의 선택상황에 영향을 미치는 소비가치는 Sheth(1991)의 5가지 소비가치 유형인 기능적 가치, 사회적 가치, 감정적 가치, 진귀적 가치, 상황적 가치 및 의복제품의 특성에 따른 자기표현적 가치로 분류되었다. 기능적 가치는 물리적 속성, 물리적 기능, 도구적 성과와 관련되었으며, 사회적 가치는 사회계층, 준거집단, 인구통계 적 특성 집단, 문화-민족적 집단과의 관련성 에 대 한 가치로 구성되었다. 감정적 가치는 긍정적, 부정적 감정 및 심미성 요인으로 구성되었으며, 진취적 가치는 다양성추구행동 요인 및 유행성의. 새로움 추구 요인과 관련되었다 또한 상황적 가치는 의복착용상황, 구매상황, 커뮤니케이션 상황으로 구성되었으며, 자기표현적 가치는 성격, 이미지 표현, 개성추구, 유행추구 등의 요인으로 구성되었다. 본 연구의 이러한 결과를 바탕으로 소비가치에 대한 양적 연구를 실시한다면, 보다 객관적인 구조를 파악하고 신뢰성 있는 측정 문항을 개발할 수 있을 것이다.

• The Korean Journal of Elementary Counseling
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• v.11 no.3
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• pp.351-369
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• 2012

The purpose of this study is to examine the psychometric properties of the Korean Children's Rejection Sensitivity Questionnaire (K-CRSQ). In order to investigate the reliability and validity of the K-CRSQ, the data were collected from 286 elementary students. The results are as follow : Internal consistency and test -retest reliability of the K-CRSQ were .83~.89, .72~.79, respectively. To test the convergent and discriminant validity, participants were separated into two samples and administered the K-CRSQ and ten validity indices. The correlation of K-CRSQ and validity indices scores suggested that the convergent and discriminant validity are high. High rejection sensitivity group revealed high score on intentional attribution, depression, anxiety, and aggression. In contrast, low rejection sensitivity group revealed high score on self-esteem, perceived competence, and social support. The results were compared with previous studies and the implication and limitation were discussed.