• Journal of Intelligence and Information Systems
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• v.15 no.1
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• pp.123-140
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• 2009

Collaborative filtering recommends products using customers' preferences, so it cannot recommend products to the new customer who has no preference information. This paper proposes a novel approach to new customer recommendations using the social network analysis which is used to search relationships among social entities such as genetics network, traffic network, organization network, etc. The proposed recommendation method identifies customers most likely to be neighbors to the new customer using the centrality theory in social network analysis and recommends products those customers have liked in the past. The procedure of our method is divided into four phases : purchase similarity analysis, social network construction, centrality-based neighborhood formation, and recommendation generation. To evaluate the effectiveness of our approach, we have conducted several experiments using a data set from a department store in Korea. Our method was compared with the best-seller-based method that uses the best-seller list to generate recommendations for the new customer. The experimental results show that our approach significantly outperforms the best-seller-based method as measured by F1-measure.

• Journal of International Area Studies (JIAS)
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• v.14 no.1
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• pp.77-106
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• 2010

As for the matter of guardianship-benefit network which has been at the heart of the discussion of power elites and clan politics in Kazakhstan, it has been often maintained that it is basically formed by the framework of the regional and descent connection net called Zhuz or at least it has been heavily under Zhuz's influence. But it is pointed out that the controversy of Zhuz suffers from a lot of limitations in explaining the surface of power elites in the recent process of political changes and the rearrangement of power relations. Consequently, this paper tried to take a closer look at the matter focusing on the social backgrounds of elites from Junior zhuz, who have been estimated to be relatively pushed back in terms of the advancement into the central power. As a result, it was found that the backgrounds of clan and tribe origin within Zhuz couldn't have any foundation to be seen as a decisive element through which they could grow into power elites. The phenomenon of Kazakhstani elites is a legacy of concrete historic situations. The important consideration points for analyzing the emergence of elites which could be applied to a nomadic and traditional society can hardly be an invariable framework for analyzing modern elites since independence. Since 2000, Kazakhstan has experienced economic changes including privatization due to the absolute strengthening of presidential influence which turned into a foundation for a new authoritarian system, the rearrangement of the inner circle of power, and their decisions. These changes in situations have had profound effects on the character of power elites. The phenomenon that clandestine connections have shown their appearances as they have gotten intertwined with various factors, in particular, in the economic field which has been heavily under Junior zhuz makes us convinced that the elite organization in Kazakhstan has always been the product of political and economic changes. In reality, the behaviors of elites were the outcome continuously reflecting environmental situations surrounding them, and those situations lie in a complicated and multiple-layered connection net. Therefore, it is believed that having interests in elites' social backgrounds and maintaining many pieces of information on them will be able to be a more useful approach to analyzing the elite society in the future in that interests in their social backgrounds become an informant of various network formation nets which reflect real situations.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.198-212
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• 2013

The objectives of the study are: 1) to explore the affecting factors on job search intention among expectant graduates from university and 2) to analyze their causal relationships. For the objectives, the Structural Equation Modeling was run using: AMOS 18.0 program. The analysis included total of 231 senior students from three national universities located in non-central regions. The main results are follows as: first, job search network showed a significant and positive indirect effect on job search intention implying the mediating roles of job search attitudes and job search efficacy. Second, job search attitudes and job search efficacy had positive and significant effects on job search intention. Third, job search constraints had a negative effect on job search attitudes, and job search network and job search constraints were positively associated with job search efficacy. Fourth, higher job search network and higher job search efficacy increased the levels of job search clarity, respectively. These results implied that the improvement of job search efficacy, positive attitudes toward job search and the security of social network for job are meed for expectant graduates from university.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.541-548
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• 2020

Interest in emotions continues to rise around the world, including Korea, and in recent years, new styles such as new-tro, a new term referring to 'gaem-seong' of the social networking service generation, have emerged. Considering the strong influence of emotion on time and the environment, it is necessary to recognize the public's emotion about the current new style. Thus, in this study, 12 emotional vocabulary words were selected from the nine products applied with the new-tro style: want, cute, happy, pleasure, unique, cool, stylish, pretty, fun, like, joy, and special. According to the analysis of the survey, men's emotions were higher in order of "funny-cute-happy," and women's emotions were higher in order of 40s, 30s, 50s and 20s. Emotional vocabulary extracted from this study can be used to evaluate the sensitivity of objects to which the new-tro style is applied and will be utilized as specific emotional evaluation data through the analysis methods presented.

• Journal of the Korean Data and Information Science Society
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• v.25 no.2
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• pp.373-384
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• 2014

Data mining is to clarify pattern or correlation of mass data of complicated structure and to predict the diverse outcomes. This technique is used in the fields of finance, telecommunication, circulation, medicine and so on. In this paper, we selected risk factors of respiratory diseases in the field of medicine. The data we used was divided into respiratory diseases group and health group from the Gyeongsangbuk-do database of Community Health Survey conducted in 2012. In order to select major risk factors, we applied data mining techniques such as neural network, logistic regression, Bayesian network, C5.0 and CART. We divided total data into training and testing data, and applied model which was designed by training data to testing data. By the comparison of prediction accuracy, CART was identified as best model. Depression, smoking and stress were proved as the major risk factors of respiratory disease.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.3
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• pp.35-46
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• 2016

Social network services (SNS) that help to build relationship network and share a particular interest or activity freely according to their interests by posting comments, photos, videos,${\ldots}$ on online communities such as blogs have adopted and developed widely as a social phenomenon. Several researches have been done to explore the pattern and valuable information in social networks data via text mining such as opinion mining and semantic analysis. For improving the efficiency of text mining, keyword-based approach have been applied but most of researchers argued the limitations of the rules of Korean orthography. This research aims to construct a database of non-standard Korean words which are difficulty in data mining such abbreviations, slangs, strange expressions, emoticons in order to improve the limitations in keyword-based text mining techniques. Based on the study of subjective opinions about specific topics on blogs, this research extracted non-standard words that were found useful in text mining process.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.153-158
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• 2018

Fundamental problems of e-commerce are exaggerated advertising of products, lack of trust in products or suppliers, and false reviews. As a solution, I have merged the concept of trust service embedded in social network service(SNS) with commercial domain to develop a new type of service called "Reliable SNS Commerce Service". The contents developed in this paper are as follows: first, online community functions for users to provide services; second, commerce functions; and third, functions for linking SNS and commerce. Through the reliability information presented in this paper, the seller provides more reliable and objective purchase information to the buyer about the sales items, thereby contributing to the sales by increasing the probability of the actual purchase. The buyer can purchase the higher-quality products with confidence. The service providers can gain the reputation as a reliable site for purchasing members. In conclusion, this paper provides a positive effect to all the participants, which will contribute to the development of a new commerce market and activation of electronic commerce.

• Human Ecology Research
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• v.62 no.2
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• pp.217-231
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• 2024

The aims of this study were to identify (a) the social network contact frequency of the elderly with children, relatives, and friends; (b) the impact of contact frequency (face-to-face/non-face-to-face) on life satisfaction of the elderly; and (c) the moderating effect of digital capabilities of the elderly on the relationship between social contact frequency and life satisfaction. Data were obtained from the National Survey of Older Koreans 2020. The sample comprised 6,119 adults aged 65+ who were in single or couple households. The principal findings were as follows. First, couple households, higher levels of education, and better health status increased life satisfaction of the elderly. Second, the higher the frequency of face-to-face contact with children and the higher the frequency of non-face-to-face contact with friends, the more positive the effect on life satisfaction of the elderly. Third, the interaction effect of the digital capabilities of the elderly differed according to children, relatives and friends. There was a significant and positive moderating effect on the relationship between life satisfaction and the frequency of face-to-face/non-face-to-face contact with children and the frequency of face-to-face contact with relatives. Conversely, there was a significant negative effect on the relationship between life satisfaction and the frequency of face-to-face/non-face-to-face contact with friends. By examining the impact of non-face-to-face contact on life satisfaction of the elderly in the era of digital transformation, the findings have significance in that they provide basic data to support policies and education programs aimed at improving the digital capabilities of the elderly.

• Journal of Convergence for Information Technology
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• v.12 no.3
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• pp.85-107
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• 2022

This study is to analyze the induced effect, network connectivity, and network visualization of the water transportation industry on the overall economy in relation to all industries. For this, various inducement coefficients of the water transportation industry are analyzed using industry linkage analysis and unit structure matrix, and network visualization analysis is performed using network connectivity and NetDraw using Ucinet 6 that utilizes unit structure matrix and inverse matrix function. As a result of the study, analysis results of input coefficient, production inducement coefficient, value-added inducement coefficient, and inter-industry chain effect were presented as various inducement coefficients in the water transportation industry. content was presented. Through this study, the current position and status of the water transportation industry and its relationship with all industries were confirmed, and the strategic relationship with which industries it should be presented was presented. In the future, it is necessary to further analyze the current status and trends of various induced effects, connectivity (centrality), and network visualization analysis using industry-related analysis published since the 2000s.

• Journal of the Korean Institute of Landscape Architecture
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• v.47 no.3
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• pp.39-48
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• 2019

This research is based on the analysis of in-depth interviews of designers who participated in the design of the Yeonnam-dong section, which was completed in 2016. The case study site has received many domestic and foreign awards and is receiving very positive reviews from actual users. 53 concepts were derived from the open coding of the ground theory methodology. Thirty-four higher categories incorporated the concepts and 18 higher categories that reintegrated them. Later, the six categories of the ground theory were interpreted as the paradigm, and it was determined that the aspects of 'will of client' and 'work efficiency', 'site resources' and 'field manager's specialty' were the categories that had the greatest positive impact on the park construction. The key category of this park's construction was interpreted as "a park-construction model with active empathy and communication." The results of the study and are linked to the following research proposals. First, the need to improve the trust between the client and the landscape designer and the need to improve the customary administrative procedures; second, the importance of the input of landscape experts into the park construction process; third, the importance of all efforts to develop the design; fourth, the importance of on-site circular resources and landscape preservation; and fifth active social participation to increase the opportunity. This study, which seeks to grasp the facts that existed behind the park's construction, which received excellent internal and external evaluations, and has a qualitative, objective and structural interpretation of the social network related to the park's construction, in contrast to the conventional quantitative post-evaluation. It is expected that the administration and system improvements related to landscaping will be further improved through the continuation of in-depth post-evaluation studies.