• Journal of Digital Convergence
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• v.10 no.8
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• pp.119-133
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• 2012

Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.

• The Journal of Society for e-Business Studies
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• v.13 no.3
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• pp.153-171
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• 2008

Center of labor power was moved from physical labor to knowledge labor on modern knowledge society comparing with past industrial age, but dramatic result is not appearing in knowledge worker's productivity. "Peter F. Drucker" called "father of modern business management" is essential factor of knowledge labor based on expert, performance, concentration, own administration official, second half of life. And studied about task, reform, autonomy, education, quality, relation of information communication that is knowledge worker's productivity determinant factor. As research result, was expose that relativity is high by performance>concentration>own administration official>expert, second half of life in essential factor of knowledge labor. Specially, all productivity determinants and effect factor were performance by result to knowledge worker. Therefore, knowledge worker can expect formation's target and performance though search and practical use of continuous information are achieved in own field.

• Journal of Distribution Research
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• v.9 no.2
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• pp.45-73
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• 2004

The goal of this study is to broaden our understanding about the antecedents for job turnover intention of salesforces. In addition to the previously studied antecedents such as job performance, satisfaction, organizational commitment, in this study we are particularly interested in the variable of alternative attractiveness which is often studied in social exchange theory, Thus, we suggest a model with a new antecedent for job turnover intention by introducing alternative attractiveness. We collected and analyzed the data from the survey on the 178 salespeople at the life insurance companies. We find the alternative attractiveness as an significant antecedent for the turnover intention. Specifically, the more attractive the alternative the greater the intention of turnover. However, we also find that the salesforces are less attracted to the alternative if they are satisfied with their works, Therefore, we believed this research can be a seminary work with the relational perspective for the studies of salesforce management.

• Journal of Korean Society of Forest Science
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• v.100 no.4
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• pp.698-707
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• 2011

Over the past 10 years, South Korea has implemented various plantation projects including the Pine Restoration Project in Tujiin Nars and the desertification prevention forestation in Lun soum. This study has evaluated the implementation feasibility on the small-scale A/R CDM projects in Mongolia through which carbon emission credits can be secured. Characteristics, pros and cons, economic feasibility, and project execution feasibility were compared among three possible sites, Khyalganat, Tujiin Nars, and Lun soum. Among the three evaluated sites, Tujiin Nars has the better condition in tree growth, economic feasibility, and the applicability of experience than the other two sites. A/R CDM project in Mongolia, which has a great environmental benefit of combating desertification, is expected to have some effectiveness such as lowering costs from credit benefit, sustainable management by villagers, contribution to communities, investor's contribution to society and achievement of green image, and strengthening forestry cooperation between Korea and Mongolia.

• Journal of Korean Library and Information Science Society
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• v.48 no.3
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• pp.303-331
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• 2017

Local Arts Organization has performed various events in the provinces such as performances, exhibitions, competitions, and festivals, has been a place where local artists share information of arts, and has contributed greately to the development of art culture in the provinces for a long time. Records of Local Arts Organization are historical records showing the level and value of past and present local cultural arts, so systematic management and preservation is necessary. Also, since the records of Local Arts Organization are high in interest and demand of users, exhibition services are needed to show them effectively. Therefore, this study shows how to construct a Local Arts Organization based on CollectiveAccess, which is open software, to manage Local Arts Organization and provide exhibition services.

• Journal of the Korean Society for information Management
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• v.21 no.4 s.54
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• pp.329-352
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• 2004

In this knowledge-based society of this age, librarianship takes a professional position and requires essential principles of ethics that has to be observed. Therefore, library associations and professional communities all over the world have released criteria and code of ethics to make their professional positions to keep. This research investigated and analyzed the codes of ethics for librarians in United States, Great Britain, Japan, and South Korea which are based on the mission of each library of each country. Based on these analysis and comparison, this research proposed more advanced codes of ethics for South Korea. The proposed model of codes of ethics consists of two parts: ethics for information and ethics for professional positions. The ethics for information contains six essential elements: equal access and services for information, denial of inspection, protection of privacy, neutralization of librarian, and security of intellectual freedom. The ethics for professional positions consists of 8 essential aspects: exclusion of personal benefit, continuous efforts for developing knowledge, keep the professional position, conflicts between professional task and organization, relationship with co-workers, ensure the conditions of rights and welfare for employees, cooperations among libraries, and contribution for creation of new culture.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.233-244
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• 2022

One of the most noteworthy topics in recent corporate management is ESG(Environmental, Social, Governance). Although there are many companies that have declared ESG management, KT has declared full-fledged ESG management in 2021 and is sharing its sustainable management strategy with stakeholders. In addition, KT is strengthening ESG management by issuing ESG bonds for the first time in the domestic ICT industry. At a time when the information technology industry became more important due to COVID-19, this study attempted to examine KT's ESG management goals and strategies by dividing them into environmental, social, and governance areas. KT was aiming to achieve environmental integrity through 'environmental management', 'green competence', 'energy resources', and 'eco-friendly projects' in the environmental field. In addition, in the social field, genuine creating social value was pursued through 'social contribution', 'co-growth', and 'human rights management'. Finally, in the governance area, it was aiming for a transparent corporate management system to pursue economic reliability through 'ethics and compliance' and 'risk management'. In particular, KT was promoting its own ESG management by promoting strategies to solve environmental and social problems using AI and BigData technologies based on the characteristics of a digital platform company. This study aims to derive implications for ESG strategy establishment and ESG management development direction through KT's ESG management case in relation to ESG management, which has emerged as a hot topic.

• Management & Information Systems Review
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• v.34 no.5
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• pp.1-21
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• 2015

This study is to testify whether according to the variables of population statistics there emerge differences in the ethical leadership, ethical climate, organizational citizenship behavior and LMX by Social Entrepreneurs. For this we have performed survey 652 social entrepreneurs at authorized Social Enterprises. The results of analysis are as follows. First, it was analyzed that the sub-factors of the ethical leadership, such as contribution and integrity by Social entrepreneurs have revealed significant difference according to gender. Also the sub-factor of ethical climate, such as utilitarianism has revealed significant difference by gender, too. The analysis result signifies no significance in OCB, LMX. Second, there were significant difference in the sub-factor of ethical leadership such as integrity, the sub-factor of ethical climate such as, utilitarianism, the sub-factor of OCB such as effectiveness, and LMX by religious. Third, the analysis result signifies no significance in ex-work place, whether they worked at Social enterprise or not. Finally, as the result of our analysis whether there are any differences according to gender, religious, and ex-work place of the Social entrepreneurs in the ethical leadership, ethical climate, OCB, and LMX by Social entrepreneurs, it was revealed that there are some significant. This study emphasizes the importance of ethical leadership, ethical climate, OCB and LMX. It reveled these variables have differences by demographic characteristics of Social entrepreneurs. In conclusion, this study suggests that the consideration of the variables of population statistics according to the various variables about Social enterprise.

• Journal of Climate Change Research
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• v.1 no.2
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• pp.97-107
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• 2010

A forest project for the sequestration of carbon dioxide helps to reduce the concerntration of greenhouse gas in atmosphere and provides various co-benefits. A lot of forestry-based carbon offset programs have been developing for the purpose of CSR(Corporate Social Responsibility), voluntary GHG emission reduction, and regulatory context etc. in worldwide. We studied major characteristics - project type and criteria, additionality, credits, permanence, carbon accounting and monitoring, co-benefit - of advanced forest carbon offset programs. Also, we tried to comprehend the direction and basic elements to design a domestic program.

• International Commerce and Information Review
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• v.16 no.4
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• pp.409-437
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• 2014

The purpose of this study is to present the specific ways of successful localization by analyzing the success and failures case for localization within the framework of the strategic models through a theoretical background and strategic models of localization. The strategic models of localization are divided by management aspects such as the localization of product and sourcing, the localization of human resources, the localization of marketing, the localization of R&D, harmony with a local community and delegation of authority between headquarters and local subsidiaries. The results, by comparing and analyzing the success and failures case for localization of individual companies operating in India, indicate that in terms of localization of product and sourcing, there are successful companies which procure a components locally and produce a suitable model which local consumers prefer and the failed companies which can not meet local consumers' needs. In case of localization of human resources, most companies recognize the importance of this portion and make use of superior human resource aggressively through a related education. In case of localization of marketing, It is found that the successful companies perform pre-market research & management and build a effective marketing skills & after service network and select local business partner which has a technical skills and carry out a business activities, customer support, complaint handling with their own organization. In terms of localization of R&D, the successful major companies establish and operate R&D center to promote a suitable model for local customers. In part of harmony with a local community, it shows that companies which made a successful localization understand the cultural environment and contribute to the community through CSR. In aspect of delegation of authority between headquarters and local subsidiaries, it is found that most of Korean companies are very weak for this part. there is a tendency to be determined by the head office rather than local subsidiaries. Implication of this thesis is that Korean enterprises in India should carry forward localization of products and components, foster of local human resource who recognize management and system of company and take part in voluntary market strategy decision, wholly owned subsidiary, establishment and operation of R & D center, understanding of local culture and system, corporate social responsibility, autonomy in management.