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A Study on the Application of SPA brand to BI Color and User Preference (SPA 브랜드의 BI 색채 적용 현황과 사용자 선호도 조사)

  • Park, Han Na;Paik, Jin Kyung
    • Design Convergence Study
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    • v.17 no.2
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    • pp.45-57
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    • 2018
  • Sales for SPA brand names of private label apparels are on the rise in the domestic clothing market. The aim of this study is to analyze the characteristics of SPA brands and how each color system is proposed within the BI system. In this study, 8 brands were selected as the most popular SPA brands in Korea and abroad with stores based on brand power and sales and preference by consumers. Therefore, among information factors such as brand identity (BI) and color characteristic. sign system, package, and environmental factors, buildings facade and interior design of eight brands were investigated. Research into color application of BI revealed that four brands used red colors with different tones with different identity differentiation. For the other four brands, the company applied BI designs that gained the brand's character such as a black-and-white or dark blue one. Thus, it is considered important to select BI color in order to differentiate and enhance preferences in brand identity.

Branding for TV Channel Focusing on Well-being Lifestyle of Green Consumers (그린 소비자를 위한 웰빙 라이프 스타일 채널 브랜드 제안)

  • Kim, Ye Ji;Paik, Jin Kyung
    • Design Convergence Study
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    • v.15 no.3
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    • pp.117-131
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    • 2016
  • The introduction of comprehensive programming channels has led to a diversity in the viewers' tastes and excessive competition between TV channels. Demand for channels on well-being is also increasing, due to the well-being and green consumption trends. This study conducted a case study on domestic and international channel branding strategies as well as an analysis on Korean channels focusing on well-being and lifestyle and found that there are no TV channels which provides comprehensive well-being information on food, clothing and housing at the moment in Korea. This study further discovered that information on such topics are currently provided in a tidbit fashion via educational or entertainment programs. Therefore, this study presented strategies for a well-being lifestyle channel brand and designed the brand mark and a station ID for the channel. This study conducted a survey targeting 50 men and women over 20 who have participated in environment-related projects for an objective verification of the channel brand strategies and design. The survey showed that the respondents were generally positive towards the necessity of the channel and of the content presented by this researcher. Some of the respondents, however, pointed out that the readability of the brand mark needs to be improved. This was reflected in the improved design and a survey comparing the two designs showed positive results. The results of this study will contribute to the launch of a well-being lifestyle channel targeting green consumers in the future.

A Deep Learning Performance Comparison of R and Tensorflow (R과 텐서플로우 딥러닝 성능 비교)

  • Sung-Bong Jang
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.487-494
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    • 2023
  • In this study, performance comparison was performed on R and TensorFlow, which are free deep learning tools. In the experiment, six types of deep neural networks were built using each tool, and the neural networks were trained using the 10-year Korean temperature dataset. The number of nodes in the input layer of the constructed neural network was set to 10, the number of output layers was set to 5, and the hidden layer was set to 5, 10, and 20 to conduct experiments. The dataset includes 3600 temperature data collected from Gangnam-gu, Seoul from March 1, 2013 to March 29, 2023. For performance comparison, the future temperature was predicted for 5 days using the trained neural network, and the root mean square error (RMSE) value was measured using the predicted value and the actual value. Experiment results shows that when there was one hidden layer, the learning error of R was 0.04731176, and TensorFlow was measured at 0.06677193, and when there were two hidden layers, R was measured at 0.04782134 and TensorFlow was measured at 0.05799060. Overall, R was measured to have better performance. We tried to solve the difficulties in tool selection by providing quantitative performance information on the two tools to users who are new to machine learning.

Performance analysis of tunnel scanning system based on Japanese performance evaluation system (일본 성능평가 제도기반 터널 스캐닝 시스템 성능 분석)

  • Chulhee Lee;Jaemo Kang;Donggyou Kim
    • Journal of Korean Tunnelling and Underground Space Association
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    • v.25 no.4
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    • pp.331-344
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    • 2023
  • The performance of the existing tunnel scanning system was analyzed through the post-evaluation of NETIS (New Technology Information System) and Inspection Support Technology Performance Catalog. Suggestions for improvement and development direction of the tunnel scanning system were deduced. As new technology of Japan gave priority to providing user-centered information, it was possible to objectively compare and analyze the characteristics of various tunnel scan systems through post-evaluation of NETIS and standard test methods in the Inspection Support Technology Performance Catalog. Construction New Technology of Korea was centered on suppliers of technology certification, making it impossible to objectively compare the performance of tunnel scanning systems. The performance was compared and evaluated indirectly by comparing the specifications of the camera, which is a core device of Japan's tunnel scanning system. For the future development of tunnel scanning systems, high-resolution and fast exposure performance of cameras and corresponding high-intensity lighting devices are required. For this purpose, it is necessary to make an experimental environment in which the performance of the camera and lighting can be analyzed indoors.

A Study on the Development of Interior Design Service for Autonomous Vehicles - Focusing on STEEP analysis Techniques - (자율주행차 인테리어 디자인서비스 개발연구 - STEEP 분석 기법을 적용한 사례 중심으로 -)

  • Kang, Taeho;Cho, Jounghyung
    • Journal of Service Research and Studies
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    • v.11 no.3
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    • pp.43-54
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    • 2021
  • This study focused on indoor spaces and convenience devices among vehicle interior designs suitable for the autonomous driving era, and presented an interior design model for future automobiles by applying the STEEP analysis method. The service design methodology is applied to deal with changes in display devices installed for the purpose of rearranging layouts and providing driver-centered information. Changes in types and installation locations of displays for various purposes such as connected and infotainment are expected. In particular, through this analysis, trends and experiences through indoor interior research in future self-driving cars will be studied, and subsequent studies will be used as basic data for actual development and application. Key drivers were extracted after deriving future trends linking the research project conducted in five stages to STEEP and consulting experts through FGI. Through this, it was later presented as a direction for indoor design. Through user-centered participatory design methods, emotional keyword derivation methods were used, summarized the derived drivers in five major trends in the future society, and each derived drivers were grouped to consider the relevant technology fields, and added elements to the autonomous driving level. This is an indoor ray viewed from the perspective of various social issues as well as personal tendencies in the future self-driving car industry.

Automatic 3D data extraction method of fashion image with mannequin using watershed and U-net (워터쉐드와 U-net을 이용한 마네킹 패션 이미지의 자동 3D 데이터 추출 방법)

  • Youngmin Park
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.825-834
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    • 2023
  • The demands of people who purchase fashion products on Internet shopping are gradually increasing, and attempts are being made to provide user-friendly images with 3D contents and web 3D software instead of pictures and videos of products provided. As a reason for this issue, which has emerged as the most important aspect in the fashion web shopping industry, complaints that the product is different when the product is received and the image at the time of purchase has been heightened. As a way to solve this problem, various image processing technologies have been introduced, but there is a limit to the quality of 2D images. In this study, we proposed an automatic conversion technology that converts 2D images into 3D and grafts them to web 3D technology that allows customers to identify products in various locations and reduces the cost and calculation time required for conversion. We developed a system that shoots a mannequin by placing it on a rotating turntable using only 8 cameras. In order to extract only the clothing part from the image taken by this system, markers are removed using U-net, and an algorithm that extracts only the clothing area by identifying the color feature information of the background area and mannequin area is proposed. Using this algorithm, the time taken to extract only the clothes area after taking an image is 2.25 seconds per image, and it takes a total of 144 seconds (2 minutes and 4 seconds) when taking 64 images of one piece of clothing. It can extract 3D objects with very good performance compared to the system.

The Usability Evaluation Indicators for Services Design Platform (서비스디자인 플랫폼을 위한 사용성 평가지표 연구)

  • Jung, Hoe Jun;Kim, Kwang Myung;Jo, Sun;Ko, Young Jun
    • Korea Science and Art Forum
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    • v.20
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    • pp.409-419
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    • 2015
  • Service Design Platform which has been developing under the sponsorship of the Ministry of Knowledge Economy is aimed at facilitating service design consultancy to carry out service design projects smoothly online. In the development process in order to verify and improve the usability of the platform, heuristic evaluations by usability experts along with usability test done by user participation are required. This study was conducted for the purpose of deriving appropriate evaluation areas and detailed evaluation indices prior to carrying out the heuristic evaluation. For the study, first, the concept of the service design platform was identified and the features of its component were analyzed. Second, based on literature study of standards which are related to usability evaluation indices, usability evaluation areas and indices were analyzed. Third, in order to establish and verify evaluation areas and indices which are appropriate for the evaluation, Delphi survey was conducted and its validity was verified. Through this study, evaluation indices with 4 evaluation areas and 45 detailed items were derived. Derived evaluation indices was made in the form of checklist and will be utilized for heuristic evaluation by usability experts.

Internet based Communication and Relationship (인터넷 기반 커뮤니케이션과 인간관계)

  • Hoon Jang
    • Korean Journal of Culture and Social Issue
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    • v.19 no.2
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    • pp.259-283
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    • 2013
  • It seems that Internet based communication has been settled down in everyday life. Internet based communication studies also have been done and they proposed that internet based communication modal differs from other communications modal. One of the major themes about internet based communication was the effect of internet based communication on relationships. Early studies suggested that internet has negative effect on life and relationships, although it has positive effect on economics and information distribution. Because there is relative anonymity, People and Researchers thought that people easily could be exposed to negative situations like pornography, instant relationship, negative reply and soon. However,Recently there have been on going un-solving arguments about effect of internet based communication.From the negative perspective, Internet based communication is negative to relationship, because internet based communication could displace face to fact communication and old off-line relationships. However, from the positive perspective, researchers focused on the motivation and purpose of internet users. In this paradigm, people could expand their life and relationships using internet because internet could remove the various restrictions for relationship. Moreover they also suggested that people could enlarge their relationships because they could easily disclose theirselves in anonymity. However, No conclusion has been drawn yet and there needs some organization of two standpoints. Accordingly, This study is integrating the two perspectives and proposing future direction of internet based communication and relationship.

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The Role of Ambivalence to Technology Adoption: Focusing on Metaverse Service Providers (양가적 감정이 신기술 기반 서비스 도입에 미치는 영향: 메타버스 서비스 제공자를 중심으로)

  • Boram Lee;Hyerin Kim;Saerom Lee
    • Knowledge Management Research
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    • v.24 no.3
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    • pp.149-172
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    • 2023
  • With the development of information technology, new technologies to be introduced in each industry are continuously increasing. This study aims to verify the influence of ambivalent emotions experienced when encountering new technologies, the coping strategies they induce, and their impact on the decision-making process of technology adoption Specifically, this research investigates the emotions and responses to new technologies in the situational context where service providers must deliver services based on new technology in environments where no such services have been developed previously. Furthermore, it seeks to verify the influence of coping responses on the intention to use services based on new technologies. To this end, this study investigated the ambivalent emotions and coping responses of financial sector workers to new financial services based on metaverse technology. As a result of the analysis ambivalance had a significant effect on all four coping responses (disengagement-oriented coping, denial, indecision and compromise). Among them, denial, which is an inflexible response, and compromise, which is a flexible response, had a significant positive effect on the intention to use, and disengagement-oriented coping and indecision had a significant negative effect on the intention to use. The results of this study confirm the user's metaverse acceptance factor and user-centered influence, and are expected to provide guidelines for the introduction of services to practical workers with academic significance.

Preliminary Study on All-in-JPEG with Multi-Content Storage Format extending JPEG (JPEG를 확장한 멀티 콘텐츠 저장 포맷 All-in-JPEG에 관한 예비 연구)

  • Yu-Jin Kim;Kyung-Mi Kim;Song-Yeon Yoo;Chae-Won Park;Kitae Hwang;In-Hwan Jung;Jae-Moon Lee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.5
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    • pp.183-189
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    • 2023
  • This paper proposes a new JPEG format, All-in-JPEG, which can include not only multiple photos but also various media such as audio and text by extending the JPEG format. All-in-JPEG add images, audio, and text at the existing JPEG file, and stores meta information by utilizing the APP3 segment of JPEG. With All-in-JPEG, smartphone users can save many pictures taken in burst shots in one file, and it is also very convenient to share them with others. In addition, you can create a live photo, such as saving a short audio at the time of taking a photo or moving a part of the photo. In addition, it can be used for various applications such as a photo diary app that stores images, voices, and diary text in a single All-in-JPEG file. In this paper, we developed an app that creates and edits All-in-JPEG, a photo diary app, and a magic photo function, and verified feasibility of the All-in-JPEG through them.