• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.517-528
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• 2016

This study attempted to explore and examine a new user experience (UX) research method for IoT products which are becoming widely used but lack practical user research. While user experience research has been traditionally opted for survey or observation methods, this paper utilized big data analysis method for user online reviews on an intelligent agent IoT product, Amazon's Echo. The results of topic modelling analysis extracted user experience elements such as features, conversational interaction, and updates. In addition, regression analysis showed that the topic of updates was the most influential determinant of user satisfaction. The main implication of this study is the new introduction of big data analysis method into the user experience research for the intelligent agent IoT products.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.481-488
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• 2016

This study is about comparing the mobile user experience of Facebook and Instagram which are most often used among the recent SNSs by the people in their 30s and under. This study analyzed the user experience level after dividing the user experience factors through the Creating Pleasurable Interfaces model, and suggested the mean analysis as well as the result of Wilcoxon rank test which is a nonparametric statistics method. As a result of study, the Display information visually factor in functional factor and the configuration of the main page in convenient factor were a statistically significant difference in the mobile user experience of Facebook and Instagram. It is expected that this study may help seeking the user experience factors to be promoted preferentially in a competitive situation through the statistical comparative evaluation of the experience of two SNS users.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.353-359
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• 2017

Diverse public institutions from Republic of Korea currently hold various policies regarding public design with close attentions. Thus, the primary goal of this study relies on analyzing relation between public design and user experience. In accordance with comprehensive understanding from literature researches, and the evaluation criteria of public design could be identified through diverse pilot researches and existing relative researches. Analysis regarding Shedroff's experiential elements and user-experience factors had been conducted based on an instance mentioned by Korea Association of Public Design. The field test was conducted among experienced users (100 individuals) through survey. The research could detect significant correlation between public design(accessibility, regionalism) and user experience(pleasurable, meaningful). The overall user satisfaction level has been remarked as 2.64 out of 5.0 despite vigorous policies. Even though the importance of esthetic aspects should not be disregarded, the priority of study should rely on identifying 'who' are the actual users and 'the way' they understand.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.917-925
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• 2009

본 연구는 실제 사용자 언어로서의 사용성 평가를 시도하기 위해 진행되었다. 기존의 획일화 된 잣대로서의 평가가 아닌, 사용자가 원하는 사용성 요소가 충족되었을 때의 지각되는 사용성에 대한 만족도를 알아보고자 한 것이다. 이에 본 연구에서는 사용자의 유형에 따라 제품 및 서비스의 인터페이스에 중요하다고 생각하는 사용성 요소가 다를 것이라고 가정한 뒤, 그 사용성 요소의 충족여부에 따라서 사용자의 주관적인 만족도가 다르게 나타날 것이라고 예상하였다. 이 연구문제를 위하여 혁신 수용의 사용자 유형 별로 가장 중요하다고 생각하는 사용성 요소를 추출하였다. 조기사용자는 사용성 요소 중 Affect의 사용성 요소를 가장 중요하다고 평가하였으며 후기사용자는 사용성 요소 중 Productivity의 사용성 요소를 가장 중요하다고 평가하였다. 이후 각각의 사용자 유형에 중요평가된 사용성 요소가 충족되거나 충족되지 않은 프로토타입을 제시한 뒤, 사용 경험의 만족도를 조사한 결과, 각 사용자 유형 내에서의 만족도는 충족여부에 따라 통계적으로 유의미한 차이를 보였으나, 각 사용자 유형 간의 만족도는 충족여부에 따른 통계적으로 유의미한 차이를 나타내지 않았다. 본 연구의 결과는 사용성평가를 평가자의 언어가 아닌 사용자의 언어로 측정하는 새로운 평가방식 개발의 기초자료로 활용될 수 있다. 또한 본 연구는 사용자 유형 별 중요하게 기대하는 사용성 요소의 결과를 제시함으로써 제품 및 서비스의 인터페이스의 개발에 있어 사용자 군 별 중요하게 고려되어야 할 속성들의 판단자료를 제공할 수 있다는 점에서 의의를 갖는다.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.389-395
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• 2021

This study aims to evaluate the user experience of leading handmade product market service applications, Etsy and idus. A survey about the apps was developed based on Peter Morville's user experience factors. The survey was conducted with eleven users from their 20s to 50s. In addition, problems were discovered through an in-depth interview and the resulting user experience problems were analyzed according to the five levels of Jesse James Garrett's user experience element framework. Our primary results for both apps suggest applying a universally accepted visual interface to improve the user experience, providing brief text to improve readability, avoiding repetitive delivery of similar functions in different information structures, and applying design patterns that are considerate of customers' culture and country. This study provides meaningful data to elevate handmade product platforms into global platforms by analyzing and providing improvements to their shopping experiences.

• Archives of design research
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• v.17 no.2
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• pp.289-300
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• 2004

Recently, web casting on the internet has been expanding in number and size. Web Casting is different from the conventional television broadcasting since it can transmit various types of information through multimedia and it also can include interaction between users and broadcasting server. User experience by interaction becomes more important. Therefore, it is needed to win over customers by supplying satisfied experience through creative and different services, especially when there are consider competitions among music casting sites. In order to know how to make customers satisfied, we have to try to inspect what real customers in the Web Sites are acting and thinking, namely 'customer experience'. The 'customer experience' means every experience what users are expecting, doing, thinking and feeling when they stay in the Web site and online. In this thesis, the evaluation Guideline for music casting websites is developed by understanding customer experience on the music casting websites. The process of understanding customer experience was implemented through user observation methods, such as web Diary, group interview, and questionnaire. As a result of the study, 67 evaluation Guidelines with weight rate in 6 categories which are searching music, listening music, music video, music broadcasting, music mailing and other contents are developed. It can be used to analyze strengths and weakness of music casting sites and to establish business strategy for the more satisfied customer experience.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.146-151
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• 2008

새로운 사용자 경험의 향상을 위해 UI 의 개선방안을 모색할 때, 기존에 수행해 오던 일반적 사용성 평가 방법만으로는 모바일과 같이 복합적 컨텍스트를 가진 서비스 이용환경을 파악하는데 적지 않은 한계가 있다. 가령 특정 Task 수행시 Lead Time 측정과 같은 계량화된 사용성 평가방법을 통해서는 실제 사용자의 컨텍스트를 고려한 사용성의 수준(혹은 오류의 수준)에 대한 분석이 어려운 반면, In-depth Interview 로 대표되는 통상의 정성적인 사용자 리서치 방법은 장애의 요인과 결과간의 논리적인 상관관계를 명확화하거나 실측적인 개선 성과로써 도출해 내는데 어려움이 있다. 본 연구에서는 정량적인 사용성 평가방법에 정성적인 사용자 리서치 수행기법 및 통계적 기법을 결합하여, 실측 가능하고 설득력을 가진 근거 데이터를 지지하는 한편 한계로 남겨져 왔던 행위결과에 대한 요인에도 적절한 인사이트를 제시할 수 있는 대안적 사용성 평가 방법을 제시하고자 한다.

• Journal of Digital Contents Society
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• v.18 no.8
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• pp.1475-1480
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• 2017

The flourishing China mobile e-book App market has caused a series of problems, for which enhancing the user experience become an urgent matter. As a whole, user experience is related to the five planes such as the device, platform, medium, form and content. However, to understand the user needs is the logical starting point of the whole process. Contextual interview has been conducted in this study, while four types of tasks such as discovering and accessing a target e-book, setting and experiencing the reading interface, listening to the e-book and reviewing and sharing were asked to perform during the process, which has resulted in relevant problems and unpleasant factors in user experience. Based on the aforementioned contents, guidelines for enhancing the user experience of China mobile e-book App has been summarized as a result.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.755-761
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• 2023

As digital transformation accelerates, the proportion of non-face-to-face services in financial services is also increasing. Recently, user experience has emerged to secure competitiveness in mobile services, and analysis techniques to improve user experience have emerged. User review data, one of the data used for quantitative evaluation, contains a lot of unnecessary information, which is time-consuming to derive improvement directions. Therefore, this study aims to develop a UX analysis system based on the hierarchy of UX needs by using a cosine similarity algorithm and analyze user review data of Kookmin Bank, Woori Bank, Kakao Bank, and Toss for verification. This study proved that the developed UX analysis system is a system that can effectively analyze UX through the analysis of user review data. The system of this study is expected to be easily used to identify improvement plans for the hierarchy of UX needs in an agile organization that needs to quickly reflect customer feedback.

• Industry Promotion Research
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• v.9 no.3
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• pp.155-161
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• 2024

This study investigates user experiences of reward-based mini-games, gamified elements within the domestic mobile commerce sector. Recently, gamification marketing strategies have been actively employed in mobile commerce services to attract customers, increase dwell time, and enhance revisit rates. Conducting research on user experiences of gamified elements, we quantified evaluations of how users perceive these elements within mobile commerce. Using enjoyment, immersion, rewards, value, and utility as criteria, we designed a questionnaire and conducted surveys, followed by 1:1 in-depth interviews with users aged 20 to 40. The experimental results highlight the need for strategies to increase user satisfaction in terms of enjoyment and immersion, as well as the necessity to enhance user experiences related to predictable reward systems and product exploration to facilitate product purchases. It is hoped that this study will provide insights for companies seeking to incorporate gamified elements into their marketing strategies and improve user experiences.