• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.110-119
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• 2013

Since the early 20th century photo based art and effort to creative experiment, to pursue the essence of creation to escape from stereotypes between form and media, expression and technology, has been continued persistently. Photomontage was born as an artistic attempt for the new representation. Basically photomontage is configured to visually emphasize the message as a work to produce new meaning by combining the various images that are intentionally selected. The photomontage as a visual art, dialectic of text and image that is to pursue a new format to be out the concept already existing, have been developed, the concept is similar to the modern multiple art. The value of photo montage is to explore of the photo, not limited to describe or reproduce as a deformation, the new possibilities for creative expression and the experience of the day-to-day operation for the implementation of the scheme.

• Journal of the Korea Computer Graphics Society
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• v.14 no.3
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• pp.31-46
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• 2008

The depth of field is the range that the objects inside of this range treated to be focused. Objects that are placed out of this range are out of focus and become blurred. In computer graphics, generating depth of field effects gives a great reality to rendered images. The previous researches on the depth of field in computer graphics can be divided into two major categories. One of them is the distributed ray tracing that samples the lens area against each pixel. It is possible to obtain precise results without noise if enough number of samples are taken. However, to make a good result, a great number of samples are needed, resulting in an enormous timing requirement. The other approach is the method that approximates depth of field effect by post-processing an image and its depth values computed using a pin-hole camera. Though the second technique is not that physically correct like distributed ray tracing, many approaches which using this idea have been introduced because it is much faster than the first approach. But the post-processing have some limitations because of the lack of ray information. In this paper, we first present an improvement technique that corrects the previous post-processing methods and then propose another one that accelerates the distributed ray tracing by using a radiance caching method.

• Journal of Distribution Science
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• v.10 no.3
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• pp.43-50
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• 2012

This study sets out to examine how a brand image that matches the advertising model has a positive impact on brand attitude and price fairness perceptions. We reviewed the constructs on the basis of previous studies and each of the concepts has been redefined. One such concept, "image congruence," refers to the harmony, fitness, and matching quality of images. For example, how well celebrity advertising model is matches the brand image shows image congruence. Results are summarized as follows: First, the congruence of brand image and sports advertising model has no significant impact on brand attitude certainty and persistence. Second, the individual's brand attitude certainty and brand attitude persistence has a positive impact on the perceptions of price fairness. Third, the congruence of brand image and sports advertising model has a positive impact on the perceptions of price fairness. The first and the third results suggest that the positive impact on the price fairness perceptions is temporary but it has insignificant effects on the formation of brand attitude causing ongoing purchases. In other words, in order to influence consumers' long-term confidence on the brand, improving the quality of products or services has to precede promotional strategies such as advertising. When an advertising model is inappropriate for the brand image, consumers perceive product price changes as a negative issue in the short term. However, in the long term, attitude formation such as consumers' repurchase intentions and word of mouth will be not affected. The second result suggests that an already existing positive brand attitude can contribute more positively to change the perceptions of price fairness. In particular, attitude persistence has greater influence than attitude certainty on the price fairness. It suggests that persistence issues such as the trading period and the frequency of transactions must be managed and controlled because they are more important than the certainty issues such as strength of belief or trust. For example, when a commercial model for expensive sporting goods matches up with the brand image, consumer feels less pressure on the price changes. However, it does not determine the consumer's repeated purchases or sustainable transactions and it also has no absolute impact on the brand trust. In other words, consumer brand attitude should be recognized and approached as a routine strategy in view of the result that it is of great value as a causal variable in the process of consumer decision-making.

• Archives of design research
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• v.13 no.4
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• pp.137-144
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• 2000

Recently, we meet with the various information by unordered or multi-dimensional in the information society. And we need to get ability of systematically arrange and use that. In general, human brain have the most effective result for the transmission of meaning when recognize the information by their own characteristic and imagination. It was decided by organize and easily express of get at the heart of the keyword and interrelation for take the information and represent own idea. It is the purpose of this paper to introduce the product designer for creativity get the radial thinking based on various information and can logically build the core keyword in the process of abstract the design concept by mind map and I increase understanding by a case study.

• Archives of design research
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• v.19 no.2 s.64
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• pp.217-228
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• 2006

It is obvious that the characteristics of the media are related with the visual expression found in film and video shots. It can be assumed that there would be unavoidable distortion when the space and objects are being framed into an image by the camera and that unavoidable distortion can be utilized for creative expression. Therefore the relationship among the shape of filming zone, the structure of the image, and the strategies of disposition of camera, actors, and objects were studied in accordance with expressional attempts found in film and video images. The classified cases of the expressions found in film and video was studied from the view of the dispositions and movements of the physical elements such as camera, actors, and objects which made the designated expression possible. Finally the organization of method to arrange of the elements used for film within film zone was resulted as the expressional directing methods for filming. Later the usefulness of the method was tested by the application of the method in educational procedure and the evaluation of the analysis of the students' results.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.443-448
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• 2020

The purpose of research is identifying visual factors affecting purchase of convenient store packed-meals through mobile applications. Previous studies have not covered mobile applications on purchase of convenient store packed-meals and this inspired the research topic. Document analysis and online survey are mainly implemented and 4 visual factors; typography, product image, main color, brand logo have been set as a research variables. It is revealed that consumers recognize product image prior to the rest and their purchase intentions are most significantly affected by product image. In conclusion, the product image should encourage consumers to have expectation on packed-meal and need to deliver credibility at the same time. Hence, the application should be designed to solely spotlight product image to lead consumer's concentration on it. The research can be further expanded by including non-visual factors as its variables or increasing scale of survey samples.

• Proceedings of the Korean Information Science Society Conference
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• 2008.06b
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• pp.240-245
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• 2008

컴퓨터 그래픽스에서 많은 광원들을 포함하는 장면을 사실적으로 렌더링하기 위해서는, 많은 양의 조명 계산을 수행해야 한다. 다수의 광원들로부터 빠르게 조명 계산을 하기 위해 많이 사용되는 기법 중에 몬테 카를로(Monte Carlo) 기법이 있다. 본 논문은 이러한 몬테 카를로(Monte Carlo) 기법을 기반으로, 다수의 광원들을 효과적으로 샘플링 할 수 있는 새로운 중요도 샘플링 기법을 제안한다. 제안된 기법의 두 가지 핵심 아이디어는 첫째, 장면 내에 다수의 광원이 존재하여도 어떤 특정 지역에 많은 영향을 주는 광원은 일부인 경우가 많다는 점이고 두 번째는 공간 일관성(spatial coherence)이 낮거나 그림자 경계 지역에 위치한 픽셀들은 영향을 받는 주요 광원이 서로 다르다는 점이다. 제안된 기법은 이러한 관찰에 착안하여 특정 지역에 광원이 기여하는 정도를 평가하고 이에 비례하게 확률 밀도 함수(PDF: Probability Density Function)를 결정하는 방법을 제안한다. 이를 위하여 이미지 공간상에서 픽셀들을 클러스터링(clustering)하고 클러스터 구조를 기반으로 대표 샘플을 선정한다. 선정된 대표 샘플들로부터 광원들의 기여도를 평가하고 이를 바탕으로 클러스터 단위의 확률 밀도 함수를 결정하여 최종 렌더링을 수행한다. 본 논문이 제안하는 샘플링 기법을 적용했을 때 전통적인 샘플링 방식과 비교하여 같은 샘플링 개수에서 노이즈(noise)가 적게 발생하는 좋은 화질을 얻을 수 있었다. 제안된 기법은 다수의 조명과 다양한 재질, 복잡한 가려짐이 존재하는 장면을 효과적으로 표현할 수 있다.

• Journal of Digital Convergence
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• v.12 no.7
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• pp.371-378
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• 2014

We understand the real form with light and it make us to visualize the world. Hence, light have got a great influence on formative arts in many ways from ancient time to now. Invisible and substantial light is described by many representational tools in various way and project the illusion. Projected illusion caused the change in human and general social culture. For such a reason, the representation of light is most important issue without distinction of age, space and genre. Now we are faced with CGI light just same as real light. So we need to study about properties of CGI light representation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.1
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• pp.295-306
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• 2010

The company have get the most out of coupon that is very useful to draw on consumer with sensitive the price, low the br loyalty to induct the direct buying intention. The effect of the coupon is a hard fact to an aid of working out successful strategy by the results that many scholar studied for long time. But the results of research was centered upon examining to influence br image company's sales, gains for guessing exchange action of coupon. Antecedent researches of our country is a lot of coupon combination discount card for drawing on revisiting making new consumer. The purpose of the study is to identify how to influence br familiarity br image into intending purchase revisiting by coupon property. In this study, collage man, worker located in Seoul Kyunggi province were sampled by convenience sampling. As a result, Br familiarity br image affect affirmatively intending purchase revisiting by coupon property.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.258-270
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• 2015

The study aims at verifying the effect of the image, trust and responsiveness to social welfare organizations on continuing the sponsorship of private donors, the mediating effect of the organizational identification and the moderating effect of their financial status. As a result of causal analysis of the variables by structural equation models, regardless of donors' financial status, social welfare organizations' image, trust and responsiveness has no direct effect on continuing the sponsorship. Among the donors in relatively good financial status, social welfare organizations' image, trust and responsiveness positively have direct effects on organizational identification, which has a direct effect on continuing the sponsorship. That is, the image, trust and responsiveness influence the continuity of the sponsorship through the full mediating effect of organizational identification. On the other hand, among relatively poor donors, only the organizations' image and trust positively influence the organizational identification, The direct and indirect effects on the continuity of the sponsorship are different according to the private donors' financial status, which means that the moderating effect of the donors' financial status is proved. The result of latent mean analysis regarding 5 main latent variables according to the private donors' financial status, shows the significant difference in the continuity of sponsorship only(Mean= .197, Cohen's D=.779). By emphasizing that Organizational identification is a critical factor in terms of enhancing the continuity of sponsorship, some practical implications are discussed based on the study's findings.