• Journal of the Korea Institute of Information Security & Cryptology
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• v.28 no.2
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• pp.417-428
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• 2018

The intelligent video surveillance environment is a system that extracts various information about a video object and enables automated processing through the analysis of video data collected in CCTV. However, since the privacy exposure problem may occur in the process of intelligent video surveillance, it is necessary to take a security measure. Especially, video metadata has high vulnerability because it can include various personal information analyzed based on big data. In this paper, we propose a COP-Transformation scheme to protect video metadata. The proposed scheme is advantageous in that it greatly enhances the security and efficiency in processing the video metadata.

• Journal of Korea Multimedia Society
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• v.20 no.11
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• pp.1785-1792
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• 2017

Generally, big data contains sensitive information about individuals, and thus directly releasing it for public use may violate existing privacy requirements. Therefore, privacy-preserving data publishing (PPDP) has been actively researched to share big data containing personal information for public use, while protecting the privacy of individuals with minimal data modification. Recently, with increasing demand for big data sharing in various area, there is also a growing interest in the development of software which supports a privacy-preserving data publishing. Thus, in this paper, we develops the system which aims to effectively and efficiently support privacy-preserving data publishing. In particular, the system developed in this paper enables data owners to select the appropriate anonymization level by providing them the information loss matrix. Furthermore, the developed system is able to achieve a high performance in data anonymization by using distributed Hadoop clusters.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.34-41
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• 2020

An era of stabilizing IoT markets and rapid expansion is coming. In an IoT environment, communication environments where objects take the lead in communication can occur depending on the situation, and communication with unspecified IoT environments has increased the need for thorough management of personal sensitive information. Although there are benefits that can be gained by changing environment due to IoT, there are problems where personal sensitive information is transmitted in the name of big data without even knowing it. For the safe management of personal sensitive information transmitted through sensors in IoT environment, the government plans to propose measures to enhance information protection in IoT environment as the use of non-identifiable personal information in IoT environment is expected to be activated in earnest through the amendment of the Data 3 Act and the initial collection method.

• Journal of Intelligence and Information Systems
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• v.25 no.2
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• pp.1-23
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• 2019

Big data refers to data that is difficult to store, manage, and analyze by existing software. As the lifestyle changes of consumers increase the size and types of needs that consumers desire, they are investing a lot of time and money to understand the needs of consumers. Companies in various industries utilize Big Data to improve their products and services to meet their needs, analyze unstructured data, and respond to real-time responses to products and services. The financial industry operates a decision support system that uses financial data to develop financial products and manage customer risks. The use of big data by financial institutions can effectively create added value of the value chain, and it is possible to develop a more advanced customer relationship management strategy. Financial institutions can utilize the purchase data and unstructured data generated by the credit card, and it becomes possible to confirm and satisfy the customer's desire. CRM has a granular process that can be measured in real time as it grows with information knowledge systems. With the development of information service and CRM, the platform has change and it has become possible to meet consumer needs in various environments. Recently, as the needs of consumers have diversified, more companies are providing systematic marketing services using data mining and advanced CRM (Customer Relationship Management) techniques. KB Kookmin Card, which started as a credit card business in 1980, introduced early stabilization of processes and computer systems, and actively participated in introducing new technologies and systems. In 2011, the bank and credit card companies separated, leading the 'Hye-dam Card' and 'One Card' markets, which were deviated from the existing concept. In 2017, the total use of domestic credit cards and check cards grew by 5.6% year-on-year to 886 trillion won. In 2018, we received a long-term rating of AA + as a result of our credit card evaluation. We confirmed that our credit rating was at the top of the list through effective marketing strategies and services. At present, Kookmin Card emphasizes strategies to meet the individual needs of customers and to maximize the lifetime value of consumers by utilizing payment data of customers. KB Kookmin Card combines internal and external big data and conducts marketing in real time or builds a system for monitoring. KB Kookmin Card has built a marketing system that detects realtime behavior using big data such as visiting the homepage and purchasing history by using the customer card information. It is designed to enable customers to capture action events in real time and execute marketing by utilizing the stores, locations, amounts, usage pattern, etc. of the card transactions. We have created more than 280 different scenarios based on the customer's life cycle and are conducting marketing plans to accommodate various customer groups in real time. We operate a smart offering system, which is a highly efficient marketing management system that detects customers' card usage, customer behavior, and location information in real time, and provides further refinement services by combining with various apps. This study aims to identify the traditional CRM to the current CRM strategy through the process of changing the CRM strategy. Finally, I will confirm the current CRM strategy through KB Kookmin card's big data utilization strategy and marketing activities and propose a marketing plan for KB Kookmin card's future CRM strategy. KB Kookmin Card should invest in securing ICT technology and human resources, which are becoming more sophisticated for the success and continuous growth of smart offering system. It is necessary to establish a strategy for securing profit from a long-term perspective and systematically proceed. Especially, in the current situation where privacy violation and personal information leakage issues are being addressed, efforts should be made to induce customers' recognition of marketing using customer information and to form corporate image emphasizing security.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.227-233
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• 2015

The recent health care is growing rapidly want to receive offers users a variety of medical services, can be exploited easily exposed to a third party information on the role of the patient's hospital staff (doctors, nurses, pharmacists, etc.) depending on the patient clearly may have to be classified. In this paper, in order to ensure safe use by third parties in the health care environment, classify the attributes of patient information and patient privacy protection technique using hierarchical multi-property rights proposed to classify information according to the role of patient hospital officials The. Hospital patients and to prevent the proposed method is represented by a mathematical model, the information (the data consumer, time, sensor, an object, duty, and the delegation circumstances, and so on) the privacy attribute of a patient from being exploited illegally patient information from a third party the prevention of the leakage of the privacy information of the patient in synchronization with the attribute information between the parties.

• Smart Media Journal
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• v.5 no.4
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• pp.83-89
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• 2016

Guidelines for protecting personal information are already in progress in USA, UK and other countries and announced many guideline like HIPPA. However In Our national environment, we does not have specialized guideline in national medical industries. This thesis suggest De-indentification method in South Korea by referring 'bigdata De-identification Guideline by Ministry of Science, ICT and Future Planning (2015)', ICO in U. K and IHE, NIST, HIPPA in U. S. A. We suggest also correlation between Guidelines. Corelation means common techniques in three guidelines (IHE, NIST, HIPPA in U. S. A). As Point becomes closer five points, We recommend that technique to national medical institute for De-Identification. We hope this thesis makes the best use of personal information's development in National medical institute.

• Journal of IKEEE
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• v.19 no.4
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• pp.548-556
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• 2015

When the variety of personal health services are provided in the ICBM(IoT, Cloud, Bigdata, and Mobile) environment, the security requirements of personal health service(PHS) including privacy issues is proposed in this paper. Because it is expected that the services related to personal health are provided in the cloud environment, the security requirements of a cloud environment is firstly investigated and then security threats including direct and indirect threats in a cloud environment are analyzed in terms of the security of PHS. In addition, the security requirements of PHS is developed based on the security requirements of electronic medical record(EMR) for medical service in this paper, then the validity of the proposed security requirements is shown by the relation between security requirements of cloud environment and PHS to indicate that a security requriement is supported by several security requirements of PHS.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.34 no.2
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• pp.207-216
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• 2024

As big data was built due to the 4th Industrial Revolution, personalized services increased rapidly. As a result, the amount of personal information collected from online services has increased, and concerns about users' personal information leakage and privacy infringement have increased. Online service providers provide privacy policies to address concerns about privacy infringement of users, but privacy policies are often misused due to the long and complex problem that it is difficult for users to directly identify risk items. Therefore, there is a need for a method that can automatically check whether the privacy policy is safe. However, the safety verification technique of the conventional blacklist and machine learning-based privacy policy has a problem that is difficult to expand or has low accessibility. In this paper, to solve the problem, we propose a safety verification technique for the privacy policy using the GPT-3.5 API, which is a generative artificial intelligence. Classification work can be performed evenin a new environment, and it shows the possibility that the general public without expertise can easily inspect the privacy policy. In the experiment, how accurately the blacklist-based privacy policy and the GPT-based privacy policy classify safe and unsafe sentences and the time spent on classification was measured. According to the experimental results, the proposed technique showed 10.34% higher accuracy on average than the conventional blacklist-based sentence safety verification technique.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.468-481
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• 2018

This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.

• KIPS Transactions on Computer and Communication Systems
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• v.9 no.1
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• pp.9-16
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• 2020

The k-anonymity scheme has been widely used to protect private information when Big Data are distributed to a third party for research purposes. When the scheme is applied, an optimal k value determination is one of difficult problems to be resolved because many factors should be considered. Currently, the determination has been done almost manually by human experts with their intuition. This leads to degrade performance of the anonymization, and it takes much time and cost for them to do a task. To overcome this problem, a simple idea has been proposed that is based on machine learning. This paper describes implementations and experiments to realize the proposed idea. In thi work, a deep neural network (DNN) is implemented using tensorflow libraries, and it is trained and tested using input dataset. The experiment results show that a trend of training errors follows a typical pattern in DNN, but for validation errors, our model represents a different pattern from one shown in typical training process. The advantage of the proposed approach is that it can reduce time and cost for experts to determine k value because it can be done semi-automatically.