• Korean journal of communication and information
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• v.70
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• pp.189-218
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• 2015

This article examines not the term "the public" or "publics"-which has various meanings-but its particular meaning, which is a group of citizens who engage in political discussion and debate with fellow citizens in order to form shared understandings and common judgments with regard to contemporary affairs and public issues. The goal of this article is to show the importance of this concept in critical studies of media and society and to analyze how this concept has been accepted in South Korean critical communication studies. In this article, critical communication studies refer to communication studies that aim to explore social meanings of communication phenomena. This article argues that little attention has been paid to the concept of the public as agreement-oriented discursive political participants in South Korean critical communication studies.

• Korean journal of communication and information
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• v.45
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• pp.77-110
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• 2009

This study explores the academic development of the Political Economy of Communication, which is pursued by reviewing academic characteristics, research subjects, key scholars, formal and informal institution as an academic hub, key articles, major academic associations and academic journals. In addition, this study examines important theoretical limitations and tasks to deal with in the future, which have been exposed through several heated debates with other research traditions such as Cultural Studies and Post Modernism.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.529-539
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• 2017

The purpose of this study is to categorize and analyze the communication competency of engineering undergraduates and to develop educational content in order to improve that. In this study, communication competency of engineering undergraduates was categorized into three areas: critical thinking, scientific communication, and media literacy. As a means to improve communication competency, the experience with and perception of writing were investigated. The communication competency of undergraduates needs to be improved overall. There is a high need for writing programs that enhance critical thinking oriented around practice. It suggests flipped learning based on smart education, E-community, problem-solving programs based on action learning, cooperative learning programs, reflection journals & portfolio, and collaborative writing programs as educational content. The results of this study can be used as basic data to design competency-based communication curriculum and practical applications for engineering undergraduates.

• Korean journal of communication and information
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• v.58
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• pp.178-200
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• 2012

This paper seeks to deal with the point that in order to perform meaningful communication, a conscious act of reflexion must be involved. In other words, performance of communication inevitably requires self-reflexion. It is known that rationality and dialogism function as necessary preconditions and as goals of communication. But these concepts are very ambiguous because the communicational paradox is not considered. The interaction model could be thought to solve the paradox problems, but such solution can ultimately be seen as a result of ignoring the point that personal reflexion is necessary or covering up the logical problem by depending on concepts such as 'legitimation' or 'ideal discourse situation.' Therefore this paper views that the theory of communication based on Luhmann's system theory and constructivism has a more meticulous logics, and considers that the concept of reflexion specifically supplements the interaction model also by examining Schmidt's concept of fiction and Grant's concept of porous communication.

• Korean journal of communication and information
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• v.30
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• pp.89-119
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• 2005

The purpose of this essay is to converge the theory of communicative action Into the new paradigm of 'public relations democracy.' The notions of communicative action rationality, the public sphere, and deliberative democracy led new public relations paradigm approaches including meaning sharing, media access enlargement, and theoretical ramifications for the powerless. As Habermas prospected the power of comprehensive rationality to solve post-capitalist problems, the paradigm of public relations democracy visions the new era of public relations equipped with rhetorical and critical approaches. The new paradigm tries to overcome functional fallacy and embraces the concept of public interest. The paradigm of public relations democracy aims at integrating all three levels of public relations activities such as individual, organizational, and social levels, and pursues to enlarge the public sphere through increasing communicative actions and resolving social conflicts. Habermas's critical theory exhibits an opportunity for public relations theory building.

• Korean journal of communication and information
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• v.24
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• pp.119-150
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• 2004

1980년대 이후 미국에서 통합 마케팅 커뮤니케이션(Integrated Marketing Communications) 개념이 본격적으로 도입된 이래 IMC는 국내외적으로 실무에서 폭 넓게 활용되고 있으며, 1990년대 이래 학문적으로도 많은 연구들이 행해지고 있다. 그러나 IMC는 여전히 새로운 학문분야로서 아직도 학문적으로 많은 논쟁이 일어나고 있으며 체계적인 이론 정립이 미흡한 상황이다. 이러한 상황에서 본 논문은 지금까지의 국내외 IMC 관련 연구들을 체계적으로 고찰하여 IMC 연구의 전체 흐름을 이해하고, 쟁점은 무엇인지 파악하여, 이를 바탕으로 향후 연구방향을 탐색하였다. 본 논문은 지금까지의 IMC 관련 연구를 IMC의 개념 및 인식에 관한 연구, IMC 실행에 영향을 미치는 요인에 관한 연구, IMC 실행과정에 관한 연구, IMC 실행의 효과에 관한 연구 등 크게 네 가지 형태로 분류하여 각 분야 연구들의 논점들을 정리하였다. 분석결과 IMC 연구에 있어서 주요 쟁점으로 학문적 체계에 관한 문제, IMC 실행 수준의 측정 문제, 연구방법상 실무자를 대상으로 한 설문에 지나치게 의존하고 있는 문제 등이 부각되었다. 이러한 결과를 바탕으로 향후 IMC 연구방향으로 IMC 정의 및 개념의 통일, 객관적인 IMC 측정방법의 연구, 광고주나 대행사뿐만 아니라 소비자 측면에서의 연구, 광고주와 대행사의 협력에 관한 연구, 구체적인 통합의 범위와 정도 및 효과를 규명하는 연구들이 필요한 것으로 드러났다.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.89-95
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• 2020

In the digital media environment, the communication of government agencies has changed in various forms and the expertise has been strengthened. However, there are still negative views on the performance of public communication by government agencies. Criticism by prejudice, rather than rational evaluation, can hinder the development of public communication. Therefore, this study intends to identify whether there is a confirmatory bias in evaluating the performance of public communication by government and to suggest alternatives. To this end, this study confirmed that there is a possibility of confirmatory bias in evaluating the performance of public advertising/PR by comparing the simultaneous and sequential environments. The results of this study are expected to contribute to sharing and expanding public values by presenting rational criticism and evaluation methods for public communication.

• Korean Journal of Communication Studies
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• v.18 no.4
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• pp.31-50
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• 2010

This study is designed to decode the persuasion strategies in the advertising targeted for children from a semiotic perspective. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted and communicated. In this strategic process of advertising production, the producers use various "expressive techniques" and "persuasive appeals, premises, and ideology" shared by the members of the society. This study investigates Korean print media advertising for children with the following research questions: ① What types of expression techniques are employed in the print media advertising for children? ② What types of persuasive appeals(consumption values) are used in the print media advertising for children? ③ What are the persuasive premises(cultural premises) underlying those persuasive appeals? ④ What is the structure of ideology that governs those persuasive appeals and premises in the advertising for children? The study result reveals seven most frequently employed expressive techniques, ten major types of persuasive appeals and premises, and the structure of ideology governing the signs and signification systems in the advertising targeted for children.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.438-449
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• 2019

This study explored the perception of internet media credibility and influencing factors among college students who are routine users of internet-based media. Media literacy competences are of primary interest among others in that users' media literacy such as information evaluation, critical understanding of media, and information sharing are assumed to be related to media credibility. The results of analysis revealed critical understanding ability to be statistically significant and consistently influencing factor. Users with more critical view on media ownership, represented reality, commercial intention of media seemed less likely to trust internet media. Whereas media use motive for information was found to be a strong predicting factor, motive for pleasure showed no relationship with credibility. Based on the findings, suggestions for new research and limitations of the study were discussed.

• Journal of the Korean association of regional geographers
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• v.19 no.2
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• pp.362-374
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• 2013

ICTs(Information and Communication Technologies) have changed the ways of social activities and communications, and in the process, online and offline spaces have been thought of as binary spaces in which online spaces substitute and erode offline spaces. The aim of this study is to explore how urban space where local social activities and communications are performed is constructed in terms of timespace through the intersection of online and offline communications and how the urban space is 'remediated' through online spaces. For this, the study looks at the case of a workshop on 'locality education' held at the Yeungnam University Museum in January 2013. Criticizing the dichotomist viewpoint that increasing in communications through online spaces results in the expansion of 'absent presence' or 'placelessness' in offline spaces, the study argues that online spaces remediating offline spaces are spaces not transcending the timespace constraints of the offline spaces but rather reflecting the spatial, temporal, material, social, cultural environments of urban space and place.