• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1617-1624
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• 2004

The visual environment of the retail store is an important factor to attract consumers to the store, to satisfy consumers, and finally to increase retailers' profits. This study focused on store visual environment influencing consumer behavior. First, how store environment influenced time that consumers spent in a retail store was examined. Next, visual environment elements of the store that consumers perceived important were identified and the elements of store visual environment preferred by consumers characteristics were examined. Through the result of this study, retailers can realize importance of store visual environment and can also use the findings to establish a new visual merchandising policy of the store or to improve the store environment newly.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.222-225
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• 2009

오늘날은 국가 중심의 경쟁구도에서 벗어나 도시가 국가경쟁력의 중심으로 떠오르는 시대이다. 이러한 추세에 맞춰 각 지방자치단체들은 도시 브랜딩과 대외경쟁력 제고를 위해 꾸준한 노력을 기울이고 있다. 또한 공공디자인에 대한 관심과 맞물려 관련사업도 활발하게 진행되는 가운데, 도시의 정체성 확립과 시각적 통합을 위한 비주얼 아이덴티티 디자인도 적극적으로 도입되고 있다. 그러나 비주얼 아이덴티티의(C.I, 캐릭터, 슬로건) 제작에만 치중한 나머지, 비주얼 아이덴티티가 적용되는 공공시설물과의 조화는 고려되지 않은 채, 여러 요소가 혼재, 남발되어 제작의도와는 반대로 오히려 도시에 혼란을 초래하고 있다. 또한 시스템 부재와 전문성 결여로 인해 목적의 구분 없이 사용되고 있어 비용이나 노력에 비해 효과적이지 못하다는 문제점도 지적되어 왔다. 비주얼 아이덴티티는 결과물 자체도 중요하지만 체계적이고 효율적으로 적용될 때 비로소 도시의 정체성과 질서가 바로 세워진다. 본 연구는 비주얼 아이덴티티의 체계적이고 효율적인 적용을 위해 가장 우선시 되는 조화성을 중심으로 경기도 안산시의 비주얼 아이덴티티와 공공시설물을 대상으로 조사, 분석하였다. 이는 향후 도시 비주얼 아이덴티티 디자인의 효과적이고 체계적인 활용 가이드라인을 위한 기초 자료로 제공하는데 그 의의가 있다.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.92-103
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• 2009

With the help of computer graphics technologies, the visual effects techniques using these technologies replaced most of special effects techniques which had been used for early films. For these changes, directors and visual effects creators make an effect in a scene through their mutual agreement in contemporary films. However, they undergo a lot of trial-and-error while making a visual effects scene because they cannot perfectly communicate their ideas due to the director's narrative language, and also because of the visual effect creator's language of computer graphics technology. This research suggests the design of a visual effects data retrieval system for efficient communication between directors and visual effects creators. This application provides the means to search a database analyzing visual effects scenes extracted from 14 remarkable movies in visual effect history by narrative and visual effects technique. They can search visual effects scenes using this application. also, this data can foster communication with directors and creators so they can make an efficient production pipeline.

• Journal of the Korean Society for Library and Information Science
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• v.39 no.4
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• pp.89-104
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• 2005

This article identifies an emerging research paradigm and monitors the changes in digital preservation area using CiteSpace, a Java application which supports visual exploration with knowledge discovery in bibliographic databases. 74 articles on digital preservation field covering the time period from 1990-2005 were extracted from Web of Science. According to the result of analysis, core knowledge domains in digital preservation are technical preservation strategies, information network and preservation system, knowledge management and electronic government.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.373-379
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• 2019

This study examines the process and scope of visual directing through the case of SM Entertainment, and explores the role of visual directors. As a result of the case study, SM created the visual directing team composed of art director and visual designers within the creative headquarters and was actively introducing visual directing for the development of idol. The visual directing process of SM, which is being developed as a part of the star marketing, consists of analyzing the environment in marketing strategy, establishing marketing strategy related to idol, setting up target image per artist, and finally planning and managing the visual directing project. The visual director in SM is required to have creative talent, logical persuasion, information analytical ability, visual expression ability, and field application ability. SM also applies visual directing accumulated from idol singers to SM business areas such as MD product design and production, product composition and designer collaboration, and SM town COEX artium. This paper have significance in attracting visual directing to the academic field.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.916-928
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• 2009

The objective of this study is to investigate the differences in online visual merchandising practices of online apparel retailers between Korea and China. The 40 websites based on the sales were selected with 5 retail stores per website. Totally, 200 online retail stores were analyzed by content analysis and chi-square test. As a result, 8 online visual merchandising factors were extracted: convenience, product presence, product information, service, interest, participation, aesthetics, and fitness. There were significant differences in all 8 factors of online visual merchandising practices of apparel retail stores between Korea and China. The contribution of this study is to supply for understanding of what are the online visual merchandising composition items and factors and how they were used differently between Korea and China in a real situation of online visual merchandising.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.16 no.2
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• pp.157-175
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• 2005

The main purpose of this paper is to explain and analyze visual descriptors of MPEG-7 for representing multimedia content. This study describes MPEG-7 visual descriptors that are made of color, shape, texture, and motion using some examples and application areas in detail. As a result, those visual descriptors can represent the rich and deep features in multimedia contents domain. Also, the use of those descriptors will increase the retrieval effectiveness as well as the interoperability among systems through the consistency of the content representation.

• Journal of Korea Game Society
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• v.19 no.5
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• pp.151-164
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• 2019

In this study, we developed a visual novel game as one of the donation campaign strategies. In study 1, we developed a visual novel game for the elderly who live alone. In study 2, we also examine how game affects personal distress and empathic concern, the emotions that trigger help behavior. The results showed that game can promote both emotions effectively. Moreover, empathic concern completely mediated between game and donation intention. This result suggests that visual novel games can be an effective tool for stimulating user's altruistic motivation to do donation behavior.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.751-759
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• 2022

Game graphics provide players with a sense of immersion, leading to active participation. This paper aims to analyze the mythological meaning for symbolic design of game skill visual effects that reproduce the narrative and the worldview of games borrowing myths. The research method classified the visual effect image into a symbol of the form of a universal archetype representation and a symbol of color expressing the narrative in the game, and analyzed it by applying Roland Barthes' semiological scheme. Through this study, it was possible to analyze the meaning of visual effects as a mythical meaning that can be universally sympathized and an implicit meaning that symbolizes the narrative of the game. The symbolic expression of the visual effect, which reproduces the narrative of the game reflecting the myth, can induce players to engage and participate, and the design direction was intended to provide the visual effect to have a unique symbolism that reflects the game's mythical worldview of the game.

• Journal of Korea Game Society
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• v.18 no.2
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• pp.59-68
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• 2018

A visual novel, a type of digital content combining novel and game, was designed as hypermedia which includes various media, for instance, image, sound, and video. The narrative of visual novel contains multimedia elements and highlights multi-scenario structures based on hypertext. Prior to creating visual novel scenario, a writer should thoroughly consider two main points. First of all, the scenario should cover the multimedia features of visual novel. Secondly, the scenario should be structured as a multi-scenario providing with performativity to players for interaction with readers. This study examines the influence of changes in platforms on visual novel scenario adjusted to mobile environment. It would provide an opportunity to understand how storytelling changes and adapts to rapid transformation of digital media contents.