• 제목/요약/키워드: 비용항목

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The Effect of Christmas Marketing Communication on Trust and Purchase Intention in the Bakery Industry (베이커리 크리스마스 마케팅 커뮤니케이션이 신뢰, 구매의도에 미치는 영향: 뚜레쥬르와 파리바게뜨 광고를 중심으로)

  • Seo, Kyung-Hwa;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.19 no.3
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    • pp.57-72
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    • 2013
  • This study carried out an empirical analysis on the long-term effects of a marketing communication strategy used as a means of promotion(advertisement, free gift) of Christmas cake despite its high costs. Such verification results were considered to provide as important core elements for successful management in the bakery industry. By utilizing SPSS and AMOS, exploratory factor analysis(EFA) and confirmatory factor analysis(CFA) were conducted for the validity of the measurement items, and Structural Equation Model(SEM) was performed to verify the hypothesis. The analysis result is as follows. First, advertisement attribute(${\beta}$=0.269, t=4.512, p,<0.001) and free gift attitude(${\beta}$=0.293, t=5.043, p<0.001) had a positive influence on trust. Second, trust had a positive influence on purchase intention(${\beta}$=0.513, t=8.677, p<0.001). Third, advertisement attribute(${\beta}$=0.104, t=1.966, p,<0.05) and free gift attitude(${\beta}$=0.204, t=3.817, p<0.001) had a positive influence on purchase intention. Lastly, advertisement attitude appeared different by advertisement types(actors and animation), and ads with an actor were evaluated high than animation ads. Also, gift attitude appeared different by gift types(speaker doll/character hat and turtleneck muffler), and a turtleneck muffler was evaluated high than a speaker doll or a character hat.

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Preliminary Field Trial of Improved Train Control System Using on-board Control (선로변 시설물 차상 제어를 위한 차상중심 열차제어시스템 예비 현장시험)

  • Park, Chul Hong;Choi, Hyeon Yeong;Baek, Jong-Hyen
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.39C no.3
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    • pp.298-306
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    • 2014
  • The railway signalling system for safe train operation regulates the train speed to ensure the safety distance between consecutive trains by using wayside facilities such as track circuits and interlocking systems. In addition, this signalling system controls the trackside equipment such as a railway point along the train line. This ground-equipment-based train control systems require high CAPEX and OPEX. To deal with these problems, the train control system using the on-board controller has been recently proposed and its related technologies have been widely studied. The on-board-controller-based train control system is that the on-board controller can directly control the trackside equipment on the train line. In addition, if this system is used, the wayside facilities can be simplified, and as a result, the efficient and cost-effective train control system can be realized. To this end, we have developed the prototypes of the on-board controller and wayside object control units which control the point and crossing gate and performed the integrated operation simulation in a testbed. In this paper, before the field test of the on-board-controller-based train control system, we perform the preliminary field trial including the installation test, wireless access test, interface test with other on-board devices, and normal operation test.

Dough Properties and Quality Characteristics of Breads added with Barley Flour (보릿가루 첨가 복합분의 반죽 물성 및 빵의 품질 특성)

  • Ha, Dung-Minh;Park, Yang-Kyun;Kang, Jeong-Hwa;Kim, Myung-Hee
    • Food Science and Preservation
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    • v.19 no.3
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    • pp.344-353
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    • 2012
  • This study was carried out to investigate the rheological properties of dough and the quality characteristics of breads with Saesalbori (non-waxy barley) and Saechalbori (waxy barley) flours added at concentrations of 10, 20, and 30% to wheat flour. The maximum viscosity increased in the Saesalbori flour mixtures and decreased in the Saechalbori flour mixtures. The dough stability of the 10% barley flour mixtures was equal to that of the control while that of the 30% barley flour mixtures decreased more. The extensibility of the dough decreased with the increasing level of barley flour in all the blends, but the resistance of the dough increased. As the ratio of barley flour increased, the loaf volume of the breads significantly decreased, but the bread weight increased. The 10% Saesalbori flour mixtures increased the hardness of the breads but did not cause any significant change in the other TPA parameters while the 10% Saechalbori flour mixtures did not cause any change in all the TPA parameters. The sensory evaluation results showed that the 10% barley flour mixtures had no significantly different overall acceptance from the control, and that the 20% substitution still resulted in acceptable sensory qualities. The results of the study also showed that the bread-making properties of Saesalbori were improved by germination, but those of Saechalbori declined.

멀티미디어 정보시스템을 이용한 기업체 교육의 효과요인 도출을 위한 실증적 연구

  • 김병곤;이동만;박순창
    • Proceedings of the CALSEC Conference
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    • 1999.11a
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    • pp.280-293
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    • 1999
  • 본 연구는 경영학 관련 분야에서 멀티미디어 기술의 경영학적 측면의 응용에 관한 연구의 중요성이나 필요성을 많은 학자들이 인식하고 있음에도 불구하고 아직 멀티미디어에 관한 연구가 전무한 실정에서 시도한 초기연구라는데 연구의 의의가 있다. 이러한 시점에서 교육공학과 경영정보학을 접목시킨 멀티미디어에 관한 연구는 상당히 중요할 것으로 판단된다. 이와 같이 본 연구는 경영정보학 분야에서 멀미미디어에 관한 연구로서는 초기의 연구로서, 본 연구가 가지는 연구의 필요성이나 중요성에 대해서는 우리들이 충분히 인식할 수 있을 것이다. 지금까지 국내외적으로 멀티미디어 정보시스템을 이용한 교육의 효과에 관한 연구는 몇 편의 탐색적 논문이 발견되고 있으나, 멀티미디어를 이용한 교육의 효과를 구성하는 요인이 무엇인지를 밝히기 위한 연구는 거의 전무한 실정이다 이러한 상황에서 멀티미디어를 이용한 교육의 효과를 구성하는 요인이 무엇이며, 구성요인 중 어떤 요인이 기업이나 학습자에게 가장 큰 효과를 가져다주는지를 밝히기 위한 연구는 현실적으로 상당히 중요하며 의미 있는 연구로 받아들여진다. 본 연구는 멀티미디어 정보시스템을 이용한 기업체 교육훈련의 효과요인을 도출하기 위하여 문헌연구와 실증적 연구를 병행 수행하였다. 우선 멀티미디어 정보시스템에 관한 문헌연구를 통하여 멀티미디어를 이용한 교육의 22가지 효과항목을 도출하였다. 다음으로 멀티미디어 정보시스템을 갖추고 있는 국내 5대 재벌 그룹연수원의 멀티미디어 교육실에서 교육을 받은 517명의 기업체 사원들을 대상으로 약 2개월간 설문조사를 실시하여 자료를 수집하고, 통계분석 패키지를 이용하여 자료를 분석하였다. 방식을 결합한 하이브리드 형태이다.인터넷으로 주문처리하고, 신속 안전한 배달을 기대한다. 더불어 고객은 현재 자신의 물건이 배달되는 경로를 알고싶어 한다. 웹을 통해 물건을 주문한 고객이 자신이 물건의 배달 상황을 웹에서 모니터링 한다면 기업은 고객으로 공간적인 제약으로 인한 불신을 불식시키는 신뢰감을 주게 된다. 이러한 고객서비스 향상과 물류비용 절감은 사이버 쇼핑몰이 전국 어디서나 우리의 안방에서 자연스럽게 점할 수 있는 상황을 만들 것이다.SP가 도입되어, 설계업무를 지원하기위한 기본적인 시스템 구조를 구상하게 된다. 이와 함께 IT Model을 구성하게 되는데, 객체지향적 접근 방법으로 Model을 생성하고 UML(Unified Modeling Language)을 Tool로 사용한다. 단계 4)는 Software Engineering 관점으로 접근한다. 이는 최종산물이라고 볼 수 있는 설계업무 지원 시스템을 Design하는 과정으로, 시스템에 사용될 데이터를 Design하는 과정과, 데이터를 기반으로 한 기능을 Design하는 과정으로 나눈다. 이를 통해 생성된 Model에 따라 최종적으로 Coding을 통하여 실제 시스템을 구축하게 된다.the making. program and policy decision making, The objectives of the study are to develop the methodology of modeling the socioeconomic evaluation, and build up the practical socioeconomic evaluation model of the HAN projec

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Effect of Reflow Number and Surface Finish on the High Speed Shear Properties of Sn-Ag-Cu Lead-free Solder Bump (리플로우 횟수와 표면처리에 따른 Sn-Ag-Cu계 무연 솔더 범프의 고속전단 특성평가)

  • Jang, Im-Nam;Park, Jai-Hyun;Ahn, Yong-Sik
    • Journal of the Microelectronics and Packaging Society
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    • v.16 no.3
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    • pp.11-17
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    • 2009
  • The drop impact reliability comes to be important for evaluation of the life time of mobile electronic products such as cellular phone. The drop impact reliability of solder joint is generally affected by the kinds of pad and reflow number, therefore, the reliability evaluation is needed. Drop impact test proposed by JEDEC has been used as a standard method, however, which requires high cost and long time. The drop impact reliability can be indirectly evaluated by using high speed shear test of solder joints. Solder joints formed on 3 kinds of surface finishes OSP (Organic Solderability Preservation), ENIG (Electroless Nickel Immersion Gold) and ENEPIG (Electroless Nickel Electroless Palladium Immersion Gold) was investigated. The shear strength was analysed with the morphology change of intermetallic compound (IMC) layer according to reflow number. The layer thickness of IMC was increased with the increase of reflow number, which resulted in the decrease of the high speed shear strength and impact energy. The order of the high speed shear strength and impact energy was ENEPIG > ENIG > OSP after the 1st reflow, and ENEPIG > OSP > ENIG after 8th reflow.

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An Empirical Study on the Effect of Business Environment and Competitive Strategy on Business Performance in Shipping Company (해운기업의 경영환경 변화에 따른 경쟁전략 선택이 경영성과에 미치는 영향에 관한 실증 연구)

  • Kim, Bo-Kyung;Lee, Jae-Woo;Kim, Sang-Youl
    • Journal of Navigation and Port Research
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    • v.40 no.3
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    • pp.129-138
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    • 2016
  • Shipping companies involved in sea transportation service are exposed to uncertainty due to its volatile business environment. It is crucial that shipping companies take effective strategies to cope with uncertain business environments and to achieve high business performance. Using Porter's generic strategy, this study investigates the relationships between environmental uncertainty and competitive strategies, and the impact of competitive strategies on firm's business performance. To test hypotheses, OLS regressions and Tobit analysis were conducted on Korea shipping companies who provide global sea transportation service. The findings of this study can be summarized as follows. First, variation of environmental uncertainty affects cost-leadership strategy and differentiation strategy. Diversity of environmental uncertainty affects differentiation strategy, but not cost-leadership strategy. Second, firms attain business performance by using the cost-leadership strategy. That is, shipping companies can achieve high business performance by reducing their operating costs in the entire process of transportation service.

The Current Methods of Landslide Monitoring Using Observation Sensors for Geologic Property (지질특성 관측용 센서를 이용한 산사태 모니터링 기법 현황)

  • Chae, Byung-Gon;Song, Young-Suk;Choi, Junghae;Kim, Kyeong-Su
    • Journal of Sensor Science and Technology
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    • v.24 no.5
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    • pp.291-298
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    • 2015
  • There are many landslides occurred by typhoons and intense rainfall during the summer seasons in Korea. To predict a landslide triggering it is important to understand mechanisms and potential areas of landslides by the geological approaches. However, recent climate changes make difficult to predict landslide based on only conventional prediction methods. Therefore, the importance of a real-time monitoring of landslide using various sensors is emphasized in recent. Many researchers have studied monitoring techniques of landslides and suggested several monitoring systems which can be applicable to the natural terrain. Most sensors of landslide monitoring measure slope displacement, hydrogeologic properties of soils and rocks, changes of stress in soil and rock fractures, and rainfall amount and intensity. The measured values of each sensor are transmitted to a monitoring server in real-time. The ultimate goal of landslide monitoring is to warn landslide occurrence in advance and to reduce damages induced by landslides. This study introduces the current situation of landslide monitoring techniques in each country.

Daily check device manufacture and efficiency Evaluation for daily Q.A (일일 정도관리를 위한 Daily check device 의 제작 및 효율성 평가)

  • Kim Chan Yong;Je Yeong Wan;Lee Je Hui;Park Heung Deuk
    • 대한방사선치료학회:학술대회논문집
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    • 2005.06a
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    • pp.19-22
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    • 2005
  • Introduction: Daily Q.A is the important step which must be preceded in a radiation treatment. Specially, radiation output measurement and laser alignment, SSD indicator related to a patient set-up recurrence must be confirmed for a reasonable radiation treatment. Daily Q.A proceeds correctness and a prompt way, and needs an objective measurement basis. Manufacture of the device which can facilitate confirmation of output measurement and appliances check at one time was requested. Methods and Materials: Produced the phantom formal daily check device which can confirm a lot of appliances check (output measurement and laser alignment, field size, SSD indicator) with one time of set up at a time, and measurement observed a linear accelerator (4 machine) for four months and evaluated efficiency. Result: We were able to confirm an laser alignment, field size, SSD indicator check at the same time, and out put measurement was possible with the same set up, so daily Q.A time was reduced, and were able to confirm an objective basis about each item measurement. As a result of having measured for four months, output measurement within ${\pm}\;2\%$, and measured laser alignment, field size, SSD indicator in range within ${\pm}\;1mm$. Conclusion: We can enforce output measurement and appliances check conveniently and time was reduced and was able to raise efficiency of business. We were able to bring n cost reduction by substitution expensive commercialized equipment. Further It is necessary to makes a product as strong and slight materials, and improve convenience of use.

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Establish of Evaluation level in Public Management System using Policy Evaluation Framework in Urban Renewal Project (정책평가 틀을 이용한 도시정비사업 내 공공관리자제도의 평가기준 수립에 관한 연구)

  • Lee, Jeong Jae;Lee, Joo-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.9
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    • pp.5955-5967
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    • 2015
  • This study targets to recognize needs of adopting public management system in Urban Renewal Project. and to establish evaluation level of public management system using policy evaluation framework for establishing perspective and systemic level. Also, this study constructed basic principles as expanded concept like Public, expertise, participation, rationality, and sustainability based on previous studies and expert opinion. AHP analysis results are following. In case of upper level, post management and continuity are important factors. Also in case of under level, making stable economic system, honest operating system, reducing development costs, local development with self-sufficiency were important factors. through empirical results, the implications are following. First, public management system needs to develop a consistent principle from planning step to post management. Second, it is essential point that continuous retraining between involved people and drawing residents participate in progress activity. Third, when evaluating public management system, it is need that emphasize non-physical factor like conflict issue between stakeholder.

A Proposal of Personal Information DB Encryption Assurance Framework (개인정보 DB 암호화 검증 프레임웍 제안)

  • Ko, Youngdai;Lee, Sang-Jin
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.24 no.2
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    • pp.397-409
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    • 2014
  • According to the Personal Information Protection Act(PIPA) which is legislated in March 2011, the individual or company that handles personal information, called Personal information processor, should encrypt some kinds of personal information kept in his Database. For convenience sake we call it DB Encryption in this paper. Law enforcement and the implementation agency accordingly are being strengthen the supervision that the status of DB Encryption is being properly applied and implemented as the PIPA. However, the process of DB Encryption is very complicate and difficult as well as there are many factors to consider in reality. For example, there are so many considerations and requirements in the process of DB Encryption like pre-analysis and design, real application and test, etc.. And also there are surely points to be considered in related system components, business process and time and costs. Like this, although there are plenty of factors significantly associated with DB Encryption, yet more concrete and realistic validation entry seems somewhat lacking. In this paper, we propose a realistic DB Encryption Assurance Framework that it is acceptable and resonable in the performance of the PIPA duty (the aspect of the individual or company) and standard direction of inspection and verification of DB Encryption (the aspect of law enforcement).