• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.324-332
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• 2009

It a very important part to keep a good relationship with supporters to promote the activities smoothly in non-profit-making organizations. The donation, a financial source of non-profit-making organizations, and the volunteer activities of supporters are also born from the identity with the supportive organizations. This research is a study about the relationship sustainability with supporters and supportive organizations, which is practiced with the variables of image, service quality, ethics, activity, satisfaction, trust, and intent of sustaining their support of supportive organizations. This research aims at making the model of relationship-sustaining intent of supporters and supportive organizations on the bass of the relationship between the conceptual definition about supportive activities and the variables influencing the supportive activities, and at suggesting the marketing points of non-profit-making organizations on the base of the model. This is because the concept of service quality about non-profit-making organizations has not been formed yet, and so it does not influence the trust or the satisfaction. Other assumptions seemed to have some relationship. As a result, in order to increase the intent of sustaining support and the trust in organizations, they need to inform supporters of the image or the results of activities by means of active marketing activities.

• Proceedings of the KAIS Fall Conference
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• 2007.05a
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• pp.311-314
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• 2007

비영리기관이 직면한 도전은 영리기업이 직면한 도전과 상당히 일치한다. 영리기업들은 경쟁증가, 비용증가 다양한 도전사항에 직면하고 있으며, 이러한 도전사항으로 부터 올바른 길로 이끌어 줄 도구로 BSC를 채택하고 있다. 비영리기관은 동일한 도전에 직면했을 때 BSC로부터 얻는 이점이 영리기관과 동일하거나 더 크지 않는 한 이를 채택하려고 하지 않을 것이다. 우리는 이 논문에서 BSC가 크고 작은 연구기관 공공기관과 비영리기관 모두에 성공적으로 적용 가능하고 생각하였고, 그래서 먼저 'BSC가 왜 중요한가?'에 대하여 알아보고, '비영리기관의 BSC는 영리기관의 BSC 접근법과 유사하지 않은가?' 생각해보고 연구기관의 프로젝트 전개에 적합한 BSC를 전개하고자 한다.

• Korean Journal of Social Welfare Studies
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• no.37
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• pp.241-266
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• 2008

Individual donors that are the social and financial base of organization finance are divided into prospect, current donors and lapsed donors. This study might be the first efforts in Korea, to reveal the characteristics and behavior of lapsed donors. We found that major reasons of giving lapse were financial inabilities and interest of other cause. However, many lapsed donors didn't give any more but moved to another nonprofit organization for donation. Moreover, their trust of ex-nonprofit organization has effected their decision to donate to other nonprofit organizations again or not. Therefore, donor services that improve donors' trust is important to maintain nonprofit sector' donor basis.

• Journal of the Korea Convergence Society
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• v.5 no.4
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• pp.129-136
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• 2014

Although the concern about various welfare resources in the private sector is increasing, it has been less discussed on product donation in comparison with cash donation. This study is to explore effective product donation system by understanding the intermediary process experience of product philanthropy between corporations and non-profit organizations. In order to understand such process in details, data was collected by conducting interview in-depth with 4 corporate staff and 2 NPOs staff in charge for product donation. Based on the findings of study, suggestions are discussed for effective intermediary systems of product donation including the use of new technology such as the on-line system of Good 360(formerly Gift In Kind International) and for improving the partnership between corporations and NPOs to activate product philanthropy. Also, these show that it is necessary to reinforce institutional support on tax-incentive and fair market value of giving product.

• Journal of the Korean Society for information Management
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• v.22 no.1 s.55
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• pp.87-104
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• 2005

The purpose of this study was to delve into the academic databases of overseas nonprofit organizations, to assess their qualify and to discuss whether or not it's possible to introduce them in the nation and in which way that could be done. And it's also attempted to provide information on the academic databases of nonprofit organizations in nonEnglish-speaking countries in a bid to prepare a wide variety of academic materials about broader fields that would be distinguished from those offered by existing academic databases, since it's not currently possible to take advantage of academic materials possessed by such nations. The efforts by this study was expected to gather international information at a lower cost and in a more efficient way and eventually to contribute to improving the productivity of academic research.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.129-139
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• 2012

This research, as a study on individual donators' relationship durability with donated organizations, is carried out with the variables of individual donators' empirical satisfaction, sense of unity, familiarity, relationship quality, donation will, and loyalty. This research, based on the interrelationship among the variables effecting on donation activities, makes a relationship durability will model between donators and donated organizations through the examination of the existing studies on donation activities, and suggests the marketing points to increase the relationship of non-profit organizations based on the model. This paper examined 242 material or time donators for non-profit organizations in Seoul and Kyeonggi-Do province and proved 11 hyperses. The result shows that the donation will and loyalty for donated organizations are influenced by the relationship quality. In addition, the relationship quality of reliability and immersion seems to be influenced by the empirical satisfaction and the familiarity with donated organizations. Therefore, donated organizations need to make efforts to increase the donators' satisfaction, and to increase the familiarity between donators and donated organizations. In other words, they should increase donators' satisfaction with active promotions and they should do marketing activities to increase donators' familiarity.

• Digital Contents
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• no.7 s.98
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• pp.68-69
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• 2001

해가 지날수록 해킹 피해 사고가 급속도로 증가하고 있는 것으로 나타났다. 뿐만 아니라 피해 기관도 기존의 대학 위주에서 대학, 기업, 비영리기관 등 다양한 기관에서 해킹 피해사례가 늘고 있는 것으로 나타나고 있다. 또한 해킹 경로 역시 국외에서 국내로 들어오는 해킹 사례가 지속적으로 증가하는 추세에서 국외에서 발생하는 해킹 정보와 부족이 문제점으로 제기 되고 있다.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.348-362
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• 2009

It is a tentative study on the influence of the consumers' motivation of charity impulse on their loyalty who donate to non-profit organizations. Based on the self-determination theory, this thesis paper analyzed the motivation of charity impulse on non-profit organizations which is the main factor influencing the donation loyalty with consumer-nonprofit identification as parametric variables. According to this study, it seems that the charity impulse caused by the concepts of autonomy of the self-determination theory has negative influence on consumer-nonprofit identification, donation loyalty. But relation-competence has positive influence to nonprofit organizations. Considering without any studies on donators' motivation of charity impulse from the aspect of psychology to non-profit organizations, as the very initial exploratory study, this study is conducted to analyze the possible factors to influence customers' motivation of chanty impulse on the basis of the self-determination theory so that it has a vital significance, which can furnish fundamental data to charitable organizations to carry out effective marketing strategies to guarantee the source of the money collection.

• Proceedings of the KHMA Conference
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• 2010.05a
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• pp.95-106
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• 2010

• Journal of the Korean Society for information Management
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• v.27 no.1
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• pp.7-24
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• 2010

This study tried to develop the confidence indicators and evaluation factors of credibility according to the types of online information by nationwide large scale online survey. The main results are summarized as follows: i) confidence indicators by types of online information: information on news sites(72.553), financial companies(68.894), government sites(67.938), cafe(66.464), portal sites(65.001), collective intelligence sites(63.489), nonprofit organization (63.392), company/corporation sites(59.789), blog(59.066), online community sites(55.609), e-commerce sites(55.118), mini-homepage(50.695). ii) 'Widely known site' or 'famous site' is the most important factor for all types of online information. User opinions like as posting or comment are major factors for sites of cafe, blog, mini-homepage, online community, collective intelligence etc. and 'name recognition' and 'reputation' are main factors for site of financial company, corporation, government, nonprofit organization.