• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.460-475
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• 2012

The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

• Journal of the Korea Society of Computer and Information
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• v.13 no.1
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• pp.45-54
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• 2008

As mobile Web technology becomes more increasingly applicable. the mobile contents market. especially the music downloading for mobile phones, has recorded remarkable growth. In spite of this rapid growth, customers experience high levels of frustration in the process of searching for desired music contents. It affects to a re-purchasing rate of customers and also. music mubile content providers experience a decrease in the benefit. Therefore, in aspects of a customer relationship management (CRM), a new way to increase a benefit by providing a convenient shopping environment to mobile customers is necessary. As an solution for this situation, we propose a new music recommender system to enhance the customers' search efficiency by combining collaborative filtering with mobile web mining and ordinal scale based customer preferences. Some experiments are also performed to verify that our proposed system is more effective than the current recommender systems in the mobile Web.

• International Area Studies Review
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• v.14 no.3
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• pp.312-338
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• 2010

This paper investigates the value relevance of advertising activity over the period from 2001 to 2009 in the listed Korean stock markets(KOSPI and KOSDAQ). In addition, this paper divide all sample firm into several subsample, based on R&D intensity and export ratio in total sales. The empirical result of this paper shows following two evidence; First, advertising intensity, which proxies for advertising activity, is significantly related to firm value at the 1% level of significance. Second, advertising activity of high R&D intensity and high export ratio sample firms has more significant value relevance than for firms with low R&D intensity and low export ratio. The empirical results suggest that moderation effect of R&D intensity and export ratio are very important factor in determining the value relevance of advertising activity.

• The Korean Journal of Financial Studies
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• v.11 no.1
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• pp.217-242
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• 2005

본 연구에서는 부도기업의 부도 후 회생여부와 부도발생시의 주식시장의 반응과의 관계를 조사하였다. 즉 증권시장이 부도기업의 사후적인 회생 또는 회생실패에 대한 통찰력을 부도시에 이미 갖고 있는지를 부도처리시의 주가반응을 분석함으로써 검정하고자 하는 것이다. 이를 위하여 외환위기 후 상장기업의 부도가 빈발하였던 1998년에서 2000년 사이에 부도가 발생한 상장회사 55개 기업을 대상으로 후에 회생한 기업(31개기업)과 그렇지 못한 기업(24개 기업)을 구분하여 후에 회생한 기업의 부도시의 주가반응이 회생하지 못한 기업의 부도시의 주가반응보다 덜 부정적이었는지를 검정하였다. 실증분석 결과 부도기업 중 후에 회생한 기업(31개기업)의 분석기간 ($-10{\sim}+10$)중 평균초과수익률과 누적평균초과수익률이 비회생기업(24개기업)의 그것에 대하여 유의한 (+)의 차이가 나타나지 않았다. 또한 부도기업의 누적초과수익률을 종속변수로 하고 회생여부를 나타내는 더미변수, 전년도감사의견이 적정의견인지의 여부, 부채비율, 총자산(억원) 자연 로그값, 사전적 폭로정보 대용변수로서의 지난 1년간 주가반응을 의미하는 (-230, -11)윈도우 누적초과수익률을 독립변수로 하여 다중회귀분석을 실시하였으나 부도후 회생여부를 나타내는 더미변수의 회귀계수는 유의적이지 않았다. 따라서 초과수익률 차이분석결과 회생기업의 부도시의 주가반응이 비회생기업의 그것에 비하여 유의한 (+)의 차이가 없고, 또한 회귀분석 결과 부도시의 초과수익률과 부도후 회생여부는 유의한 관계가 없으므로 부도처리시의 주가반응에서 후에 회생하는 기업이 그렇지 않은 기업보다 덜 부정적일 것이다라는 연구가설은 기각된다.등에 대한 평가기준의 재정립이 강구되어야 할 것이다.한 변동성에서 큰 위험프리미엄이라는 연결고리를 거쳐 코리아 디스카운트라는 현상으로 귀착되는 현상에 주목하고 있는 본 연구의 결과가 실무에서 유용하게 사용됨은 물론이요 또한 본 연구의 방법론 자체가 매우 정교하고 포괄적이어서 금융시계열을 포함한 다른 여러 분야에 크게 응용될 수 있는 외부효과도 기대된다.R 효과는 전통적 의미의 일반적으로 낮은 PER종목이 초과수익률을 내는 것이 아니라, 기업규모가 크더라도 그 기업의 개별특성을 고려했을 때 이와 비교해 상대적으로 PER가 낮은 종목에 투자하면 초과수익을 낼 수 있음을 의미한다. 발견하였다.적 일정하게 하는 소비행동을 목표로 삼고 소비와 투자에 대한 의사결정을 내리고 있음이 실증분석을 통하여 밝혀졌다. 투자자들은 무위험 자산과 위험성 자산을 동시에 고려하여 포트폴리오를 구성하는 투자활동을 행동에 옮기고 있다.서, Loser포트폴리오를 매수보유하는 반전거래전략이 Winner포트폴리오를 매수보유하는 계속거래전략보다 적합한 전략임을 알 수 있었다. 다섯째, Loser포트폴리오와 Winner포트폴리오를 각각 투자대상종목으로써 매수보유한 반전거래전략과 계속거래 전략에 대한 유용성을 비교검증한 Loser포트폴리오와 Winner포트폴리오 각각의 1개월 평균초과수익률에 의하면, 반전거래전략의 Loser포트폴리오가 계속거래전략의 Winner포트폴리오보다 약 5배정도의 높은 1개월 평균초과수익률을 실현하였고, 반전거래전략의 유용성을 충분히 발휘하기 위하여 장단기의 투자기간을 설정할 경우에 6개월에서 36개월로 이동함에 따라 6개월부터 24개월까지는 초과수익률이 상승하지만, 이후로는 감소하므로, 반전거래전략을

• Journal of Korean Society of Forest Science
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• v.90 no.3
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• pp.373-379
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• 2001

The objectives of this study were to assess implementation on tariff quotas and tariff cuts committed in the WTO as result of Uruguay Round(UR) negotiations and to examine impacts of reductions in agricultural protection agreed in the UR on major non-timber forest products markets. The implementation of WTO Agreement on Agriculture was analysed based on the relevant data and statistics. The impacts of implementation on tariff cuts and tariff quotas on non-timber forest products markets were estimated by using supply and demand elasticities from previous studies and data on production, consumption and trade after UR. The quantities of Chestnut, Pine nut and Jujube imported by the system of tariff quota did not exceed the committed quotas over the five years from 1995 to 1999. The current level of applied rates on imports of non-timber products is much lower than that of bound rates, which will be maintained until the year 2004. It is estimated that increase in imports after UR reduced prices and that reduction in prices led to decrease in expenditure and to increase in consumer surplus. It is estimated, however, that production level significantly decreased due to rise in imports and that the negative effects on production exceeded positive effects on consumption. Exports of most non-timber forest products decreased after UR even though non-timber forest products could gain access to the export markets at the lower tariffs as a result of UR.

• The Korean Journal of Financial Management
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• v.22 no.2
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• pp.165-187
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• 2005

This paper tries to investigate the relationships among stock return volatility, time-varying risk premium and Korea Discount. Using Korean Composite Stock Price Index (KOSPI) return from January 4, 1980 to August 31, 2005, this study finds possible links between time-varying risk premium and Korea Discount. First of all, this study classifies Korean stock returns during the sample period by three regime-switching volatility period that is to say, low-volatile period medium-volatile period and highly-volatile period by estimating Markov-Switching ARCH model. During the highly volatile period of Korean stock return (09/01/1997-05/31/2001), the estimated time-varying unit risk premium from the jump-diffusion GARCH model was 0.3625, where as during the low volatile period (01/04/1980-l1/30/1985), the time-varying unit risk premium was estimated 0.0284 from the jump diffusion GARCH model, which was about thirteen times less than that. This study seems to find the evidence that highly volatile Korean stock market may induce large time-varying risk premium from the investors and this may lead to Korea discount.

• Management & Information Systems Review
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• v.36 no.4
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• pp.53-80
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• 2017

The purpose of this study is to examine the determinants of the number of bank relationships in Korea. Firm-specific determinants considered here include leverage, size, age, return on asset, investment grade, tangibility, liquidity, R&D expenditure. We estimate the effects of these variables, and compare the results with those from previous studies performed for other economies. Concerning the effects of business cycle, we find that the business cycle is an important factor in determining the number of bank relationships. The number of bank relationships varies over the business cycle, and we notice a counter-cyclical behavior, which means the number decreases during economic expansions and increases during contractions. This result can be interpreted as a result of firms' diversification of borrowings into multiple banks in order to reduce the liquidity risk during the recession. In the subsets, however, the number of bank relationships for large firms is stable regardless of the business cycle. Unlisted firms, non-chaebol, and low credit quality firms which have relatively limited access to alternative sources of financing show counter-cyclical behavior. Finally, such phenomena is not observed in the non-competitive credit market, while they show a counter-cyclical behavior in the competitive credit market.

• Journal of Distribution Science
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• v.10 no.3
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• pp.15-30
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• 2012

It has been 10 years since the facility modernization projects of traditional markets was rigorously undertaken. Although more than 835 traditional Korean markets nationwide have already completed these projects, there does not exist a specific set of standards of installation, future maintenance, and management. As a result, the complaints made by civil stakeholders in accordance of the actual facility installation caused problems and delays of related projects. In addition, while some local governments secured and implemented their own differing standards, others have not yet established their own separate standards for maintenance and management. Specifically, 694 traditional markets nationwide were supported for the cost of installing arcades by 2010. For the short period of time after the arcade-supported projects were deployed, the number of the traditional markets had been rapidly growing as a prime example of the facility modernization projects. The arcade facilities are being planned and installed merely for screening the rain or the sun. Without fundamental data for the newly landscaped environments or information on the actual conditions of usage and assessment, there is a lack of comprehensive approaches that could possibly organize the public environments. Furthermore, the amount of support needed for repairs, maintenance, and management from the central and local governments is gradually increasing. Thus, it becomes both crucial and necessary to complement the current set of standards. The purpose of this study is to examine the actual conditions of usage, maintenance, and management among those traditional market facilities that were installed with the supports of the facility-modernization projects, especially for arcades. This will be carried out through investigating the local problems, issues, and considering international case studies. The results of this study will provide measures for effective and efficient installation and management of traditional market arcades. Improvements in the use of public resources could be directed towards transforming public business, as well as public enhancement and functional maintenance and reinforcement. Under this condition, the arcade is not a simple area to avoid rain or sunlight; it becomes a public space. It is highlighted that the arcade should establish its public business not only to activate markets but also to refine street environments and revitalize local communities. A more specific way to improve is introduced through systematic supplementation. This is needed to attract effective participation from local residents and is done so by conducting a fair procedure from the first stage of business and by providing guidelines for establishing arcades as public facilities. The study points out to the problem of merchants-centered plans and street use. It presents the need to expand to involve residents and customers. Given that the arcade is a public facility and merchants' ability to maintain it is limited, manuals and systems for its maintenance needs to be introduced through multi-party agreement of merchants, government, residents and customers.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.144-154
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• 2018

While the local construction market has lost its steam in recent years, it is discussed that the overseas construction projects should be activated by using the Official Development Assistance (ODA) in terms of finding a new way. This study empirically identifies the relationship between ODA and the foreign construction orders, and discovers the effectiveness of orders for overseas construction projects using the ODA. Therefore, based on the past 25 years of time-series data on Asia, the VECM model was used to identify the relationship between the Asia country's ODA and construction orders. As a result, it has shown a lower-than-expected correlation between the value of ODA and the construction orders. There are several reasons for this; This is because profit-purpose construction projects and ODA for public welfare are fundamentally different, and the timing of ODA applications and overseas construction orders are different. Also, compared to other developed countries, Korea has far less experience and scale of ODA. At last, there are huge differences in the size of ODA and construction orders. In conclusion, although the effectiveness of overseas construction orders based on ODA was not clearly disclosed, the significance of this study is that it attempted to conduct a empirical study on the relationship between ODA and overseas construction orders. Further relationships are expected to be drawn through the accumulation of future ODA experience and the supplementation of time series data, which can provide on a theoretical and practical basis.

• Management & Information Systems Review
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• v.36 no.3
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• pp.113-130
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• 2017

This study examines the effect of direct investment in Asia on firm value for nonfinancial firms listed on KRX between 2006 and 2015. We also explore whether the mediating effects of cashholdings the relationship between direct investment in Asian markets and corporate value. Recently, companies are increasing their cash holdings for risk management. Cashholdings are causing agent problems, which has a negative impact on corporate value. In this case, when the company conducts active investment activities such as foreign direct investment, it is possible to supply the appropriate funds in a timely manner, thereby cashholdings increase the possibility of success of foreign direct investment and alleviate the agent problem of cash holdings. For the analysis, the number of directly invested firms in Korean listed firms is used as the explanatory variables for the Chinese and Vietnamese markets where foreign direct investment is the most active, and cash holding is set as the moderating variable. As a result, direct investment in China and Vietnam showed a positive (+) relationship with firm value, and cashholdings have a positive the relationship between foreign direct investment and firma value. The implications of this paper are as follows. First, it is suggested that the direct value of direct investment can be enhanced the relationship between direct investment and firm value in Asia. In addition, it can be suggested that cash holdings play a role of effective investment supply in firms that implement foreign direct investment, positively affecting corporate value.