• Fashion & Textile Research Journal
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• v.23 no.1
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• pp.44-56
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• 2021

This study analyzes the fashion video content of vegan YouTubers in order to understand how the vegan message is being conveyed in media. This study collected data with NoxInfluencer and conducted a case study of the vegan fashion YouTube content. We collected 143 videos for analysis as follows. The characteristics of vegan fashion content were divided into six categories. First, fashion know-how consisted of YouTubers' explanation on vegan fashion, from styling to where to buy vegan and fair trade products. Second, fashion haul content showed second hand products as well as certified vegan fashion products. Third, fashion daily life focused on a day in the life of a vegan YouTuber, casually showcasing fashion in real life. Fourth, fashion products reviews were about vegan YouTubers' thoughts and concerns about various vegan fashion brands and products. Fifth, fashion coordination category consisted of Lookbooks according to seasons. Last, the fashion entertainment category showed YouTubers challenging themselves to dress outside of their comfort zone. The content of the message was distinguished by consumption methods and aesthetic interaction. Also, vegan YouTubers were always anticipating the possibility of appealing to a wider demographic. This study differs from existing studies because it analyzed fashion YouTube content in order to understand the spread of a vegan message in the media environment. This study has its significance in suggesting the direction that the vegan community should take in delivering vegan messages in the future.

• The Research Journal of the Costume Culture
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• v.30 no.6
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• pp.779-798
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• 2022

The purpose of this study was to propose the direction of veganism-based fashion design in environmental and animal protection through the theoretical consideration of vegan fashion and the analysis of the practical design characteristics of veganism in Stella McCartney's fashion. The research was conducted through literature research and case studies. After investigating the concept and characteristics of vegan fashion, focusing on previous studies and various fashion-related Internet data, Stella McCartney's fashion was examined with particular attention on vegan characteristics. The results of the study are as follows: First, imitative nature pursues animal and environmental protection, but the motif or appearance is a characteristic of pursuing a multi-purpose design that imitates animals and nature. Second, expression of value is based on slow fashion, simplicity, and sustainable minimal design. It is expressed indirectly by pursuing permanence, simplicity, and long-wearable design, or directly expressing vegan values through phrases expressed in performances or costumes in the collection. Third, alternative eco-friendliness is characterized by using cruelties-free materials such as faux fur, recycling materials, new bio-materials, and regenerated materials. These vegan characteristics are comprehensively and organically expressed in the works of the collection, and through this, sustainable and eco-friendly vegan fashion is pursued. It is anticipated that by deriving the vegan fashion characteristics of Stella McCartney, who represents vegan fashion, it will be possible to provide the basis for practical direction and design methods for fashion brands aiming for vegan fashion styles.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.05a
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• pp.426-428
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• 2021

전 세계적으로 건강, 환경보호, 윤리적 소비를 추구하는 소비자들이 증가하면서 다양한 분야에서 동물성 제품을 섭취하거나 소비하지 않는 생활방식인 비거니즘(Veganism)을 지향하는 사람들이 증가하고 있다. 한국 또한 매년 채식에 대한 관심이 높아지고 있지만 외국에 비해 채식하기에 좋은 환경은 구축되어 있지 않으며 가공식품을 구매할 경우 성분 표를 일일이 확인해야 하는 어려움이 있다. 본 연구에서는 사용자가 섭취하고자 하는 가공식품의 성분을 분석하여 본인의 채식주의자 단계에 적합한 제품인지 쉽게 판별할 수 있는 모바일 앱을 제안한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.31-34
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• 2021

최근 동물성 제품을 섭취하거나 소비하지 않는 비거니즘 생활방식을 지향하는 사람들이 증가하고 있다. 그러나 채식 인구의 증가에 수반되어야 하는 채식하기 좋은 환경에 대한 구축은 아직도 미흡한 실정이다. 본 연구에서는 채식주의자들을 위해 가공식품 성분 표를 분석하여 채식주의자 단계에 맞는 대체식품을 추천해 주는 시스템을 제안한다. 제안 시스템은 먼저, 가공식품의 원재료들이 표기되어 있는 성분 표를 분석하여 사용자의 채식주의자 단계에 적합한지를 확인한다. 확인 결과 적합하지 않다면, 한국식품안전관리인증원의 공개 API를 이용하여 해당 가공식품과 제품 유형이 같은 식품을 검색하고 그 결과로부터 사용자의 채식주의자 단계에 적합한 원재료들이 포함되어 있는 식품을 추천해준다.

• Journal of Fashion Business
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• v.24 no.2
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• pp.68-84
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• 2020

The purpose of this thesis is to suggest a Practical Plan for ethical consumption by reviewing the category of Vegan Fashion and investigating its Social Value of vegan fashion. This will be achieved through investigating the papers and official home pages of 13 selected Vegan Fashion brands. It was found that in terms of use of materials such as leather, fur and organic fibers the brands can be divided into three sections: fur-free, cruelty-free and perfect vegan. A Practical Plan is suggested based on the aspects of production, consumption, distribution and education. Firstly, the provider should be required to understand vegan materials deeply, it is also desirable for them to get vegan certifications. Secondly, the seller should also understand about vegan materials, and be able to explain this to consumers. The education from the seller is vital and the meaning of logos and associated contents used by the label should be clearly explained to consumers. Thirdly, the association of consumers, and fashion brands should cooperate to enhance the level of general understanding in society further, this should influence new laws, that address ethical issues regarding the use of fur in fashion. Environmental problem of the future might be reduced if the stakeholders in Vegan Fashion are cooperatively and actively trying to educate the general population and make Vegan Fashion popular and ethical consumption popular.