• Title/Summary/Keyword: 브랜드아파트

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A Study on the Intergrated Images in Exterior and Interior Design According to the Apartments Brand (아파트 브랜드에 따른 외관 및 실내디자인 이미지 통합에 관한 연구)

  • Shen, Mei-Yu;Kim, Nam-Hyo
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.139-143
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    • 2008
  • The brand power is getting more important in apartment market so that consumers are accustomed to ask first what the apartment brand is when they are considering to buy an apartment. Even so the brand name is the first factor which approaches to the consumer, message and image can be delivered to customers by visual factors. Since visual image can be effective to remind of customers brand image, construction business company should make portfolio to synthesize brand Image actively. This research investigate images of consistency in extenor and interior design according to the apartments brand. Used lexical meaning of the adjective used to discern standard to extract images, selected survey, and evaluated by step 1 to 5 using semantic differential method, SD. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. This research provides conveyance of the vision image which fits to the brand Image and further design direction.

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A Study on the Landscape-Oriented Persuasive Language from Naming the Apartment Brand in Korea - Focus on the Analysis of Category and Lexeme - (국내 아파트브랜드 명명(命名)에 담긴 조경지향적 설득언어 - 유형 및 어휘소 분석을 중심으로 -)

  • Rho, Jae-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.1
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    • pp.49-63
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    • 2010
  • This study was intended to analyze and interpret the pattern of naming the domestic apartment brand from a semiologic viewpoint in a bid to review the meaning and value of apartment brand, while on the other hand, evaluating the characteristics of persuasive message pursued by current apartment brand in 2010, and consequently, the conclusion of the study is outlined as follows. 1. As a result of analyzing the coinage of branding naming, the words such as combination, joint and blending pattern tended to dominate, which seemed to attempt to represent the variety of values of the housing culture. Brand ideation tends to stress the character symbolism and polysemic message using syllepsis, and the experimental attempt to revive the traditional dwelling concept in a modern sense in a way of combining the archaic word with the Chinese character was found as well. 2. As a result of analyzing the frequency of verbal identity and lexeme of domestic apartments, those frequently used are in order of ville, nature, beauty(美), park, hi, green, palace(宮), nobility and center(tra), which are the lexemes representing the landscape, view, nature and dignity. 3. As a result of identifying the pattern of lexeme using analysis frame based on existing researches such as apartment brand positioning, the most important external core concepts controlling the direction and value of apartment brand are 'environment-orientated' and 'emotion-orientated', and internally, 'function-oriented'. Given the persuasive language expressing the 'environment-oriented' feature and the priority of brand lexeme are garden, park, view and the nature, a landscape-oriented persuasive message is seen to be surging in brand naming. 4. An emotion-oriented persuasive language such as dignity axis having major lexeme represented by palace, nobility, class and a pride axis having major semantic elements represented by human, I and you are used as major value concepts and persuasive language that lead domestic apartment brands to differentiation and upgradation. 5. Among the lexemes focusing on view from environment-oriented standpoint, hi, hill, tower, view, mark, heights are the trend pursued by high-rise apartment aiming at the view such as residential-commercial apartment, and thus the persuasive language focusing on high-rise concept is expected to become the element dominating the trend of apartment brand for the time being.

A Study on the Image of a Brand Apartment, Self-Image Consentaneity and Brand Attitude (브랜드 아파트의 이미지와 자아이미지 일치성 및 브랜드 태도에 관한 연구)

  • Kim, Jin-Hwa;Jeong, Jun-Hyun;Lee, Youn-Jung
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.11a
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    • pp.23-26
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    • 2009
  • The trend that an apartment is regarded as not only a substantial property called 'residence' but also 'means of self-expression' to consumers is increasing in the present housing marketing, and thus, the apartment brand image is settling down as an important field of marketing management. Therefore, the present study aimed to verify difference of brand attitude according to consentaneity between an image of a housing brand and self-image of consumers to propose one kind of direction of strategies for formation of a differentiated brand image. As a result of a research, the trend that consumers show more positive attitude on a brand apartment having a brand image closer to an ideal self-image was analyzed to exist even if it is weak, so it was confirmed that the consentaneity between a brand image and a self-image of housing products can become a variable having some influence on brand attitude. The survey method understood a brand image, a self-image and brand attitude by using a Likert's 5-point scale on apartment brands of upper three companies according to a study result of a national brand competitiveness index(NBCI) and understood self-consentaneity by using a distance measurement model of self-consentaneity of Sirgy(1982). The questionnaire for the present research was carried out by surveying students of D university and the PASW program was used for statistical data analysis.

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A Study on Kitchen Area Change of Domestic Apartment - Focused on 84㎡~102㎡ Condominium from 2001 to 2015 - (국내 브랜드 아파트 주방공간 변화 특성 연구 - 2001년부터 2015년 까지 분양된 84㎡~102㎡ 아파트를 중심으로 -)

  • Kim, Ga-Young;Kim, Ji-Eun
    • Korean Institute of Interior Design Journal
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    • v.24 no.3
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    • pp.104-112
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    • 2015
  • This study purposes drawing changing tendency of apartment kitchen areas and character of that by figuring out type, form and per period cause of change of brand apartment kitchen areas. I adopted subject of study as the six leading construction companies considering the apartment rankings of brand and subcontract from 2001 to 2015 when brand apartment was activated(Samsung C&T corporation Raemian, Daelim Industrial Co., Ltd E-pyeonhansesang, Daewoo E&C Prugio, GS E&C XI, Posco E&C The sharp, Hyundai E&C Hillstate) and analyzed kitchen plane of $84m^2{\sim}102m^2$ housing units which were in great demand from apartment housing market. Also, I drew changing trends of kitchen areas by conducting a model house field survey. Through this study result, I will expect the utility of baseline data which is necessary for space development by figuring out kitchen culture, flows and cause of change.

The Effects of Apartment Brand Image Characteristics on Purchase Intention (아파트 브랜드이미지 특성이 구매의도에 미치는 영향에 관한 실증연구)

  • Moon, Hyogon
    • Land and Housing Review
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    • v.4 no.3
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    • pp.235-241
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    • 2013
  • There have been a lot of previous studies that brand image has a positive impact on purchase as well as the value enhancement of the product with the spread of brand importance and the introduction of brand in the apartment. This study verified that brand image can be factorized and separated into two factors - basic characteristics and additional characteristics. The basic characteristics means essential parts that generally should be provided for housing and the additional characteristics are competitively developed concepts introduced by construction companies for sales promotion. The results of the empirical analysis that verified the effects of the two factors on purchase intention are as follows. The basic characteristics have the positive impact on purchase intention while the additional characteristics are otherwise. This result suggests that it is more important to be faithful to the basics than to be competitively differentiated by the additional characteristics in the apartment market.

Study on Brand Image Evaluation for Apartment TV Advertisements (아파트 TV광고의 브랜드 이미지 평가에 관한 연구)

  • Kim, Jin-Hwa;Jeong, Jun-Hyun;Lee, Youn-Jung
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.04a
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    • pp.361-364
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    • 2009
  • In recent, the marketing competitions that stimulates the emotions of consumers are intensifying in the domestic construction industry due to the increase of unsold new apartments. However, there is a need for brand identity establishment through which more differentiated information can be delivered to the consumers, as each brand is focusing only on idealistic image advertisements of dream, future and happiness. Accordingly in this study, the top five brand apartments according to the national brand value evaluation index (BSTI, BrandStock Top Index) were selected and analyzed their TV advertisement characteristics, and its purpose is in evaluating the brand images perceived by the consumers of their TV advertisements. The significance of the results from this study is in presenting the basic information for establishing effective communication between the corporations and consumers. The survey research of this study was conducted for the students of D University, and SPSS 14.0 program was used for the statistical data analysis.

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A Study on Differentiation Strategy of Apartment Space According to Brand Identity Factors (브랜드 아이덴티티 요소에 의한 아파트 공간의 차별화 전략 연구)

  • Choe, Hye-Jin;Kim, Kai-Chun
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.105-113
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    • 2011
  • Brand is a useful tool for modem people living under the age of the brand, to explain the information of their products by differentiating themselves from others. It also represents the value of company and plays a major role convincing customers. Even living space brands are no exception. According to the development of marketing management ability, living space brands require the new sales strategy to dominate the market over the business competition, and plan differently for a changing market environment. On such account, companies are commercializing the living space via establishing its brands. Thus the study will cover the living space differentiation strategies for promoting the brand images of respective construction companies and will strive to compare and analyze the differentiation strategy factors that construction firms are pursuing through case analysis framework. Moreover, it's objective focuses on materializing the strategies of living space in accordance to the brand application elements.

전원형 친환경 아파트로 승부한다

  • Kim, So-Jin
    • 주택과사람들
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    • s.193
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    • pp.60-63
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    • 2006
  • 8월 판교 분양에 수요자들의 관심이 쏠리고 있다. 이번에는 지난 3월 분양 때와 달리 대형 브랜드 업체들이 대거 참여해 새로운 개념의 고품격 아파트를 선보일 예정이다. 금토산, 운중천과 함께 친환경 주거지로 조성되는 판교에 청약하려는 수요자들이 지난 3월 분양 때보다 더 많이 늘어날 것으로 점쳐진다. 8월 판교 분양시 청약통장을 사용하는 방법과 건설사별 기본 설계안에 대해 살펴보자.

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믿음의 100년 역사를 준비하는 기업, 풍림산업

  • Baek, Ji-Hyeon
    • 주택과사람들
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    • s.197
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    • pp.48-51
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    • 2006
  • 풍림아이원은 수많은 수상 경력을 자랑하는 풍림산업의 고품격 아파트 브랜드다. 최근 종로구 사직동에 건설 중인 풍림산업의 '스페이스 본' 또한 생활의 편리함과 친환경 위주의 설계로 풍림아이원 못지않은 반향을 몰고 올 것으로 기대를 모으면서 한 단계 도약할 준비를 하고 있다. 국내외에서 굵직굵직한 사업을 추진 중인 풍림산업의 브랜드 가치와 경쟁력에 대해 살펴보았다.

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