• International Area Studies Review
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• v.20 no.1
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• pp.251-275
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• 2016

This study aims to answer the following three questions: 1) What is "jeitinho" in Brazil and its historical roots, 2) What are similarities and differences between "jeitinho" and nepotism in Korea, and 3) Considering the nation-wide prevalence of "jeitinho" in Brazil as a desirable way of thinking and acting, how can Korean firms in Brazil effectively manage cultural differences between Brazil and Korea? To answer these questions, this study reviews previous research on "jeitinho" and nepotism and systematically compare them from a theoretical perspective. After that, the comparison results are further discussed in the context of Korean firms in Brazil, suggesting how the Brazilian and Korean culture can be successfully integrated to boost performance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.3
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• pp.237-245
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• 2020

Tropicália, which marked the beginning of Brazilian Popular Music (MPB), is a musical genre that originated in the Brazilian cultural movement and this arose in the late 1960s. The musicians who participated in this cultural movement delivered radical innovation by embracing the international music trend of the 60s, such as the Beatles phenomenon and the experimental and creative music of the electronic age. The music derived from this era incorporated the cannibalism of the Brazilian modernism cultural movement in the 1920s, and it presented a cultural consilience while maintaining the traditional Brazilian culture. In particular, the convergence of Tropicália with rock was especially prominent. As rock grew into the culture of resistance in both Britain and the United States, the convergent characteristic of Tropicália reflected the critical sociocultural view toward Brazil at that time. This paper focuses on the element of fusion of traditional Brazilian music and the rock music present in Tropicália. To present a case study, this paper selected music pieces by Caetano Veloso, the essential pillar of Tropicália, and examined each element through specific music analysis. This study aims to establish an academic foundation for third-world music and contributes to the development and creation of fusion music.

• Journal of International Area Studies (JIAS)
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• v.22 no.3
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• pp.55-74
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• 2018

With the advent of multicultural society, many countries have come to the point of considering a fundamental revision or review of their previously established national identity and social constitution principles. This situation often generates conflicts and controversies between advocates of tradition and promotors of multiculturalism. In this article we will look at the case of France and Brazil and discuss how these two countries maintain, discard or fundamentally modify their traditional social integration model in the face of the multicultural challenges(racism, racial discrimination and integration/coexistence of immigrants of different cultural backgrounds), and examine the controversial aspects surrounding it. In particular, focusing our eyes on racial/ethnic statistics debates in both countries, we will try to compare the cases between that of adoption of multicultural alternative model(Brazil) and the case of rejection/retention(France) to find out some political meanings imbedded in those cases.

• 프린팅코리아
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• v.12 no.7
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• pp.50-53
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• 2013

대한인쇄문화협회(회장 김남수)는 지난 6월 6일부터 8일까지 네덜란드 암스테르담 더블트리 호텔에서 개최된 2013년 세계인쇄회의(WPCF; World Print & Communication Forum) 총회 및 유럽인쇄연합회(INTERGRAF)와의 공동포럼에 문화체육관광부의 지원을 받아 김남수 회장, 이종찬 국제부 부장, 조갑준 편집국 부장 등 3인으로 구성된 대표단을 파견했다. 대표단은 행사 내내 우리나라 인쇄문화의 우수성을 홍보했으며, 2016년 세계인쇄회의의 한국 개최를 홍보, 유치에 성공했다. 2016년 세계인쇄회의 한국 개최는 같은 해 올림픽을 개최하는 브라질과 경합을 벌인 끝에 결정됐다. 특히 김남수 회장은 인쇄문화종주국으로서의 위상과 역사성에 대해 자세하게 설명하고, 우리나라 인쇄문화산업의 우수성에 대해 진심어린 연설을 전달함으로써 참석자들의 지지를 이끌어냈다.

• 프린팅코리아
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• v.13 no.8
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• pp.132-135
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• 2014

미국을 비롯한 상위 10개국의 2009년부터 2014년까지 인쇄시장 규모를 살펴보면, 선진국은 마이너스 성장을 하는데 반해 중국, 인도, 브라질 등 신흥국들은 30~60%의 높은 성장률을 보이면서 80%가 넘는 엄청난 차이를 보이고 있다.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.3
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• pp.117-128
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• 2023

For Korea which has long been highly dependent on international trade for economic growth, the importance of the Brazilian market is likely to increase in the future considering its huge size of 216 million people. Therefore, it would be imperative to analyze and understand Brazilian consumer behavior correctly. This study examines differences in consumer behavior between Brazil and Korea in purchasing luxury goods. According to previous cultural studies, Brazilian consumers are expected to focus on the intrinsic value of products and show a strong compensatory consumption tendency, while Korean consumers focus on symbolic benefits and show a weak compensatory consumption tendency. After conducting and analyzing a survey of young people in their 20s in Korea and in Brazil, all of the hypotheses above were supported. The results suggests that when designing marketing communication strategy in Brazil, it will be more effective when communication is focused on the pleasure of purchasing luxury goods rather than social or symbolic benefits. This study is of greatest significance in that it is one of the few studies comparing the characteristics of Brazilian and Korean consumers.

• 프린팅코리아
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• s.27
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• pp.126-130
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• 2004

4억달러 규모로 추산되는 라틴아메리카 잉크시장은 지난 몇 년간 침체에 빠져 있었다. 그러나 최근에는 잉크시장 고객들과 소비 산업 분야들이 점진적으로 활성화되는 미국의 경기 회복 분위기를 따르기 위해 각 국은 안간힘을 쓰고 있었다. 이 지역 이익구조는 브라질과 같은 대형 시장에서의 판매실적에 많이 좌우되었으며 멕시코와 같은 달러화 강세 지역에서의 판매실적은 외국환 감소에 따라 고전을 면치 못하는 측면도 보였다.

• Iberoamérica
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• v.22 no.1
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• pp.1-30
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• 2020

Recently, in the conservative wave in Latin America, the political participation of the conservative Pentecostal Church has been highlighted. This article analyzes the impact of this political participation on democracy and its development, based on the case of Brazil. First, the Pentecostal churches contributed greatly to religious pluralism, but show an exclusive and aggressive attitude toward other religions and ideologies. Also, in the process of selecting official candidates, most members of the churches are politically mobilized according to the unilateral decisions of the leadership, and these elected candidates serve the specific corporatist interests of their own denomination or church rather than the public interest. In addition, the purpose of political participation to obtain public offices is also a stumbling block to the development of democracy in Brazil by placing it in the direct realization of a specific religious interests or values of the rebuilding of the Christian kingdom.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.257-258
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• 2019

본 연구에서는 카포에라를 움직임의 기반으로 하는 무용단을 선정하여 그들의 최근 작품을 중심으로 작품 경향을 문헌연구 하였다. 연구 대상이 된 무용단은 러셀 말리펀트(Russell Maliphant), 콰살 댄스 컴퍼니(Quasar Cia. de Dança), 구루포 코르포(Grupo corpo), 댄스 브라질(DanceBrazil)으로 제한하였다. 연구결과 카포에라(Capoeira)는 역동성과 리듬이 극대화된 소용돌이 치는 듯한 새로운 무용의 움직임 언어를 만들어 냈다. 신체움직임을 이용하여 공간, 이미지, 음악과 융화되는 작품 경향을 나타냈다. 사랑, 종교, 역사, 신화를 무대 위에서 움직임으로 풀어낼 수 있는 새로운 움직임 양식을 개발하여 흑인문화가 순수무용분야에 완벽하게 흡수되는 결과를 낫게 되었다.

• Korea and Global Affairs
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• v.1 no.2
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• pp.109-128
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• 2017

The purpose of this study is to consider the appearance of the global generation transnational identity and forming process, existence aspect, functional role, and on the actuating mechanism, and etc. The results about the transnational identity of Diaspora and diversity are as follows. First, as to the transnational identity, the emigrants had been being determined by the relation with the accreditation and how type had been deal with one's decision about the self-identify. Second, the individual experience of the emigrant, interaction, and unstable status political support etc. various factors were combined and the diversity of the Diaspora identity showed. Third, the identity concept had been performing the function in the more expanded meaning called the nation and nation through the continuous meaning expansion than the individual as the national ideology. Fourth, the transnational identity of Korean-Chinese was specialized into the nation identity, double identity, and 'the identity of the third' etc. Fifth, the transnational identity of the Nikkei-Brazilian appeared for Japanese identity, Brazilian identity, and Nikkeijin identity etc. in Japan. In conclusion, the Transnational identity of the Diaspora is reproducing the identity of the emigrant, it suggests through the differentiation in the settlement and exclusion.