• Asia Marketing Journal
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• v.5 no.3
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• pp.60-79
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• 2003

본 연구는 묶음화 판매에 있어서 혼합선도 묶음화, 부가할인 묶음화, 성능 업그레이드 단서 제공 묶음화에 있어서 분할가격의 제시가 제품평가에 어떤 영향을 미치는가를 분석하였다. 이를 위해 첫째, 혼합선도 묶음화에 있어서 분할가격 제시가 효과적인가, 둘째, 부가할인 묶음화에 있어서 분할가격 제시가 효과적인가, 셋째, 혼합선도 부가할인 묶음화에 있어서 분할가격 제시가 효과적인가, 넷째, 분할가격의 대상의 수가 많을수록 제품평가에 긍정적인 영향을 미치는가, 다섯째, 성능 업그레이드 시 추가비용을 분할가격으로 제시하는 것이 제품평가에 긍정적인 영향을 미치는가, 여섯째, 성능 업그레이드의 구성요소의 수를 많게 하여 분할가격으로 제시하는 것이 제품평가에 긍정적인 영향을 미치는가에 관하여 분석하였다. 분석결과 혼합선도 묶음화, 부가할인 묶음화, 혼합선도 부가할인 묶음화에 있어서 모두 묶음화의 구성요소를 통합가격보다는 분할가격 단서로 제공하는 것이 제품평가에 긍정적인 영향을 미치는 것으로 나타났다. 또한 이 경우 모두에서 분할가격 대상의 구성요소의 수를 많게 하면 제품평가가 절하되는 것으로 나타났다. 성능 업그레이드 시 추가비용 단서도 분할가격으로 제시하는 것이 통합가격으로 제시하는 것보다 제품평가에 긍정적으로 영향을 미치는 것으로 나타났다. 그러나 성능 업그레이드의 수를 많이 제시하여 분할가격으로 제시하는 것은 제품평가에 부정적인 영향을 미치는 것으로 나타났다.

• The Korean Journal of Financial Management
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• v.7 no.1
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• pp.1-20
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• 1990

In most of studies on market efficiency, the stability of risk measures and the normality of residuals unexplained by the pricing model are presumed. This paper re-examines stock splits, taking the possible violation of two assumptions into accounts. The results does not change the previous studies. But, the size of excess returns during the 2-week period before announcements decreases by 43%. The results also support that betas change around announcements and the serial autocorrelation of residuals is caused by events. Based on the results, the existing excess returns are most likely explained as a compensation to old shareholders for unwanted risk increases in their portfolio, or by uses of incorrect betas in testing models. In addition, the model suggested in the paper provides a measure for the speed of adjustment of the market to the new information arrival and the intensity of information contents.

• KIPS Transactions on Software and Data Engineering
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• v.12 no.9
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• pp.419-430
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• 2023

Currently, NFTs have no dominant application except for the proof of ownership for digital content, and it also have small liquidity problem, which makes their price difficult to predict. Real estate usually has very high barriers to investment due to its high pricing. Real estate can be converted into NFTs and also divided into small value fungible tokens (FTs), and it can increase the the volume of the investor community due to more liquidity and better accessibility. In this document, we implement and design a system that allows ordinary users can invest on high priced real estate utilizing Black Litterman (BL) model-based Portfolio investment interface. To this end, we target a set of real estates pegged as collateral and issue NFT for the collateral using blockchain. We use oracle to get the current real estate information and to monitor varying real estate prices. After tokenizing real estate into NFTs, we divide the NFTs into easily accessible price FTs, thereby, we can lower prices and provide large liquidity with price volatility limited. In addition, we also implemented BL based asset portfolio interface for effective portfolio composition for investing in multiple of real estates with small investments. Using BL model, investors can fix the asset portfolio. We implemented the whole system using Solidity smart contracts on Flask web framework with public data portals as oracle interfaces.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.11a
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• pp.258-260
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• 2022

대체 불가능 토큰 (NFT, non-fungible token)은 고유하고 더 이상 분할할 수 없는 특성을 가지고 있다. NFT 는 디지털 콘텐츠에 대한 소유권을 증명해 주지만 현재 1) 소유권 증명 이상의 유틸리티가 명확하지 않고, 2) 토큰이지만 유동성이 거의 없으며, 3) 가격이 예측 불가능하다. 특히, 부동산의 경우 가격이 매우 높은 특징으로 인하여 투자 진입장벽이 매우 높다. NFT 분할을 하면 유동성의 증가, 그리고 접근성 증가에 따른 커뮤니티 볼륨의 증가를 기대해 볼 수 있다. 이러한 특성을 활용하여 기존에 투자하기 어려웠던 부동산을 다양한 기술을 활용하여 쉽게 투자를 할 수 있게 된다. 또한, Black Litterman 모델을 활용하여 보다 여러 종류의 NFT 들에 대한 최적 포트폴리오를 구성할 수 있는 알고리즘을 설계하고 구현하였다.

• Journal of the Korea Institute of Building Construction
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• v.15 no.1
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• pp.89-97
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• 2015

In bidding processes conducted by government agencies, local governments or public agencies, budget prices are critical to both ordering bodies and bidders since budget prices are bases for selecting a successful bidder. Since a high budget price goes against ordering bodies and a low one goes against bidders, most ordering bodies adopt a system using multiple preliminary prices for determining a budget price to ensure fair and transparent manners. Discussed are how budget prices change depending on the methods of sampling 15 preliminary prices and the methods of sampling 4 out of 15 prices. Computer simulation is conducted to analyze budget prices for various methods to determine multiple preliminary prices. It is more likely for budget prices to be close to base prices when splitting a range of generating preliminary prices into 15 intervals and taking 4 preliminary prices from 15 intervals than when taking 4 preliminary prices from a whole range. In cases when splitting a range of generating preliminary prices, if we take 2 preliminary prices out of intervals above 100% and take 2 out of intervals below 100%, the expected budget prices are equal to a base price and the standard deviations are about half in comparison with those when taking 4 out of 15 intervals.

• Journal of Korean Society of Transportation
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• v.36 no.2
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• pp.129-140
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• 2018

In this study, we analyzed the electric vehicle (EV) purchasing behavior with market segmentation in Seoul using the binary logit model. For the model estimation, the experimental design of SP survey generated 24 scenarios with purchase price, charging station availability, and driving range of EVs. The results of market segmentation analysis indicated that the owners of subcompact and compact size cars were primarily affected by the purchasing price while those of mid and full size cars were more sensitive to the charging station availability. By housing type, the charging station availability was the most important factor for the residents of apartment while the purchase price was the most important factor to choose the EVs. These results presented that the EV supply strategy of the automobile manufacturer should be diversified according to the marketing target and the expansion of the public charging infrastructure should be the top priority in the government policy.

• Journal of Energy Engineering
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• v.8
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• pp.49-58
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• 1999

전력산업의 전통적 구조는 수직적으로 통합된 전기사업자가 지역별로 독점사업자로 활동하며 정부가 진입과 퇴출 및 가격 잭정 등에 대하여 규제하는 형태로 되어 있다. 이 형태는 1980년대 미국의 Samuel Insull 이 전력회사 사장으로서 자신의 Chicago Edison을 수직적으로 통합된 지역독점사업자로 구조를 갖춘 이래 세계 각국에서 이것을 본받음으로써 정착된 것이다. 물론 발송전부문만 수직적으로 통합되고 배전부문은 분리 분할된 경우도 있고 반대로 송배전부문은 통합되고 발전부문은 분리 분할된 경우도 있다. 또한 소규모 독립발전사업자가 지역전기사업자와 장기전력구매계약을 맺고 전력을 납품하는 경우도 있었다. (중략)

• Journal of Global Scholars of Marketing Science
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• v.5
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• pp.79-101
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• 2000

본 연구의 목적은 사이버 주식투자의 성과를 중심으로 이익 투자자와 손실 투자자로 구분하고 투자자의 행태 변수에 대하여 두 집단간에 어떠한 차이가 있는지를 규명하고자 하는 것이며 나아가 이러한 특성변수들이 투자성과와 어떠한 연관성을 가지는지를 분석하고자 하는 것이다 연구의 결과 두 집단간에 유의적인 차이를 보이면서 투자성과에 보다 큰 영향을 미치는 변수로는 가격하락시의 손절매(stop loss) 사용 빈도, 매수후 해당 종목의 평균 보유기간, 매수후 현금(잔금)보유비율의 정도, 하락시 재매수의 정도, 평균 보유 종목수, 일밀 평균 거래 횟수, 동일 종목에 대한 분할 매수 빈도, 가격 하락시 반응, 평균 확습시간, 손실 발생 원인, 언론에 대한 반응 등이었다.

• Proceedings of the KIEE Conference
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• 2003.07a
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• pp.587-589
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• 2003

국내 전력 산업은 과거 수직통합적 독점구조에서 부문별 기능분할 및 경쟁도입을 점진적으로 추진하고 있으며 먼저 발전회사간 경쟁을 도입하기 위하여 한국전력의 발전부문을 6개의 발전회사로 분할 하였다. 2004년부터는 본격적으로 양방향 도매전력시장을 도입하여 운영할 계획에 있다. 도매전력시장의 도입으로 발생할 수 있는 가장 큰 시장 위험요소로는 시장가격의 수준 및 변동성에 대한 불확실성을 들 수 있다. 이는 시장참여자 모두에게 위험요소가 될 수 있으며 이를 위하여 정부주도하에 경쟁시장 이행기 동안의 과도기적 위험관리 도구를 제공하게 되며 발전회사와 판매회사 사이의 강제적 계약인 베스팅 계약이 포함될 것으로 예상된다. 여러가지의 베스팅 계약 중에서 Two-way 베스팅 계약은 발전회사와 판매회사와의 계약량, 계약가격을 정부 또는 관련기관에서 지정하는 것으로 이러한 Two-way 베스팅 계약은 도매전력시장의 초기에 발전회사의 손실을 최소화하는 역할을 할 것으로 예상되지만 반대로 수익을 제한하는 요소로도 작용할 수 있다. 따라서 본 연구에서는 베스팅 계약 중에서 Two-way 베스팅 계약에 대한 분석을 수행하고 이를 토대로 하여 베스팅 계약 하에서 발전회사의 수익을 최적화 할 수 있는 전략에 대한 연구를 수행하였다.

• Asia Marketing Journal
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• v.14 no.1
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• pp.53-81
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• 2012

Constructing attractive bundle offers depends on more than an understanding of the distribution of consumer preferences. Consumers are also sensitive to the framing of price information in a bundle offer. In classical economic theory, consumers' utility should not change as long as the total price paid stays same. However, even when total prices are identical, consumers' preferences toward a bundle product could be different depending on the format of price presentation and the locus of price discount. A weighted additive model predicts that the impact of a price discount on the overall evaluation of the bundle will be greater when the discount is assigned to the more important product in the bundle(Yadav 1995). Meanwhile, a reference dependent model asserts that it is better to assign a price discount to a tie-in component that has a negative valuation at its current offer price than to a focal product that has a positive valuation at its current offer price(Janiszewski and Cunha 2004). This paper has expanded previous research regarding price discount presentation format, investigating the reasons for mixed results of prior research and presenting new mechanisms for price discount framing effect. Prior research has hypothesized that bundling is used to sell a tie-in component with an offer price above the consumer's reference price plus a focal product of the same offer price with reference price(e.g., Janiszewski and Cunha 2004). However, this study suggests that bundling strategy can be used for increasing product's attractiveness through the synergy between components even when offer prices of bundle components are the same with reference prices. In this context, this study employed various realistic bundle sets with same price between offer price and reference price in the experiment. Hamilton and Srivastava(2008) demonstrated that when evaluating different partitions of the same total price, consumers prefer partitions in which the price of the high-benefit component is higher. This study determined that their mechanism can be applied to price discount presentation formats. This study hypothesized that price discount framing effect depends not on the negative perception of tie-in component with offer price above reference price but rather on the consumers' perceived consumption benefit in bundle product. This research also hypothesized that preference for low-benefit discount mechanism is that perceived consumption benefit reduces price sensitivity. Furthermore, this study investigated how consumers' concern for quality in a price discount--a factor not considered in previous research--influences price discount framing. Yadav(1995)'s experiment used only one magazine bundle of relatively low quality uncertainty and could not show the influence of perceived uncertainty of quality. This study assumed that as perceived uncertainty of quality increases, the price sensitivity mechanism for assigning the discount to low-benefit will increase. Further, this research investigated the moderating effect of uncertainty of quality in price discount framing. The results of the experiment showed that when evaluating different partitions of the same total price and the same amount of discounts, the partition that discounts in the price of low benefit component is preferred to the partition that decreases the price of high benefit component. This implies that price discount framing effect depends on the perceived consumption benefit. The results also demonstrated that consumers are more price sensitive to low benefit component and less price sensitive to high benefit component. Furthermore, the results showed that the influence of price discount presentation format on the evaluation of bundle product varies with the perceived uncertainty of quality in high consumption benefit. As perceived uncertainty of quality gradually increases, the preference for discounts in the price of low consumption benefit decreases. Besides, the results demonstrate that as perceived uncertainty of quality gradually increases, the effect of price sensitivity in consumption benefit also increases. This paper integrated prior research by using a new mechanism of perceived consumption benefit and moderating effect of perceived quality uncertainty, thus providing a clearer explanation for price discount framing effect.