• Asia Marketing Journal
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• v.13 no.1
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• pp.85-111
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• 2011

The present study analyzes Hyundai Genesis' introduction in the domestic and the North-American markets in terms of positioning and brand extension strategies in each market. Genesis was positioned to 'A domestic luxury car that looks like a foreign premium brand' in the domestic market and was positioned to 'Quality of luxury car for a price of near-luxury car' in the North-American market. Hyundai brand was extended to Genesis in the North-American Market, but not in the domestic market. The present study examines the backgrounds that resulted in different position concepts in the markets and analyzed the marketing tactics to realize the position concepts. Specifically, we discussed the brand extension strategy that was adopted in the North-American market in terms of its pros and cons. The present study noticed a need for modifying and/or strengthening positioning strategies to face competitive environments and suggests an issue to be discussed with respect to the changes in the positioning strategies.

• The Magazine of the Society of Air-Conditioning and Refrigerating Engineers of Korea
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• v.30 no.7
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• pp.39-44
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• 2001

대표적인 공조기의 시장이면서도 접근이 어려운 북미시장의 기후환경, 유통환경 등의 시장환경과 제품 개발방향을 소개하고자 한다.

• The tire
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• s.223
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• pp.14-21
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• 2005

• Journal of Digital Convergence
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• v.12 no.11
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• pp.209-214
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• 2014

Despite the recession of the global market, the domestic electronic appliance companies dominated TV market in North America. They took both the premium and mid-priced product market and achieved both profitability and volume due to strong product competitiveness and brand power. Despite doing well in the North American market, the domestic TV manufacturers are worried about product development, marketing and sales strategies to remain the continuous competitiveness in the TV market. This study proposes the a sales prediction model of electronic appliances using sales data of S company from the North American market. We develop the sales prediction models based on multiple regression analysis and artificial neural network and compare two models. Especially, this study analyzes the relevance between the TV sales and TV main features in order to improve the price competitiveness or improve the value of TV products.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.177-182
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• 2015

The brand and product awareness of Korean electronics companies in the North American market has grown significantly and North American consumers has been recognized as an innovative technology products good performance of Korean electronics appliances. The consumer need of energy saving has led to a rise in market share because Korean electronics appliances have the excellence in energy saving aspects. The expansion of smartphones and mobile devices and the development of smart grid technology can affect electronics market. Domestic companies are continuously develop new product to provide consumers convenient with a variety of additional features combined consumer products. This study proposes a convergence model for sales prediction of electronic appliances using sales data of A company from the North American market. We develop the convergence model for sales prediction based on based on artificial neural network and genetic algorithm. In addition, we validate the superiority of the proposed convergence model by comparing the prediction performance of traditional prediction models.

• The tire
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• s.228
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• pp.36-37
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• 2006

05년에 약 450만개의 트럭 · 버스용 타이어가 중국에서 미국으로 수출되었고, 중국에서의 타이어 기술이 발전하면서 그 어느 때 보다도 많은 중국 주재 타이어 회사들이 북미시장으로 트럭 타이어를 공급하고 있다.

• Photonics industry news
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• s.13
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• pp.24-27
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• 2002

• TTA Journal
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• s.101
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• pp.113-119
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• 2005

TTA(한국정보통신기술협회)는 지난 2004년 10월부터 국내 GSM휴대폰 제조업체의 수출진흥을 목적으로 GSM 휴대폰 공인시험소를 구축하여 북미 및 유럽 지역으로 수출되는 GSM휴대폰에 대한 공인인증 시험서비스를 제공하고 있다. 최근에 국내 제조업체들의 북남미 시장 진입이 활발히 이루어지고 있으며 현지 진출을 위한 필수 인증시험 단계인 PTCRB 인증시험 수요가 많아짐에 따라 본 고를 통해 PTCRB 인증시험의 개요 및 인증획득 절차를 소개하고자 한다.

• Photonics industry news
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• s.14
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• pp.20-23
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• 2003

• Venture DIGEST
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• s.52
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• pp.32-32
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• 2004