• Cement
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• s.195
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• pp.26-31
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• 2012

사람의 감정은 전염된다는 특성이 있다. 특히 부정적인 감정의 경우 그 전염성이 강하다. 조직 내에서 부정적인 감정이 형성되고 확산되면 성과 저하 등 조직 내 악영향을 미칠 수 있다. 따라서 조직 내 부정적인 감정의 근원지를 찾아내고 확산을 막기 위한 다양한 노력을 기울일 필요가 있다.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.2
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• pp.163-176
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• 2022

As the business ecosystem has become more uncertain, the sources of supply chain risk have also been becoming more diverse. In particular, due to the development of informational technology in recent years, firms need to consider the emerging supply chain risk sources as well as traditional supply chain risk sources. A typical example is negative word-of-mouth by social media. Therefore, we investigated the virality of negative word-of-mouth on manufacturing firms by using YouTube as a representative social media. More specifically, we investigated how the social capital of the video creator influences the virality of negative word-of-mouth and how the emotional tone of the video affects the virality of negative word-of-mouth. In conclusion, the social capital of the video creator influenced the scale and speed of negative word-of-mouth. Furthermore, negative emotion words moderated the relation between the social capital of the video creator and the scale of negative word-of-mouth.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.110-135
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• 2010

The purpose of this study was to examine the effects of a mileage program on consumers' negative emotions and behavior when the program failed. To accomplish the purpose of this study, the failures in mileage programs were classified into three types(refusal, delay, reduced advantages) with two types of customers' commitment(affective and calculative), and an experimental design was used to verify the effect of customers' negative emotions on their negative behavior when the programs fail. A total of 600 university students in Seoul and Pusan areas were surveyed from 1st of Sept. to 30th in 2009. The result suggests that both consumers with affective commitment and those with calculative commitment felt negative emotions(regret, disappointment) when a mileage program failed. Consumers with affective commitment to a company are expected to give negative words of mouth to others. Also, consumers with calculative commitment to a company are expected to complain and give negative words of mouth to others.

• Journal of Internet Computing and Services
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• v.14 no.4
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• pp.91-100
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• 2013

In recent years, online brand communities, whereby firms and customers interact freely, are emerging trend, because customers' opinions collected in these communities can help firms to achieve their innovation effectively. In this study, we examined whether customer opinions containing negative emotions have influence on their adoption for organizational innovation. To that end, we firstly classified negative emotions into five categories of detailed negative emotions such as Fear, Anger, Shame, Sadness, and Frustration. Then, we developed a lexicon for each category of negative emotions, using WordNet and SentiWordNet. From 81,543 customer opinions collected from MyStarbucksIdea.com which is Starbucks' brand community, we extracted terms that belong to each lexicon. We conducted an experiment to examine whether the existence, frequency and strength of terms with negative emotions in each category affect the adoption of customer opinions for organizational innovation. In the experiment, we statistically verified that there is a positive relationship between customer ideas containing negative emotions and their adoption for innovation. Especially, Frustration and Sadness out of the five emotions are significantly influential to organizational innovation.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.5
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• pp.79-94
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• 2021

Despite the importance of the supply chain risk due to the negative word-of-mouth (NWOM) in social media, related research is insufficient. Thus, this study analyzes how the NWOM of the product is distributed through social media and the characteristics of the distributor based on social exchange theory. For this purpose, we collected information on car recalls from four companies using Twitter from the National Highway Traffic Safety Administration (NHTSA). Based on the Seed Tweet, a Re-Tweet (RT) network was constructed to examine the distribution and spread of NWOM, and regression analysis was performed to test the hypothesis. As a result, it was confirmed that NWOM is a small world network structure that spreads around hub users connected to many users. Moreover, it was found that the more interactive and reciprocal relations the first distributor has, the greater the speed and scale of distribution of NWOM.

• Asia Marketing Journal
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• v.2 no.4
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• pp.54-67
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• 2000

일반적으로 거래를 할 때 판매자는 자신에 유리한 정보를 구매자에게 제공하려 한다. 하지만 자신에게 불리할 수 있는 정보를 제공하는 경우도 있는데, 이런 경우 과연 어떤 효과가 있는지 궁금하다. 제공물에 관한 부정적 정보를 제공하는 방식은 여러 가지 있지만 본 연구에서는 특히 최근 들어 그 중요성이 높아지고 있는, 구매접점에서 제공되는 것을 연구과제로 정하였다. 또한 구매자가 제품의 품질을 알기 어려운 경우에 부정적 정보 제공의 효과가 선명하게 드러날 것으로 보아 , 경험품질속성이 강한 사과를 대상으로 세 가설을 현장실험으로 검증하였다. 그 결과 제공물의 중요한 속성에 관한 부정적 정보의 제공이 해당제품의 매출에 부정적인 영향을 미치는 것으로 나타났으며 구체적으로 사과 순매출감소율이 27.6 %나 되었다. 또한 대체 제공물에 대한 유혹효과는 통계적으로 입증되지 않았으나 수치상으로 긍정적인 영향을 미치는 것으로 나타났는데, 실험에서 딸기 순매출증가율이 5.2%이었다. 하지만 사과에 대해 잘 아는 소비자들의 점포에 대한 신뢰도 증가는 통계적으로 유의하지 않았다. 연구결과로 미루어 인과스키마타에 어긋나는 정직한 정보의 제공으로 얻는 것이 별로 없으며, 약하지만 대체 제공물에서도 유혹효과가 나타난다는 점을 알 수 있다. 이렇기 때문에 판매자 입장에서 대체제품이 있는 경우, 특정제품에 대해 부정적 정보를 제공하는 의미는 어느 정도 있다고 볼 수 있다.

• Asia Marketing Journal
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• v.5 no.1
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• pp.1-22
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• 2003

의료서비스 이용자의 가장 큰 불만은 대기시간으로 나타나고 있으나 대기시간에 대한 외국의 활발한 연구와는 달리 국내의 실증적 분석자료는 미흡한 실정이다. 본 연구는 의료서비스 접점에서 대기시간과 관련한 다양한 요인 중, 의료서비스 제공자의 대기시간에 대한 배려와 고객의 지각된 대기시간 및 대기시간 활용이 서비스접점의 부정적인 감정과 수용가능성, 서비스품질평가와 애호도에 어떠한 영향을 미치는지를 실증적으로 검정해 보고자 하였다. 실증분석 결과 대기시간 배려는 서비스접점의 부정적 감정을 줄이고 수용가능성은 높이는 것으로 나타났으나, 지각된 대기시간은 부정적인 감정을 높이고 수용가능성은 낮추는 것으로 나타났다. 또한 서비스접점의 부정적인 감정은 서비스품질과 애호도를 낮추고 수용가능성은 서비스품질평가와 애호도를 높이고 있으나, 고객의 대기시간의 활용은 부정적인 감정과 수용가능성에는 영향을 미치지 않은 것으로 나타났다. 이 중 지각된 대기시간이 부정적인 감정에 가장 큰 영향을 미치는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.475-486
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• 2020

This study aims to discover the mediating effect of Self-Encouragement and Self-Discouragement on the Relationships between Fear of Negative Evaluation and Social Interaction Anxiety. A questionnaire was conducted on 319 university students and the data was analyzed with Pearson's correlation and regression. As a result, there was a positive correlation between Fear of Negative Evaluation and Social Interaction Anxiety. Also, Fear of Negative Evaluation and Social Interaction Anxiety were positively correlated with Self-Discouragement and negatively correlated with Self-Encouragement. Next, multiple regression showed that Self-Discouragement has a perfect mediating effect and Self-Encouragement has a partial mediating effect on the Relationship between Fear of Negative Evaluation and Social Interaction Anxiety. These results imply that counselee with Social Interaction Anxiety can be treated effectively by promoting self-encouragement.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.103-115
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• 2016

This study aims to examine the structural relationship between adverse childhood experience, anxiety, and internet addiction among youth probationers. The sample included 200 young probationers in Seoul probations office who were asked to fill out a self-administered survey questionnaire. Results from path analysis showed that adverse childhood experience positively influenced the risk for internet addiction (${\beta}=.396$, p<.05), and higher anxiety also predicted the internet addiction (${\beta}=.131$, p<.01). Mediating effect of anxiety between the adverse childhood experience and internet addiction was also confirmed. The study results indicated that prevention efforts for internet addiction is needed for this vulnerable population, and also implied the need to focus on dealing with childhood experience and anxiety in order to prevent problems related to internet addiction.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.502-515
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• 2021

This study aimed to examine the influence of negative life events on delinquency through a dual-mediation of depression and impulsivity among out-of-school adolescents. For the purpose, using a sample of adolescents who were out of school at the point of participating in the 1st survey of the Panel Survey of School Dropouts and Model 6 of the PROCESS macro for SPSS, this study analyzed the direct influence of negative life events on delinquency as well as the mediation and dual-mediation effects of depression and impulsivity. The main results are as follows. First, out-of-school adolescents' negative life events had a significant positive influence on delinquency. Second, out-of-school adolescents' depression did not mediate the influence of negative life events on delinquency. Third, out-of-school adolescents' impulsivity mediated the influence of negative life events on delinquency. Fourth, out-of-school adolescents' depression and impulsivity dual-mediated the influence of negative life events on delinquency. Based on these results, this study discussed diverse strategies to prevent the delinquency of out-of-school adolescents who experienced negative life events.