• Title/Summary/Keyword: 부정성 효과

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Empirical Analysis Approach to Investigating how Consumer's Continuance Intention to Use Online Store is Influenced by Uncertainty, Switching Cost, Offline Trust, and Individual Negative Emotion: Emphasis on Offline-Online Multi-Channels (오프라인-온라인 멀티채널 상황에서 불확실성, 전환비용, 오프라인 신뢰 및 개인의 부정감정이 사용자 지속구매의도에 미치는 영향에 관한 실증연구)

  • Jeon, Hyeon Gyu;Lee, Kun Chang
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.428-439
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    • 2016
  • It becomes undeniable trends that offline shopping stores operate their own online shopping stores too. The multi-channel shopping stores like this allow consumers to have much choices to shop from either offline channel or online channel. This trend, however, also opens new research issues. Especially, we have found from literature survey that a new research model is necessary for more in-depth study of the consumer behavior analysis in the multi-channel trends like this, where those constructs such as offline trust, uncertainty, switching cost, and individual negative emotion are considered. It is noted, especially in the multi-channel environments, that uncertainty and switching cost need to be considered, and that individual tends to feel negative emotion much more. By relying on 406 valid questionnaires, we obtained empirical results such that switching cost and offline trust have a positive effect on continuance intention, and uncertainty tends to increase switching cost. Individual negative emotion also affects continuance intention significantly.

TREATMENT OF SKELETAL CLASS III MALOCCLUSION WITH MAXILLARY PROTRACTION APPLIANCE (상악골 전방견인 장치를 이용한 골격성 III급 부정교합 환자의 치험예)

  • Kim, Kyungho;Choy, Kwangchul;Lee, Jiyeon;Park, Soyoun
    • The korean journal of orthodontics
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    • v.27 no.6 s.65
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    • pp.997-1004
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    • 1997
  • The clinical cases presented here involve skeletal Class III malocclusion cases treated with maxillary protraction in a relatively short period of time with good results. When used on young patients, satisfactory results were obtained in a short period of time, but even for those with less growth potential remaining, skeletal enhancement was still evident. However, data on the criteria of diagnosis or relapse following maxillary protraction is limited despite the number of studies on the subject. The present study could not include the observations on retention and relapse, and further studies in the future nay include such observations.

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A Study on Hydraulic Flood Routing of U-Ee Stream Using Unsteady Models (부정류 모형을 이용한 우이천의 수리학적 홍수추적에 관한 연구)

  • Kim, Jong-Suk;Yoon, Sun-Kwon;Moon, Young-Il
    • Proceedings of the Korea Water Resources Association Conference
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    • 2007.05a
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    • pp.1234-1238
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    • 2007
  • 최근의 예상치 못한 이상기후와 태풍은 막대한 인명 및 재산피해 등의 손해를 입히고 있다. 이러한 자연재해를 극복하기 위한 방법으로 하천 제방 및 댐 건설 등 구조적인 대책과 홍수예경보시스템 구축등 비구조적인 대책을 수립하고 있다. 그러나 국내의 하천에서는 이 치수를 위한 홍수위 추적모형으로 정상 부등류 계산 모형이 일률적으로 적용하고 있어 홍수재해예방 및 피해 경감대책의 수립을 위한 자료로 활용하는데 어려움이 있다. 따라서 실제 하천의 흐름특성을 제대로 반영할 수 있는 부정류 모형의 필요성은 더욱 증대되고 있다. 본 연구에서는 대표적은 홍수위추적모형인 HEC-RAS모형과 FLDWAV모형을 이용하여 우이천의 수리학적 홍수추적을 실시하였으며 홍수파의 감쇄효과 등을 비교하여 적용성을 검토하고 조도 계수 등 매개변수 추정에 대한 문제점을 개선하고자 한다.

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Effect of Boron on the Development of Adventitious Roots in Sunflower Seedlings (해바라기 유식물의 부정근 발달에 미치는 붕소의 효과)

  • Go, Eun-Jung;Hong, Jung-Hee
    • Journal of Life Science
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    • v.12 no.6
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    • pp.786-795
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    • 2002
  • Three-day-old sunfower(Helianthus annuus L.) seedlings were do-rooted and incubated in the nutrient solutions that contained either deficient or sufficient boron supply, and exposure to various pH and temperatures. In the absence of boron, no adventitious roots were formed in the majority of the seedlings. Boron caused the development of numerous adventitious roots in the lower part of the hypocotyl. The low pH damage was ameliorated by the simultaneous application of calcium, implying the involvement of calcium-requiring process in overcoming proton toxicity. Borate showed a strong ameliorative effect with $Ca^{2+}$. These results suggest that the primary target of proton toxicity may be linked to a disturbance of the stability in the pectic polysaccharide network, where calcium plays a key role in plant roots. Maximum temperature for the growth of adventitious roots was $25^{\circ}C$. Although cessation of growth is the most apparent symptom of boron deficiency, exogenous ascorbate improved adventitious root growth in plants in the absence of boron. From the results it is suggested that the inhibition of adventitious root resulting from boron deficiency, low pH and temperature damage may be a consequence of disrupted ascorbate metabolism.

Children's Understanding of Emotional Display Rules by Episodes: Interaction Effects of Intention Reasoning and Gender (이야기 상황에 따른 유아의 정서표현규칙이해: 의도추론유형과 성의 상호작용효과)

  • Bae, Seong Hee;Han, Sae-Young
    • Korean Journal of Childcare and Education
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    • v.11 no.5
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    • pp.293-310
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    • 2015
  • The purpose of this study is to investigate the differences that appeared in the episodes in understandings of the emotional display rules according to the types of emotions and subjects for expressing emotions. In addition, the interaction effects of intention reasoning types and gender on children's understandings of the real emotions and emotional display rules are explored. 144 4-5 year old children in Chungbuk province participated in the experimental interviews. The results are as follows. First, children comprehended the emotional display rules more clearly in a relationship with peers than adults. In terms of a type of emotion, it was the negative emotions rather than positives ones that those children understood better for real emotions and emotional display rules. Second, the main effect of the intention reasoning types on children's understanding of the emotional display rules appeared significant in all episodes. Especially, in negative emotion-peer episode, children with different types of intention reasoning showed a different level of understanding emotional display rules depending on gender of the children.

Cephalometric study of the effect of cervical pull headgear based on facial growth patterns (안모의 성장유형에 따른 경부견인 헤드기어의 효과에 대한 두부방사선계측학적 연구)

  • Kang, Eun-Ha;Chang, Chongon
    • The korean journal of orthodontics
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    • v.29 no.4 s.75
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    • pp.503-510
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    • 1999
  • The purpose of this study is to investigate the negative effects of cervical pull headgear and to compare the differences between the two groups of growers-vertical grower and horizontal grower group-which are classified by the posterior-anterior facial height ratio. Initial and final lateral cephalograms were taken for 26 patients including 15 vertical growers and 11 horizontal growers ; also, 3 angular measurements and 4 linear measurements were evaluated. The following results were found. 1. The palatal plane was tipped anteroinferiorly in the vertical grower group. 2. The posterior facial height/anterior facial height ratio was increased in the horizontal grower group. 3. The Mandibular plane angle remained stable on both groups. 4. There was no significant difference between the two groups in the amount of maxillary molar extrusion.

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Parameter estimation of unsteady flow model using mulit-objective optimization and minimax regret approach (다목적최적화와 최소최대 후회도 방법에 의한 부정류 계산모형의 매개변수 추정)

  • Li, Li;Chung, Eun-Sung;Jun, Kyung Soo
    • Proceedings of the Korea Water Resources Association Conference
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    • 2017.05a
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    • pp.310-310
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    • 2017
  • 홍수추적 모형의 적절성을 결정하는 중요한 요소 중 하나는 모형의 매개변수이다. 특히 자연하천에 관한 부정류 계산모형의 매개변수인 조도계수는 하상재료의 특성에 따라 좌우되는 표피마찰뿐만 아니라 하상의 굴곡 등 단면형의 변화에 따른 형상손실 및 하천의 사행에 따른 손실 효과 등을 포괄적으로 내포하고 있기 때문에 모든 하천구간에 대하여 일반적으로 적용할 수 있는 조도계수의 값을 하나로 결정하기는 어렵다. 또한 조도계수는 흐름조건, 즉 유량 또는 수위의 변화에 따른 가변성을 갖고 있기 때문에, 흐름이 시간 및 공간적으로 변화하는 부정류 계산모형에 있어서는 더욱 그러하다. 그러므로 본 연구에서는 조도계수의 가변성과 다수 지점의 관측치를 고려한 모형보정의 결과로부터 얻은 파레토 최적화와 최소최대 후회도 방법(Minimax regret approach, MRA)을 결합하여 부정류 계산모형의 안정적인 매개변수를 선정할 수 있는 방법을 제안하였다. 여러 지점의 관측치를 고려한 모형의 보정은 다목적 최적화 문제로서, 여러 지점에 대한 가중치를 결합하여 얻은 하나의 목적함수에 대하여 여러 번의 개별 최적화를 수행함으로써 다수의 파레토 최적해들을 구할 수 있는 통합접근법을 적용하였다. 이때 유량에 따른 조도계수의 가변성을 나타내는 두 개의 매개변수로 구성된 관계식을 이용하여 두 구간에 대한 매개변수들을 모형의 추정 대상 매개변수로서 최적화하였다. 이 후 각기 다른 홍수사상에 대해 보정과 검증을 수행하였으며 각각에 대한 평가지표의 후회도를 정량화하였고 최종 안정적인 매개변수를 추정하기 위해 MRA를 이용하여 종합적인 순위를 도출하였다. MRA는 완전히 불확실한 의사결정 상황에서 유용한 방법으로 알려져 있는데 가장 나쁜 순위가 가장 좋은 것을 선택할 수 있게 하는 보수적인 의사결정기법이다. 계산결과 추정된 모형의 가변조도계수와 그로부터 얻은 두 개 지점에서의 평가지표인 RMSE는 두 지점에 대한 가중치의 조합에 따라 선택되는 매개변수 값에 따라 달라짐을 알 수 있었다. 본 연구에서 제시한 방법은 수문 및 수리모형의 다수의 관측지점의 자료를 이용한 매개변수 산정문제에 있어서 안정적인 해를 도출할 수 있다.

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Study of Functional Appliance for Treatments of Children and Adolescents with Class II Malocclusion (성장기 II급 부정교합 환아의 기능성 악교정 장치의 치료 효과에 관한 연구)

  • Kang, Himchan;Lee, Koeun;Kim, Misun;Nam, Okhyung;Lee, Hyo-seol;Kim, Kwangchul;Choi, Sungchul
    • Journal of the korean academy of Pediatric Dentistry
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    • v.47 no.3
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    • pp.235-247
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    • 2020
  • The purpose of this study was to evaluate the skeletal and dentoalveolar effects and optimal timing for treatment of class II malocclusion with functional appliances in children and adolescents. A group of 30 patients with class II malocclusion were divided into 3 groups according to their use of functional appliance: Twin block, Activator, Fränkel appliance. The group was also divided into 2 groups according to the cervical vertebrae maturation method. Lateral cephalometric radiographs were analyzed pretreatment (T0) and posttreatment (T1). Among the functional appliances, treatment with Twin block and Activator showed significant increase in the length of the mandible (Co-Gn) and the lower anterior facial height (ANS to Me), whereas the overjet and overbite were significantly reduced. Treatment with Fränkel appliance showed significant improvement in the relationship of maxilla and mandible. In addition, if the functional appliance was used during the period of pubertal growth peak, there was a significant increase in mandibular length, improvement in the relationship of maxilla and mandible, labial inclination of lower incisors and decrease in overjet compared to the treatment before pubertal growth peak. Therefore, this study indicates that using functional appliances for patients with class II malocclusion is effective and the optimal timing for using functional appliances is during pubertal growth peak.

Effects of Driver's State Driving Anger on Collision Avoidance and Situation Awareness: Moderating Effect of Negative Affect (운전자의 상태운전분노가 추돌회피와 상황인식에 미치는 효과: 부정정서의 조절효과)

  • Yo-Han Kim;Jaesik Lee
    • Korean Journal of Culture and Social Issue
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    • v.20 no.4
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    • pp.391-414
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    • 2014
  • This driving simulation study examined the effect of driver's state driving anger(SDA) on collision avoidance(CA) and situation awareness(SA), as well as the moderating effect of driver's positive and negative affect(PA and NA) on the relationship between the driver's SDA and SA. The results showed the followings. First, high SDA group collided with the leading vehicle more frequently than low SDA group. Second, neither the driver's trait driving anger(TDA) nor PA/NA yielded significant changes in SA after SDA was induced. Third, high SDA tended to lower SA but this tendency was observed only when the driver's NA was high. These results suggested that SDA than TDA is a significant deteriorating factor of the driver's SA, and more importantly, SDA should be considered with other affect-relating variable such as NA in explaining the effect of SDA on driver's SA and CA.

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The Effect of Corporate Social Responsibility on Corporate Image: The Role of Spillover Effect and Negativity Effect based on CSR dimensions (기업의 사회적 책임이 기업 이미지에 미치는 영향 - 차원별 파급효과와 메시지 유형을 중심으로 -)

  • Kim, Seongjin;Kim, Jongkeun
    • Asia Marketing Journal
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    • v.11 no.4
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    • pp.49-67
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    • 2010
  • Previous researches have proven that corporate social responsibility(adhere CSR) is positively related to corporate performance. But Most of CSR related researches have several limitations. One of limitations is that those researches treated CSR as unidimensional construct. Almost researchers in the area of CSR concepts insisted that CSR is consist of multi dimensions. Carroll's four dimensions of CSR have been utilized by numerous academicians. Carroll asserted that CSR is composed of four dimensions: economic, legal, ethical, and philanthropic responsibility. But Carroll's dimensions were revised as three dimensions by Schwartz and Carroll, because ethical and philanthropic responsibility are not mutually exclusive. If CSR construct is composed of multiple dimensions, a message related to one of dimensions changes beliefs or evaluations about other dimensions that are not mentioned in the message. This phenomenon is called as "spillover effect". According to Ahluwalia, Unnava, and Burnkrant, negative information spills over to attributes that are associated with the target attributes but not mentioned in the message. Like this, this preponderant effect of negative information over positive information has been termed the "negativity effect". In this paper, authors try to prove the spillover effect and negativity effect among Schwartz and Carroll's three dimensions(economic, legal, and ethical responsibility) of CSR. The results of this study show that messages related to legal and ethical responsibility cause spillover effect and influence consumers' evaluation to other dimensions. Moreover, when negativity effect is added on spillover effect, spillover effect is more increased. It means that negative messages related to legal and ethical responsibility is more harmful to corporate image than negative message related to economic responsibility. The results of this study will help companies to manage corporate image using CSR messages as marketing communication tools. Companies should manage messages related to legal and ethical responsibility for more efficiently managing corporate image. Specially, because negative messages related to legal and ethical responsibility are more harmful to corporate image, companies must take care not to spread out negative message related to legal and ethical responsibility. Finally, we discuss the implications of the findings and limitations.

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