• Title/Summary/Keyword: 본사

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A Study on Application Enhancement Plan through Utilization-Case Analysis of National Geotechnical Information GIS DB in Construction Field (국토지반정보 GIS DB의 건설분야 활용사례 분석을 통한 활용 향상방안 연구)

  • Jang, Yong-Gu;Lee, Jun-Woo
    • Journal of Korean Society for Geospatial Information Science
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    • v.17 no.2
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    • pp.19-26
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    • 2009
  • The Ministry of Land, Transport and Maritime Affairs(MLTM) project for the DB construction of national geotechnical information was automatically computerized the geotechnical investigation results on the construction site in 2007. So 'the rule for computerizing of geotechnical investigation results and its application' were promoted the establishment and applicable project. It was promoted in earnest that all organization and affiliation of MLTM, local governments included the project because of stabilization of the law from 2008. We have analyzed a application-ratio of geotechnical information about users of geotechnical information system and distribution data and established a plan of applying enhancement for the DB construction and DB utilization in 2008. In this paper, we propose the result for application-ratio analysis and application plan through the application-case study of national geotechnical information DB. In the application-ratio analysis, the analysis in the field shows the most high as 39% in construction planning and preliminary investigation, the analysis in the effect of capabilities shows the most high as 25% in the increased efficiency of business. Also the analysis in the field of application shows the most high as 95% a application-ratio of geotechnical information in architecture and civil.

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Effects of External Environment of Franchisor on Corporate Performance -Focused on Entrepreneurship, Market Orientation and Organizational Structure- (프랜차이즈 본사의 외부환경이 경영성과에 미치는 영향 -앙트러프러너십, 시장지향성, 및 조직구조의 매개변수를 중심으로-)

  • Lee, Tae-Yong;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.351-367
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    • 2011
  • Few previous researches have been studied in terms of franchisees' perceptions of franchisors' entrepreneurial activities within the boundary of restaurant franchising industry settings. The sampling frame for this study included 605 restaurant franchisees in the business-format franchising system in Korea and data were collected from 1 October 2009 to 28 February 2010. This study, from franchisees' views, investigated the relationship among franchisors' entrepreneurship, external environment, organizational structure(mechanistic-organic) and managerial performance, with structural equation modeling(SEM). The research findings were, firstly, external environment positively affected entrepreneurship which positively affected market orientation and managerial performance, and secondly, market orientation made franchisors select organic structure and heighten managerial performance. Also, external environment led franchisors to adopt organic structure and aggravated their managerial performance. The implications of these findings were as follows. Firstly, the more franchiors had initiatives, innovatedness and risk-taking attitudes, the higher they had managerial performances and market orientation. Secondly, franchisors should keep and heighten market share with keeping in mind with customer orientation, competition orientation, harmony between departments, long-term orientation and profitability. Thirdly, continuous and cautious environmental scanning was necessary because external restaurant environment made organizational structure being changed and managerial performance being aggravated.

Effects of Relational and Mandatory Influence Strategies on Sales Representatives and Headquarter Trust (관계적과 강제적 영향전략이 본사 신뢰에 미치는 영향 : 영업사원 신뢰의 매개역할)

  • Lee, Chang-Ju;Lee, Phil-Soo;Lee, Yong-Ki
    • Journal of Distribution Science
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    • v.14 no.6
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    • pp.53-63
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    • 2016
  • Purpose - This study examines the effects of the influence strategies on sales representative and headquarter trust, and investigates how sales representative trust plays a mediating role in the relationship between influence strategies and headquarter trust. For these purposes, a structural model which consists of several constructs was developed. In this model, influence strategies that consist of relational influence strategies (information exchange, recommend, promise) and mandatory influence strategies (legal plea, request, threat) were proposed to affect the sales representative trust and in turn, increase the headquarter trust. Thus, this study proposed that sale representative trust plays a core mediating role in the relationship between relational and mandatory influence strategies and headquarter trust in B2B food materials distribution context. Research design, data, and methodology - For these purposes, the authors collected the data from 208 B2B specialized complex agents. We used the 2,200 B2B specialized complex agents which trade with CJ, Ottogi, and Daesang firms and supply food materials to restaurant, school cafeteria, supermarket and traditional market as a sample frame. Once we identified 330 B2B specialized complex agent owners, CEOs, and/or Directors who had agreed to participate in this study, we dropped off a questionnaire at each B2B specialized complex agent and explained the purpose of this study. The survey was conducted from October 1, 2015 to December 15, 2015. A total of 230 questionnaires were collected. Of these collected questionnaires, 28 questionnaires excluded since they had not been fully completed. The data were analyzed using frequency test, reliability test, measurement model analysis, and structural equation modeling with SPSS and SmartPLS 2. Results - First, information exchange, recommendation, and promise of relational influence strategies had positive effects on sales representative trust. The threat of mandatory influence strategies had a negative effect on sales representative trust, but legal plea and request did not have a significant effect on sales representative trust. Second, information exchange and recommendation of relational influence strategies had positive effects on headquarter trust, but promise did not. Also, legal plea, request, and threat of mandatory influence strategies did not have a significant effect on headquarter trust. Third, this findings show that sales representative trust plays a partial mediator between information exchange and headquarter trust, and threat and headquarter trust, and a full mediator between promise and headquarter trust, and recommendation and headquarter trust. Conclusions - The aim of this study was to examine the effects how diverse dimensions of relational and mandatory influence strategies relate to sales representative trust and headquarter trust. To do so, we integrated the influence strategies and the trust transfer theory to hypothesize that various influence strategies increase sales representative and headquarter trust. The findings of this study suggest that headquarter firms should establish and enforce proper influence strategies guidelines to make clear what proper actions sales representatives should implement in relationship with B2B specialized complex agents. Also, relational and mandatory influence strategies must be regarded as a long-term and ongoing strategy that eventually build a long-term orientation with B2B specialized complex agents and guarantee a company's sustainable growth and success.

Determinants of Private R&D Investment by Firms' Innovation Strategies - A Case study of Small and Medium Enterprises in Busan - (기업의 혁신전략에 따른 민간 연구개발 투자 영향 연구 - 부산지역 중소기업을 중심으로 -)

  • Park, Mun-su;Park, Sehee;Son, Wonbae;Kim, Bomi
    • Journal of Technology Innovation
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    • v.27 no.3
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    • pp.27-52
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    • 2019
  • This research studied the determinants of private R&D investment by examining the innovation strategies of 481 small and medium enterprises (SMEs, their employee size is 5 or more and less than 300) in Busan, South Korea. The data is derived from the Technology Survey of Small and Medium Enterprises in 2001 and 2003. Three explanatory variables for the innovation strategies are the R&D portfolio, the organization (personnel) for R&D, and the strategic role of CEO for innovation. The technological levels of industries are controlled in the linear regression model. The dependent variable is the total private R&D investment of a firm in the given fiscal year. The empirical results indicate that the private R&D investment positively correlates with the complexity of the R&D portfolio, the formal organization for R&D team, and the increase of R&D personnel. The formal organization for R&D team and the number of R&D personnel are correlated with the increase of private R&D investment across the four groups in the manufacturing sector but not in the service sector. These findings suggest that the innovation policy needs to target firms who have complex R&D portfolios, the formal organization of R&D teams, and sufficient R&D personnel in order to increase the private R&D investment of SMEs in regions, with consideration of industrial characteristics.

Development of Integrated Wireless Sensor Network Device with Mold for Measurement of Concrete Temperature (콘크리트 온도 측정을 위한 거푸집 일체형 무선센서네트워크 장치 개발)

  • Lee, Sung Bok;Park, Seong Sik
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.16 no.5
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    • pp.129-136
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    • 2012
  • Temperature of fresh concrete can be effectively used to predict the strength of concrete being cured and make an informed decision for stripping the molds. A hygrothermograph and thermo-couple sensors that require an extensive wiring have been applied to measure a temperature of concrete at the early stage of the curing process on site. However, these methods have limits to provide the temperature data in real time due to harsh working environment including frequent cutting of wires. Therefore, this study is aiming at developing a device based on wireless sensor network to measure the temperature of concrete being cured in formwork. The result showed that the wireless sensor with probe type thermistor which is developed had the same temperature data compared to the existed wire type thermistor, and we confirmed the temperature history of concrete in real time for 28 days throughout the gateway by wireless network that collects the temperature data measured from specimens in laboratory. Also, the network device for transmission can be easily separated from the probe sensor part and reused consistently. If the wireless sensor network device developed uses in the field, the temperature management of concrete will be systematically conducted from at the early stage of the curing, and especially be effective for cold weather concrete construction. In addition, it will contribute to the establishment of advanced quality control system for concrete and productivity of supervisors on site will be increased in the future.

The Impact of Offshoring on Korean Firms' Productivity (오프쇼어링이 한국 기업의 생산성에 주는 영향)

  • Park, Moon-Soo;Kim, Hwa-Nyeon;Lee, Kyung-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.10
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    • pp.4784-4790
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    • 2013
  • As with fast growing globalization, Korean firms have increased their offshoring activities and more empirical research are needed to analyze the effect of offshoring on Korean firms' productivity. This study used "Survey of Business Activities", a firm-level panel data set surveyed by the Statistics Korea between 2006 and 2008, and estimated pooled OLS and Panel fixed effect model to examine the impact of offshoring on a firm's labor productivity. Unlike the previous studies on offshoring, we included in the analyses the firms in the service industry in addition to those in the manufacturing industry, and presented the comparative results. The results from pooled OLS model show that 1% increase in the share of offshoring output will lead to 0.03% increase in labor productivity. However, the results from Panel model show that the effects of offshoring on productivity is positive but statistically insignificant. Analyzing the manufacturing and the service sector separately, the main results based on Panel model can be summarized as follows: Offshoring has significant positive effects on firms' productivity in the manufacturing industry. Contrastingly, the impact of offshoring on firms' productivity in the service industry is estimated to be negative but statistically insignificant. Other than the share of offshoring output, most factors except headquarter location have positive effects on firms' productivity in both manufacturing and service industry.

A Study on the Impacts of Manufacture's Sales Policy of Each Power Source on Sales Will by Agency (제조업체의 파워원천별 영업정책이 대리점의 판매의지에 미치는 영향에 관한 연구)

  • Lee, Han-Il;Park, Jong-Oh
    • Management & Information Systems Review
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    • v.29 no.3
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    • pp.23-50
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    • 2010
  • This study is that the manufacturer's sales policy power appeared on the source of local distributors through the sale willingness impact on research for coexistence between the manufacturer and dealer sales for developing policy. Dealers in terms of the sale of regional sales willingness says "manufacturers and retailers to connect to the regional distribution on the path to regional sales representative for manufacturers based on trust companies that supply products or products manufactured by local retailers for about a unilateral will sale whether the continued willingness and indicates the degree of business". This study topics are the results of this measure will sell a total of 24 entries are four factors. In variety sales policy of each power source, First, sales policy in Reward Power, compensatory power as the manager of promotion support, sales support and sales activities will significantly impact respectively. Second, sales policy of Coercive Power, reduction of credit limits act as an element of discontent and the sales will appear in the negative hypothesis of the influence was partially supported. Third, sales policy in Referent Power, the information trust, the most significantly impact of trade policy, respectively. Fourth, sales policy in Professional Power, delay time delivery of goods, sales of our product and sales knowledge will have a significantly effect appear to be related.

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A Study on the Knowledge Acquisition from Local Companies and Job Seekers using Data Mining Techniques (데이터마이닝 기법을 이용한 지역 기업과 구직자로부터의 지식 도출에 관한 연구)

  • Kim, Jin-Sung
    • Journal of the Korean Institute of Intelligent Systems
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    • v.22 no.2
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    • pp.141-147
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    • 2012
  • The purpose of the study is the acquisitions of knowledge related in job searching from local companies and job seekers using data mining techniques. At the first step, for the study, we had selected the local companies their headquarters are located in Jeonbuk province. Then we had picked the graduating students out from the high schools, colleges, and universities in the same area as the job seekers. After the targeting of the sample, we had surveyed 560 local companies and 14 schools for the collecting of the preliminary data. As the result of the survey, we could collect 173 responses from the companies and 551 responses from the job seekers. At the second step using data mining, we had adapted the C5.0 algorithm to extract the inference rules. Then we had used the Visual Basic (VB) programming language to visualize the rules at the third step. At the fourth step, we transformed the inference rules into DB tables. At the final step, we had executed the rule inferences to support the development of the long-term human resources development (HRD) strategies. As the result of the study, we could suggest the helpful information to the HRD directors and job seekers in designing their strategies in managing their jobs and career development.

Global-local Nexus in the Process of Media Globalization The Case Study of Global Women's Magazines in Korea (글로벌 여성잡지의 글로컬라이제이션 생산과정에 나타나는 글로벌과 지역의 상호작용)

  • Oh, Hyun-Sook
    • Korean journal of communication and information
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    • v.46
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    • pp.354-386
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    • 2009
  • Global women's magazines have been approached as a significant site for exploring the dynamic interaction between global and local forces. Unlike other global media products which are imported from overseas, global women's magazines are published through the cooperation with local companies. These ownership patterns allow local editions of global women's magazines to negotiate the tension and contradiction between the global media and local publishers. Thus, the main purpose of this research is to investigate the dialectic interaction between the global and local forces in the production of international women's magazines in Korea. To explore the dynamic interaction between the global and local forces, both globalization and localization efforts of international women's magazines which occur during the production process were examined through in-depth interviews with personnel in the magazine industry. The result of this research showed that international women's magazines are not a mere part of global media but a 'glocalized' media product, which carry local content via global formats. The form of international women's magazines seems to be more globalized or standardized, while the content (text) is relatively localized by reflecting local readers' interests and the cultural values of Korean society.

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A Study on the Determinants of Entry Mode in the Overseas Market for Food Service Enterprises (외식기업의 해외 시장 진입 방식 결정요인에 관한 연구)

  • Lee, Jin;Han, Kyung-Soo
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.15-27
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    • 2010
  • As most companies in the world are much interested in the overseas market as well as in the domestic market, many Korean food service enterprises came to focus on extending their branches to the overseas market. However, lack of business strategies including market research, marketing strategies, localization, etc. has made them continue to fail in market entry. The purpose of this study is to develop entry mode of determinants of Korean food service enterprises, considering their characteristic factors and environment factors in the overseas market. To do this, companies which have a head quarter in Korea and over 2 year business experience in the overseas market were chosen and used for a self-administered questionnaire survey. Statistical processing, including descriptive statistics, logistic regressing analysis, and multi regression analysis using an SPSS/PC 12.0 statistical package were conducted The result is as follows. First, explanation suitability was 85% of the entry mode in the overseas market. Second, as business size was smaller, product differentiation was higher, and CEO's will for success in the overseas market was higher, independent entry mode in the overseas market was likely to he chosen. Lastly, as the uncertainty of demand and trade barrier were lower, and a sociocultural gap was smaller, independent entry mode in the overseas market was likely to be chosen.

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