• Journal of Digital Convergence
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• v.18 no.12
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• pp.231-242
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• 2020

Due to fierce market competition and COVID-19, it becomes increasingly important for sharing economic platform companies to develop a long-term relationship with customers. In this regard, this study explores the mechanism of customer's repurchase decision making in the context of Airbnb. This study posits customer satisfaction and brand image as the key factors in forming customer's repurchase intention toward Airbnb. It also investigates the effects of price fairness, authentic experience, enjoyment, Airbnb trust and host trust on customer's repurchase intention. This study validated the research hypothesis with 154 customers using Airbnb. The analysis results showed that both customer satisfaction and brand image have a significant impact on repurchase intention and explain 62.0% of its variance. Enjoyment, true experience, and Airbnb trust had significant effects on customer satisfaction, while price fairness and host trust had no significant impact on it. The results revealed that price fairness, authentic experience, enjoyment, and Airbnb trust are significantly associated with brand image, while host trust is not significantly related to it. The results of this study are expected to provide academic and practical implications by enhancing the understanding of customer's repurchasing decision in the context of sharing economic platform.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.629-638
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• 2021

This study investigated the relationships between ADHD trait, emotional music use, relationship initiation, and expectation for future life in early adolescence, and to verify path model to predict the expectation for future life. The participants were 347 male and female middle school students, their average of ages was 13.35 (SD=.91). The ADHD trait was measured with self-report scale, emotional music use and relationship initiation were measured with sub-scales of Use of Music Inventory and Interpersonal Competence Questionnaire, and expectation for future life was measured with modified items of Satisfaction with Life Scale. Results revealed that ADHD trait was negatively correlated with relationship initiation and expectation for future life, whereas emotional music use was positively correlated with relationship initiation and expectation for future life. And, relationship initiation positively correlated with expectation for future life. The alternative model was adopted that included a direct path from ADHD trait to expectation for future life in the proposed model, rather than the proposed model in which ADHD trait and emotional music use affects expectation for future life through relationship initiation. The findings of this study should provide useful information for further studies and for professionals who try to promote the expectation for future life in early adolescence.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.918-940
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• 2021

In this study, the concept of eXtended Reality Devices(XR) is defined, how it is applied by industry and how it will develop in the future, and based on the expanded integrated technology acceptance theory and innovation resistance, We tried to confirm through empirical analysis how the influencing variables affect. We carry out the analysis of the hypotheses using PLS Structural Equation Modeling. According to the empirical analysis results, this study confirms that innovativeness has a significant effect on UTAUT2's acceptance variables(performance expectation, effort expectation, hedonic motivation, price value) for XR devices, and these variables affect attitudes and acceptance of XR. and the pace of change of XR has a significant effect on perceived risk, and the perceived risk perceived by consumers mediates the pace of change and innovation resistance, and has a significant effect on innovation resistance. and innovation resistance to XR devices had a significant negative effect on acceptance. This study has its meaning because it found out that it deals expansively and comprehensively with personal innovation, the UTAUT2's acceptance variables, and the effects of perceived risk factors mediating the pace of change and resistance to innovation. In addition, it suggests that in order for innovative technologies such as XR to advance to the stage of market expansion, it is important to present strategies to reduce resistance to new technologies as much as the value to be provided to consumers.

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.117-129
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• 2022

The ability to creatively pursue new knowledge and perspectives across various disciplines has established itself as a basic literacy for living in the 21st-century convergence era. With the development of various creative education programs, assessment tools that can objectively and systematically evaluate learners' academic achievement are also required. Therefore, this paper proposed the self assessment, peer assessment, creativity assessment, and reflection tool based on the hyper blended practical model as assessment tools for creative convergence education programs for elementary and secondary school students. The developed assessment tools attempted to develop more completed evaluation methods by modifying two items and deleting four items through validity tests. In addition, the evaluation tool was applied to 596 elementary and secondary school students nationwide, and the application results were analyzed through one-way ANOVA and Wordcloud system. As a result of the analysis, it was found that the self assessment and the reflection tool need to develop questions according to the grade group. In addition, we proposed to use these assessment tools in blended classes or various educational activities in the changing classroom environment. We hope that this paper provides implications for developing evaluation systems and tools for creative convergence education.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.95-106
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• 2021

The purpose of this study is to derive major topics in content R&D and provide directions for academic development by exploring research trends over the past 20 years using topic modeling targeting 9,858 papers published in the Journal of the Korean Contents Association. To secure the reliability and validity of the extracted topics, not only the quantitative evaluation technique but also the qualitative technique were applied step-by-step and repeated until a corpus of the level agreed upon by the researchers was generated, and detailed analysis procedures were presented accordingly. As a result of the analysis, 8 core topics were extracted. This shows that the Korean Contents Association is publishing convergence and complex research papers in various fields without limiting to a specific academic field. Also, before 2012, the proportion of topics in the field of engineering and technology appeared relatively high, while after 2012, the proportion of topics in the field of social sciences appeared relatively high. Specifically, the topic of 'social welfare' showed a fourfold increase in the second half compared to the first half. Through topic-specific trend analysis, we focused on the turning point in time at which the inflection point of the trend line appeared, explored the external variables that affected the research trend of the topic, and identified the relationship between the topic and the external variable. It is hoped that the results of this study can provide implications for active discussions in domestic content-related R&D and industrial fields.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.383-395
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• 2021

The purpose of this study is based on Pine and Gilmore's (1998) Experiential Economic Theory (4E's). This study mediates the perceived value of the experience factors (entertainment, aesthetic, deviant and educational experience) of Untact fashion and beauty performances. The impact on customer satisfaction was analyzed a total of 230 questionnaires were collected for visitors to the 15th Untact 'Asia Model Festival', which were successfully held in Seoul in 2020. The statistical analysis method used the SPSS 21.0 statistical program. As a result of the study, it was found that the experience factors had a significant effect on perceived value and customer satisfaction. In addition, perceived value was found to have a significant effect on customer satisfaction, and perceived value as a parameter was found to partially mediate the effect of experience factors on customer satisfaction. By studying the empirical analysis in this way, practical implications were presented and basic data that could be used for reference to related research were provided. However, future research should contribute to academic development through research on variables not covered in this research, and research on various untact performances should be continued.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.163-174
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• 2022

Despite the great interest in the metaverse from academia and industry, research so far has been focused on a specific area, and the background of the study is in the recognition that research is necessary from the perspective of the entire metaverse ecosystem. The purpose of this study was to derive the metaverse research framework and each component to study from the perspective of the metaverse ecosystem, and to study the development stage of the metaverse ecosystem. From an academic point of view, the ecosystem components were derived through the Metaverse IDC-Platform, a framework for applying Michael Porter's diamond model to the metaverse. From a practical point of view, the four components of the metaverse ecosystem interact with each other in terms of metaverse application and development. As the basis of this study, it can be used strategically because it is possible to identify areas for reinforcement in academia and industry and provide basic data for insight by closely examining the strengths and weaknesses of each component. The contribution of research is that it has created a foundation for research that has been limited to specific areas from an ecosystem perspective, unlike before.

• Journal of Internet of Things and Convergence
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• v.8 no.3
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• pp.11-20
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• 2022

Corporations operate within long term strategy. The Chief Executive Officer (CEO) makes decisions and has responsibility for all executive activities which affects the corporate performance. If the CEO makes strategic choices through reasonable decision making, it could affect corporate performance and corporate's rise and fall. So the CEO's decision making is very important. As rapid change in the digital technology environment happened, through digital transition, corporations have been working on increasing corporate performance by practical and academic methods. However prior research was restricted to CEO's affect on organization, innovation or innovative activities and there is a lack of research linking CEO's characteristics to digital transition and corporate performance. As the digital age is coming, research on how CEO's characteristics affect digital transition and corporate performance is direly needed. From the case of domestic Big Data corporation RSN Co. ltd's digital transition success, understanding characteristics of CEO, digital transition and corporate performance through prior researches, and developing research model and research proposition was set. Research was performed on RSN co. ltd's case analysis, and how characteristics of CEO's matter on digital transformation and corporate performance. As a result of the proposition, when the CEO conjugates digital technology, the corporation was able to successfully complete digital transition and it also affects corporate performance. Also, this research's other point is that CEO's may have limits on thoughtful decision making. It is judged that it is necessary to try an empirical study in the future.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.251-264
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• 2022

The purpose of this study is to present factors and strategies for successful rewarded-crowdfunding of companies. For this, rewarded-crowdfunding based on the extended theory of planned behavior(E-TPB) by adding individual innovation and risk preference as extended variables, in addition to the basic variables of the theory of planned behavior(TPB), including attitude, subjective norm, and perceived behavior control. In addition, the moderating effect of rewarded-crowdfunding experience was confirmed. In addition, the moderating effect of the rewarded-crowdfunding experience was confirmed, and exploratory factor analysis and multiple regression analysis were conducted for questionnaires who were aware of the concept of rewarded-crowdfunding. As a result of testing the hypothesis, it was found that attitude, subjective norm, perceived behavioral control, and risk preference affect the intention to invest in rewarded-crowdfunding. Also, we could find that perceived behavior control and risk preference were moderately influenced by investor who had experience in rewarded-crowdfunding. Based on the research results, it has academic and practical value by presenting the direction of enhancing the success of rewarded-crowdfunding that companies can use as a way to raise funds and boost sales.

• Korea Science and Art Forum
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• v.23
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• pp.149-162
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• 2016

Here are background, method, scope, main contents of this research. As the interests increased in recent about the construction in complex and diverse areas, construction is locally connected to human life like to coexistence of the technology and culture. The local development should not be fragmentary construction to improve local recycling ability. Local society should be inherited by modern cultural perspective through a variety of local culture and coexistence. Effective decision making analysis is necessary to build a livable area with a combination of high-tech industry. For this reason, this paper will study the political analysis for decision making at the planning stage of construction in point of fusion of technology and culture by using unstructured data analysis. Conclusion is as in the following. Local planning stage of construction describes diverse meanings of intangible and intangible factors as political factor. Technology factors have various qualitative and quantitative factors in construction field. Understanding decision making at the planning stage of construction means not only visible 'technology factor' such as structure, method, shape, and so on, but also invisible 'culture factor' such as spirit of age, religion, learning, and life-style reflected in formation process of space, and insight of brain power about art.