• Journal of the Korean Society of Costume
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• v.54 no.7
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• pp.91-106
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• 2004

The purpose of this study was to review the previous researches, analyze the clothing image, the make-up image and compare the analyses of clothing image and make-up image. The previous researches of clothing image and make-up image were reviewed in 6 kinds of Journal. The results of previous research review and analysis were followed as : Measuring mean of image are used to similarly that semantic differential technique and summated rating technique. Attention to proposed researcher abstraction image in make-up image, but there is problem that this hard to explain objectivity of image abstraction. There are a lot of occasions that 4 or 5 image factors were extracted by factor analysis. The make-up image researches that presented image stimulus were more than study that do not present. Image words were classified which were compiled words have similar sub image. Grace, activeness, lively. unique, modernity attractive, feminine. sexy and ripeness clothing images were classified factors. which were representative clothing image. Elegance, Sophisticate. romantic, natural, modern and youthfulness make-up image for factor were representative make-up image factors. However the problems were found that some representative image factor included the sub images which were different from some factor image. Compared with representation image words, same image words were used to not agree what clothing image and make-up image. Standardization of word should be made that show that clothing image and make-up image.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.352-353
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• 2004

• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.104-105
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• 2005

• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.236-237
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• 2005

• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.240-241
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• 2005

• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.158-159
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• 2005

• Proceedings of the Costume Culture Conference
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• 1998.09a
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• pp.42-43
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• 1998

• Proceedings of the Costume Culture Conference
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• 1998.09a
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• pp.60-63
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• 1998

• Proceedings of the Korea Society of Costume Conference
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• 2000.05a
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• pp.39-39
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• 2000

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.33-46
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• 2000

The purpose of this study was to investigate the consumers'evaluation for image and price of Saenghwal Hanbok. Data were collected by Questionnaire from 400 men and women living in Seoul area between August and September of 1998, and 374 questionnaires were analyzed by frequency, percentage, mean, standard deviation, t-test and factor analysis. As a result, consumers perceived Saenghwal Hanbok as 'comfortable' and 'individualistic' compared with western dress. Git(collar) and Gorum (ribbons) or Maedup(braided buttons) of Jeokori(jacket) were selected as having traditional image the most. 245 people(65%) answered that the general impression of Saenghwal Hanbok wearers was favorable. Saenghwal hanbok was thought to be appropriate when priced between 30,000 and 200,000 won per suit. And the intention to continue wearing Saenghwal Hanbok in the future was very positive.