• Title/Summary/Keyword: 보상관계

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The Influence of Loyalty Program on the Effect of Customer Retention: Focused on Education Service Industry (고객보상 프로그램이 고객 유지에 미치는 효과: 교육 서비스 산업을 중심으로)

  • Jeon, Hoseong
    • Asia Marketing Journal
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    • v.13 no.3
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    • pp.25-53
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    • 2011
  • This study probes the effect of loyalty program on the customer retention based on the real transaction data(n=2,892) acquired from education service industry. We try to figure out the outcomes of reward program through more than 1 year-long data gathered and analyzed according to quasi-experimental design(i.e., before and after design). We adopt this kinds of research scheme in regard that previous studies measured the effect of loyalty program by dividing the customers into two group(i.e., members vs. non-members) after the firms or stores had started the program. We believe that it might not avoid the self-selection bias. The research questions of this study could be explained such as: First, most research said that the loyalty programs could increase the customer loyalty and contribute to the sustainable growth of company. But there are little confirmation that this promotional tool could be justified in terms of financial perspective. Thus, we are interested in both the retention rate and financial outcomes caused by the introduction of loyalty programs. Second, reward programs target mainly current customer. Especially CRM(customer relationship management) said that it is more profitable for company to build positive relationship with current customer instead of pursuing new customer. And it claims that reward program is excellent means to achieve this goal. For this purpose, we check in this study whether there is a interaction effect between loyalty program and customer type in retaining customer. Third, it is said that dis-satisfied customers are more likely to leave the company than satisfied customers. While, Bolton, Kannan and Bramlett(2000) claimed that reward program could contribute to minimize the effect of negative service by building emotional link with customer, it is not empirically confirmed. This point of view explained that the loyalty programs might work as exit barrier to current customer. Thus, this study tries to identify whether there is a interaction effect between loyalty program and service experience in keeping customer. To achieve this purpose, this study adopt both Kaplan-Meier survival analysis and Cox proportional hazard model. The research outcomes show that the average retention period is 179 days before introducing loyalty program but it is increased to 227 days after reward is given to the customers. Since this difference is statistically significant, it could be said that H1 is supported. In addition, the contribution margin coming from increased transaction period is bigger than the cost for administering loyalty programs. To address other research questions, we probe the interaction effect between loyalty program and other factors(i.e., customer type and service experience) affecting it. The analysis of Cox proportional hazard model said that the current customer is more likely to engage in building relationship with company compared to new customer. In addition, retention rate of satisfied customer is significantly increased in relation to dis-satisfied customer. Interestingly, the transaction period of dis-satisfied customer is notably increased after introducing loyalty programs. Thus, it could be said that H2, H3, and H4 are also supported. In summary, we found that the loyalty programs have values as a promotional tool in forming positive relationship with customer and building exit barrier.

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The relationship between posterior dental compensation and skeletal discrepancy in class III malocclusion (골격성 III급 부정교합자의 악골 부조화가 구치부 치성보상에 미치는 영향)

  • Sung, Ji-Hyun;Son, Woo-Sung;Kim, Sung-Sik
    • The korean journal of orthodontics
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    • v.33 no.1 s.96
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    • pp.41-49
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    • 2003
  • This study examined the relations between degree of posterior dental compensation and skeletal discrepancy in Class III malocclusion. The pretreatment lateral cephalogras and dental casts of 87 skeletal Class III adults were selected to provide a random sampling of skeletal Class III malocclusion. Skeletal discrepancy was described with ANB angle, Wits appraisal, SN-Mn plane angle, FMA and ratios of basal arch width. Degree of posterior dental compensation was described with maxillary intermolar angle, mandibular interolar angle and sum of intermoloar angle. The relationships between skeletal discrepancy and degree of posterior dental compensation were analyzed with simple correlation analysis, stepwise multiple regression analysis. The results were as follows 1. A strong association was found between the variation in the anteroposterior measure, ANB angle and the variation of posterior dental compensation measures, sum of intermolar angle and mandibular intermolar angle in skeletal Class III malocclusion. 2. There was no statistically significant relationship between the variation in the vertical measures and the variation of posterior dental compensation measures in skeletal Class III malocclusion. 3. There was no statistically significant relationship between the variation in the anteroposterior and vortical measures and degree of basal arch width discrepancy.

The Organizational Activation Model for the Success of Construction Project (건설프로젝트의 성공을 위한 조직 활성화 모델)

  • Cho, Jin-ho;Kim, Byung-Soo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.39 no.3
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    • pp.409-418
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    • 2019
  • For the success of construction projects, construction companies have begun to recognize the innovation ability of members who participate in projects that can adapt and cope with environmental changes caused by knowledge-based informatization and globalization. The questionnaire of the research selected 254 final valid samples of the members participating in the construction project using online. An empirical analysis of the research model used the structural equation model (Smart-PLS 2.0). The purpose of this study is to investigate the effect of psychological ownership on person-job fit and rewards system in the construction project. First, person-job fit has a positive effect on psychological ownership. Second, intrinsic rewards and extrinsic rewards in the rewards system have a positive effect on the psychological ownership. Third, psychological ownership has a positive effect on innovative behavior. Finally, the mediating effects of psychological ownership were found to have no mediating effect on person-job fit and rewards system. In order to induce innovation behavior, the managers of construction companies need to recognize the importance of psychological ownership and build a model of construction project organization activation through development of person-job fit and rewards program.

Family Ties between Aging Parents and Adult Children Living in Separate Households: Social Support from a Social Exchange Perspective (노부모와 별거 성인자녀와의 가족유대: 정서적 지원에 대한 교환이론적 접근)

  • 정기원
    • Korea journal of population studies
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    • v.24 no.1
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    • pp.123-148
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    • 2001
  • This study explores the factors affecting emotional support between aging parents and adult children living in separate households. With a social exchange perspective on intergenerational family relationship as theoretical framework, the effects of aging parents\` demographic characteristics, potential reward resources. and need for care were tested by analyzing data collected from 2.535 persons aged 65 and over in 9,355 sample households of \`National Survey of Living Status and Welfare Needs of the Elders-1998\`. The statistical analysis of 2,205 aging parents with adult children living in seperate households reveals that the aging parents who have potential reward resources are provided more emotional support by their children than the aging parents without resources are. Findings also show that the elders who live in same households with their own children, and need help from other people with instrumental activities of daily living obtain less emotional support from their children living in separate households. The empirical findings of this study support the social exchange perspectives on family ties between aging parents and adult children living in separate households. but only 8.9 per cents of variance in degree of emotional support is explained by the variables included in the model.

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The effect of managerial characteristics of franchisor on the perceived justice of franchisee (가맹본부의 관리적 특성이 창업 가맹점주의 공정성 인지도에 미치는 효과)

  • Kim, Gil-Sun;Ahn, Kwan-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.2
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    • pp.157-165
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    • 2012
  • The specific gravity is heavily focused on the service industry in the economic development of domestic and overseas in these days. This will be predicted to increase persistently in the future society. Therefore the franchise system has been diffused as one of a management methods for these service industry. The franchise system is an advanced country's circulation system which has been populated in an advanced country. After the opening of circulation market, rapid growing trend has been showing on foreign country's popular brands in the local domestic market. So the franchise system has been largely focused on among the domestic manufacturing and the circulation companies. This study is to review how the management characteristics(headquarters' supports, communication, menu development, compensation) will affect the fairness perception of franchisee owner. The results of my study are as follows; It appeared that communication, menu development and compensation affected all the distribution fairness and the procedure fairness affirmatively.

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A Study on the Compensation Condition and the Lifetime Prediction in Power Cable (전력케이블의 수명평가와 보상조건에 관한 기초연구)

  • Lim, Jang-Seob;Noh, Sung-Ho;Kim, Ji-Sun
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2010.06a
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    • pp.50-50
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    • 2010
  • 전력케이블의 수명예측은 전력설비의 적절한 전력설비의 신뢰성 확보에 목적이 있다. 그러나 장기간의 수명으로 설계되는 관계로 가속실험을 수행하여 중장기적인 절연성 추세를 평가하기 위해서 와이블 분포함수와 같은 통계적인 접근과 수영과 관련된 보상조건에 대한 고려가 필수적이다.

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Current Sampling Error in Digitally-Controlled AC Motor Drives (디지털 제어기로 인한 교류 전동기 제어 시스템의 전류 샘플링 오차 및 보상)

  • Yim, Jung-Sik;Sul, Seung-Ki
    • Proceedings of the KIEE Conference
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    • 2008.07a
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    • pp.883-884
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    • 2008
  • 디지털 제어기는 벡터 제어(Vector Control) 구현에 적합하기 때문에, 현재 대다수의 고성능 교류 전동기 구동 시스템에 사용되고 있다. 디지털 제어기를 사용하는 교류 전동기 구동 시스템에 대한 기존의 연구는 주로 디지털 제어기의 시지연이 제어 성능에 미치는 효과에 주목하였다. 그리고 디지털 제어기의 전류 샘플링 오차에 주목한 연구들은 주로 전력 변환기기의 전압 변조(PWM, Pulse Width Modulation)와 디지털 제어기의 샘플링 순간과의 관계에 따른 전류 샘플링 오차에 대해 연구하였다. 본 논문에서는 기존의 연구에서는 다루어지지 않았던 디지털 제어기의 제로-오더-홀드(Zero-Order Hold) 특성에 의해 발생하는 전류 샘플링 오차를 다룬다. 이 오차는 전동기의 전기적 회전 주파수가 디지털 제어기의 샘플링 주파수에 비해 무시할 수 없을 정도로 커지는 경우 그 영향이 두드러지게 된다. 본 논문에서는 이러한 전류 샘플링 오차를 분석하고, 이것을 보상하는 방법에 대해 서술한다.

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Improved Time Delay Difference Estimation for Target Tracking using Doppler Information (도플러 효과의 보상을 통한 시간지연 차의 추정)

  • 염석원;윤동헌;윤동욱;고한석
    • The Journal of the Acoustical Society of Korea
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    • v.17 no.8
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    • pp.25-33
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    • 1998
  • 본 논문에서는 한 쌍의 센서를 이용하여 미지의 수중 음향 신호의 시간지연의 차 (Time Delay Difference)를 추정하고 탐지하는 알고리즘을 다루고 있다. 전형적인 시간지연 차의 최적화 추정 기법은 두 신호의 상관관계(Cross Correlation)에 의한 ML(Maximum likelihood)추정으로 구할 수 있지만, 실제 수중 음향 환경 하에서 시간 지연뿐만 아니라 표 적의 이동에 의하여 발생하는 도플러 효과로 신호의 주파수도 변하게 된다. 이러한 신호 주 파수의 올바른 고려 없이 단순히 두 신호의 시간지연만을 추정하는 방법은 불가피한 에러를 생성하게 된다. 본 논문에서는 시시각각 변하는 시간지연의 차를 구하기 위한 준 최적화 기 법인 확률분포 함수의 Recursive Filter에 시간 지연 차와 도플러효과의 2차원 확률분포 함 수를 적용한 추정 알고리즘을 제안한다. 관측된 신호의 리샘플링(Resampling)을 통하여 도 플러 효과를 보상한 후 2차원 Conditional likelihood를 구하고 Projection과 Correction 과정 을 통하여 시간지연과 도플러 효과에 대한 사후확률을 구한다. 그리고 이러한 알고리즘을 가상 시나리오에 대한 모의실험을 통하여 평가한다.

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A Study of Design single phase Boost Converter Controller for Compensated Load Current and Duty (부하전류와 듀티를 보상하는 단상 PFC 부스트 컨버터 제어기 설계)

  • Lim, Jae-Uk;Lee, Seung-Tae;Baek, Seung-Woo;Kim, Hag-Wone;Cho, Kwan-Yuhl
    • Proceedings of the KIPE Conference
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    • 2017.07a
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    • pp.160-161
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    • 2017
  • 기존의 단상 PFC(Power Factor Correction) 부스트 컨버터의 제어기는 부하전류와 듀티를 고려하지 않아 부하 변동시 출력전압을 일정하게 유지할 수 없다. 본 논문에서는 부하전류와 듀티를 보상하는 단상 PFC 부스트 컨버터 전압제어기 설계 방법을 제안한다. 인덕터 전류와 캐패시터 전류의 관계를 해석하여 제어기를 설계하고 모의 해석을 통해 입증한다.

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Power imbalance analysis of AC electric railway using back-to-back converter (백투백 컨버터를 이용한 교류전기철도의 전력 불평형 현상 분석)

  • Song, Shengli;Woo, Jehun;Jo, Jongmin;Cha, Hanju
    • Proceedings of the KIPE Conference
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    • 2020.08a
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    • pp.286-287
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    • 2020
  • 본 논문은 단상 전기철도 시스템의 불평형 부하 특성으로 인한 3상 계통의 전력 불평형을 보상하기 위해 백투백 컨버터를 적용하였으며, 실험을 통해 전력 불평형 성능 개선 특성을 검증하였다. 3상 전압은 스코트 변압기를 통해 2개의 M-T상 전압으로 출력되며, 전력 불평형 개선을 위해 적용된 백투백 컨버터는 DC 링크를 공유하며 각각 M-T상에 연계된다. 백투백 컨버터는 M-T상에 연계된 부하용량 차이에 따른 불평형 조건에 관계없이 M상과 T상 계통 라인에 동일한 전력이 공급되도록 제어하는 역할을 수행하며, 제어 알고리즘은 동기좌표계에서 구현하였다. 백투백 컨버터의 프로토 타입은 3레벨 NPC 컨버터로 설계하였으며, M상 5kW, T상 1kW 부하에서 전력보상 장치가 동작하고 있음에도 완전히 해결되지 않은 불평형 현상에 대해 분석한다.

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