• Title/Summary/Keyword: 보상강도

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Research on the Difference in the influences upon consumers' Response Recoveries of Reward Method in the dissatisfaction Situation - Focusing on the Moderating Effects of Reward Timing and Reward Intensity - (불만족 상황에서의 보상방식이 소비자의 반응회복에 미치는 영향의 차이에 관한 연구 - 보상시기와 보상강도의 조절효과를 중심으로 -)

  • Kim, Sook-Hee;Kim, Yong-Ho
    • Management & Information Systems Review
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    • v.33 no.2
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    • pp.225-239
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    • 2014
  • An effect of reward program related to promotional activity has the limitation of being concentrated on a short-term performance or of inducing temporary re-purchase. Accordingly, this study verified the influence of reward method upon consumers' response recovery centering on interactive effects of reward timing and reward intensity, in order to expand a research of dissatisfaction situation. As for the objective of this study, first, the aim is to verify the difference in the influence of economic, non-economic, and combined rewards, which are reward methods of dissatisfaction situation, upon consumers' cognitive response recovery and emotional response recovery. Second, the aim is to confirm a moderating role of reward timing and reward intensity in the effect of consumers' response recovery according to reward methods. To design a research, the perfect factor design between subjects in 3X2X2 was used. As a result of major research, first, there was a difference in the influence upon consumers' response recovery depending on reward methods. Second, the influence of reward method upon consumers' response recovery had a difference depending on reward timing. Third, the influence of reward method upon consumers' response recovery had a difference depending on reward intensity. Consumers' response recovery level was confirmed to have the greatest influence in the combined reward. This study has a significance in newly applying the reward timing, in the dissatisfaction situation which is addressed in the general reward program. Through this study, the aim was to support the empirically analytical results of prior researches and to expand its role in several angles.

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Effectiveness of Socially Recommended Advertising on Social Network Sites (소셜 네트워크 사이트의 소셜 추천 광고 효과에 대한 연구)

  • Kim, Jeeyoung;Suh, Kiseul;Kim, Wonjoon;Kim, Songmi
    • The Journal of the Korea Contents Association
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    • v.17 no.4
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    • pp.108-118
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    • 2017
  • This study focuses on an effectiveness of socially recommended advertising on social network sites (SNSs) and investigates the impact of three critical factors on SNS advertising effectiveness - reward type for advertising recommenders' intention, product type on advertisements, and tie strength. A $2{\times}2$ factorial design was used to test the interaction effects between the two variables, reward type and product type on advertisements, moderated by tie strength. The results indicate that when participants observe socially recommended advertising, hedonic product ads with non-monetary reward shows the most effectiveness, and reward type and product type are also effective. In the combination of reward type and product type, we have confirmed the regulating factor influencing the effectiveness of social advertising according to the tie strength between the recommenders and the consumers. Strong-tie recommenders have more influence on the effectiveness of the social advertising than weak-tie recommenders. Based on these results, theoretical and practical implications were provided to refine marketing environments on SNSs.

Accounting Conservatism and Excess Executive Compensation (회계 보수주의와 경영자 초과보상)

  • Byun, Seol-Won;Park, Sang-Bong
    • Management & Information Systems Review
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    • v.37 no.2
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    • pp.187-207
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    • 2018
  • This study examines the negative relationship between accounting conservatism and excess executive compensation and examines whether their relationship increases as managerial incentive compensation intensity increases. For this purpose, a total of 2,755 company-years were selected for the analysis of the companies listed on the Korea Stock Exchange from December 2012 to 2016 as the final sample. The results of this study are as follows. First, there is a statistically significant negative relationship between accounting conservatism and manager overpayment. This implies that managers' incentives to distort future cash flow estimates by over booking assets or accounting profits in order to maximize their compensation when manager compensation is linked to firm performance. In this sense, accounting conservatism can reduce opportunistic behavior by restricting managerial accounting choices, which can be interpreted as a reduction in overpayment to managers. Second, we found that the relationship between accounting conservatism and excess executive compensation increases with the incentive compensation for accounting performance. The higher the managerial incentive compensation intensity of accounting performance is, the more likely it is that the manager has the incentive to make earnings adjustments. Therefore, the high level of incentive compensation for accounting performance means that the ex post settling up problem due to over-compensation can become serious. In this case, the higher the managerial incentive compensation intensity for accounting performance, the greater the role and utility of conservatism in manager compensation contracts. This study is based on the fact that it presents empirical evidence on the usefulness of accounting conservatism in managerial compensation contracts theoretically presented by Watts (2003) and the additional basis that conservatism can be used as a useful tool for investment decision.

A Study on Indirect Attachment Method of Compensation Materials to Increase Signal Intensity in Magnetic Resonance Imaging (자기공명영상검사 시 신호강도를 높이기 위한 보상물질의 간접부착 방식에 관한 연구)

  • Son, Soon-Yong
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.437-442
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    • 2017
  • Previously, studies on compensation material to increase the signal intensity have been conducted which does not affect the reading of images. However, the compensation material has a concern on patient infection as it is attached directly on the skin. Therefore, in this study, we tested an indirect attachment of the compensation material as an alternative method of the direct attachment. The silicon compensation material was fabricated in the form of a cylindrical bar and attached to each element of the 8 channel head coil. Then the signal intensities of the water phantom pre and post application of the silicon were measured. T1 and T2-weighted images were acquired using an 8-channel head coil and a 3.0T superconducting MRI. Signal intensities were measured by using an image measuring program. Paired t-test was used to verify if there were significant differences. The signal intensity before application of the silicon was significantly increased by 3.39% and 2.62% in T1 and T2 weighted images, respectively. Although the indirect attachment method had a limitation to completely replace the existing method, it was considered to be useful in patients with infectious diseases such as diabetic complications since it had a meaningful improvement in signal intensity based on the filling factor increase.

Network-adaptive Control of Object Stiffness for Networked Haptic Collaboration System (네트워크 기반 햅틱 협업 시스템의 네트워크 적응적 물체 강도 조절 기법)

  • Son, Seok-Ho;Lee, Seok-Hee;Kim, Jong-Won
    • 한국HCI학회:학술대회논문집
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    • 2007.02a
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    • pp.76-82
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    • 2007
  • 햅틱 협업을 위한 네트워크는 기본적으로 지연, 지터, 손실의 제약을 가진다. 햅틱은 정보의 속도에 민감하므로 네트워크 환경에서 협업을 이루어내기에 많은 제약이 있다. 특히 협업의 품질을 감소시키는 네트워크 지연을 보상하기 위한 연구가 필요하다. 본 논문에서는 물체의 좌표 전송을 기반으로 한 햅틱 협업이 높은 수준의 지연시간을 지닌 네트워크에서 발생할 수 있는 문제를 정의하고 그 원인을 파악하여 안정적인 협업을 유지하기 위하여 네트워크 지연 문제를 보상할 수 있는 기법을 제시한다. 네트워크 지연에 의해서 물체를 밀 때 더 많은 힘을 사용되는 현상과 클라이언트들이 물체를 들어올릴 때 물체가 진동하는 현상이 발생된다. 이 문제를 해결하기 위해 물체의 강도를 변경하는 방법을 제안한다. 지연 시간의 수준이 증가하여도 지연 문제가 발생하지 않게 함과 동시에 최대한 원래 물체 강도를 유지하기 위해서 클라이언트가 물체에 발생시키고자 하는 힘과 서버에서 물체에 발생시키는 힘을 같도록 만드는 수식을 유도한다. 이 수식을 이용하여 지연의 크기에 관계없이 클라이언트가 물체의 위치를 제어할 수 있다. 지연 보상 기법을 통해 햅틱 미디어의 품질을 유지하면서 지연에 의한 문제를 해결하는 방안을 제시하며, 실제 실험을 통하여 결과를 확인한다.

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A Research on Multiple PS QAM for Channel Compensation in Frequency-Selective Rayleigh Fading Channels (주파수 선택적 Rayleigh 페이딩 채널에서 고차 PS QAM 채널 보상에 대한 연구)

  • Kim, Jeong-Su
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.7
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    • pp.79-84
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    • 2013
  • In this paper, the method of multiple PS(pilot symbol) QAM channel compensation is suggested in order to analyze and improve occurring problems in case of delay waves in Frequency-Selective Rayleigh fading channels through Pilot Symbol Assisted Modulation(PSAM) which is a method predicting and compensating fading information, using Pilot Symbol in flat fading channels. This suggested method shows stable improvement in its performance even though it is effected by the level of delay on delay waves while the existing PSAM method has severe malfunction with a small amount of level of delay on delay waves regardless of signal-to-noise ratio(SNR).

Tension-Stiffening and Cracking Behavior of 100 MPa Shrinkage-Compensated Ultra High-Strength Strain-Hardening Cement Composite (UHS-SHCC) Ties (100 MPa급 수축보상 초고강도 변형경화형 시멘트 복합체를 사용한 인장부재의 인장강성 및 균열특성)

  • Song, Young-Jae;Yun, Hyun-Do
    • Journal of the Korea Concrete Institute
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    • v.25 no.4
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    • pp.371-379
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    • 2013
  • This paper investigates the cracking and tension-stiffening behavior of 100 MPa shrinkage-compensated strain-hardening cement composite (SHCC) and conventional concrete tie elements in monotonic and cyclic tension. Strain and surface crack formation of tension ties were monitored with two strain displacement transducers and a photo microscope with a lens of magnification 50 times. Three different cement composites such as conventional concrete, shrinkage-compensated SHCC, and normal SHCC were used in the tie specimens to investigate the influence of the cement composite type on the tension stiffening and cracking behavior. Test results indicated that initial shrinkage of the ultra high-strength cement composites is greatly reduced as the 10% replacement of cement by the shrinkage-compensating admixture based on calcium sulfo-aluminate (CSA). The test results on the SHCC tension ties showed that the first cracking load decreases proportionally to the initial shrinkage strain. Reinforced ultra high-strength SHCC ties with the initial shrinkage compensation exhibited improved tension stiffening and smaller crack spacings, i.e. the reduction in crack width. Cyclic loading did not have a significant effect on tension stiffening and cracking behavior of tension ties with normal concrete and SHCC materials.

Compensation of Distorted WDM signals due to Cross Phase Modulation Effects using Mid-Span Spectral Inversion (상호 위상 변조에 의해 왜곡된 WDM 신호의 Mid-Span Spectral Inversion을 이용한 보상)

  • Lee, Seong-Real
    • Journal of Advanced Navigation Technology
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    • v.7 no.2
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    • pp.128-134
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    • 2003
  • In this paper, we investigated the degree of compensation for WDM channel signal distortion due to chromatic dispersion, self phase modulation (SPM) and cross phase modulation (XPM) as a function of transmission length using mid-span spectral inversion (MSSI) compensation method. The considered system is $3{\times}40$ Gbps intensity modulation direct detection (IM/DD) WDM transmission system. This system has highly nonlinear dispersion shifted fiber (HNL-DSF) as a nonlinear medium in optical phase conjugator (OPC). We confirmed that the transmission length is more increased by applying MSSI to distorted signal due to chromatic dispersion, SPM and XPM as dispersion coefficient of fiber becomes higher. And the compensation degree of distorted WDM channels due to chromatic dispersion, SPM and XPM becomes better stable as dispersion coefficient of fiber becomes higher.

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Cross Phase Modulation Effects on 120 Gbps WDM Transmission Systems with Mid-Span Spectral Inversion for Compensation of Distorted Optical Pulse (광 펄스 왜곡의 보상을 위해 Mid-Span Spectral Inversion 기법을 채택한 120 Gbps WDM 시스템에서 채널간 상호 위상 변조 현상의 영향)

  • 이성렬;권순녀;이윤현
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.14 no.7
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    • pp.741-749
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    • 2003
  • In this paper, we investigated the degree of compensation for WDM channel signal distortion due to chromatic dispersion, self phase modulation(SPM) and cross phase modulation(XPM). The considered system is 120 Gbps (3${\times}$40 Gbps) intensity modulation direct detection(IM/DD) WDM transmission system with path-averaged intensity approximation(PAIA) mid-span spectral inversion(MSSI) as compensation method. This system have highly nonlinear dispersion shifted fiber(HNL-DSF) as nonlinear medium in optical phase conjugator(OPC). We use 1 dB eye opening peralty(EOP) in order to evaluate the characteristics of compensation for distorted WDM channels. We confirmed that improvement of transmission distance and performance is achieved by MSSI method to distorted long-haul IM/DD WDM channels due to chromatic dispersion, SPM and XPM. And in the aspect of compensation for distorted pulse due to XPM, the MSSI method is effective to IM/DD WDM transmission system with high fiber dispersion coefficient.

5-MHz Volume Backscattering Strength Measurements from Suspended Sediment Concentrations (5 MHz 신호를 이용한 부유물의 농도에 따른 후방산란강도 측정)

  • Lee, Changil;Choi, Jee Woong
    • The Journal of the Acoustical Society of Korea
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    • v.32 no.1
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    • pp.14-21
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    • 2013
  • The erosion, suspension, and transport of sediment frequently occur in the coastal waters and estuarine. These processes often generate the so-called fluid mud layer, which is defined as a high-concentration aqueous suspension of fine grained sediment (> 10 g/l), consisting mainly of silt and clay-size particles. Therefore the high-resolution ultrasound is mostly used to detect or monitor the fluid mud layer. Because the sound attenuation tends to increase rapidly with the suspended sediment concentration, it is necessary to consider the accurate attenuation correction to estimate the backscattering strengths from the suspended sediment layers. In this paper, the volume backscattering strengths with various suspended sediment concentrations were measured using 5-MHz ultrasound signal in a small-scale water tank. The sound attenuation due to the viscosity and scattering from suspended sediment particles was predicted by the Richard's model and applied to the sonar equation to estimate the volume backscattering strengths from the suspended sediment concentrations. For the case that the additional attenuation was not considered, the volume backscattering strengths increased to the concentration of 20 g/l, and over this point, the backscattering strengths were roughly constant. However, for the case that the attenuation due to the suspended sediment concentration was considered, the backscattering strengths increased with the concentration.