• Journal of the Korean hospital association
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• v.33 no.4 s.290
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• pp.83-94
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• 2004

• Journal of Digital Convergence
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• v.16 no.8
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• pp.311-320
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• 2018

In this study, we conducted a survey on the 20 - to 30-year-olds woman and men in a total of 291 questionnaires to analyze the impact on the level of customer satisfaction and revisit the factors of service quality and hospital selection. Analysis result, found that there was a correlation between the quality of service, customer satisfaction, and factors of re-intervient inquiry when selecting hospitals. In particular, it was found that hospital expenses and hospital map were affected by customer satisfaction and re-investigation companies, and the quality of the service after treatment had the greatest impact on other variables. As such, these results are considered to be of overall concern to the physician's ability to perform the procedure as well as to the service of the staff. Various follow-up studies are needed depending on the region.

• Journal of Convergence for Information Technology
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• v.9 no.11
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• pp.55-61
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• 2019

This study was conducted to identify the predictors of the choice of regional small and medium hospitals by identifying the job preference, recognition of small and medium hospitals. For this purpose, data were collected from September 2018 to October 2018 for nursing students attending 4 universities in Gwangju and Jeollanam - do, and total of 476 questionnaires were analyzed using the SPSS / WIN 24.0 program. The results showed that 66.0% of nursing students selected region local small and medium hospitals. The factors influencing the choice of region small and medium hospitals were high school region, nursing school performance and recognition of small and medium hospitals. In order to increase the employment rate of nursing students to the region small and medium hospitals, nursing educators should provide personalized career guidance to students who want to work in small and medium hospitals and hospital personnel should establish various public relations activities and marketing strategies to raise recognition of small and medium hospitals.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.149-153
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• 2021

반려인 1,000만명 시대로 우리나라 전체 가구의 26.4%가 반려동물 양육가구이고 매년 증가하고 있다. 반려동물 산업규모는 매년 성장하고 있으며, 2027년에는 6조억원을 넘어설 것으로 전망하고 있고, 그 중 반려동물병원이 제공하는 의료서비스 산업의 규모는 41.8%로 추정된다. 반려동물 산업의 성장으로 반려동물병원도 증가하고 있다. 반려동물병원은 점점 다양화, 전문화, 대형화되어 가고 있으며, 병원간 경쟁이 심화되고 있다. 뿐만 아니라 고객의 요구는 점점 다양화, 세분화, 고도화되고 있다. 따라서 이제 반려동물병원들은 고객만족 중심의 서비스와 경영 환경 개선에 관심을 갖고, 고객의 충성도를 확보하기 위한 노력이 필요하다. 이렇듯 급변하고 경쟁적인 환경에 대응하기 위해 고객의 요구를 정확하게 파악해야 하지만, 관련 연구는 아직 활발하지 않다. 본 연구에서는 반려동물병원의 선택속성과 이용만족에 관한 연구를 동물병원의 선택속성을 측정하여 분석하고자 한다. 본 연구의 결과를 통해 반려동물병원의 경영 실무자들에게 고객의 이용만족을 높이기 위해 어떠한 요인에 더욱 집중하고, 관리해야 하는지 방향을 제시해 줄 수 있을 것으로 기대한다. 그리고 더 나아가 반려동물 산업의 관계자들이 반려동물을 양육하는 보호자에 대해 이해를 하는 데 도움을 주는 결과가 도출될 것으로 기대한다.

• Journal of the Korean hospital association
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• v.23 no.10 s.218
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• pp.47-61
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• 1994

• Proceedings of the Korean Society for Quality Management Conference
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• 2009.10a
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• pp.218-223
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• 2009

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.6
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• pp.2819-2827
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• 2013

The purpose of his study was to analyze the environmental and the medical factors of prematurely discharged patients in a rehabilitation hospital. The subjects were 107 inpatients. The data were collected using self-report questionnaire and analyzed using the SPSS Win 19.0 program. In result, Firstly, general selection of hospitals was the 'Recommendation' 35.5%, Environmental dissatisfaction factors are Hospital facilities 37.4%. Hospital choice is the highest 'Acquaintances' 23.4%. Second, the lowest group about professionalism, kindness, and description of explanation on satisfaction in survey is group of care workers for the sick. The highest group is physical and occupational therapist. Third, the satisfaction regarding medical procedures of administrative work, waiting time and medical expenses is the highest normal. Hospital facilities in one of the highest factors in environmental dissatisfaction is can be considered as an element of patient departure because of not much number of nervous special hospitals. Medical dissatisfaction factors is the lowest satisfaction of care worker even if those spend much time. this is the focus leaving hospital. Therefore, factors care workers on service satisfaction and dissatisfaction in analysis and problem solving is considered that the need to find ways to improve the quality of service care workers.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.217-230
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• 2015

This study investigated the differences in how medical institutions are chosen according to the motivation of medical service utilization(minor disease, major disease, chronic disease management, cosmetic). Importance order of selection for the minor disease were medical skill, kindness, rapidness, proximity, importance order of selection for major disease and cosmetic were medical skill, facilities, reputation, medical fee, importance order of selection for chronic disease management were medical skill, facilities, kindness, medical fee. From this medical study skill was a more important factor in medical institutions irrespective of motivation, subjects with the major disease tend to consider the selection of the medical institutions more important, except proximity. Medical users select medical institutions according to the motivation of visiting, and there were differences in same motivation according to socioeconomic status and information searching behavior.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.509-519
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• 2016

For the purpose of providing valuable marketing data to improve hospital management an assessment of customer friendly image towards local general hospitals in a city near from Seoul was carried out. The results are as follows. First, it was possible to measure & record the level of customer friendly image towards general hospitals & different regions. Second, a multiple regression analysis and AHP analysis showed that the expertise, continuity affected the customer friendly image of the hospitals but the reputation and economics showed relatively low score. This study contributes to make hospital strategy for local hospital marketing specialist showing that hospital should improve expertise and continuity to enhance medical customer friendly image of the hospital. In conclusion. this study results present primary data for correct decision making for authorities of local general hospitals who have concerns about increasing customer friendly image to improve hospital management.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.1
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• pp.209-214
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• 2009

Due to the high level of information supportive function of Internet, the management environment change is accelerating. The Patients are able to have the chances of Hospital- and Doctor-shopping. So the Customer Relationship Management skill or Patient -oriented management is becoming one of the important management method of Hospital. To adapt these trend, many Hospital invest the money and efforts for the implementation of Hospital CRM system. But the Performance of HCRM is not satisfactory for the investor from many reasons. In this paper we try to find out which kinds of factors have the Influences on the Implementation of HCRM, and how is the relation between these factors. We use the Structural Equation Model to clarify these relationships. The result of this paper will contribute in the decision making of the implementation of HCRM in the field, and in providing the knowledge base.