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Lee, Seon-Hye;Moon, Myeong-Ja;Kim, Ji-Mee
- The Journal of the Korea Contents Association
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- v.11 no.8
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- pp.300-310
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- 2011
The purpose of this study was to examine the relationship between internal marketing, organizational commitment and business performance. Therefore this study is helped to build the strategies that is more efficient internal marketing and organizational commitment for the hospital business. A cross-sectional design was used, with a convenience sample of 284 registered nurses from two university hospitals, two general hospitals and two maternal-child hospital in one region. Collected data were analyzed by descriptive statistics, Pearson's correlation coefficient and multiple regression through the SPSS WIN program. The predicting factors for communication and organizational commitment had the explanation power of 41.5% in business performance by the individual. The hospital size, compensation and segmentation system comprise about 53.2% of business performance by the organizations. So, nursing leaders should be interest in the strategies for good business performance. It is possible that they implement the policies to suitable internal marketing strategies and the program to improve organizational commitment for nurses.
https://doi.org/10.5392/JKCA.2011.11.8.300 인용 PDF KSCI

Sim, Hun-Seop
- Journal of the korean veterinary medical association
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- v.47 no.6
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- pp.498-509
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- 2011
2003년 미국동물병원협회(American Animal Hospital Association, 이하 AAHA)에서는 반려동물병원 경영에 있어서 매우 기념비적인 조사결과를 발표했다. "The Path to High-Quality Care"로 명명된 보고서는 동물병원의 경쟁심화와 수익성 정체로 고민하던 미국 반려동물 수의계에 새로운 희망과 이정표를 제시하였다. 이번 호에서는 상기 보고서의 내용을"최고의 동물병원으로 가는 길"이라는 제목으로 요약, 정리하고 한국 반려동물병원 경영에의 착안사항을 살펴 본다.
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