• Journal of Family Resource Management and Policy Review
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• v.14 no.3
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• pp.109-122
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• 2010

The present study aims to investigate cultural similarities and differences that influence interracial couples (between Korean men and Vietnamese women) when adapting to Korean family culture in terms of interculturalism. The interviewees consisted of three generations. This study used in-depth interviews. Data was collected from January to August 2008. 15 families (45 people) were used for analysis. Results were as follows: (1) the patriarchal culture of the two nations had a positive influence on the adaptation of members during family interactions(2) the culture of filial piety is a value system that both nations believe is important. However, different rituals had a negative influence on the practice of filial piety (3) the community-oriented culture is regarded as important in the two nations. However, Vietnamese wives cannot lead a free community life because Koreans see them in negative terms (4) the Vietnamese traditional wedding custom called "NopJjeOh" had a negative influence on the adaptation to the Korean family culture (5) the preference for sons in Vietnam is not as high as in Korea. This difference had a negative influence on adaptation (6) clear differences between the daily lives of the two nations had a negative influence on adaptation to Korean family culture. In conclusion, Korea and Vietnam have many similarities in culture, which enable Vietnamese wives to adapt to Korean culture more easily than other foreign wives. If various programs are developed to promote the mutual understanding between both cultures based on these research findings, it would further contribute toward social integration in Korea.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.627-637
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• 2014

This study explored the product attributes Vietnamese mothers consider for the purchase of children's wear, the differences of product attributes between groups with different levels of conspicuous consumption, and the extent to which the Korean wave affects the purchasing behavior of children's wear brands. The results are as follows. First, the product attribute that Vietnamese mothers consider most when purchasing children's clothes is the comfort in physical activities. Fabric type and quality, sizing and fit, durability, color, child suitability, design, cutting and construction, price, fashionability, and maintenance and laundering are the other attributes (respectively) that influence the purchase of children's wear. Second, the high conspicuous consumption group considers brand, maintenance and laundering, durability, the reactions of others, and fashionability significantly more than the low conspicuous consumption group. Third, the purchase intention of Korean children's wear brands is affected by the perception of the Korean wave than the influence of the reference group or the tendency of conspicuous consumption. The results show that low prices and practicality were important considerations for children's clothing purchases by Vietnamese mothers; however, brand name and fashionability were more powerful predictors for the high conspicuous consumption group. Those with a high perception of the Korean wave also had a higher intention of Korean children's wear brand, which is indicative of the halo effect of the Korean wave. Thus, Korean children's wear brands that plan to enter the Vietnamese market should make active use of the Korean wave.

• Journal of Family Relations
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• v.23 no.2
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• pp.133-155
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• 2018

Objectives: This study examined the differences in the intention of having a second child and the related factors among Chinese and Vietnamese migrant women from the perspective of adaptation theory. Methods: Data were drawn from the National Survey on Multi-Cultural Families in 2009 and 2015. Among the total 7,615 married migrant women (Korean-Chinese, Chinese-Han, Vietnamese), those within the age group 20-39 within the first 5 years of marriage who had one child were selected. A frequency analysis, chi-squared test, and logit regression analysis were performed. Results: Different ethnic groups had different reasons for having a second child and the related factors also differed between 2009 and 2015. In 2009, after controlling the related variables, the intention of Korean-Chinese and Chinese-Han married immigrant women to have a second child was higher than that of Vietnamese women, but no such difference was found in 2015. Participation in their local community, first marriage, the gender of the first child, and whether they were living with their parents-in-law were associated with the intention of migrant women having a second child in the 2009 analysis model but these factors were not significant in the 2015 analysis model. In the latter model, the household income, a variable related to economic conditions, has a positive effect on the intention of having a second child. Conclusions: The significance of this study supports adaptation theory by addressing the similarity in the childbirth intention between recently married immigrant women and Korean women.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.848-867
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• 2022

As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.

• Food Industry And Nutrition
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• v.16 no.1
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• pp.27-32
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• 2011

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.109-119
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• 2017

The purpose of this study was to examine the factors influencing on the oral management ability of Vietnam marriage migrant women. The subjects of the study were extracted at randomly selected with the cooperation of the Vietnamese people 's association in D metropolitan city and the public health center in C city. The data were gathered using structured questionnaires translated into Vietnamese and oral examination, collected 85. The data was collected from June, 2016 to February, 2017. Vietnam marriage migrant women's oral management ability were found to have statistically significant difference according to staying in korea, tooth brushing frequency and experiences of oral health education. Also, as a result of path analysis, self-esteem was affected on oral management ability.

• Journal of Fashion Business
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• v.22 no.4
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• pp.59-75
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• 2018

The purpose of this study was to investigate the relations and differences in Korean national image, Korean wave (Hanryu) interest, and Korean beauty service satisfaction of Korean, Chinese, and Vietnamese living in Korea and to lay the foundations for the export of various contents, especially beauty services, through the enhancement of Korea's national image. The present study was conducted from $10^{th}$ June to $10^{th}$ August 2017, by presenting 523 questionnaires to Koreans living in Seoul and another metropolitan area, and to Chinese and Vietnamese students studying in different Korean language Institutes in Seoul and other areas' universities. The basic questionnaire items were analyzed based on frequency analysis. The data on the national image, Korean wave interest, and Korean beauty service satisfaction were reduced by the factor analysis. The effects of each items were analyzed by regression. The differences in three factors were analyzed by ANOVA, and the differences were calculated by mean values. Consequently, it was observed that three factors are mutually affected each other. Therefore, it is necessary to establish a synergetic relationship between the individual factors. In addition, the individual items exhibited higher mean value in Vietnam, China, and Korea in a descending order. This indicates that Koreans are more likely to de-evaluate their cultures than others. Therefore, Koreans should be aware of the excellence of their culture and try to spread Korean culture and technology to the rest of the world with pride.

• Journal of Arbitration Studies
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• v.23 no.4
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• pp.97-122
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• 2013

Vietnam has become an attractive destination for foreign investors, but confidence in the country's legal system to resolve commercial disputes remains low. Reasons include the lack of an independent judiciary, the lack of published court decisions, and a tendency to criminalize civil disputes, among others. As such, arbitration has become a preferred alternative to litigation. On June 17, 2010, the National Assembly of Vietnam passed a new act on commercial arbitration replacing the July 1, 2003 ordinance on commercial arbitration. The new act will take effect on January 1, 2011, and it is widely expected by the Vietnamese legal profession and lawmakers will create a favorable legal framework for the expansion of the arbitration service market in Vietnam. The new act is inspired by the UNCITRAL Model Arbitration Law of 1985 as are most new arbitration laws throughout the world. As opposed to the 2003 ordinance, the 2010 Act allows parties to request interim relief from the arbitrators. Also the new act eliminates the mandate that arbitrators be Vietnamese. The law has addressed the ordinance's shortcomings and reflects international standards. Commercial arbitration law is an important milestone in the improvement process of the laws on commercial arbitration in Vietnam. However, it is still too soon to affirm anything definitely because there remain many obstacles to the activation of arbitration. Rule of law and business cultural factors are important. The leading arbitral institution, VIAC, which is attached to the Vietnam Chamber of Commerce and Industry, is expected to play an important role for boosting the competitiveness of Vietnamese arbitration as an avenue to dispute settlement.

• Human Ecology Research
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• v.54 no.6
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• pp.575-588
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• 2016

This study empirically examined the effects of filial piety on motivations for parenthood among Vietnamese and Korean college students, who represent a generation of young adults and prospective parents in both countries. The Vietnamese data were collected from 325 college students enrolled in three universities located in Hanoi and Korean data were collected from 216 students from a single large university in Seoul. Student respondents were asked to complete the self-administered questionnaire including 'Filial Piety Scale' and 'Motivations for Parenthood Scale.' The results revealed that the Vietnamese students reported a significantly higher level of 'general filial piety' than their Korean counterparts. Vietnamese and Korean participants showed no significant difference in total motivations for parenthood. Among the five sub-factors of motivations for parenthood, however, the Vietnamese students were more likely to place a value on the expansion of self-motivation while their Korean counterparts considered the motivation to strengthen biological family ties to be more salient. Finally, after controlling for sociodemographic characteristics, hierarchical regression analysis revealed that the more filial Vietnamese and Korean college students were towards their parents, the more child-related motives they held in general. The results are discussed in relation to each country's degree of modernization and to recommend prospective family planning and population policies in Vietnam based on the experiences of Korea industrialization.

• Journal of the Korean Dietetic Association
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• v.25 no.1
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• pp.59-73
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• 2019

This study examined the possible causes of nutritional inadequacy in Vietnamese immigrant women married to Korean husbands. Qualitative in-depth interviews were conducted with a sample of 34 Vietnamese marriage immigrant women and 17 Korean spouses participating in or having experienced Nutrition Plus from four Community Health Centers in Seoul, Korea. The study results showed that the nutritional staus of the Vietnamese marriage immigrant women was affected by the unfamiliar Korean food (cultural factor), low household income (economical factor), difficulty in purchasing Vietnamese food (environmental factor), and low accessibility to nutrition support systems (social factor). The Korean husbands' nutritional status was affected by the unfamiliar Vietnamese food (cultural factor), low household income (economic factor), and irregular working conditions (social factors). Nutritional interventions as a public service to the community needs to be developed and applied. Suggestions are presented regarding the future efforts to better understand and meet the nutrition needs of intermarried couples to respond to their heterogeneous needs and deliver adequate nutrition service to ever increasing intermarried families.