• Title/Summary/Keyword: 베이커리 산업

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A Study on the Residence Preference and Purchase Satisfaction of Bakery Product Purchasers (주거지에 따른 베이커리 제품의 선호도와 구매 만족도)

  • Lee, Sook-Eun;Han, Gyeong-Phil
    • Journal of the Korean Applied Science and Technology
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    • v.39 no.2
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    • pp.147-160
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    • 2022
  • The purpose of this study was to investigate in the residence and the income preference and purchase satisfaction of Bakery Product Purchasers. The findings of survey showed that in general characteristics of respondents, Out of the total 1,235 people, 59.6% of them were women, 40.4% of them were men, so the number of females was slightly higher than that of males, and the number of consumers living in big cities was 53.0% and that of small & medium-sized cities was 47.0%. In their preference of bakery products, bakery products liked the most 'plain white bread'(56.5%), 'sandwich products'(26.0 %), 'naturally fermented bread and health bread'(24.5%), and 'cakes'(20.6%) and 'Bread and coffee, and beverages'(I7.2%) in order. In terms of income, they preferred 'naturally fermented bread and health bread' as income rose(p<0.001), and they preferred 'cakes'(p<0.001) and 'sandwich products'(0.001) as income went down. In bakery products satisfaction, bakery products were satisfied with its 'quality and taste'(M=3.76), 'freshness'(M=3.64), 'good quality of materials'(M=3.40), and 'functional products for sale'(M=3.31), and 'nutrients'(M=3.24) in order. In residential areas, both people in big cities in Seoul and small and medium sized cities considered the 'quality and taste'(p<0.05) and the 'freshness'(p<0.05) to be important.

제7회 부산국제 식품산업박람회

  • Korean Bakers Association
    • 베이커리
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    • no.7 s.384
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    • pp.68-69
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    • 2000
  • 지난 6월8일부터 12일까지 부산시 해운대구에 위치한 부산무역전시관에서 제7회 부산국제식품산업박람회가 개최됐다. 이번 행사는 6개국 88개 업체가 참가해 식품관, 식품기게관,포장기계관, 외식업프랜차이즈과 등의 4개 테마로 구성해 관람의 편의를 더했다. 부산국제식품산업박람회의 참가 업체 및 박람회의 이모저모를 살펴보았다.

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News

  • Korean Bakers Association
    • 베이커리
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    • no.12 s.449
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    • pp.36-41
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    • 2005
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