• Title/Summary/Keyword: 베블런

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The Impact of Veblen Effect and Bandwagon Effect on the Choice Behavior of Hair Salon (베블런효과와 밴드왜건효과가 미용실 선택에 미치는 영향)

  • Choi, Jae-Min
    • Journal of Digital Convergence
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    • v.15 no.10
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    • pp.559-570
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    • 2017
  • This study has the objective of finding out the impact of veblen effect and bandwagon effect on the choice behavior of hair salon. A structured survey questionnaire was used targeting 1,000 women over the age of 20. For the sample, proportionate stratified sampling method was utilized for the generalization of the findings. For analysis, frequency analysis, factor analysis, reliability analysis and regression analysis were performed by utilizing SPSS ver.19.0. Two hypotheses were set for the achievement of the research purpose. Hypothesis 1. Veblen effect will affect the hair salon choices. Hypothesis 2. Bandwagon effect will affect the hair salon choices. It was verified that the veblen effect and bandwagon effect greatly affects the patterns in the choice of hair salons. It appeared that the research hypotheses of 'Veblen effect will affect the hair salon choices.' and 'Bandwagon effect will affect the hair salon choices' could be partly adopted. The results of the study show that most of the users choose the hair salon with their friends, acquaintances or people they interact with.

A Study on Veblen Effect according to Residence Estate: Focused on Conspicuous Consumption (주거용부동산의 거주유형에 따른 베블런효과에 관한 연구: 과시소비성향을 중심으로)

  • Jang, Seo Yoon;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.107-119
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    • 2015
  • Recently, middle and low social class entered in the upper class for the specific reasons and joined reference group in order to present demonstration effect. This phenomenon was assumed the consumer's desire for housing estate not from the leisure class. The superiority which feels belong to reference group, that was able to purchase high price product and the competence which can afford a high price goods are effective in housing estate. The study had been researched for Veblen effect according to residence estate. The partial least squares path modeling was used for Veblen effect affected by various psychological attributes, housing patterns and demographics for analysis. As a result, the conspicuous consumption from tenants was higher than residents, the social face sensitivity affected positively for self esteem and housing pattern, therefore, it caused conspicuous consumption. Moreover, we found conspicuous consumption had been increased followed by more spacious housing and higher income.

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Contribution of Oswald Veblen to AMS and its meaning in Korea (Oswald Veblen이 미국수학계에 미친 영향과 한국에서의 의미)

  • Lee, Sang-Gu;Ham, Yoon-Mee
    • Journal for History of Mathematics
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    • v.22 no.2
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    • pp.27-52
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    • 2009
  • This article discusses the contributions of the leader Oswald Veblen, who was the president of AMS during 1923-1924. In 2006, Korea ranked 12th in SCIE publications in mathematics, more than doubling its publications in less than 10 years, a successful model for a country with relatively short history of modern mathematical research. Now there are 192 four-year universities in Korea. Some 42 of these universities have Ph.D. granting graduate programs in mathematics and/or mathematical education in Korea. Rapid growth is observed over a broad spectrum including a phenomenal performance surge in International Mathematical Olympiad. Western mathematics was first introduced in Korea in the 17th century, but real significant mathematical contributions by Korean mathematicians in modern mathematics were not much known yet to the world. Surprisingly there is no Korean mathematician who could be found in MaC Tutor History Birthplace Map. We are at the time, to have a clear vision and leadership for the 21st century. Even with the above achievement, Korean mathematical community has had obstacles in funding. Many people thinks that mathematical research can be done without funding rather unlike other science subjects, even though they agree fundamental mathematical research is very important. We found that the experience of early American mathematical community can help us to give a vision and role model for Korean mathematical community. When we read the AMS Notice article 'The Vision, Insight, and Influence of Oswald Veblen' by Steve Batterson, it answers many of our questions on the development of American mathematics in early 20th century. We would like to share the story and analyze its meaning for the development of Korean Mathematics of 21st century.

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Effects on Business Cycles by Constructing Skyscrapers in Seoul (초고층건물의 건설이 경기변동에 미치는 영향에 관한 연구)

  • Heo, Ja-Yun;Kim, Hyun-Jung;Jung, Chang-Mu
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.29 no.6
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    • pp.213-221
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    • 2013
  • Correlation between economic recession and skyscraper construction was revealed by Andrew Lawrence in 1999 : investments in skyscrapers peak when cyclical growth is exhausted and the economy is ready for recession. Moreover, there are some negative viewpoints on large-scale urban development project such as skyscrapers and large complexes : Skyscraper Curse, a myth about building a company's headquarters, and etc.. This study focuses on empirical analysis about correlation between skyscraper construction projects and urban economies, using Vector Error Correction Model with 2 endogenous and 2 exogenous variables focused in Seoul. On the estimated model, we performed Impulse-Response Analysis and Various Decomposition Analysis. As a result, we can find a significant correlation between constructing skyscrapers and regional economies. According to the empirical analysis, differenced GFA(gross floor area) of skyscrapers causes a negative effect to differenced GRDP temporarily. This study results are expected to be helpful tips not only for forecasting economic crisis but also for making important decisions whether investing the huge development project or not.