• Journal of Service Research and Studies
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• v.13 no.4
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• pp.173-190
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• 2023

In recent times, with the development of virtual convergence technologies, the market for the Metaverse, a digitally virtual space that combines virtuality and reality, is experiencing significant growth. These Metaverses are realizing new value in both reality and virtual spaces through the development of diverse services and content. However, existing research on the Metaverse mostly revolves around its conceptualization and categorization, with limited exploration of intentions to use the Metaverse. Consequently, this study examined the impact of Metaverse service characteristic factors on trust and intention to use within the Metaverse. The results of this study are as follows. First, among the service characteristic factors of the Metaverse, presence, interactivity, and playfulness were found to have a positive impact on Metaverse trust. On the other hand, informativeness was found not to have a significant influence on trust in the Metaverse. Second, Metaverse trust was found to have a positive impact on intention to use the Metaverse. Based on the research results above, this study aims to propose effective communication strategies for activating the Metaverse and developing services within the Metaverse platform.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.4
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• pp.159-180
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• 2022

Recently, services using metaverse in various fields are increasing, the technology is behind the metaverse is rapidly developing. Consequently, it is necessary to provide metaverse services in university libraries. Therefore, this study examined the status of using metaverse in domestic university libraries and the librarians response to it. To this end, the cases of foreign libraries and domestic university libraries were analyzed. Furthermore, an interview was conducted with nine librarians of the university library, who has running metaverse service, to collect data on the current status of the university library metaverse and perceptions of it to identify difficulties and requirements of running the service. Based on the results, it is proposing to get the differentiation of metaverse service, acquire professionals, activate education, expand the browsing feature, and select proper platforms as a way to vitalize the metaverse of domestic university libraries. It is expected that this study will help to running or planning the metaverse service of the university library.

• Smart Media Journal
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• v.13 no.2
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• pp.156-164
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• 2024

The Metaverse as a combination of physical and digital space, provides many consumers with a different process of search, evaluation, consumption, and disposal than before, based on hyper-connected and hyper-realistic services. Therefore, it is necessary to examine what kind of sensory experiences customers feel when performing various activities in the Metaverse and how these experiences affect customers' behavioral responses. This study measured the temporal and emotional experience of the Metaverse service environment felt during the Metaverse experience journey of customers experiencing medical tourism services. The results of the study showed that the emotional experience through Metaverse had a more positive impact on customer satisfaction and customer loyalty as the intensity of the Metaverse experience deepened. In particular, it was confirmed that the emotional experience at the end of the Metaverse service had a positive influence on repurchase behavior. These results show that, just as in the real world, customer experience in the Metaverse can provide important insight into understanding customers' post purchase behavior and how service providers can develop and implement effective customer experience strategies in the Metaverse environment.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.2D
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• pp.217-225
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• 2008

Bus stop is necessary to improve user-focused environment to offer convenient service because of the large number of passengers. This study is to analyze user's evaluation and establishment model of the service levels at bus stop using GAP analysis, IPA and Structural equation model and suggests improvement direction of bus stop. In the GAP analysis, on thirty-one service items of bus stop, the difference appeared highly from the items such as obstacle's facility and the information related to the using bus. In the current IPA service bus operation information, cadence facility and obstacle support facility need to be improved. And in service expectation bus operation information and th exchange facility, the obstacle support facility need to be improved continuously. The evaluation model of bus stop service due to a structure equation's was fitted well by structure equation. In overall satisfaction on bus stop, the waiting satisfaction is more affect the satisfaction of bus use facility. Satisfaction in bus use facility, the related information of bus operation, cadence facility, bus operation information and trans facility, obstacle support facility is more affect compare to other items. The lower overall satisfaction in bus stop is the higher the expectation of overall satisfaction is. Therefore, the information of bus operation and the support facility for the handicapped needs an active improvement plan than ever.

• Journal of Digital Contents Society
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• v.19 no.6
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• pp.1091-1096
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• 2018

The purpose of this paper is to provide a convenient platform for bus users and a platform to provide tourist services suitable for bus tourism as integrated services. Recently, the number of FIT tourists for recreational purposes using public transportation is increasing as the bus use environment is improved. Accordingly, we need a tourist platform that meets the needs of tourists. In particular, a bus information providing algorithm is implemented using a bus information public API to more conveniently use the bus information providing system, and a user use behavior data collection module and a data mining module To develop a contents platform based on a bus stop for bus tourism services to FIT tourists using public transportation.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.05a
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• pp.605-607
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• 2011

아이폰, 구글폰 등과 같은 스마트폰들이 대중화됨에 따라 다양한 형태의 어플리케이션이 개발되고 있다. 최근 대학교에서도 학생들의 효율적인 대학생활을 위해 수강신청, 식당메뉴, 강의시간표 등에 관련된 캠퍼스 관련 어플리케이션들이 개발되고 있다. 특히, 이 중에서도 스쿨-버스 관련 서비스는 가장 인기있는 애플리케이션이지만, 대부분이 버스 시간표, 버스 노선도 등의 단편적인 정보만을 제공하고 있어서 효용성이 떨어지는 실정이다. 본 논문에서는 버스에 GPS 수신기 등의 추가 장비 설치 없이 운전기사의 스마트폰 앱에서 주기적으로 위치정보를 전송받아 스쿨버스 서비스 앱에서 실시간으로 지도상에서 학생들이 버스 위치를 파악할 수 있는 스쿨버스 서비스 어플리케이션을 설계한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.07a
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• pp.25-28
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• 2014

근래에는 대부분의 지방자치단체에서 버스정보시스템을 운영하여 버스 고객에게 다양한 정보를 제공한다. 예를 들어, 기다리는 버스의 현재 위치를 알려주는 서비스가 버스정보시스템이 제공하는 대표적인 서비스 중 하나이다. 버스정보시스템은 버스의 현재 위치를 감지하는 다양한 센서들, 센서 데이터를 수집하는 통신시스템, 수집한 데이터를 분석하여 정보를 추출하는 서버시스템 등으로 구성되며, 구축비용이 어마어마하다. 본 저자는 버스정보시스템의 구축비용을 획기적으로 절약하는 방법으로 스마트폰을 이용하는 방법을 이미 제안한 바 있다. 본 논문은 스마트폰 기반의 버스정보시스템의 서버의 구성요소 중 고객이 승차하기를 원하는 버스 노선을 알아내는 버스노선 추천 시스템을 설계한다.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.14 no.6
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• pp.100-109
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• 2015

The purpose of this study is to explore factors that influence the use of intercity-bus services by means of applying a structural equation model. The data were collected by a questionnaire survey based on personal interviews with intercity-bus users in Chungcheongnam-do province. Analysis results show that environmental attributes of the bus service are more important than operational attributes. In the case of men, the cleanliness of bus stops and the ease of transportation card recharging are likely to be the most crucial factors. However, women are likely to consider the cleanliness of the bus as the most important factor affecting their satisfaction about the intercity-bus service. Moreover, as people's satisfaction about the bus service increases, their willingness to recommend the use of intercity-bus to others will increase. Therefore, to improve the use of intercity-bus and to increase the satisfaction about the service, clean buses must be provided. These results could contribute to developing a policy to activate the use of intercity-bus.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.37 no.2
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• pp.369-377
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• 2017

The city of Busan implemented the 'Bus Quasi-Public Operating System' as a part of the Public Transit Activation Policy. Although the reorganization of routes and fares had temporarily increased the number of passengers, it is facing a downtrend currently. This implies the limited capability of increasing the use of the city buses only by adjusting the systematic components of the system. Thus, the research aims to analyse the effect of improving the 'kindness service' as an alternative way to vitalize the use of city buses. The analysis uses the survey encompassing sixteen 'kindness service' factors that was collected from the passengers and the drivers of the city buses in Busan, and some of the notable findings are followed. According to the analysis of determining the level of importance on the 'kindness service' factors, four major categories were derived; a category to maintain/reinforce the kindness service, a category to make incremental improvement, a category to encourage improvement, and a category to make focusing improvement. Using the categories, the study then performed the cluster analysis on 33 city bus companies in Busan to determine the differences between the companies. Consequently, the companies were grouped into four; two groups (14 companies) showing more importance on the kindness service while the other two groups (19 companies) showing less. In addition, multivariate an analysis of variance (MANOVA) identified the significant differences of the four categories among the groups of companies, and the findings were taken into consideration on further improvement plans of kindness service in the city buses of Busan.

• Journal of Korean Society of Transportation
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• v.23 no.8 s.86
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• pp.129-138
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• 2005

Since Successive introduction of BMS(Bus Management System) into the local governments has been able to collect each bus data on the road and valuate the bus operation by the quantitative index not qualitative index. we need a study on punctuality index for evaluation of service level for bus operation using bus location information. We propose punctuality index for bus operation using time-space diagram and valuate the index by application to real bus data.