• Title/Summary/Keyword: 방향성 이미지

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A Study on the Aesthetic Art Marketing Communication of Luxury Brand Using Storytelling (스토리텔링을 이용한 명품 브랜드의 미학적 아트마케팅 커뮤니케이션에 관한 연구)

  • Cho, Hye-Duk;Hwang, Jae-Kwang;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.73-82
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    • 2011
  • This study presents an effective and distinctive marketing strategy through the implementation of the aesthetic art marketing communication technique of storytelling. The reason applying art to marketing is effective is that it gives "class" and aesthetic beauty to the brand's image, which will lead to an increase in revenue and loyalty of consumers. The story stands in for the brand's subject of "desire." Luxury brand customers not only consume high-quality products, require the utmost in service, and value of the brand, they also appreciate the story the brand is telling. The story, combined with art, is called art marketing communication; it makes the brand more unique through its enhanced visual elements. The study discusses art collaboration, art exhibition, a transforming architecture project, art advertisement, a flagship store, and a human resource training center. Based on the "desire," I adopted the element and principle of storytelling. By visualizing the brand with a symbol, the company is able to relate to consumers' sentimentality. Through storytelling art marketing communication, and the strategy using relevance of brand and artist's popularity, the research shows efficient art marketing influences to the brand's image. The results of the research indicate that by using adequate art marketing communication that best reflects the identity and story of the luxury brand, it produces great results; the research also demonstrated, in various ways, that art marketing will succeed. The case showed the following outcomes. First, consumers have a tendency to choose a brand that is associated with an empathizing story. World renowned brands see through the market's "desires" for unique stories, and they also provide the ability to amuse consumers. The story in a product will become an important competitive element in future markets. Second, the art marketing communication applying a story rendered a brand with distinction. The most effective art marketing communications are art collaboration, art exhibition, locomotive architecture project, and others that are adopted as various means. Third, the brand's products were considered as an art piece, which led to not only strengthening the loyalty of consumers but also an increase in sales. In addition, the company could sustain a premium price for the goods sold. By adapting art to a brand's tradition, an innovative and creative new product provides consumer satisfaction, and producing goods in limited editions creates enthusiastic collectors. Fourth, this study suggests an abridged report, implication, limitation of the study, and directions for further research. Referring to the case for the adaptation of luxury brands, efficient art marketing strategies considering Korean company brand and efficiently study preceding Korean company brand art marketing strategy could be proposed.

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A Study on Image Types of Homosexuality of Early Childhood Pre-service Teachers (예비유아교사의 동성애에 대한 이미지 유형연구)

  • Lee, Youn Sun;Kim, Tae Kyung;Yeon, Hee Jong
    • Korean Journal of Childcare and Education
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    • v.11 no.4
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    • pp.211-237
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    • 2015
  • The purpose of this study was to explore early childhood pre-service teachers' belief in homosexuality. This study applied the Q-method to investigate teachers'subjective awareness of homosexuality. Using an open questionnaire, we asked participants to describe how they think about homosexuality. Forty-five pre-service teachers were Q-sampled. Using the QUANL program, 45 statements were classified into 9 levels. Results revealed that image types of early childhood pre-service teachers can be classified into four distinguished categories: 1) type of respect: to regard gays and lesbians as normal people who love the same sex, 2) type of acknowledgment: to regard them as very unique people who attract people's attention, 3) type of relation-denying: to regard them as someone who were born totally differently, and 4) type of extremely denying-to regard them not being respected and disgusting. Most of the teachers seemed to have a tendency to acknowledge and respect individuals'sexual orientation. However, some pre-service teachers still have a negative attitude toward homosexuality. The significance of this study is to reveal the silenced issue, that is, sexual orientation in the field of early childhood multicultural education. Teachers can have a strong effect on young children's belief about sexual identity and sexual orientation. It would be important to look back on educators'perspective on homosexuality before suggesting the direction of multicultural education of young children related to the issue of sexual orientation.

Analysis of Composite Microporosity according to Autoclave Vacuum Bag Processing Conditions (오토클레이브 진공포장법의 공정 조건에 따른 복합재의 미세기공률 분석)

  • Yoon, Hyun-Sung;An, Woo-Jin;Kim, Man-Sung;Hong, Sung-Jin;Song, Min-Hwan;Choi, Jin-Ho
    • Composites Research
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    • v.32 no.5
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    • pp.199-205
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    • 2019
  • The composite material has the advantage that the fibers can be arranged in a desired direction and can be manufactured in one piece. However, micro voids can be formed due to micro air, moisture or improper curing temperature or pressure, which may cause the deterioration in mechanical strength. In this paper, the composite panels with different thicknesses were made by varying the curing pressure in an autoclave vacuum bag process and their microporosities were evaluated. Microporosity was measured by image analysis method, acid digestion method, and combustion method and their correlation with ultrasonic attenuation coefficient was analyzed. From the test results, it was found that the acid digestion method had the highest accuracy and the lower the curing pressure, the higher the microporosity and the ultrasonic attenuation coefficient. In addition, the microporosity and the ultrasonic attenuation coefficient were increased as the thickness of the composite panel was increased at the same curing pressure.

Detection and Identification of Moving Objects at Busy Traffic Road based on YOLO v4 (YOLO v4 기반 혼잡도로에서의 움직이는 물체 검출 및 식별)

  • Li, Qiutan;Ding, Xilong;Wang, Xufei;Chen, Le;Son, Jinku;Song, Jeong-Young
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.21 no.1
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    • pp.141-148
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    • 2021
  • In some intersections or busy traffic roads, there are more pedestrians in a specific period of time, and there are many traffic accidents caused by road congestion. Especially at the intersection where there are schools nearby, it is particularly important to protect the traffic safety of students in busy hours. In the past, when designing traffic lights, the safety of pedestrians was seldom taken into account, and the identification of motor vehicles and traffic optimization were mostly studied. How to keep the road smooth as far as possible under the premise of ensuring the safety of pedestrians, especially students, will be the key research direction of this paper. This paper will focus on person, motorcycle, bicycle, car and bus recognition research. Through investigation and comparison, this paper proposes to use YOLO v4 network to identify the location and quantity of objects. YOLO v4 has the characteristics of strong ability of small target recognition, high precision and fast processing speed, and sets the data acquisition object to train and test the image set. Using the statistics of the accuracy rate, error rate and omission rate of the target in the video, the network trained in this paper can accurately and effectively identify persons, motorcycles, bicycles, cars and buses in the moving images.

Aspects of Realization of the Korean Poetry Genre Based on Chohan-gosa (초한고사를 소재로 한 국문시가 장르의 실현 양상)

  • Yook, Min-su
    • (The)Study of the Eastern Classic
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    • no.54
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    • pp.183-211
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    • 2014
  • This article is to search the aspects of realization and the characteristics of Gasa, Sijo, Japga among the Korean poetry genre based on Chohan-gosa. Chohan-gosa is a basic literary and historic discourse for the medieval intellectuals. The story had been realized its own literary value at almost every genres such as Chinese literature, novels, Gasa, Japga and Sijo etc. I focused on Gasa, Sijo and Japga among the genres in this article. First of all, I subjected to Wumiin-ga enjoyed in a area of boudoir culture from Gasa based on Chohan-gosa. I catch the meaning that the text has a characteristic that popularized history and normative ideology are mingled in through it. In the case of Sijo, I focused on the Sijo which Xiang Yu is appeared in because Xiang Yu has been most quoted person from people of Chohan-gosa. Xiang Yu was described as a strong man[hero] or a man who part with the beauty Wu. I understand that this point is caused by the theatricalized characteristic of the place where Sijo have been played. For the last time, Japga is played with the characteristic of stimulative reediting of the familiar normative ideology. Chohan-ga is based on contexts of former discourse eohan-yeonui but it was not plagiarized. Chohan-ga was organized for the way which attracted the interest of the public and stimulated the emotion of the public through using popular imagery or intensifying the sorrow.

Establishment of a deep learning-based defect classification system for optimizing textile manufacturing equipment

  • YuLim Kim;Jaeil Kim
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.10
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    • pp.27-35
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    • 2023
  • In this paper, we propose a process of increasing productivity by applying a deep learning-based defect detection and classification system to the prepreg fiber manufacturing process, which is in high demand in the field of producing composite materials. In order to apply it to toe prepreg manufacturing equipment that requires a solution due to the occurrence of a large amount of defects in various conditions, the optimal environment was first established by selecting cameras and lights necessary for defect detection and classification model production. In addition, data necessary for the production of multiple classification models were collected and labeled according to normal and defective conditions. The multi-classification model is made based on CNN and applies pre-learning models such as VGGNet, MobileNet, ResNet, etc. to compare performance and identify improvement directions with accuracy and loss graphs. Data augmentation and dropout techniques were applied to identify and improve overfitting problems as major problems. In order to evaluate the performance of the model, a performance evaluation was conducted using the confusion matrix as a performance indicator, and the performance of more than 99% was confirmed. In addition, it checks the classification results for images acquired in real time by applying them to the actual process to check whether the discrimination values are accurately derived.

The Study on the Confidence Building for Evaluation Methods of a Fracture System and Its Hydraulic Conductivity (단열체계 및 수리전도도의 해석신뢰도 향상을 위한 평가방법 연구)

  • Cho Sung-Il;Kim Chun-Soo;Bae Dae-Seok;Kim Kyung-Su;Song Moo-Young
    • The Journal of Engineering Geology
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    • v.15 no.2 s.42
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    • pp.213-227
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    • 2005
  • This study aims to assess the problems with investigation method and to suggest the complementary solutions by comparing the predicted data from surface investigation with the outcome data from underground cavern. In the study area, one(NE-1) of 6 fracture zones predicted during the surface investigation was only confirmed in underground caverns. Therefore, it is necessary to improve the confidence level for prediction. In this study, the fracture classification criteria was quantitatively suggested on the basis of the BHTV images of NE-1 fracture zone. The major orientation of background fractures in rock mass was changed at the depth of the storage cavern, the length and intensity were decreased. These characteristics result in the deviation of predieted predicted fracture properties and generate the investigation bias depending on the bore hole directions and investigated scales. The evaluation of hydraulic connectivity in the surface investigation stage needs to be analyze by the groundwater pressures and hydrochemical properties from the monitoring bore hole(s) equipped with a double completion or multi-packer system during the test bore hole is pumping or injecting. The hydraulic conductivities in geometric mean measured in the underground caverns are 2-3 times lower than those from the surface and furthermore the horizontal hydraulic conductivity in geometric mean is six times lower than the vertical one. To improve confidence level of the hydraulic conductivity, the orientation of test hole should be considered during the analysis of the hydraulic conductivity and the methodology of hydro-testing and interpretation should be based on the characteristics of rock mass and investigation purposes.

Reproducibility evaluation of the use of pressure conserving abdominal compressor in lung and liver volumetric modulated arc therapy (흉복부 방사선 치료 시 압력 기반 복부압박장치 적용에 따른 치료 간 재현성 평가)

  • Park, ga yeon;Kim, joo ho;Shin, hyun kyung;Kim, min soo
    • The Journal of Korean Society for Radiation Therapy
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    • v.33
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    • pp.71-78
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    • 2021
  • Purpose: To evaluate the inter-fractional position and respiratory reproducibility of lung and liver tumors using pressure conserving type(P-type) abdominal compressor in volumetric modulated arc therapy(VMAT). Materials and methods: Six lung cancer patients and three liver cancer patients who underwent VMAT using a P-type abdominal compressor were included in this study. Cone-beam computed tomography(CBCT) images were acquired before each treatment and compared with planning CT images to evaluate the inter-fractional position reproducibility. The position variation was defined as the difference of position shift values between target matching and bone matching. 4-dimensional cone-beam computed tomography(4D CBCT) images were acquired weekly before treatment and compared with planning 4DCT images to evaluate the inter-fractional respiratory reproducibility. The respiratory variation was calculated by the magnitude of excursions by breathing. Results: The mean ± standard deviation(SD) of overall position variation values, 3D vector in the three translational directions were 1.1 ± 1.4 mm and 4.5 ± 2.8 mm for the lung and liver, respectively. The mean ± SD of respiratory variation values were 0.7 ± 3.4 mm (p = 0.195) in the lung and 3.6 ± 2.6 mm (p < 0.05) in the liver. Conclusion: The use of P-type compressor in lung and liver VMAT was effective for stable control of inter-fractional position and respiratory variation by reproduction of abdominal compression. Appropriate PTV margin must be considered in treatment planning, and image guidance before each treatment are required in order to obtain more stable reproducibility

A Study of the Effect of Model Characteristics on Purchasing intentions and Brand Attitudes (광고모델 특성이 구매의도와 브랜드태도에 미치는 영향)

  • Kim, Sung-Duck;Youn, Myoung-Kil;Kim, Ki-Soo
    • Journal of Distribution Science
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    • v.10 no.4
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    • pp.47-53
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    • 2012
  • Businesses make use of advertising strategy using models to give consumers efficient product information. Modern advertisements often make use of models for greater reminiscence to create messages and remind viewers of the product. The purpose of this study was to examine the characteristics of each type of model. The subjects were 230 college students in their twenties or older, and the material was collected from October 20, 2011 to November 5, 2011 to examine the effects of model characteristics on buying intention as well as attitude toward a brand. A questionnaire survey was used; investigators gave one copy to each interviewee. The study investigated the characteristics of each model using a questionnaire of each 40 copies with five kinds of photographs. The characteristics of models had great influence on buying intention and attitude toward the brand: First, factor 2 (being honest and virtuous and having good credit and a good press assessment) and factor 3 (being interesting and a good communicator and creating good memories) had great influence on buying intention. Factor 2 was explained by reliability, and factor 3 by the efficiency of the model in creating a feeling. Second, factors 1 (being attractive, smart, unique, friendly, loved by others, and popular), 2, and 3 influenced attitude toward brand. Factor 1 encapsulated the outgoing characteristics of a model, factor 2 was based on reliability, and factor 3 was based on the efficiency of the model in creating a feeling. The model's positive effects on buying intention and attitudes toward brand shall be examined. For their positive influence on buying intention, reliability and efficiency shall be given attention. For their positive influence on attitude toward brand, creating a good impression, having outgoing characteristics, being reliable, and efficiency shall be given attention. The findings were as follows: Model characteristics influencing buying intention were similar to those influencing attitude toward brand. The differences were as follows. First, reliability and efficiency influenced buying intention. When customers were asked to consider the influence on buying intention of an advertisement, regardless of the strength of the buying intention, they considered these two characteristics. Customers decided to buy based not only on the credibility of the product as presented in the advertisement but also the transmission of the contents of the advertisement. Second, outgoing characteristics, reliability, and efficiency influenced attitude toward a brand. The attitude toward a brand was said to be the attitude toward the business. The attitude is produced even after buying, so businesses view it as very important. The attitude might vary depending upon the model used rather than the brand. Therefore, a model with outgoing characteristics was thought to be important. Therefore, attitude toward a brand whose model influenced buying intention as well as attitude toward brand had outgoing characteristics. The result is that an image the model was related to attitude toward the brand. As such, customers would buy the goods advertised. However, an outgoing image of a model was also important to create a positive attitude toward a business brand. For instance, talent Park Gyeong-Rim's photo was used to promote cosmetics about 10 years ago. When she worked as a model of cosmetics products, she had to make compensation for losses and damages because she made a mistake on a talk show program. At that time, customers who had bought the cosmetics product asked for refunds of several billion won. As such, models who are said to be the face of the businesses they represent can play an important role. To advertise in the most attractive and effective way, the current image of a model should be investigated by examining current activities and news articles after selecting the model, and the model's efficiency and attitude toward the brand should be examined. Factors that stimulate customers' buying decisions can be used to plan advertisement that have positive influence on a brand. This study had the limitation of investigating mainly college students and there were insufficient copies of the questionnaire. The investigation was not done widely but in detail so that a concrete investigation could not be done. Further studies shall supplement these shortcomings and discuss new directions.

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An Evaluation of Accuracy of Overlays Using Cadastral Maps and Google Earth Images (지적도와 Google Earth 영상의 중첩정확도 평가)

  • Kim, Suk-Jong;Kim, Jun-Hyun
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.28 no.1
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    • pp.143-152
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    • 2010
  • These days, we can't confirm cadastre information about stereoscopic digital map that was consist of 2 dimensions and more difficult to understand of detailed parcel boundary, area, land using for 3 dimensions. An each local government providing three-dimensional that are connected to an aerial photograph with cadastre maps. Satisfaction is high for citizens but, this service additional cost for purchase of an aerial photograph order to provide of it. So far, in various ways are under study about three dimensions using Google Earth which is possible to provides 3 dimensional information by real time for individual parcel situation. The purpose of this study was analyzed an accuracy of overlapping between cadstre maps and an image on Google Earth Web in the each different coordinates system. Also, this paper could be provided for use possibility of 3 dimensions information service with an indicator of using or a guideline of direction for local government which provide 3 dimensions information oneday.